跨境电子商务英语-Unit-4-讲稿教学教案.docx

教学单元讲稿
一、复习提问与上次课作业典型问题答疑
回顾第3单元跨境电商平台的选择、注册材料的准备及开店常见问题等内容。 讲解每个小节的课后习题，特别是主观题。
二、教学单元名称
第四单元《店铺和产品描述》
三、课程导入
以跨境电商的店铺描述为导入点，启发学生思考，跨境电商店铺该如何描述 开展本章节的授课。
四、分析思路
本章节主要涉及到跨境电商店铺和产品描述的三大重难点知识：一、跨境电 商的店铺描述；二、跨境电商的产品标题和关键词；三、跨境电商的产品描述和 特征。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的店铺和产品 描述。
五、讲授内容
Part 1 Store Description
• Warming-upLearn the following words and expressions and write down their Chinese meanings.
(1)专长于(2)及时发货
(3)全球销售网(4)上传照片
(5)产品评论(6)最好的服务
(7)浏览网页(8)更新产品
• Listening
Listen to the following sentences and fill in the blanks.
(1) Please try clicking on the link and you'U be able to view the webpage of our e-shop.
(2) Our e-shop specializes ic working directly with several trustworthy manufacturers.
(3) If you want to hunt for a special gift, please visit our e-shop.
(4) We warmly welcome customers from home and abroad to establish a business relationship with us.
(5) Some online stores make good use of product reviews to help sell the products.
• Speaking
Customer A wants to buy telescopes from B's e-shop. Customer service B is communicating with the customer. Please try to role play the following dialogue, especially pay attention to the underlined parts.顾客A从B的网店里购买望远镜。客服B正在跟顾客交流。请尝试以角色 扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练习。
Which one are you interested in?
您对哪一款感兴趣？
Please place your order.
请您下单。
Send me the link to that website, please.
请把网页链接发送给我。
Take your time to browse and check out the pictures of the items you're interested in, please. 请花些时间浏览查看您感兴趣的商品图片。
I update my website and upload images of new products every week.
我每周更新我的网页并上传新产品的图片。
• Reading1. Use the words in the box to complete the sentences below.
(1) humanizeattributes
⑶ identifyprospective
(4) differentiateFill in the blanks to complete the translation of the following sentences.
(1) differentiate your brandtarget audience
(2) set the toneAside from
(3) more inclined toAnswer the following questions.
(1) Four. They are personality, a good story, error-free writing and relevant details.
(2) The author means that your brand should have its own attributes.
(3) Keep your description short and sweet.
⑷ At the FAQ section.
Part 2 Title and Key Words of a Product
• Warming-upTranslate the following key words of the following item and write a title for it according to the images and information given below.
(1) Round Neck⑵ Printed
(3) Long Sleeve⑷ Loose
(5) CottonTitle: Women Summer Blouse Flora Printed Long Sleeve Round Nuck Cotton Blouse Loose Plus Size
• ListeningListen to the following sentences and fill in the blanks.
(1) A product title should contain color, size or quality.
(2) Product titles on Amazon are allowed up to 200 characters.
(3) On some cross-border e-commerce platforms, you should avoid putting prices, promotions, symbols and suggestive commentary in the title.
(4) The hooded jackets come in various colors and many different patterns.
(5) The zip-hoodie is made from 50% cotton and 50% polyester.
• Speaking
The manager and employee are talking about how to write the product title.
Complete the following dialogue with the sentences or expressions in the box.
Manager: First of all, we need to write a good title for this jacket to capture the attention of the customer.
Employee: OK, but (1)Manager: A production title should contain the information like (2) Employee: OK, let me think. We have a variety of hooded jackets made from cotton. They come in (3) 一black, brown, blue, yellow, and white and many different patterns.
Manager: Good! (4)Employee: OK, the jacket comes in (5)
Manager: Great! Then you can start to write your product title. Wait, here is a good example for you.
Employee: I see, thank you very much.
(DB ⑵E ⑶C ⑷A (5)D
• ReadingExercises
1. Tell whether each of the following statements is true or false.
⑴TQ)F ⑶T ⑷T (5)F
2. Fill in each blank with the correct form of the given word.
(1) informativevariants
(2) dividendscapitalize
(3) abbreviatingTranslate the following sentences by using the provided expressions.
(1) A good product title can help grab the customers5 attention.
(2) This is a general version of the product description and you need to flesh it out.
(3) You can tap into the algorithm to make your product rank higher on searches.
(4) When he is doing research on products, a good idea pops up.
Part 3 Product Description and Features
• Warming-upLearn the following words and expressions and write down their Chinese meanings.
(1)商品类目⑵产品规格
⑶品牌(4)材质
⑸缺货(6)质量上乘
⑺款式(8)产品型号
• ListeningListen to the following sentences and fill in the blanks.
(1) We are going to send you the latest product catalog and price list if you are interested in our products.
(2) We have several kinds of cooking pots, made from different materials.
(3) Our shoes have different styles and sizes, and they are all currently available.
(4) The latest design is very popular and is out of stock in our e-shop now.
(5) Our goods are superior in quality to those made by other manufacturers.
• Speaking
Customer A wants to know more about the products in this store. Customer service B is communicating with the customer. Please tiy to role play the following dialogue, especially pay attention to the underlined parts.顾客A想要更好地了解该商店的产品。客服B正在跟顾客交 流。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练习。
Do you have any other ...?你有其他的吗？
a few series of成系列的一些(东西)sounds great听起来不错
This is the link to ...这是的链接get to know more about sb./sth.更多的了 解某人/物 Welcome to order.欢迎下单。
• ReadingExercises
Choose the best answer for each of the following questions.
⑴B(2) A ⑶D (4)B
(5) ASupplementary Materials
ExercisesSkim the passage and find out the suggestions the author gives to craft the best product description.
(1) Think about the who, what, where, when, why and how before writing.
(2) Determine the best format to describe your products.
(3) Choose goals and KPIs to measure success of your product descriptions.
(4) Make your product description copy short and sweet.
(5) Use storytelling to your advantage.
(6) Don't be afraid to boast.
(7) When needed get technical to win trust.