2024年夏季暑期躺夏趣浪造浪计划音乐节活动策划方案.pdf

音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG音 乐 释 放 青 春CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG热浪来袭，热浪来袭，畅享阳光和海风。畅享阳光和海风。玩心最盛的时候玩心最盛的时候,无须等到灵感造访无须等到灵感造访,心中早已按捺不住心中早已按捺不住外出的心情外出的心情即刻掀起千层浪花解锁城市造浪新玩法以“造浪”为主题的商场夏日活动，炎炎夏日来一场“陆地冲浪，落日沙滩派对落日、沙滩、冲浪板应有尽有浓浓的冲浪氛围感为炎炎夏日增添了一抹清凉CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG#炎炎夏日，避暑好去处炎炎夏日，避暑好去处#暑期生活，新潮打卡点暑期生活，新潮打卡点#青春不散场，解压有出路青春不散场，解压有出路#这个夏天，一定要有快乐#造造势势/噱头噱头/热度热度CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG热浪声浪人浪城市级造浪城市级造浪IPIP释放最真的热情释放最真的热情 感受盛夏的独有的狂欢气息感受盛夏的独有的狂欢气息!音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活动亮点前期宣传场地规划01020304活动概况活动主体05Overview of the event.Highlights of the event.Activity publicitySite planningActive subject目录CONTENTS音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 01活动概况Overview of the event.CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGOverview of the event.活动时间:夏季/暑期档活动地点:项目商场/营销中心广场/文旅景区参与对象:媒体记者、业主、意向客户、自然到访客户活动内容:造浪市集、泡泡派对、捕鱼达人、水枪大战、造浪音乐派对、虚拟冲浪场、夏日美食打卡.活动调性:新潮、张扬、清凉、消暑、热力、乐活、亲子趣味、夏日计划夏日城市造浪计划活动概况 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活动目的夏日城市造浪计划(1)盛夏造浪节，以一场城市级“造浪”大IP活动，治愈焦虑，给予人们乘风破浪的勇气，唤醒沉睡已久的快乐基因。(Z)整场活动以“燥”盛夏泄暑圣地，“浪”为关键词，旨在炎炎夏日里为来宾们打造一个引爆夏日独有的浪漫。(3)通过活动加强老客户归属感、为项目集聚人气、提升品牌知名度、曝光度、吸引目标客户关注，最终达成消费购买。音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 02活动亮点Activity highlightsCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪派对 粉色沙滩亮点一W a v e-m a k i n g p a r t y P i n k b e a c hS U M M E RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪青年 浪花市集亮点二W a v e-m a k i n g Y o u t h M a r k e tS U M M E RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG盛夏玩趣 造浪狂欢亮点三S u m m e r f u n w a v e s c a r n i v a lS U M M E RCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG逐浪而来 盛夏音乐会亮点四R i d e t h e w a v e s t o t h e s u m m e r c o n c e r tS U M M E R音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 03活动宣传Early publicityCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG主题海报宣发活动前期，线上制作刷屏稿、主题海报、活动倒计时.投放于公众号、朋友圈、微博等平台，扩大宣传覆盖面，吸引人们关注。(图片仅做示意，需依执行亮点进行设计)CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG微信H5互动趣味赛事任务/一站式导流裂变盛夏造浪节，热浪/声浪/人浪，一起来冲浪！活动前期，微信推出冲浪互动H5，让来宾提前感受热浪里的快乐，游戏通关即可参与幸运大转盘，赢取缤纷礼品。游戏规则:来宾选择角色、冲浪板准备出发，热浪途中设有各类障碍物来宾携冲浪板向前冲刺，通过规定距离，即为通关，每人每天有1次机会转发可额外获得一次机会:此外，更设有全网排行榜单，截止活动前一天榜单前10到达现场可额外获得造浪节大礼包一份。音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 04氛围包装Site planningCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG舞台门头水枪大战泡泡派对敢 浪 主 题 美 陈 区捕 鱼 达人发光堆头浪花市集VR冲浪亲 子 课 堂造浪规划CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪门头 活动现场设置城市造浪计划主体门头，营造现场活动活动氛围，突出活动主体，营造活动气氛。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活动现场设置夏日城市造浪计划背景板，仿佛身处海岛，营造造浪氛围感，用新玩法打败炎炎夏日造浪小景 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG签到处设背景板，长条桌椅来宾签到后领取造浪手册开启盛夏造浪之旅。造浪签到 CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙滩 粉色简直是少女童话里浪漫的颜色谁能拒绝粉色沙子、沙滩椅工、太阳伞、冲浪板、椰子树,每一处都是大片，敲出片的ro，阳光与沙滩，夏日的打开方式!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙滩 遮阳伞、粉色沙滩上，放置了许多沙滩椅冲浪板、粉色椰树你,很有夏日海边浪漫的氛围心,可随手拍都好看，超级出片的!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪手册 造浪手册上规划有本次活动的详细点位及互动集章点，来宾在娱乐区完成游戏即可获得对应印章，最后凭借完整印章数，可以兑换浪花市集商家送出的礼物一份。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活动现场设置夏日城市造浪计划背景板，仿佛身处海岛，营造造浪氛围感，用新玩法打败炎炎夏日造浪舞台CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活动现场设置夏日城市造浪计划背景板，仿佛身处海岛，营造造浪氛围感，用新玩法打败炎炎夏日造浪打卡CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪小景活动现场设置夏日城市造浪计划背景板，仿佛身处海岛，营造造浪氛围感，用新玩法打败炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG发光堆头 活动现场设置夏日城市造浪计划背景板，仿佛身处海岛，营造造浪氛围感用新玩法打败炎炎夏日音 乐 释 放 青 春酷热盛夏造 浪 节 不 见 不 散躁动你的灵魂SUMMER CREATES FUN暑期一起去嗨城市造浪计划年轻，敢玩敢造夏日狂欢派对造浪节时间2024/06/14-08/25ACTIVITY THEME商场暑期造浪计划活动策划方案GET HIGH IN THE SUMMER GET SUMMER潮趣造浪节酷爽来袭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGPART 05活动主体Active subjectCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪巡游 甜心派对，点燃欢乐的种子，二次元泳装少女带领来宾们一秒进入冲浪场感受盛夏火热。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪市集 浪花市集沿用缤纷浪花色、营造海浪沙滩、水清沙白的氛围感。引进原创商家、小众潮玩、城市创意达人。覆盖互动体验、滑板、潮流纹身、浪味美食，让来宾在人浪里与城市来一次最高热度的见面。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪市集 在这个盛夏里玩完再逛逛有趣的市集，岂不是分外圆满!现场有60+的摊位可以让我们边逛边浪，配合着清新的摊位设计，简直逛到走不出来！更多免费方案资料加微信：jychq02CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪市集 手作、鲜花、杂货、占卜(小摊更具特色还有网红山海咖啡、小酒馆餐车时光音乐会了一首首经典歌超燃CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG 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