高考英语艺体生百日突围系列专题17阅读理解_广告应用文.doc

专题17 阅读理解——广告应用文
广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。
命题形式：
广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。
解题技巧：
解答此类试题，可以从以下几个方面着手考虑：
一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。
在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。
广告应用文阅读是高考阅读理解中难度最低的一种题型，这是艺体生必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。
体验高考
【2014·全国新课标II】 D
Metro Pocket Guide
Metrorail (地铁)
Each passenger needs a farecard to enter and go out .Up to two children under age five may travel free with a paying customer .
Farecard machines are in every station .Bring small bills because there are no change machines in the stations and farecard machines only provide up to $5 in change.
Get one ticket of unlimited Metrorall rides with a One Day Pass .Buy it from a farecard machine in Metro stations .Use it after 9:30 a,m. until closing on weekdays , and all day on weekends and holidays .
Hours of service
Open 5am Mon-Fri 7a.m Sat-Sun
Close midnight Sun-Thurs. 3a.m. Sat-Sun
Last train times vary .To avoid missing the last train , please check the last train time posted in the station.
Train times Posted in stations
Metrobus
When paying with exact charge , the fare is $1.35.When paying with a SmatTripⓇcard , the fare is 1.25.
Fares for the senior/ disabled customers
Senior citizens 65 and older and disabled customers may ride for half the regular fare .On Metrorail and Metrobus , use a senior/disabled farecard or Smar/Trip Ⓡ card .For more information about buying senior .disabled farecards , farecard or SmarTripⓇcards and passes , please visit MetroOpensDoors .com or call 202-637-7000and 202-637-8000.
Senior citizens and disabled customers can get free guide on how to use proper Metrobus and Metrorall services by calling 202-962-1100.
Travel tips (提示)
. Avoid riding during weekday rush periods –before 9:30 a.m. and between 4and 6p.m.
. If you lose something on a bus or train or in a station, please call Lost &Found at 202-962-1195,
【小题1】. What should you know about farecard machines?
A. They start selling tickets at 9:30 a.m.
B. They are connected to change machines .
C. They offer special service to the elderly .
D. They make change for no more than $5.
【小题2】.At what time does Metroarll stop service on Saturday ?
A. At midnight .
B. At 3 a.m.
C. At 5 a.m.
D. At 7a.m.
【小题3】. What is good about a SmarTripⓇcard ?
A. It is convenient for old people .
B. It saves money for its users
C It can be bought at any train
D. It is sold on the Internet
【小题4】.Which number should you call if you lose something on the Metro?
A.202-962-1195
B.202-962-1100
C.202-637-7000
D.202-637-8000
【答案】
【小题1】D
【小题2】B
【小题3】B
【小题4】A
【小题1】D 考查细节理解。根据Metrorall (地铁)部分第二段内容there are no change machines in the stations and farecard machines only provide up to $5 in change.可知自动售卡机只能最多找5美元的零钱，故答案选D。易错选项为A，文中的 Use it after 9:30 a,m. until closing on weekdays是使用farecard的时间，而不是farecard machines售票的时间。
【小题2】B考查细节理解。根据Hours of service的介绍部分 Close midnight Sun-Thurs.；3a.m. Sat-Sun可知在周末停运时间是凌晨3点，故答案选B。
【小题4】A 考查细节理解。根据文章末段内容If you lose something on a bus or train or in a station, please call Lost &Found at 202-962-1195,可知如果乘客丢失物品的话可以拨打失物招领处的电话202-962-1195，故答案选A。
考点：考查广告布告类短文阅读。
【2014·天津卷】A
A Guide to the University
Food
The TWU Cafeteria is open 7am to 8pm. It serves snacks(), drinks, ice cream bars and meals. You can pay with cash or your ID cards. You can add meal money to your ID cards at the Front Desk. Even if you do not buy your food in the cafeteria, you can use the tables to eat your lunch, to have meetings and to study.
If you are on campus in the evening or lat at night, you can buy snacks, fast food, and drinks in the Lower Café located in the bottom level of the Gouglas Centre. This area is often used for entertainment such as concerts, games or TV watching.
Relaxation
The Globe, located in the bottom level of McMillan Hall, is available for relaxing, studying , cooking, and eating. Monthly activities are held here for all international students. Hours are 10 am to 10 pm, closed on Sundays.
Health
Located on the top floor of Douglas Hall, the Wellness Centre is committed to physical, emotional and social health. A doctor and nurse is available if you have health questions or need immediate medical help or personal advice. The cost of this is included in your medical insurance. Hours are Monday to Friday, 9am to noon and 1;00 to 4;30pm.
Academic Support
All students have access to the Writing Centre on the upper floor of Douglas Hall. Here, qualified volunteers will work with you on written work, grammar, vocabulary, and other academic skills. You can sign up for an appointment on the sign-up sheet outside the door two 30 –minute appointments per week maximum. This service is free.
Transportation
The TWU Express is a shuttle() service. The shuttle transports students between campus and the shopping centre, leaving from the Mattson Centre. Operation hours are between 8am and 3pm. Saturdays only. Round trip fare is $1.
【小题1】What can you do in the TWU Cafeteria?
A. Do homework and watch TV
B. Buy drinks and enjoy concerts
C. have meals and meet with friends
D. Add money to your ID and play chess
【小题2】Where and when can you cook your own food?
A. The Globe, Friday
B. The Lower Café, Sunday
C. The TWU Cafeteria , Friday
D. The McMillan Hall , Sunday.
【小题3】The Guide tells us that the Wellness Centre _________.
A. is open six days a week
B. offers services free of charge
C. trains students in medical care
D. gives advice on mental health
【小题4】How can you seek help from the Writing Centre?
A. By applying online
B. By calling the centre
C. By filling in a sign-up form
D. By going to the centre directly
【小题5】What is the function of TWU Express?
A. To carry students to the lecture halls.
B. To provide students with campus tours
C. To take students to the Mattson Centre.
D. To transport students to and from the stores.
【答案】
【小题1】C
【小题2】A
【小题3】D
【小题4】C
【小题5】D
【小题1】C.考查细节理解。在TWU的自助餐厅你可以做什么？根据food部分第一段第二句可知可以在这里吃饭；根据you can use the tables to eat your lunch to have meetings and to study.可以遇见朋友，故选C。这里如果考生不细心的话，有可能选干扰最强的选项D，选项D的内容都是food部分的内容，选项D提到的充钱是在TWU的自助餐厅，而下棋是在the Lower Café,这很容易让考生误选D。
【小题2】A. 考查细节理解。在什么时间和什么地点可以自己做饭？根据Relaxation部分叙述的可知可以在这里Clobe作饭，时间是除了周日，所以周五可以在这里做饭，故选A。
【小题3】D. 考查细节理解。The Guide告诉我们the Wellness Center什么？根据A doctor
and nurse is available if you have health questions or need immediate medical help or personal advice.可知这里能够给出关于健康一些建议，故选D。
【小题4】C. 考查细节理解。你怎样从the Writing Center寻求帮助？根据You can sign up for an appointment on the sign-up sheet outside.可知要想得到帮助需要填写登记表，故选C。
考点：广告类阅读。
【2014·安徽卷】A

WATCH CONTROL
This is a watch that James Bond would be proud to wear!
This is NOT a watch for ordinary people!
Your electronic PENGO WATCH CONTROL
Ø acts as a remote control for TVs and videos.
Ø gives you a daily weather forecast.
Ø reminds you when to hand in your homework.
Ø sets off a silent warning alarm when parents or teachers are near.
Besides, your PENGO WATCH CONTROL
will always tell you the time accurately!
Originally sold for $199
NOW ONLY $99
For further information, click here.

Personal Robot
Make your parents and teachers happy !
Are you having problems finishing your homework on time? Do you avoid tidying your room until your mom shouts at you? You don’t need to worry if you buy a Mr. Helping Hand personal robot.Mr. H can be programmed to organize your homework.Your own personal robot will follow you around, putting away books and objects that you have left on the floor or bed.
Mr. H also has these features (特点)
·weighs only 500 grams
·includes long-lasting batteries
·comes with a 5-year guarantee
·remembers simple instructions
Originally (最初) sold for $499
NOW ONLY $299

BUY NOW

【小题1】With help from a Mr.H, you can .
A. stop using batteries.
B. finish your homework on time.
C. remember your teacher’s instructions.
D. get your room tidied on your way home.
【小题2】A PENGO WATCH CONTROL can help you to .
A. repair your TV B. organize your homework
C. be a James Bond D. know what the weather is like
【小题3】You can get your Mr. H for .
A. ＄499 B. ＄299 C. ＄199 D. ＄99
【小题4】Where would you be most likely to find the two texts?
A. On a notice board B. In a company brochure.
C. On a teenage website D. In a college newspaper.
【答案】
【小题1】B
【小题2】D
【小题3】B
【小题4】C
【小题1】细节题：根据第一个广告的句子：Mr. H can be programmed to organize your homework,可知有了Mr H你就可以按时完成作业。所以选B。
【小题2】细节题：根据第二则广告中的介绍PENGO WATCH CONTROL的功能的第二条，Ø gives you a daily weather forecast可知它可以让你知道天气情况。所以选D。
【小题3】细节题：根据第一个广告的最后的价格介绍：,可知以前Mr H是49美元，现在打折只要299美元了，Originally (最初) sold for $499 NOW ONLY $299所以选B。
考点：考查广告布告类短文
【2014·湖南卷】A
Want to improve your writing skills? New Writing South is directing the way!
·Towner Writer Squad (班组）for kids aged 13-17
Led by comedy and TV writer, Marian Kilpatrick, Towner Writer Squad will meet once a month at the contemporary art museum for 11 months, starting 12 October, 2014.
The FREE squad sessions will include introductions to a wide range of writing styles, from poetry to play writing and lyrics (抒情诗）to flash fiction, to support the development of young writers.
Application & Selection
If you would like to apply to be part of the Towner Writer Squad, please send a sample piece of your writing (about 500 words), responding to the title‘LUNCH,’with your name, age, address and e-mail address to: debo@.
Once all applications are in, you will be invited to an open selection event on 17 September，4-5pm, at the gallery of Towner. This will be an informal opportunity to meet the Squad Leader, Squad Associate and other young people.
You will also have a chance to get to know the fantastic gallery space and get a taste of what’s to come.
Deadline for applications: 8 September, 2014
For further information go to: or towner.org.uk or
Any questions 一 feel free to send your e-mail to Towner Writer Squad Associate: [e-mail]
﹡ ﹡ ﹡ ﹡ ﹡ ﹡ ﹡ ﹡ ﹡
·Beginner Writing Project for kids aged 10-13
Due to popular demand, a writing project will be started for eager beginners.
Start time: 6 September, 2014
Meet every other Saturday，2-4pm, at the Towner Study Centre.
Study and write at your own pace 一 you do not have to rush 一 as you have a year to go through the project. Practise under the guidance of some experienced writers and teachers who can help you with basic writing skills. Most importantly, build confidence and have fun while writing!
No previous experience or special background is required. Many others have been successful this way. If they can do it, why can’t you?
Fee: £179
For more information go to: newtowner.org.uk or generate.org.uk
【小题1】Towner Writer Squad will be started _______.
A. to train comedy and TV writers
B.to explore the fantastic gallery space
C.to introduce a contemporary art museum
D.to promote the development of young writers
【小题2】To join the Writer Squad，each applicant should first _______.
A.provide a piece of their writing
B.meet the Writer Squad Leader
C.offer their family information
D.complete an application form
【小题3】Applications for the Writer Squad should be e-mailed no later than _______.
A.6 September, 2014
B.8 September, 2014
C.17 September, 2014
D.12 October, 2014
【小题4】What is most important for the beginners?
A.Practising as much as possible.
B.Gaining confidence and having fun.
C.Studying and writing at their own pace.
D.Learning skills from writers and teachers.
【小题5】More information about Beginner Writing Project can be found at _______.
A
B
C.newtowner.org.uk
D.towner.org.uk
【答案】
【小题1】D
【小题2】A
【小题3】B
【小题4】B
【小题5】C
【小题1】D考查细节理解。根据文章小标题Towner Writer Squad (班组）for kids aged 13-17中的第二段最后一句to support the development of young writers.支持年轻作家的发展。故D正确。
【小题2】A考查细节理解。根据文章小标题Application & Selection中第一段If you would like to apply to be part of the Towner Writer Squad, please send a sample piece of your writing (about 500 words)可知想要申请加入Towner Writer Squad,需要提交一篇大约500字的写作。故A正确。
【小题5】C考查细节理解。根据文章最后一句For more information go to: newtowner.org.uk or generate.org.uk可知初学者的更多信息可以通过这两个网址查询。故C正确。
考点：考查广告类阅读
【2014·全国新课标I】 A
The Cambridge Science Festival Curiosity Challenge
Dare to Take the Curiosity Challenge!
The Cambridge Science Festival (CSF) is pleased to inform you of the sixth annual Curiosity Challenge. The challenge invites, even dares school students between the ages of 5 and 14 to create artwork or a piece of writing that shows their curiosity and how it inspires them to explore their world.
Students are being dared to draw a picture, write an article, take a photo or write a poem that shows what they are curious about. To enter the challenge, all artwork or pieces of writing should be sent to the Cambridge Science Festival, MIT Museum, 265 Mass Avenue. Cambridge 02139 by Friday, February 8th.
Students who enter the Curiosity Challenge and are selected as winners will be honored at a special ceremony during the CSF on Sunday, April 21st. Guest speaker will also present prizes to the students. Winning entries will be published in a book. Student entries will be exhibit and prizes will be given. Families of those who take part will be included in the celebration and brunch will be served.
Between March 10th and March 15th, each winner will be given the specifics of the closing ceremony and the Curiosity Challenge celebration. The program guidelines and other related information are available at: http://cambridgesciencefestival.org.
【小题1】 Who can take in the Curiosity Challenge?
A. School students.
B. Cambridge locals.
C. CSF winners.
D. MIT artists.
【小题2】 When will the prize-giving ceremony be held?
A. On February 8th.
B. On March 10th
C. On March 15th..
D. On April 21st.
【小题3】What type of writing is this text?
A. An exhibition guide.
B. An art show review.
C. An announcement.
D. An official report.
【答案】
【小题1】A
【小题2】D
【小题3】C
【小题1】A考查细节理解。谁能够参加好奇心的挑战？根据The challenge invites,even dares school studenrs between the ages of 5--14 to create artwork or a piece of writing that shows their curiosity。可知是5—14岁的学生可以参加比赛。故选A。
【小题2】D考查细节理解。颁奖仪式什么时间举行？根据Students who enter the Cambridge Challenge and are selected as winners will be honorned at a special ceremony during the CSF on Sunday,April 21st.可知颁奖仪式在4月21日星期天举行，故选D。
考点：广告类短文阅读。
【2014·浙江卷】B
Here