1、Microsoft confidentialGenerative AI,Mental health,and Safety TechnologiesSeptember 2023Microsoft confidential|2 STUDY METHODOLOGYWeb survey,Teens 13-17,Parents of 617,Adults 18-6417 countries,N=16,795Timing:July 27-August 22,2023Microsoft confidential|3 TOPICS COVERED IN WAVE 8Microsoft confidential
2、|4 THEME 1:GOOD CIVILITY RATINGS HELD STEADY The decline in good online civility ratings stopped this past year Bad online civility ratings only increase 1-pt.since last year although still slightly higher than good ratings The gap between good and bad civility ratings varied considerably by geograp
3、hySingapore and India showed the largest positive gaps at 46%and 34%respectivelyFrance and Mexico were on the other end of the spectrum with bad ratings outpacing good-43%and-28%respectively46%34%25%17%4%-2%-3%-8%-12%-13%-15%-16%-22%-24%-26%-28%-43%SingaporeIndiaAustraliaCanadaUnited KingdomS.Africa
4、DenmarkUnited StatesCzechiaItalyGermanyS.KoreaBrazilSpainColombiaMexicoFranceGap between good and bad civility ratings38%34%31%31%22%27%32%33%0%5%10%15%20%25%30%35%40%45%50%2020202120222023Change in online civility*2022-2023Microsoft confidential|5 THEME 2:THE RISK LANDSCAPE WAS SLIGHTLY IMPROVED IN
5、 2023Any risk experienced fell 2-pts.from 69%to 67%.The drop was 3-pts.among countries that were in both Wave 7&8Driving risks lower was a drop in Sexual Risks(-4-pts.)with each component of the category contributing to the fallPersonal and violent content risks were reported more often by parents o
6、f younger children(6-12)vs.parents of 13-17Exposure to risks and consequences peaked at age 18-19Respondents having a college degree or higher were slightly more likely to experience Personal,violent content or sexual risksMicrosoft confidential|6 THEME 3:YOUNG ADULTS 18-24 LED THE ADOPTION OF GENER
7、ATIVE AI20%18%61%UsersExperimentersNon-users20%of respondents were active users of generative AI during the past 3 months19%29%23%16%7%Teens 13-17YA 18-24Millennials 25-44Gen X 45-59Boomers 60-64Active users of generative AI by age group(%users)Microsoft confidential|7 THEME 4:ABOUT 1 IN 5 TEENS STR
8、UGGLED WITH THEIR WELL-BEING51%47%31%31%18%23%TeensParents of teensHighMediumLow56%53%26%26%18%21%TeensParents of teensHighMediumLow51%49%30%31%20%20%TeensParents of teensHighMediumLowBad online experiencesOnline addictionMental&physical health problemsMicrosoft confidential|8 THEME 5:QST1.Here are
9、some different safety features you can use online to keep yourself safe or deal with people or content that you feel is inappropriate or makes you uncomfortable.Let us know if you are aware of any of these features and have used any of them.QP2.Please tell us all ways you monitor and guide your chil
10、drens online activities and usage QT2.Please tell us all the ways you try to keep yourself safe online5.66.67.67.64.12.73.70.02.04.06.08.010.012.0Other adultsTeensParents of 13-17Parents of 6-12Average number of safety features and actionsSafety ActionsSafety featuresThe Risk LandscapeMicrosoft conf
11、idential|10 70%61%64%65%Teens,13-17Parents of 13-17Parents of 6-12Non-parents of 6-17Any risk incidence by Segment67%REPORTED EXPERIENCING A RISK IN THE PAST YEARParents underestimated their teenagers exposure to risksQ2.Which,if any,of these have you parent version:your children experienced in the
12、last year ONLINE using the Internet on your phone,tablet,or any other device?Select all that applyYes,67%No,33%Experienced at least one risk during the past yearMicrosoft confidential|11 84%45%32%31%29%26%24%21%18%16%9%8%80%37%28%28%26%24%23%16%18%16%10%10%Any consequenceBecame less trusting of othe
13、r people onlineLife became more stressfulLost sleepFelt lower self-esteemA relationship/friendship I had was damaged orFelt more isolated and lonelyWas less likely to participate in online discussionsBecame depressedWas made to feel physically unsafePersonal reputation was damagedFelt severely and p
14、ersistently intimidated orConsequences from risks:Teens vs.ParentsTeensParents of teensPARENTS OF TEENS WERE BETTER AT ESTIMATING CONSEQUENCESAcross the 11 consequences,parents on average underestimated by 2-pts.The biggest gaps between what teens reported and their parents reported were:Loss of tru
15、st(45%vs.37%)Was less likely to participate in online discussions(21%vs.16%)Life became more stressful(32%vs.28%)Q9.Did any of the following happen to you parent version:your children as a consequence of risks that you experienced online in the past year?Select all that apply Microsoft confidential|
16、12 TEEN GIRLS REPORTED EXPERIENCING MORE SEXUAL RISKS THAN BOYSQ2.Which,if any,of these have you parent version:your children experienced in the last year ONLINE using the Internet on your phone,tablet,or any other device?Select all that applyQ5.7.Whether you have experienced them or not,which onlin
17、e risks worry you the most?Select up to three risks68%51%46%36%19%13%72%53%50%40%25%19%Any riskMisinformation or disinformationPersonal RiskViolent contentSexual RisksSuicide and self-harm contentTeens:Risks experienced by genderMaleFemaleMicrosoft confidential|13 EXPOSURE TO RISKS&CONSEQUENCES PEAK
18、ED AT AGE 18-1967%73%85%79%68%52%43%13-1516-1718-1920-2425-4445-5960-64Any risk by ageAny risk83%85%89%89%84%76%69%13-1516-1718-1920-2425-4445-5960-64Any consequence by ageAny consequenceMicrosoft confidential|14 TEEN LGBTQ+FACED GREATER CHALLENGES TO THEIR WELL-BEINGQ21:Do you identify as a member
19、of the LGBQT+community?79%55%49%34%36%26%30%27%18%17%17%70%52%36%28%21%13%16%14%10%9%7%Any RiskMisinformation or disinformationHate speechReal-world graphic violence and goreCyberbullying,harassment,or abuseSexual solicitationThreats of violence towards me orSuicide and self-harm contentTerrorist an
20、d violent extremistRelease of intimate images withoutChild sexual exploitation and abuseAll risks were higher for teen LGBQT+LGBQT+teenNon-LGBQT+33%28%39%17%17%18%Bad online experiencesOnline addictionMental,physical healthproblemsProportion of scores that were high*LGBTQ+Non-LGBTQ+Microsoft confide
21、ntial|15 PERSONAL&SEXUAL RISKS CAUSED THE MOST WORRYPersonal and Sexual risks continued to top the worry list unchanged from 2022Q5.7.Whether you have experienced them or not,which online risks worry you the most?Select up to three risksMicrosoft confidential|16 WHAT PARENTS&TEENS WORRIED ABOUT VARI
22、ED BY RISKQ5.7.Whether you have experienced them or not,which online risks worry you the most?Select up to three risksCompared to teens,parents of teens worried more about Child sexual exploitation&abuseWorry about this risk increased 4-pts.YoY among parents 13-17Sexual solicitationSuicide&self-harm
23、 contentReal-world graphic violence&goreTeens worried more aboutThreats of violence towards themselves or othersHate speechSexual solicitation,33%Suicide and self-harm content,26%Child sexual exploitation and abuse,42%Real-world graphic violence and gore,18%Release of intimate images without your co
24、nsent,23%Cyberbullying,harassment,Terrorist&violent extremist content 13%227%122%19%29%14%22%41%12%Hate speech,26%Misinformation,disinformation,28%Threats of violence towards me,others,28%Parents of teensTeensWorries about risks:Teens vs.ParentsMicrosoft confidential|17 RISKS GENERATED MORE WORRY FO
25、R TEEN GIRLS THAN TEEN BOYSQ5.7.Whether you have experienced them or not,which online risks worry you the most?Select up to three risksCompared to boys,teen girls worried more about Sexual risks(Net:61%vs.49%)Child sexual exploitation&abuse(32%,25%)Sexual solicitation(26%,17%)Release of intimate ima
26、ges(25%,19%)Cyberbullying and harassment(42%,39%)The only risk teen boys worried more about was misinformation and disinformationSexual solicitation,26%Suicide and self-harm content,20%Child sexual exploitation and abuse,32%Real-world graphic violence and gore,15%Release of intimate images without y
27、our consent,25%Cyberbullying,harassment,Terrorist&violent extremist content 13%225%217%18%25%19%39%Hate speech,27%Misinformation,disinformation,31%Threats of violence towards me,others,28%Teen girlsTeen boysWorries about risks:Gender differences among teensGenerative AIMicrosoft confidential|19 20%W
28、ERE VERY FAMILIAR WITH GENERATIVE AI23%18%19%27%25%14%8%21%14%MaleFemaleTeens 13-17YA 18-24Millennials 25-44Gen X 45-59Boomers 60-64College gradLess than college grad20%56%24%Very Familiar(6-7)Some familiarity(3-5)Not familiar(1-2)Familiarity with Generative AIAges 18-24 had the highest familiarity
29、at 27%AI3.How familiar are you with generative AI?Scale1=Not at All Familiar,7=Very Familiar%Very familiarMicrosoft confidential|20 NEARLY 40%HAVE EVER USED GENERATIVE AIGenerative AI was tried most by young adults 18-24Yes,39%No,47%Unsure,15%AI4.Have you ever used generative AI?42%35%38%56%43%30%19
30、%40%30%MaleFemaleTeens 13-17YA 18-24Millennials 25-44Gen X 45-59Boomers 60-64College gradLess than college gradHave ever used Generative AI%Ever used generative AIMicrosoft confidential|21 USERS WERE MORE COMFORTABLE WITH PRACTICAL APPLICATIONS OF AIScenarios that generated the most excitement were
31、practical in nature.Higher levels of worry were reserved for scenarios that threaten intellectual property,human creativity,or personal identity At the margins,the average level of excitement(29%)exceeded the average level of worry(11%)Males were 3-pts.more excited than females on average.Males were
32、 more excited about:Being more efficient at work(+6)Video and image generation(+5)Females were more worried than males about:Providing advice on relationships(+3)Image/video creation(+2)Being an online friend(+2)AI6.Thinking about the different possible uses of generative AI,how do you feel about th
33、eir use for.1=Extremely worried,2=Very worried,3=A little more worried,4=Equally worried&excited,5=A little more excited,6=Very excited,7=Extremely excited.43%36%32%31%29%27%21%15%52%57%60%58%64%62%65%65%6%7%9%11%7%12%14%21%TranslationAnswer questions,Ask for informationHelps me be more efficient at
34、 work*Assisting students with homework and schoolprojectsEntertainmentImage or video generation(e.g.art,music,design)Advice on relationships,career,mental,physical healthBeing an online friend/companionWhich scenarios generated the most excitementExcitedNeitherWorriedMicrosoft confidential|22 HIGHES
35、T PENETRATION OF ACTIVE USERS WAS AMONG YA 18-24AI4.Have you ever used generative AI?AI5.How frequently have you used generative AI over the past 3 months?24%17%19%29%23%16%7%14%21%18%18%18%27%20%14%12%16%19%58%65%62%44%57%70%81%70%60%0%10%20%30%40%50%60%70%80%90%100%MaleFemaleTeens 13-17YA 18-24Mil
36、lennials 25-44Gen X 45-59Boomers 60-64Less than collegeCollege grad or higherUsage of generative AI by groupUsersExperimentersNon-usersMicrosoft confidential|23 87%WERE WORRIED ABOUT AT LEAST ONE GENERATIVE AI SCENARIO71%69%69%66%62%60%56%17%18%17%20%23%26%26%13%13%14%14%15%14%18%Generating scams wi
37、th AIDeepfakesSexual or online abuseAI hallucinationsData privacyAmplify biasesCreating relationships with an AIVery,somewhat worriedNeither worried or unworriedNot very worried,somewhatThe average level of worry across all potential problems was 65%.Worry steadily increased with age:Gen X,63%,Mille
38、nnials,65%,Gen X,70%and Boomers,73%Using AI to generate scams elicited the most worry closely followed by Deepfakes and sexual or online abuseOn average,female worry ratings were 5-pts.higher than males.The largest gaps were:Sexual or online abuse(+7)Creating relationships with AI(+7)Amplifying bias
39、es(+6)AI7.How worried are you about the potential problems introduced by the use of generative AI technology?Worry about generative AI scenarios87%13%Worry about at least one AI scenarioMicrosoft confidential|24 40%56%34%55%22%36%Never or tried AI once or twiceUsed AI daily to less than 1x/weekExtre
40、mely,very excitedUsageGREATER FAMILIARITY&USAGE LED TO MORE EXCITEMENT ABOUT AI APPS25%19%HighMediumLowExtremely,very excitedFamiliarityAs usage increased,excitement about Generative AI increasedAs familiarity increased,excitement about Generative AI increasedBiggest differences between low&high gro
41、upsAI3.How familiar are you with generative AI?Scale1=Not at All Familiar,7=Very FamiliarAI4.Have you ever used generative AI?AI5.How frequently have you used generative AI over the past 3 months?AI6.Thinking about the different possible uses of generative AI,how do you feel about their use for.AI7.
42、How worried are you about the potential problems introduced by the use of generative AI technology?Microsoft confidential|25 5%8%13%12%12%22%17%27%11%16%20%20%19%28%26%38%16%21%26%28%26%35%35%43%16%23%29%33%38%38%39%45%Being an onlinefriend/companionAdvice onrelationships,career,mental,physicalhealt
43、hImage or videogeneration(e.g.art,music,design)EntertainmentAssisting studentswith homework&school projectsAnswer questions,Ask for informationHelps me be moreefficient at work*Translation%Extremely,very excitedBoomers 60+Gen X 45-59 yoMillennials 25-44Gen Z 13-24 yoGEN Z AND MILLENNIALS HAVE GREATE
44、R EXCITEMENT ABOUT AI APPSGaps greatest on using Generative AI for work or school,and entertainment AI6.Thinking about the different possible uses of generative AI,how do you feel about their use for.1=Extremely worried,2=Very worried,3=A little more worried,4=Equally worried&excited,5=A little more
45、 excited,6=Very excited,7=Extremely excited.Microsoft confidential|26 RESPONSES TO GENERATIVE AI DIFFERED DEPENDING ON CULTUREIndividualism vs.Collectivism*This describes a dimension of culture that relates the degree to which people in a society are integrated into groupsIndividualist cultures crea
46、te ties between individuals that are loose:everyone is expected to look after him/herself and his/her immediate family.The culture is characterized as an“I”consciousnessAustralia,Canada,Czechia,Denmark,France,Germany,Italy,S.Africa,UK,USA Collectivist cultures prioritize ties that start at birth and
47、 are integrated into strong,cohesive in-groups,often through extended families.The culture is characterized as a“We”consciousness 24%45%36%35%18%17%34%32%25%12%Very familiarEver usedUse weekly ormoreVery ExcitedNot worriedResponses to Generative AI were more positive in Collectivist countriesCollect
48、ivistIndivualistCountry comparison tool(hofstede-)WELL-BEINGMicrosoft confidential|28 MEASURES OF TEEN WELL-BEINGParents were asked to estimate their teens well-beingMicrosoft confidential|29 PARENTS OVERESTIMATED THE LEVEL OF BAD EXPERIENCES FOR TEENS58%of teens had at least one bad online experien
49、ce MH1.How much do you agree or disagree with the following statements.Parent wording In the following questions,please answer these as you believe your child(ren)would.How much do you agree or disagree60%43%41%39%36%36%16%61%46%43%43%39%36%20%I feel that life without theinternet would be boringand
50、joylessI feel overwhelmed by toomuch information includingwhat I see happening onlineI often feel anxious orworry I will miss out onwhats happening socially ifIm not onlineI routinely see contentonline that I find harmful orthat makes meuncomfortableI feel bad about myappearance when I seeimages and
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