商务英语Unit6Retailing市公开课金奖市赛课一等奖课件.pptx

商务英语Unit 6 Retailing教材：新视野商务英语（上）第1页第1页Unit 6 RetailingObjectivesKey vocabularyLead-inLanguage focusSkillsBusiness communicationHomework第2页第2页Objectives When the learners finish learning this unit,they should be able to providing information on retailing collecting information on retailing第3页第3页Language focusIndefinite,definite and zero articlesDefining relative clausesPronunciation第4页第4页Skills Writing:expanding notesReading:bar codesListening:shopping at IKEA第5页第5页Key vocabulary1.provision:提供，供应 of sth to sb e.g.The provision of a new library has been of great benefit to the students.新图书馆设置对学生大有好处。2.retail:零售 retailer wholesale：批发 wholesaler 第6页第6页3.margin书页空白处余地，差数，差额，利润：profit margin毛利润边沿4.retail outlet:零售处，零售渠道5.purchase:buy6.department store:百货商店7.TV shopping channels:电视购物频道8.mail-order catalogue:邮购目录第7页第7页Lead-inWork in pairs.Look at the bar chart which shows reasons why people dont like shopping.Discuss these questions.1.What are the two main reasons people dont like shopping?2.What can retailers do about these two problems in your opinion?第8页第8页Indefinite,definite and zero articles不定冠词，定冠词，和零冠词a/anWe use the indefinite article a/an before a singular countable noun when we refer to it for the first time.e.g.I brought a mobile phone yesterday.第9页第9页theWe use the before uncountable,countable,singular and plural nouns.1.When we use the noun for the second(third,fourth)time.e.g.She works for a multinational companyThe company has branches all over the world.2.When it is clear from the situation who or what we are referring to.e.g.Lets get them from the supermarket.第10页第10页zero articleWe do not use an article when we talk about things in general.1.with uncountable nouns e.g.Its difficult to get advice about this problem.2.with plural nouns e.g.People want to work.第11页第11页Defining relative clauses These clauses give important information about the noun.e.g.A retailer is a person who/that buys goods about the manufacturer.This is the department store which/which Peterson owns.We choose a relative pronoun depending on whether the noun is a person or a thing person:who;that things:that;which place:where time:when第12页第12页More examples:I dont like door to door salespeople that put under pressure and try to sell you things you dont want.I like shopping malls where all my favorite shops are in one placeI like shops that offer a wide variety of good.I prefer sales assistants who let me look around by myself.I think it is important to have packaging that clearly shows the ingredients.The woman who is standing by the classroom is our English teacher,This is the room where Lu Xun once lived.The train that has just left is for Shanghai.I shall never forget the day when(on which)we moved into our new house.The building which stands near the train station is a supermarket.第13页第13页Pronunciation1.Listen to these sentences.How is the pronounced?You can order at any time of the day.The Internet offers you great choice.Its the new way to shop.第14页第14页2.Complete the sentences.Before a consonant the is pronounced:/Before a vowel the is pronounced:/i/When it is stressed or emphatic the is pronounced:/i/第15页第15页Reading:Checkout counter:the pay desk in a self-service Barcode:a pattern of thick and thin lines that represents informationManufacture:a firm which makes or produces goods.Till display:an electronic screen which shows you how much to pay.Supplier:an agent who provides goods and services.Stock:all the goods a retail out let keeps to sell to its customers第16页第16页3.Read the text carefully and label this barcode.2._ 1._ 3._ 4._9780582334540The code for a book or magazineManufacturer suppliers codeProduct/package sizeCheck digit第17页第17页4.What do these numbers from the text refer to?13:50:880:00183:Number of digits in a barcodeThe country code for the UK and IrelandThe country code for south KoreaThe manufactures code for Cadbury 第18页第18页Listening1.Frequency of visits to IKEA:_2.Opinion of IKEA products:_3.Opinion of IKEA stores:_4.Types of products she buys:_5.Aspects of shopping at IKEA she doesnt like:_6.Next trip:_ About twice per yearVery good range of products,good quality,environmentally soundNice to try out the products and see them,layout of stores is very good,easy for people with childrenFunctional items,e.g.bookcases,lamps,texiles and bed linen Very crowed,long queues at the checkoutsJanuary-for the sales call shops in the UK hold sales in early January第19页第19页Business communication:telephoningReceptionist callerSmith,Thomas&Manton,Can I help you?OrGood morning,Smith,Thomas&Manton.Can/could I speak to please?OrId like to speak to OrExtension 8248 please.Being connectedThe lines busy.Will you hold?One moment,please.OrHold the line please.Ill putyou throughCant get through?No,thanks.Ill call back later.OrCould I leave a message for him/her?OrCould you put me through to his/hersecretary?OrCan you ask him/her to callme back?第20页第20页Getting throughHello.Barry Smith speaking.My name is(the first call only)OrIts Chenchen Ju here.第21页第21页Homework and checklist for Unit 61.Name five different types of retail outlet.2.What information do bar codes contain?Why are they important?3.Which of these nouns can we use the indefinite article with?Why?4.Which of these nouns can we use the indefinite article with?Why?第22页第22页