跨境电子商务英语-Unit-1-讲稿教学教案.docx

教学单元讲稿
一、复习提问与上次课作业典型问题答疑
第一单元，无此局部内容。
二、教学单元名称
第一单元《跨境电商概述》
三、课程导入
以跨境电商活动中常见的词汇及表达作为导入点，教授学生相关知识点和基 本概念；熟悉相关平台，并启发学生思考跨境电商与传统外贸区别何在？从而开 展本章知识点和语言点的教学。
四、分析思路
本章节主要涉及到跨境电商总览性的三个方面：一，跨境电商的概念认知； 二，跨境电商与传统外贸的比照；三，跨境电商行业在中国当前的开展情况。围 绕这三方面的知识点，对跨境电商相关概念进行梳理的同时，贯穿对相关英语语 言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语 英语基本功。
五、讲授内容
Part 1 The Concept of Cross-Border E-Commerce
• Warming-up
Learn the following abbreviations, and write down their full expressions and Chinese meanings.
(1) Cross-Border E-Commerce 跨境电商
(2) Business to Business 企业对企业
(3) Business to Customer 企业对客户
(4) Customer to Customer 客户对客户
(5) Online to Offline 线上到线下
(6) Manufacturer to Consumer 生产厂家对消费者
(7) Production to Consumer商品到顾客(即产品从生产企业直接送到消费者手中，中间没有任何交易环节，也称生活服务平台。)
(1)B(2)D(3)C(4) A (5)CSupplementary Materials
ExercisesSkim the passage and find the key sentence of each part of the passage.
Part 1: The change in Chinese consumer needs and Chinese govemmevtal support has propelled the populaiity of cross-border e-commerce in China.
Part 2: Change in consumer needs has driven Chinese customers to indulge more in cross-bordei e-commerce.
Part 3: Coupled with the change in consumer needs and tax cut, cross-border e-commerce has been enjoying immense populaiity in China.
(8) Peer to Peer个人对个人
• ListeningListen to the following sentences and fill in the blanks.
(1) In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade.
(2) In recent years, the rapid growth of cross-border e-commerce has accelerated online consumption all over the world.
(3) According to the type of interaction, the main modes of cross-border e-commerce can be divided into B2B, B2C, C2C and so on.
(4) International cooperation in cross-border e-commerce has to be continuously strengthened.
(5) With the growth of the Internet and the development of international logistics, as well as online payment, consumers are more open to the chances to purchase products and services from internet platforms, which is called cross-border e-commerce.
• Speaking
A and B are classmates. They are discussing about their understanding of CBEC. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论各自对跨境电商的理解。请尝试以角 色扮演的方式练习下面的对话，尤其注意划线的局部。
教学提示：教师可先给出对话中下划线局部的释义，再组织学生进行对话练 习。
What do you like to do?你想做什么(职业)？
promising career direction 有前景的职业方 向
What a coincidence. 真是巧。
It is said that*** 据说
talent g叩人才缺口
launch business in this field在这个领域开展业务
plenty of opportunities 充足 的机会
closely related with… 与密切相关
real accounts from different CBEC platforms来自不同跨境电商平台的真实账
• Reading
Key Sentences:
(1) With the development of technology and the growth of the Internet, it has provided customers from all over the world the ability to purchase products and/or services that may be unavailable or expensive in the home countries or regions from Internet-based platforms.
随着技术的开展和互联网应用的增长，它为来自世界各地的客户提供了购买 产品和/或服务的能力，这些商品可能无法从本国获得，亦或是很难在本国或地 区的网络平台上获得，要不就是很昂贵。
(2) As for bonded area import model, the products are shipped in bulk and stored in warehouses before being shipped to customers that have placed their orders online after completing customs clearance and inspections procedures.
至于保税区进口模式，产品将批量运输并存储在仓库中，然后在完成清关和 检查程序后，再运送给在线下单的客户手中。
(3) It is important to look at the bonded import channel, as retailers have to bear inventory risk when the imported products are sent to bonded warehouses before being delivered to customers.
重要的是要注意保税进口渠道，因为当进口产品在交付给客户之前先送到保 税仓库时，零售商必须承当库存风险。
(4) It is vital that retailers forecast their demand before the shipment begins in order to avoid any possible inventory risk.
为了防止任何可能的存货风险，零售商必须在发货前预测其需求，这一点至 关重要。
ExercisesUse the words in the box to complete the sentences below.
① There will be a/an large-scale orders on the Date of Double 11.
② To save the money used on transportation, usually the products are shipped in bulk.
③ Alibaba is a very big CBEC platform from China.
④ Nowadays, customers can purchase whatever they like online.
⑤ This big building is used as the warehouse of this company.
(1) Fill in the blanks to complete the translation of the following sentences.
①如果卖家能提供好的售后服务的话，他/她的买家就会更满意。
If a seller can provide good after-sales services, he/she can make more buyers satisfied.
②供应链是使这家公司如此成功的诸多优势之一。
The supply chain of this company is one of their advantages for being so successful.
③零售商不想在做跨境电子商务买卖时承当库存风险。
Retailers don't wish to take the inventory risk while they do CBEC businesses.
④跨境电子商务是有别于传统外贸的一种新型运营模式。
CBEC, as a new mode of operation, is different from the traditional trading.
⑤清关速度很大程度上取决于你选择哪家物流公司。
The speed of customs clearance depends a lot on which logistics company you choose.
(2) Answer the following questions.
① What can customers purchase now from Internet-based platforms?
Consumers can purchase products and/or services (that may be unavailable or expensive in the home countries) from internet-based platforms.
② How many modes of operations are conducted on the CBEC platforms in doing import business? And what are they?
There are two modes of operations. They are direct mail model and bonded area import model.
③ What are included as the supply chain partners?
The supply chain partners include product sourcing, logistics, payments, and after-sales services.
④ Why is it important to forecast the demand before the shipment begins?
Because to forecast the demand before the shipment begins can help to avoid any possible inventory risk.
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
• Warming-upWrite down the Chinese names of the following platforms, and use the example below to give a short introduction to each of them.
(1) Amazon: It is an online retailer and cloud computing company founded in 1994. It is one of the largest internet retailers in the world, which began as an online bookstore.
亚马逊：它是一家成立于1994年的在线零售商和云计算公司。它是全球最大的 互联网零售商之一，最初是一家在线书店。
(2) eBay: Founded in 1995, eBay is an online platform where the world goes to shop, sell and give. Whether you5re buying new or used, common or luxurious, trendy or rare-if it exists in the world, it's probably for sale on eBay.
易贝：eBay成立于1995年，是全世界购物，出售和赠送礼物的一个网络平台。 无论您是要购买新的还是二手的，普通的还是豪华的，时尚的还是稀有的(如果 存在于世界范围内)，都可以在eBay上买到。
(3) JD: JD is the largest online retailer and the biggest overall retailer in China. It offers customers the best online shopping experience. The company is a member of the Fortune Global 500.
京东：京东是中国最大的在线零售商，也是最大的整体零售商。它为客户提供最 佳的在线购物体验。该公司是《财富》全球500强的成员。
(4) Aliexpress: Aliexpress is Alibaba*s cross-border B2C e-commerce platform with users from over 220 countries, with 60 million active buyers in 2018.
速卖通：速卖通是阿里巴巴的跨境B2c电子商务平台，拥有来自220多个国家/ 地区的用户，2018年活跃买家数到达6000万。
(5) Tmall: Tmall is a new B2C commercial retail platform created by Jack Ma, Taobao . It integrates thousands of brands, manufacturers, and provides a one-stop solution between businesses and consumers.
天猫：天猫是马云淘宝网全新打造的B2C商业零售平台。其整合数千家品牌商、 生产商，为商家和消费者之间提供一站式解决方案。
(6) Mia: Mia is the first time-limited sale mall for imported mother and baby brands in China. Founded by full-time mom Liu Nan in 2011, Mia aims to create a simple, assured and fun shopping experience for mother and baby products.
蜜芽：蜜芽是中国首家进口母婴品牌限时特卖商城。蜜芽由全职妈妈刘楠于2011 年创立，希望创造简单、放心、有趣的母婴用品购物体验。
• Listening
Listen to the following sentences and fill in the blanks.
(1) CBEC has gradually become an important driving force fbr China's foreign trade growth.
(2) The volume of China's foreign trade continued to fall in December, but at a much slower pace than expected.
(3) Compared the traditional foreign trade model with cross-border e-commerce, we can find some advantages of developing the CBEC platforms as a new driver of international trade.
(4) International expansion through cross-border e-commerce can only be realized after online merchants have overcome a number of challenges.
(5) Cultural differences, customer trust, logistics, payment, and legal and regulatory barriers are among the biggest challenges facing CBEC.
• Speaking
Sam and Jim are friends. They came across each other in a restaurant and talked about their job development. Complete the following dialogue with the sentences or expressions in the box.山姆和吉姆是朋友。他们在一家餐馆相遇，并谈论了他们 的工作开展。用方框中的句子或词组完成以下对话。
Sam: Hi, Jim! (1) Long time no see! How are you doing?
Jim: Hello, Sam. I'm doing great. Glad to see you here and how's your job?
Sam: Well, not that good.
Jim: Why are you saying so? What happened?
Sam: You know, nowadays, the international trading environment (2) is not as good as before.
Jim: Yeah. Fve really heard that there are (3) quite many platforms for oversea customers to buy products online.
Sam: Yes! (4) Just because those cross-border e-commerce platforms are more convenient for customers, and cheaper, (5) the volume of our traditional foreign trade business went down.
Jim: (6) I do understand your situation. But please (7) don't be upset. I believe you can also gain a lot by transferring to the CBEC field.
Sam: You're right. My colleagues and I (8) are taking steps to do so. This afternoon, we'll have a training course on this theme.
Jim: Yes, be cheerful. You're always hardworking. I do think you can get a new and better development by doing CBEC businesses.
• ReadingKey Sentences:
(1) If you know a country where your products are either unique or competitive, you can start selling on that market. The alternative is to start testing in multiple markets at once by listing your items internationally on marketplaces.
如果你知道你的产品在哪个国家具有独特性或竞争力，就可以在该市场上开 始销售。(另一种)替代方法是通过在国际市场上列出你的商品来即刻开始在多 个市场中进行测款。
(2) This means you don't have to invest huge amounts in marketing in multiple countries or regions but can still see what sells well and use that as a basis for deciding which markets to really focus on.
这意味着你不必在多个国家或地区的市场上投入大量资金，但仍可以看到销 售良好的产品并将其用作确定真正关注哪些市场的基础。
ExercisesTell whether each of the following statements is true (T) or false (F).
① F With the shipping fee, it is usually more expensive to purchase on those CBEC platforms.
② T CBEC business mode is different from the traditional international trading.
③ F Even when you know your products are unique or competitive, you still need to test the market till you start selling them.
④ T It is not always necessary for Amazon sellers to invest huge amounts in marketing.
⑤ T Fully localizing your products with local languages would be really helpful.
(1) Fill in each blank with the correct form of the given word.
① Because of capital control, investors must pay a high price to invest overseas, which makes them to invest domestically, (domestic)This App helps the retailers keep their selling systems up all the time, (retail)
(2) If a company is not competitive, it can hardly develop, (competition)He's always early to be in his office. He obviously enjoys his job very much.
(obvious)Many people want to get jobs locally, because they don't want to be far away from their families, (local)
(3) Translate the following sentences by using the provided expressions.
① It takes half a year for his company to accommodate to the market.
② Who are your potential customers?
(3) High-income people often have multiple choices.
④ The CBEC mode allows retailers to lower down the prices and still make a profit.
⑤ This company has always focused on customer service.
Part 3 The Current Situation of Cross-Border E-Commerce in China
• Warming-up
Learn the following words and expressions and write down their Chinese meanings.
(1) import 进 口export 出 口
(2) global trend 全球趋势economic growth 经济增长
(3) free trade zone 自贸区bonded area 保税区
(4) development countermeasure 开展对策
• Listening
Listen to the following sentences and fill in the blanks.
(1) China is a key market for cross-border e-commerce, especially within its growing middle class.
(2) China's cross-border e-commerce market saw 818 trillion yuan transactions in 2018, over 20% of which are import e-commerce sales.
(3) With the rapid development of global e-commerce and push of the government, cross-border e-commerce has developed into a new form of import and export trade in China.
(4) We outlined several recommendations for foreign companies who are planning on entering into China's market by means of CBEC.
(5) China's cross-border e-commerce industry has demonstrated stable and rapid development thanks to the implementation of appropriate policy support and the progressive establishment of e-commerce platforms.
• Speaking
Jason is from America and Lee is a Chinese. They met each other on a conference, and they were talking about China's cross-border e-commerce developing situation. Work in pairs to ask and answer questions with the underlined materials. (1) Q: What's Jason's idea about China's development in cross-border e-commerce? A: He thinks it has been really outstanding.
(2) Q: What does Jason think is amazing?
A: He thinks the case shared by the representative from Alibaba is amazing.
(3) Q: Why Lee is positive to China's future development?
A: Because the international payment and logistics provided by Ali Group is in a leading place.
(4) Q: What are the main modes of operation of China's CBEC?
A: In the CBEC field in China, there are B2B, B2C, C2C, 020 modes and so on.
• ReadingKey Sentences:
(1) Thanks to cross-border e-commerce, small and medium-sized Chinese enterprises now receive consulting services for enterprise development strategy and operating models, as well as tailor-made solutions for business expansion at different stages.
借助跨境电子商务，中国的中小型企业现在可以获得有关企业开展战略和运 营模式的咨询服务，以及针对不同阶段业务扩展方面量身定制的解决方案。
(2) By leveraging Amazon's global network and resources, we could provide customized solutions to meet the needs of Chinese sellers and cultivate cross-border e-commerce talents in China.
通过利用亚马逊的全球网络和资源，我们可以提供定制的解决方案，以满足 中国卖家的需求，并在中国培养跨境电商人才。
(3) It is not just that overseas consumers are smitten by Chinese goods. 不仅只有海外消费者被中国商品迷住了。
ExercisesChoose the best answer for each of the following questions.