2023年青春有YOUNG FUN肆嗨浪夏日造乐节系列活动策划方案.pdf

2 0 2 3 夏 日 造 乐 节 系 列 活 动 策 划 方 案SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 盛夏将至，盛夏将至，烈日炎炎里我们生生不息。烈日炎炎里我们生生不息。说到夏天，怎么能少了水啊！对于年轻人而言，玩水绝说到夏天，怎么能少了水啊！对于年轻人而言，玩水绝对是娱乐的首选！对是娱乐的首选！浪漫夏日里，是时候重启一遍ZOZZ啦XX项目准备了一场盛夏造浪节邀请所有热爱生活的人们，一起趣浪，趣活力趣唤醒沉睡已久的快乐基因!一一破浪而出浪潮涌动这个夏天，将所有美好还给自己!SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL#炎炎夏日，避暑好去处#暑期生活，新潮打卡点#青春不散场，解压有出路#这个夏天，一定要有快乐#造造势势/噱头噱头/热度热度SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 热浪声浪人浪城市级造浪IP释放最真的热情 感受盛夏的独有的狂欢气息!SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 目录CONTENTS活动亮点前期宣传场地规划01020304活动概况活动主体05Overview of the event.Highlights of the eventActivity publicitySite planningActive subjectSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪PART 01活动概况Overview of the event.SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER PARTY活动概况Overview of the event.盛夏造浪节活动时间:夏季/暑期档活动地点:XX项目商场/营销中心广场参与对象:媒体记者、业主、意向客户、自然到访客户活动内容:造浪市集、泡泡派对、捕鱼达人、水枪大战、造浪音乐派对、虚拟冲浪场、夏日美食打卡.活动调性:新潮、张扬、清凉、消暑、热力、乐活、亲子趣味、夏日计划SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER PARTY活动目的Purpose of activity盛夏造浪节(1)盛夏造浪节，以一场城市级“造浪”大IP活动，治愈焦虑，给予人们乘风破浪的勇气，唤醒沉睡已久的快乐基因。(Z)整场活动以“燥”盛夏泄暑圣地，“浪”为关键词，旨在炎炎夏日里为来宾们打造一个引爆夏日独有的浪漫。(3)通过活动加强老客户归属感、为项目集聚人气、提升品牌知名度、曝光度、吸引目标客户关注，最终达成消费购买。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪PART 02活动亮点Activity highlightsSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 海浪沙滩 椰林树影Summer Spray FestivalSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 造浪青年 浪花市集Summer Spray FestivalSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 盛夏玩趣 造浪狂欢Summer Spray FestivalSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 逐浪而来 盛夏音乐会Summer Spray FestivalSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪PART 03前期宣传Early publicitySUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 主题海报宣发活动前期，线上制作刷屏稿、主题海报、活动倒计时.投放于公众号、朋友圈、微博等平台，扩大宣传覆盖面，吸引人们关注。(图片仅做示意，需依执行亮点进行设计)SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 微信H5互动活动前期，微信推出冲浪互动H5，让来宾提前感受热浪里的快乐，游戏通关即可参与幸运大转盘，赢取缤纷礼品。游戏规则:来宾选择角色、冲浪板准备出发，热浪途中设有各类障碍物来宾携冲浪板向前冲刺，通过规定距离，即为通关，每人每天有1次机会转发可额外获得一次机会:此外，更设有全网排行榜单，截止活动前一天榜单前10到达现场可额外获得造浪节大礼包一份。趣味赛事任务/一站式导流裂变浪盛夏造浪节，热浪/声浪/人浪，一起来冲浪！SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪PART 04场地规划Site planningSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 舞台门头水枪大战泡泡派对敢 浪 主 题 美 陈 区捕 鱼 达人发光堆头浪花市集VR冲浪亲 子 课 堂场地规划SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 主题门头 现场放置活动主题造型门头，让过往来宾远远就能感受到本次活动的品质感，提升活动氛围。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 入口处设主题展板，合影手举牌。一进场就可以尽情打卡。主体展板 SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 签到处设背景板，长条桌椅来宾签到后领取造浪手册开启盛夏造浪之旅。主题签到 SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 造浪手册上规划有本次活动的详细点位及互动集章点，来宾在娱乐区完成游戏即可获得对应印章，最后凭借完整印章数，可以兑换浪花市集商家送出的礼物一份。造浪手册 SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 活动舞台区 SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 敢浪美陈 SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 敢浪美陈 更有冲浪板主题合影区来浪”人形合影打卡装置加强自发宣传。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 发光堆头 更有冲浪板主题合影区来浪”人形合影打卡装置加强自发宣传。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪PART 05活动主体Active subjectSUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 迎宾巡游 现场安排泳衣模特迎宾巡游热辣的泳装带领来宾们一秒进入冲浪场感受盛夏火热。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 浪花市集沿用缤纷浪花色、营造海浪沙滩、水清沙白的氛围感。引进原创商家、小众潮玩、城市创意达人。覆盖互动体验、滑板、潮流纹身、浪味美食，让来宾在人浪里与城市来一次最高热度的见面。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 在市集里，滑板、刺青、啤酒，持续为城市造浪带来新鲜体验。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 年轻文创，网红手工，打造夏日最受青年人喜欢的新爱的新地标SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 还有潮流纹身市集、移动手冲咖啡体验站，一起感受夏日浪漫!SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 浪味美食节，引进异业合作售卖特色美食。“盛夏烧烤”市集美食区，舌尖饕餮和美食的热情招待打造完美的吃喝体验。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 浪花市集 不可或缺的冰啤与冰棍，一站式体验畅爽一夏。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 泡泡派对 当云朵一般的泡沫散落在泳池中，会是什么样子的浪漫?忘记烦恼，与亲人朋友沉浸一场美好盛会。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 泡泡派对 在泡泡派对里掀风鼓浪，还有热辣的比基尼泳装美女带热现场氛围，与你嗨玩夏日游戏。(每日下午2:00-3:00开启）SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 水枪大战来宾现场拍摄并发送活动信息至朋友图集齐18赞获取装备一副。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 水枪大战激情的水枪大战一触即发，敢走疫情的烦恼，嗨爆夏日。来宾自发参与，听从舞台DJ分配到指定区域后，开始嗨fun。(每日下午4:D0-5:00开启)SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 捕鱼达人还有真人捕鱼大赛，限时两分钟，抓到的数量前三的即可获得胜利，并可以兑换小金鱼带回家。(每日下午4:00-5:00开启)SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 虚拟冲浪考虑场地和技能，现场设置VR虚拟冲浪，来宾可以在此尽情感受冲浪的高技巧啦！(配合工作人员，限时体验)；更多免费方案资料加微信：anran1468SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 手工达人还有亲子手工课堂带来夏日超轻黏土、手工弦丝画。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 冰淇淋达人现场集齐三枚印章就可兑换手工冰淇淋一份。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 声浪音乐会首席造浪官、独立音乐人、潮流乐队，说唱厂牌、夜场厂牌，一场音符、浪花交相辉映的狂欢盛宴。用一段节奏打出最火热的夏日节拍，用一场LIVE SHOW释放最真的热情与呐喊!SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 声浪音乐会活动流程18:30-19:00 客户签到、主持人项目口播18:55-19:00 DJ开场表演19:00-19:05 主持人开场19:05-19:10 领导讲话19:10-19:20 抽奖环节(二三等奖19:20-19:30 戏互动19:30-19:50 荧光秀20:00-20:10 抽奖环节(一等奖)20:10-20:20 魔术 全程自由活动SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 声浪音乐会美女dj开场互动，燃烧你的激情细胞。SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 荧光热舞首席造浪官荧光热舞秀，跟着节奏逐浪而来SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL 荧光热舞首席造浪官荧光热舞秀，跟着节奏逐浪而来2 0 2 3 夏 日 造 乐 节 系 列 活 动 策 划 方 案SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL SUMMER CRANIVAL