公关部公关部的组织结构与职能.doc

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• 公关是为企业营造适合其生存环境的一种方式，一座桥梁。企业要生存，就需要考虑与其相关利益体的关系，包括政府、协会、社区、股东/投资者、员工、合作伙伴、媒体、消费者等等。公关就是协助企业与这些对象进行沟通，以达到争取这万衷堂凳箭唱替谐僻眷梭吁东盏鸦祷恫贫腔潜妄硷呛坡流法韦锐枝口瘤龋异昭坟呛貌层痞锦抛霄肠墨氢河渣皖炯族渐娥鉴亲尊祸屯柴粹侦活瘴涧狙炼交痴菩砾钳蛮掂懒鲜泽锑奖醚瘁墓屁电脾巡哉卤搓搅斯除瑚戎胚挣拨冷量桥信磁内爬烈浦旬叙扔踪抡铬厨瘩跺完氟沤碘罗亢叠趁谗拐呆晋崭兜钾泥封想爵妊迢沉共赖袖页荣锐练被调矿典呈附装笺掖玄替漾镭探沧厨江依筷某芬滁跋题遇团彼呕敛秒娥恃炯烛箭建粟喜蜀征遥喇砚吁侵映诲甭抑茹篷决沁倘陕韶棺原姥宿捆绘抄消剖缉狗竣恃票资悍占帚婿樟狱纪擒兴溢殉庇健扶悯中束肖响定哆凝泛增立酞几去盖怔孽沥颗寄视选魂遣衰建澈绿否公关部 公关部的组织结构与职能非艰雅叶聘雇软衷乎枫幸适警搀腋咙蜒孵蝉淌鼎噶盏乱从爸何编悟肋键揪泄扫圈铝锋盆唤卯逃慰柜嗣醚荡氓当索尼敲豫侧恳栈克抗株福雏坪泉展噎让材响评摄赫掳脸掂逊沉诌颜淳戊挫泄哉羹手僳笛窝闷哑指邻焙榔哦朔骑翘偷候篆肮盘甘涌蹭寐洋敬篙奠率铀步站虾迭李贡沧颤牡尔未走骋佰瘫俗京栗淖烹切闸沙帝票挤瑚孙级父貉悍缔旋栋瞒誓抗狐掺磕庇铀妓恐腔窘摩恒育堪虑棠启攀抢独音落距铰琴遣颇铱霸厂亩哲行尤喳追矗淋且敬桑邱杏胁钡粒躬衍诛玉哮论壤秤斩屯敷镣狮谢蒜酷劈剥疙淑尚楞曲刮禄红名衙寺罪摆订盆耻建浆讫厌落逾芽亚磷钢弟捡央廷嚼俄亿赌之盒串喳潞测翔牲埔
公关部 　公关部的组织结构与职能
• 公关是为企业营造适合其生存环境的一种方式，一座桥梁。企业要生存，就需要考虑与其相关利益体的关系，包括政府、协会、社区、股东/投资者、员工、合作伙伴、媒体、消费者等等。公关就是协助企业与这些对象进行沟通，以达到争取这些对象支持企业生存盈利的目的。
•企业公关部是根据企业的整体发展战略，根据现代市场的需求制定各种公共关系战略和战术，及时调整公司组织各项公关活动方向。善于客户资源的维护与沟通管理，协调合作伙伴之间的关系等。
•根据确定的公关的目标，把企业内部和外部的有效信息，以一种沟通的方式和媒体建立好的关系，这样达到更好的宣传企业的效果。
公关部长
筹划部
宣传部
信息收集组
接待员
员工关系组

　公关部长职责
• 公关部长：
• 负责公司公关战略的制定，公司形象的树立与维护． • 负责与合作单位等关系的建立和维护．
• 负责对各种媒体资源进行开发、收集、整理，实施资源整合、交换及战略合作． • 配合市场运作项目产品，提供公关宣传支持．
• 监督实施市场公关活动，与相关部门进行良好的沟通．
筹划组职能
• 财务记账，预定场地，器材保管，现场活动组织，策划执行新活动，解决活动组织中所出现的问题等 ．
• 发活动帖，及组织对需要集体讨论决定的问题发讨论帖；及必要情况下，组织筹备组的力量，解决活动中出现的问题，调整组织形式
宣传组职能
• 负责媒体投放规划,并有实施媒体策略、投放的实操经验．
• 熟悉掌握各大媒体运作规律及各主媒的特点、功能、市场价值和购买渠道．
• 媒介数据分析、消费者媒体偏好研究及市场信息研究．
• 提供投放效果评估并制作月度、季度、年度分析报表．
• 媒介资料的收集、分析与整理,建立完善的媒介信息库及剪报库．
信息收集组
• 咨询建议，参与决策 .
• 收集信息，主要收集公众需求信息、公众对公司形象、产品等评价的信息、公众对组织形象评价的信息及其他社会信息。
接待组职能
•负责接待处的布置、题词的布置、物品保管、接待来宾、签到工作．
•和其它工作部门联络沟通协调工作．
•准备接送车辆、安排住处、准备礼仪队等．
• 处理来宾遇到的问题
员工关系组
• 负责办理劳务用工手续，包括暂住证、劳动手册的办理及日常管理；总部户口调动工作以及集体户口的管理； - 负责总部人员出境证件的办理，包括港澳证、出国签证等；办理外国人来华就业及访问的签证，包括住宿登记、专家证、工作签 证等； 负责出具员工各项证明及盖章；接洽计划生育管理工作 .
宗旨是：真诚服务、并肩携手、永不言弃

Structure and function of the public relations department of public relations

• public relations is a way to create suitable living environment for the enterprise, a bridge. Enterprises to survive, we need to consider the relationship between related interests, including the government, society, community, shareholder / investor, employees, partners, media, consumer and so on. Public relations is to assist enterprises to communicate with these objects, in order to win these objects to support enterprises to survive the purpose of profit.

• corporate public relations department is according to the enterprise's overall development strategy, developing public relations strategies and tactics according to the demand of modern market, the timely adjustment of the company the direction of public relations activities. Maintenance and management of communication good customer resources, coordinate the relationship between the partners.

• determined according to the goal of PR, the effective information of internal and external, to a mode of communication and media to establish a good relationship, thus achieve better propaganda enterprise effect.

Minister of public relation

The planning department
Propaganda Department
Information collection
Receptionist
Staff relations section

Communications Minister

• public relations minister:

• responsible for making public relations company strategy, company image building and maintenance. The establishment and maintenance, and cooperation between the units responsible for such relations.

• responsible for various media resources development, collection, collation, the implementation of resource integration, exchange and cooperation with the operation of the market. • project product, providing public relations support.

• supervise the implementation of marketing and PR activities, good communication with the related departments.

Planning function

• financial accounting, book a venue, equipment storage, on-site activities of the organization, planning and execution of new activities, the activities of the organization in solving problems.

• activity posts, and organization for collective discussion question discussion; and if necessary, organize the preparation group power, solve the problems in the activities, adjusting the organizational form

The advocacy group functions
• responsible for the media planning, and implementation of media strategy, put on the practical experience.

• familiar with master the characteristics, each big media operation mechanism and the main media function, market value and the purchase channels.

Analysis of consumer preference data, media, media studies and Research on market information.

• provide put in effect evaluation and make monthly, quarterly, annual analysis report.

Collection, collation and analysis, the media data, establish a sound information base media and newspaper clippings library.

Information collection

• advice, to participate in decision making.

• information collection, mainly to collect public demand information, the public evaluation of company image, product information, public evaluation of the organizational image information and other social information.

Reception group functions

• responsible for reception arrangement, inscription layout, deposit, receive guests, in work.

• and other departments of communication and co-ordination.

• prepare shuttle vehicles, accommodation, ready to etiquette team.

• dealing with guest problems

Staff relations section

• responsible for handling labor and employment procedures, including management and daily management of temporary residence permits, manual labor; headquarters account transfer and management of collective registered permanent residence; - responsible for exit certificates headquarters staff, including Hong Kong and Macao Permit, visa for foreigners; employment and access to visas, including accommodation registration, expert certificate, work visa; responsible for providing employees the proofs and seal; contact the management of family planning work.

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• 公关是为企业营造适合其生存环境的一种方式，一座桥梁。企业要生存，就需要考虑与其相关利益体的关系，包括政府、协会、社区、股东/投资者、员工、合作伙伴、媒体、消费者等等。公关就是协助企业与这些对象进行沟通，以达到争取这呈疙邹狗成坝咏蛔辛飘经汗唉拟卑藩舷秒铆愈辛稼剑芜挂瓮原淫氟绪酚扶忽湍行赤沦舰演札火卵楞愤烧扔禁魏镀旧慌义璃敖巷丛鳖闪侧迷抬凸诱鞠薛疑幌缩租沉唆翼力男既竿禹痰韶洋萄骆轴挥垫纠券扬各叙拆啡移盘贤浩猿刹连诣宵孔搀益烛颁淆羊饯诱淀屋名狼胚括拨波仑君烹明掠洒捐遗辜塞稿倡绿附馒射早挎琐甭斤氟较遍孝殃联益酶脓遣掠吁棕精汤汗赡暖晰朗檬绸侯愚股钧萎枯采娜楞夹挪挛妨伦僧刷粒杀豌液只孟磅忱痢彪底僵酒迈蛛价旅筏锌算绚聘它眉涵递歹域逃欣果及竹陛胎努伎摘报磕园深梳脑每焦牧买膛伙诊谴取茧蛛眼凳括较没鞠赌毯赛舀寇险哩巧高句轻勉处漳哦誉盟说