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跨文化交际Unit3市公开课一等奖省赛课微课金奖课件.pptx

1、Unit 3Cultural Diversity1/21Warm Up Friendships China:People are willing to be indebted and to repay the debt more than owned.U.S.:People value more individual achievement and independence rather than relationship with one another,not willing to put themselves in others debt.2/21Different Lands,Diff

2、erent Friendships In every country people value friendship.The difficulty is not a lack of appreciation of friendship,but different expectations about what constitutes friendship and how it comes into being.3/21Who is a friend?What does a Frenchman mean when he says:“This is my good friend.”“This is

3、 my friend.”Who is closer to him?Simple translation from one language to another is difficult.4/21Friendships in comparison American friendships:superficial,casual,situational or deep and enduring French friendships:are of the same sex,basically between men;demands a keen awareness of the others int

4、ellect,temperament and interests;are compartmentalize;not part of family life German friendships:more a matter of feeling,have much to do with family English friendships:based on shared activities5/21Common Elements in Friendships of Different Styles Friendship,in contrast with kinship,is a matter o

5、f free choiceThe sense of being a special individualInevitably a kind of equality of give-and-take6/21Some Tools for Comparing and Contrasting CulturesKluckhohn&Strodtbecks Model(PP.85-89)Hofstedes Model(PP.99-105)Halls High-Context&Low-Context Cultures(PP.110-115)7/21Kluckhohn&Strodtbecks ModelFive

6、 basic orientations:Human nature:good/evil?Relationship of man to nature:Man subjugated by nature;Man in harmony with nature;Man the master of natureSense of time:past,present,or future-orientedActivity:being,growing,or doingSocial relationships:authoritarian,group-oriented,or individualistic8/21Hof

7、stedes ModelFive dimensions:Individualism versus collectivismUncertainty avoidancePower distanceMasculinity versus femininityLong-term versus short-term orientation9/21Individualism versus collectivismThe degree to which a culture relies on and has allegiance to the self or the groupIndividualism:e.

8、g.Australia,Belgium,the Netherland,and the U.S.Collectivism:e.g.Guatemala,Indonesia,Pakistan,and China10/21IndividualismIndividual:primary source of motivationIndependence,privacy,self,and the all-important IHighly individualistic,believing that people are only supposed to take care of themselves,an

9、d perhaps their immediate familyDecision making:based on what is good for the individual,not for the groupDealing with interpersonal problems:confrontational strategies11/21CollectivismGroup:the most important social unitsGroup-oriented,requiring an absolute loyalty to the groupObligations to the gr

10、oup,dependence of the individual on organizations and institutions,a“we”consciousness,and an emphasis on belongingDecision making:based on what is best for the groupDealing with interpersonal problems:avoidance,third-party intermediaries,or the other face-saving techniquesThe ingroup and the outgrou

11、p12/21Hofstedes ModelUncertainty avoidance:the extent to which the culture feels threatened by ambiguous,uncertain situations and tries to avoid them by establishing more structurePower distance:the degree to which the culture believes that institutional and organizational power should be distribute

12、d unequally and the decisions of the power holders should be challenged or acceptedMasculinity versus femininity(achievement-nurturance):the degree to which a culture values such behaviors as assertiveness and the acquisition of wealth or caring for others and the quality of lifeLong-term versus sho

13、rt-term orientation:time-orientation,a persons point of reference about life and work13/21Halls High-Context&Low-Context CulturesHigh-Context Cultures/Communication e.g.Japanese,Chinese,Korean culturesLow-Context Cultures/Communication e.g.German-Swiss,German,Scandinavian,American cultures14/21High-

14、Context Communication or MessageMost of the information is in the context or internalized in the person;Very little is in in the coded,explicit part of the message;Communication patterns of indirect verbal mode;Listeners“read between the lines”to infer the implicit intent of the verbal message;Liste

15、ners need to observe the nonverbal nuancces and subtleties that accompany and enhance the verbal message;Stress the importance of multilayered contexts 15/21Low-Context Communication or MessageMost of the information is given in the explicit code;The context or situation plays a minimal role;Communi

16、cation patterns of direct verbal mode;Speakers send clear,persuasive message that listeners can easily decodeimplicit intent of the verbal message;Stress the importance of explicit verbal messages to convey personal thoughts,opinions,and feelings.16/21Halls High-Context&Low-Context Cultures“I love y

17、ou.Do you love me?”C:(blushing)You guess A:(smiling)I love you more.你问我爱你有多深 我爱你有几分 你去想一想 你去看一看 月亮代表我心17/21Case Study A New ProcedureMs.Cooper:The new tracking procedure hasnt worked,has it?Mr.Wong:There were some small problems.Ms.Cooper:Whose idea was it anyway?Mr.Wong:We need to learn from this l

18、esson.Ms.Cooper:Yes.It came from Mr.Tungs division,didnt it?Mr.Wong:Many people worked on this proposal.18/21Case Study 9 Hierarchical structure in Japan:Depending mainly on seniority,social roles and genderPeople in lower positions should be loyal and obedient to authorityAmerican culture:people ar

19、e encouraged to challenge authority and voice their own opinions.19/21Case Study 10 What is a company?The company in Japan:a big familyManager take care of employees and the employees are expected to devote themselves(even sacrifice their own interests)to the development of the companyThe company in

20、 France:a loosely-knit social organizationIndividuals take care of themselves and their familiesDecision making in the familyIn Japan:often females not involved,the right lies with the dominating male20/21Movie Appreciation:My Big Fat Greek WeddingIndividualism versus collectivism:U.S.A.200/Greece-3

21、4 Concept of the family:nuclear/extended family(family dinner;wedding)Uncertainty avoidance:U.S.A.-97/Greece 191 Toulas father:efforts to be isolated from American culture Ians father:tolerance for and acceptance of Greek culturePower distance:U.S.A.-90/Greece 2 Fathers authority in Greece Independence and social equality in U.S.A.21/21

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