2020年度bec写作资料补充.doc

bec写作资料补充

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BEC写作补充讲义
Lecture One

2. Exercise on register

Lecture Two
Writing technique one: Register
You have to go to a meeting with some supplier next Monday.
Write an email to an assiatant you know well:
• explaining why you will be absent from the office
• saying when and how long you will be away
• requesting her to deal with customers while you are away
• Write 40-50 words.
Informal
Hello Sam,
I’ve got a meerting with our suppliers next Monday to talk about the new specifications for the components , so I’ll be out of the office for a couple of hours from 10 to 12. Could you deal with any customers while I’m out,please?
Thanks
Formal
Dear sam,
I shall be at a meeting with our suppliers next Monday in order to discuss the new specifications for the components.As a result, I will be absent from the office for approximately two hours from 10 a.m onwards. I would be grateful in you would attend to any customers in my absence.
Many thanks
For this topic, the informal one is better.

Technique 2: word choice
You are the human resources manager of a company and you have decided to change some
working practices.You want to hold a meeting with staff.
Write a memo the staff:
• telling them the reason for the meeting
• saying who should attend
• informing them when and where the meeting will be held.

Lecture Three

Basic Patterns of Writing
• Directness in Good-news and Routine Messages (deductive)

• Indirectness in Bad-news messages (inductive)
Indirectness in Writing
Four parts:
1) A buffer;
1. As you mentioned, prompt delivery is so important that we have been making every effort to accomplish it.
2. We appreciate your writing to us about the quality of our products.

2) Reasons supporting the negative decision;
1. As you know, supplying best quality products and services is our company’s policy.
2. The treatment you asked is only allowed to those that have an annual turnover of up to $2bn with us.

3) A clear, diplomatic statement of the negative decision;
1. For this reason we can only offer the retail price.
Compare:
(cannot grant the discount as requested)
2. We find it difficult to ship the goods before Christmas.
Compare:
(can not ship)

4) A helpful, friendly, and positive close.
1. Thank you again for your cooperation in this matter.
2. It would be possible for you to obtain a trade discount of 2% if payment is made on a cash basis.

Logical order
Imagine you are writing to EMI Music to enquire about opportunities to work
for their company. In what order would you do each of these things in your
letter?
a. Ask for information about how to apply
b. Ask for information about opportunities in the company
c. Explain in more detail your qualifications and background
d. Say briefly who you are
e. Say where you have heard about the company
f. Say why you are interested in working for them
g. Say why you are writing
Answer: d, g, e, f, c, b, a

Useful expressions
Replying to queries 回复咨询
n Thank you for your ….of …(date).
Here are the answers to the questions you raised.
n In answer to your queries…
n We would like…
n We would prefer to…
n Looking forward to receiving your design and quotation.

告知好消息
n I am pleased to tell you that…
n I am delighted to inform you that…
n I am happy to advise you …
n We are pleased to inform you that…

告知坏消息
n I regret to tell you that…
n I am sorry to inform you …
n I am sorry to advise you that …
n We regret that … 我们很遗憾……

说明原因
n This was owing to … 这是因为……(多半为坏消息)
n Due to … 这是由于 ……
n As a result of … 这是……的结果
n Because of … 这是因为……

请求采取行动，如果紧急的话，能够加上后面的词组
n Please could you … as soon as possible
n We would be grateful if you could …without delay 如果你能尽快……，我们将不胜感激
n We would appreciate it if you could … immediately…

轻度抱怨
n Unfortunately, 然后直接说不幸的事情发生了，比如，
n Unfortunately, we have not yet received your payment, we would be grateful if you could make
the payment soon.

询问信息
n We would like to know about/if … 我们想了解有关……
n Please could you give us further detail about … 请给我们更多有关……的信息
n We would be grateful if you could let us know about/if … 如果能告诉我们有关……，我们将不胜感激
n We would appreciate it if you could inform us about/if …

普通结尾：
n I look forward to receive your reply/order/products/etc.　
n Looking forward to hearing from you.

提供消息类邮件的结尾
n I hope that this information will help you.　
n Please contact me if you need any further information.
n Please feel free to contact me if you have any further questions.
n Please let me know if you need any further information.

道歉信结尾
n Please accept our apologies once again. We hope that this has not caused you any in convenience.

• Due to /owing to/ because of/as a result of

原因与结果的表示
Expressing causes
• Due to /owing to/ because of/as a result of
Company often fail ~ bad management.
Many products fail ~ companies not carrying out market research.
• The reason why+realtive clause+clause
The reason why products fail is often poor market research.
• Noun form + the reason why + relative clause
Bad management is the reason why many companies fail.
• Cause + object + infinitive
Bad management often cause companies to fail.
• Lead to/ result in + noun/ing form
Late payment often led to/ resulted in cashflow problems.

练习:
Thank you for your letter of 10 march.

_____________I have not been in touch recently is that I have been off sick. However, I have investigated the circumstances which ______ our customers to complain.

What happened was failure of our quality control system and this ________ a number of defective products leaving the factory. The failure in quality control was ________ poor
training of new quality control staff, which is something we are trying to put right.

I hope the training ____________ fewer defective products in the future.

Expressing results
• As a consequence (of this)/ As a result/ consequently + sentence
It snowed heavily last week. ~, all our shipments were delayed.
• Mean /result in + noun/-ing form
Your failure to deliver the goods on time meant the loss of an important client.
Your failure to deliver thhe goods on time resulted in us losing an important client.
• Mean + clause
Raising prices may mean that we will have to close the factory in Munich.

练习
Raising oil prices have _________ greatly increased our transport costs. ___________ that our profit margins are greatly reduced in those cases where we pay for delivery. ___________, we may have to raise prices, which could ___________our losing customers. Could I ask staff to:
• Make sure all lorries leaving the factory are completely full. This will _________ a 5% saving on present transport costs.
• Only use express delivery in really urgent cases. _______________, we will be able to save a further 6.5%.
Many thanks.
Lecture Four: report and proposal
The format and style of reports and proposals is very similar. However:
• A report concentrates on information which you have gathered and may give you recommendations for further action
• A proposal makes suggestions for possible courses or action to take in the future.

Report习题答案P67
Report on the results of a recent customer survey

Introduction
The report aims to comment on the services of our sports center based on a recent customer survey.

Findings
The survey showed that our service has improved considerably in .
Thanks to the one-week training, staff friendliness has greatly improved, and the cost of membership was also acceptable to most customers (85%) due to the new discounts given to the regular customers.
However, the customer satisfaction with equipment was lower than that of , for some equipments need to be maintained after functioning for one year.

Conclusion
In general, our service is satisfactory. But we need to attract more young people as members.

Recommendations
• Sponsor the LA University sports meet to impress our company image on more young people.
• The café cannot be expanded because of space limitations.

Proposal习题答案 P74
Proposal for relocation of the company

This proposal sets out to make some recommendations concerning the relocation of our company.

Findings
After careful searches, the Granic office building has been identified. It has great facilities and easy access to the public transportation. I believe this would be more convenient for us to contact with our suppliers.
However, we may need 6 months instead of 3 to move to the new city so that all staff can get fully prepared.

Conclusion and recommendations
To carry out the relocation smoothly, here are some recommendations:
• First, use our own company transport for the move so as to cut the cost of relocation.
• Second, inform our customers of the move through all sorts of channels, especially advertisements in media.
• Finally, in order to retain key staff, I propose a salary increase to act as an incentive to them to move along with the company.

常见语法错误分析
See the following examples:
Avoid fragments (不完整的句子).
n A sentence fragment lacks either a subject (Actor) or verb (Action).
n My research report in business communication took a long time to prepare. And turned out badly.
n My research report in business communication took a long time to prepare but it turned out badly.

Avoid comma splices (逗号拼接).
n A sentence fragment lacks either a subject (Actor) or verb (Action).
n My research report in business communication took a long time to prepare. And turned out badly.
n My research report in business communication took a long time to prepare but it turned out badly.

Avoid run-on sentences (连写句).
n A run-on sentence joins two complete thoughts without proper punctuation.
n Employees want to keep their jobs they will work hard for promotions.
n Employees want to keep their jobs. They will work hard for promotions.

A letter
Dear Mr. Taylor,
I am writing to enquire about your in-store television system we saw advertised in the latest edition of The Daily Mirror.
We are a countrywide operating chain of sport shoe shops and are considering to provide our sales rooms with flat screens to entertain our customers and to inform them about our latest inventions.
Since we are going to launch a special football shoe next month, we would be pleased if it might possible for you to install about 20 screens within one month. In addition, we would like to ask further information about your training lessons and would be grateful of you could send us your detailed brochures as well as your price list.
I look forward to hearing from you and I would appreciate it to receive your information in due course.
Sincerely,
Miles W

Report on Staff turnover
Introduction
This report aims to explain the high staff turnover in in Parkside and to propose measures to improve staff loyalty.

Findings
The figures clearly show the large number of staff leaving the stores is a problem which affects the parkside in . while the staff turnover in Highgate Store remained low, the number of staff leaving parkside shoot up from 5 to 20. This unfortunately has a bad effect on customer service.

Research among staff revealed their requirements. First, staff requires more training so that they can better serve the customers. Another good idea is the introduction of a bonus scheme for valued staff. However, their request for a longer annual leave could not be met due to the heavy workload we are facing.

Recommendation
l Offer training opportunities to arouse company loyalty.
l Applying a bonus scheme for valued staff to motivate employees.