最具价值和最强大的物流品牌25强的2024年度报告.pdf

Logistics 25 2024 The annual report on the most valuable and strongest Logistics brands July 2024Brand Finance Logistics 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)17Brand Spotlights 18JINGDONG Logistics 19Methodology 22Our Services 28Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Gayathri Saravana KumarGlobal Press EFor all other enquiries:[phone] ForewordBrand Finance Logistics 25 4David Haigh Chairman&CEO,Brand FinanceBrand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your Gain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position your brand as a market leader.Strategic GuidanceBenchmark your brand against industry standards for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about your brands financial value.Empower Your Marketing TeamOptimise communication channels by understanding and articulating your brands financial significance.Enhance CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Brand Value ReportBrand Finances Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to determine your brands value,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining insights into your position against +6,000 brandsOriginal market research on global,market and sector leading brands.Comprehensive coverage for market specific learnings that inform decision making.41 countriesBenchmark your brand against competitors and leverage industry level insights to empower your strategy.31 sectorsRobust market representation for a global perspective.+150,000 respondentsTake a longer view to track and learn from fast growing brands,market disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what drives customer decision making so you can create a roadmap for success.8th consecutive yearStrategic InsightBrand Finances Global Brand Equity Monitor research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights that direct strategy for understanding,maintaining and building brand strength.Brands,and customer relationship with brands,are complex.As such they require attention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendations to power your brand strategies and valuation.Get Full Access to our Global DataRanking AnalysisGlobal logistics sector shows signs of normalisation after post-pandemic boom +Post-pandemic boom makes way for normalisation in logistics sector+UPS is the most valuable logistics brand ranked for a decade,valued at USD34.6 billion+JR remains strongest logistics brand ranked,followed by JINGDONG Logistics and MTR +CPKCs brand value surges by 28%while DoorDash and dpd trail behind+UPS has the highest Sustainability Perceptions Value at USD3 billion and also holds the Highest Positive Gap Value at USD224 millionBrand Finance Logistics 25 9Ranking AnalysisPost-pandemic boom makes way for normalisation in logistics sectorThis year,the logistics industry is witnessing signs of normalisation following the unprecedented post-pandemic boom.A broad-based drop in near-term revenue forecasts has been observed due to cooling demand,falling volumes,and inflationary pressures.For instance,UPS and FedEx have both reported lower shipment volumes and reduced consumer spending compared to the high-demand periods immediately following the pandemic.Despite these short-term challenges,the overall 5-year forecasts for most brands have improved year-on-year,with revenues expected to rebound once demand picks up.Freight rates have remained near the bottom of the market compared to the immediate post-pandemic highs.Spotlights of the top brands in the global logistics ranking include UPS,which retains its position as the most valuable brand in the sector at USD34.6 billion with a AAA-brand strength rating and achieving a Brand Strength Index(BSI)score of 80.9 of 100.Despite the cooling demand and inflationary pressures were seeing this year,the logistics industry is showing remarkable resilience and strategic adaptation.As the market transitions in the post pandemic era,shaped by overcapacity,shifting consumer demands and geopolitical tensions,industry titans epitomize excellence and visionary leadership to remain competitive.Richard HaighManaging Director,Brand Finance Brand Finance Logistics 25 10Top 10 Most Valuable Logistics Brands 2024 Brand Finance Plc.2024Ranking Analysis41531098726-2%-1%+3%-13%-5%-13%+6%-35%002102122$34.6 bn$28.6 bn$12.2 bn$11.9 bn$8.0 bn$5.5 bn$5.4 bn$4.8 bn1 -15%$6.4 bn -29%$5.9 bn Additionally,JR(brand value down 13%to USD11.9 billion)maintains its status as the strongest brand supported by an AAA rating and a BSI score of 86.9 of 100.These industry leaders exemplify resilience and strategic adaptation in a fluctuating market.UPS is the most valuable logistics brand ranked for a decade,valued at USD34.6 billionThe Brand Finance Logistics 25 2024 ranking is topped by UPS which retains its pole position as the sectors most valuable brand(brand value down 2%to USD34.6 billion)for the 10th consecutive year.Fellow American brand,FedEx(brand value down 1%to USD28.6 billion),follows as the worlds second-most valuable logistics brand ranked and Germanys DHL(brand value up 3%to USD12.2 billion)is placed third.UPS domestic market earnings,representing two-thirds of its total revenue were hampered by a slowdown in the US retail sales and wavering consumer demands,although pricing partially offset this.Brand Finance Logistics 25 11Ranking Analysispositioning itself to better meet customer needs and achieve substantial cost savings.DHLs brand value growth in 2024 was driven by the brands strategic investments and innovation.DHL continued to invest heavily in its global logistics network,sustainability initiatives,digitalisation,and e-commerce capabilities.The company enhanced its operational efficiency through the use of artificial intelligence and automation,including robots that assist in 15%of its picking operations.These investments have not only improved service quality but also helped DHL maintain a competitive edge in the logistics industry.At the close of its 2023 financial year,UPS set ambitious financial targets,aiming for consolidated revenues between USD108 billion and USD114 billion by 2026,along with substantial operating margins across its various segments.These targets reflect a robust growth strategy aimed at enhancing profitability and sustaining long-term growth.FedEx saw significant growth in its brand value due to several key initiatives and strategic changes.One of the major contributors was the companys consolidation of its operating entities.By integrating FedEx Express,FedEx Ground,FedEx Services,and other subsidiaries into a single organisation by June 2024,FedEx aims to enhance operational efficiency and flexibility,Brand Finance Logistics 25 12Ranking AnalysisTop 10 Strongest Logistics Brands 2024 Brand Finance Plc.202441531098726+0.1+8.0+0.1+5.1+2.3+0.1+1.9+2.702121123186.985.283.183.080.978.978.477.90 -2.278.9 +4.478.9 JR remains the strongest logistics brand ranked,followed by JINGDONG Logistics and MTR Japan-based logistics brand JR(brand value down 14%to USD11.9 billion)has once again emerged as the strongest global logistics brand ranked this year,with a commendable AAA brand strength rating and a BSI score of 86.9 points of 100.JRs reputation and influence continue to thrive,as evidenced through its perfect 10 out of 10 score in familiarity,based on Brand Finances research.By 2026,the brand aims to introduce private cabins on Japans Shinkansen Tokaido line,offering luxurious,high-speed travel at 177 mph.These cabins cater to privacy-conscious travellers and reinforce JRs commitment to sustainability.With lower carbon emissions than air travel,JR continues to set standards in comfort and eco-friendly innovation,solidifying its global leadership.Coming in as the second strongest brand ranked in the sector is Chinas JINGDONG Logistics(also known as JD Logistics or JDL,brand value up 1%to USD3.5 billion),moving from its 2023 brand strength rating of AA+to AAA this year and recording a BSI score of 85.2 points of 100.Brand Finance Logistics 25 13Ranking AnalysisBrand Value Change 2023-2024(%)Brand Finance Plc.202428%14%10%6%4%3%1%This improvement can be attributed to the brands strategic partnerships,including the tie-up with Saudi Electricity Company as well as enhanced logistics and supply chain management initiatives.At the third placement of the strongest logistics brands ranked is MTR(brand value down 3%to USD3.5 billion),retaining its AAA-brand strength rating from last year and recording a BSI score of 83.1 points of 100.MTRs strong performance is bolstered by its strategic foreign expansion plans,aimed at mitigating potential competition in its home market of Hong Kong.CPKCs brand value surges 28%while DoorDash and dpd trail behindCPKC(brand value up 28%to USD2.7 billion)is this years global logistics brand with the largest brand value growth by percentage.The significant growth in value of the Canadian brand paved the way for its inclusion into Brand Finances global logistics ranking this year.The US DoorDash(brand value up 14%to USD4.3 billion),meanwhile,holds the second place in terms of largest brand value growth as the brand climbed six ranks from the past year to emerge as the 12th most valuable logistics brand ranked in 2024 while,Frances dpd(brand value up 10%to USD3 billion),is placed third.At its Investor Day in June 2023,CPKC revealed the next phase of its long-term growth strategy as the sole single-line railroad connecting an entire continent.CPKC is set to leverage the benefits of its newly integrated North American network to achieve sustained,profitable growth over multiple years.This historic merger is poised to transform the industry,offering enhanced environmental benefits and superior service,while delivering strong financial performance.With these strategic advantages,CPKC is well-positioned for growth over the next five years and beyond.Brand Finance Logistics 25 14Ranking AnalysisDoorDashs strong focus on food delivery is paying off.Despite the argument that food delivery isnt a necessity,spending on food is essential,and the macro trend toward greater convenience is accelerating.This trend is evident across the business,even amid an uncertain economic backdrop.Both new and existing users continue to exhibit healthy behaviour,contributing to positive momentum.dpd has introduced several innovative measures to enhance its brand growth and commitment to sustainability.One of the standout efforts is the launch of its 40 million Green Hub in Londons Docklands,late last year.This eco-regional centre,designed to be completely diesel-free,is set to handle up to 80,000 parcels daily using 500 electric delivery vans and a 430-meter conveyor system for efficient parcel sorting.Solar panels installed on the parking canopy and the main roof will generate significant renewable energy,reinforcing dpds dedication to green operations.UPS has highest Sustainability Perceptions Value of USD3 billion and holds highest positive gap value of USD224 millionBrand Finance also utilises its Global Brand Equity Monitor(GBEM)research to compile a Sustainability Perceptions In