1、Chapter 9Emerging Trends and Technologies:Business,People,and Technology TomorrowCopyright 2010 by the McGraw-Hill Companies,Inc.All rights reserved.McGraw-Hill/IrwinSTUDENT LEARNING OUTCOMES1.Describe emerging trends and technologies that will impact the changing Internet.2.Describe emerging techno
2、logies for physiological interaction with technology.3.Describe emerging trends of Near Field Communication,Bluetooth,Wifi,cell phones,and RFID.4.Define and describe emerging“pure”technologies that will impact the future.9-2TV PROGRAMMING GOES MOBILEThe television is like many things in our societyI
3、t is an essential and fundamental part of itSo much so that its going mobile,just like telephones and access to the Internet9-3TV PROGRAMMING GOES MOBILEThe technology is called“sling”Its embedded into a set-top receiverSling can then transfer your incoming television programming to your cell phone,
4、computer,etc9-4TV PROGRAMMING GOES MOBILE1.Do you personally want to have your television programming mobile?2.What will happen to other technologies like TiVo which allow you to record television programming for later watching?3.What else in your personal life do you want to be mobile and with you
5、wherever you are?9-5INTRODUCTIONTechnological changes will be unbelievableYou need to focus on how they will change your personal and business lifeDont get caught up in only the technology itself9-6INTRODUCTION9-7CHAPTER ORGANIZATION1.The Changing InternetLearning Outcome#12.Physiological Interactio
6、nLearning Outcome#23.The Wireless ArenaLearning Outcome#34.Pure TechnologyLearning Outcome#49-8THE CHANGING INTERNETSoftware-as-a-service(SaaS)Push,not pull,technologies and personalizationF2b2CVoice over Internet Protocol(VoIP)Web 2.09-9Software-as-a-ServiceSoftware-as-a-service(SaaS)delivery model
7、 for software in which you pay for software on a pay-per-use basis instead of buying the software outrightUse any device anywhere to do anythingPay a small fee and store files on the WebAccess those files later with your“regular”computerMakes use of an application service provider9-10Software-as-a-S
8、erviceApplication service provider(ASP)supplies software applications(and other services such as maintenance,file storage,etc)over the Internet that would otherwise reside on customers computersNow,mainly limited to business applicationsFuture,personal ASPs renting software to you 9-11Software-as-a-
9、Service9-12Push,Not Pull,Technologies and PersonalizationWe live in a“pull”environmentThat is,you visit Web sites and request information,products,and servicesThe future is a“push”environmentPush technology environment in which businesses come to you with information,services,and product offerings b
10、ased on your profile9-13Push,Not Pull,Technologies and PersonalizationThis isnt spam or mass e-mailBusinesses will know so much about you that they can tailor and customize offeringsConsider a GPS cell phone and a movie rental store that monitors where you areA system will determine if there any mov
11、ies you like but havent seenThe system will call you on your cell phone9-14Push,Not Pull,Technologies and Personalization9-15F2b2CNew e-commerce business modelF2b2C,Factory-to-business-to-Consumer,a consumer communicates through a business on the Internet and directly provides product specifications
12、 to a factory that makes the customized and personalized product to the consumers specifications and then ships it directly to the consumer9-16F2b2CThe business(small f)is only an intermediary between the consumer(capital C)and the factory(capital F)A form of disintermediationDisintermediation the u
13、se of the Internet as a delivery vehicle,whereby intermediate players in a distribution channel can be bypassed9-17Voice over Internet Protocol(VoIP)Voice over Internet Protocol(VoIP)allows you to send voice communications over the Internet and avoid the toll charges that you would normally receive
14、from your long distance carrierCatching on quickly in the business worldA little slower in the personal worldNot everyone has high-speed in-home Internet access9-18Web 2.0Web 2.0 2nd generation of the Web with online collaboration,users as both creators and modifiers of content,dynamic and customize
15、d information feeds,and much moreWikisSocial networking sitesBlogsRSS feedsPodcasting9-19Web 2.0Wiki allows you(as a visitor)to create,edit,change,and often eliminate contentEnables crowdsourcing,when businesses provide enabling technologies that allow people(i.e.,crowds)instead of paid employees to
16、 create,modify,and oversee the development of products/servicesSocial networking site sites like Myspace,Facebook,etc where you post information about yourself,find friends,and so on9-20Web 2.0Blog Web site in the form of a journal where you can post entries and people can provide commentsRSS feed p
17、rovides frequently published and updated digital content on the WebPodcasting ability to download audio and video files for viewing and listening to on portable devices and computers9-21PHYSIOLOGICAL INTERACTIONNow,you use keyboards,mice,and the likeThese are physical interfacesPhysiological interfa
18、ces will actually capture and use your real body characteristicsVoiceIris scanAnd the like9-22Automatic Speech RecognitionAutomatic speech recognition(ASR)not only captures spoken words but also distinguishes word groupings to form sentencesBecoming more a reality everydayCommercial systems cost les
19、s than$1009-23ASR 3 Step Process1.Feature analysis captures words and converts them into phonemes(syllables)2.Pattern classification matches phonemes to words in an acoustic model database3.Language processing makes sense of what youre saying by choosing the best words9-24Virtual RealityVirtual real
20、ity three-dimensional computer simulation in which you actively and physically participateUses 3 unique devicesGloveHeadsetWalker9-25Virtual Reality DevicesGlove input device;captures movement and strength of your hands and fingersHeadset(head-mounted display)I/O device;captures your head movement;s
21、creen covers your field of visionWalker input device;captures movement of your feet as you walk or turn9-26Virtual Reality ApplicationsMatsushita design your own virtual kitchenVolvo demonstrate car safety featuresAirlines train pilots for adverse weather conditionsMotorola train assembly line worke
22、rsHealth care train doctors in surgery on virtual cadavers9-27Cave Automatic Virtual EnvironmentCave automatic virtual environment(CAVE)special 3-D virtual reality room that can display images of people and objects in other CAVEsThese are holographic devicesHolographic device creates,captures,and/or
23、 displays images in 3-D form9-28Cave Automatic Virtual Environment9-29Cave Automatic Virtual EnvironmentVisit friends and family without getting on an airplaneCustomer service the agent will appear next to you when you make a callThe possibilities are limitless9-30Haptic InterfacesHaptic interface t
24、echnology to add the sense of touch to an environment that previously only had visual and textual elementsStationary jet ski arcade game in which the jet ski moves and rocksJoysticks and game controllers that provide feedback in the form of vibrationWii,which has revolutionized the home video game m
25、arket9-31BiometricsBiometrics the use of physiological characteristics fingerprint,iris,voice sound,and even breath to provide identificationThats the narrow definitionCan also create custom-fitting clothes using biometrics9-32Custom Clothes with Biometrics9-33Biometric SecurityBest security is 3-st
26、ep1.What you know(password)2.What you have(card of some sort)3.Who you are(biometric)Todays systems(ATMs for example)use only the first twoOne reason why identity theft is so high9-34Integrating Biometrics with Transaction ProcessingTPS captures events of a transactionBiometric processing system cap
27、tures information about you,perhapsWeight lossPregnancyUse of drugsAlcohol levelVitamin deficiencies9-35Integrating Biometrics with Transaction Processing9-36Integrating Biometrics with Transaction ProcessingIs this ethical?Can banks use ATMs and determine if youve been drinking?How will businesses
28、of the future use biometric information?Ethically?Or otherwise?9-37Other Biometric DevicesBiochip chip that can perform physiological functions when inserted into the human bodyImplant chip microchip implanted into the human body that stores information about you and can be used for tracking(GPS)Fam
29、ily of 4 in Florida already have themFacial recognition software provides identification by evaluating facial characteristics9-38THE WIRELESS ARENAProvides tremendous mobilityWill dramatically change everythingBluetooth short-range communication of about 30 feetWiFi longer-range communication of up
30、to about several milesThe next generation of cell phone technologyRFID9-39Next Generation Cell PhonesHard disk(upwards of 2Gb now)Processor capabilityMusic enhancementsVideo supportApples iPhone9-40Next Generation Cell PhonesMobisodes short one-minute video clips of TV shows designed for viewing on
31、a small cell phone screenDownload periodicallyCombine to watch the entire showWatch for them,these are coming soon(to a cell phone near you)9-41Next Generation Cell PhonesThere is a downsideCell phones=next great playground for hackers and virus attacksNo good anti-virus software for cell phones rig
32、ht nowDont download ring tones from Web sites you could be downloading a virus9-42RFIDRFID(radio frequency identification)uses a chip in a tag or label to store information,and information is transmitted from,or written to,the tag or label when the chip is exposed to the correct frequency of radio w
33、avesWal-Mart is always in the business news about its requirement that all suppliers use RFID on products9-43RFIDCommon RFID is passiveNo battery powerAntenna absorbs radio waves and stores as energyWhen enough energy is stored,the chip is“jolted”to life and information transmissions occur9-44RFID9-
34、45RFID ApplicationsExxon/Mobil Speedpass wave key ring at reader instead of swiping cardAnti-theft car keysLibrary book tracking(the Vatican does it)Livestock trackingSupply chain most applications are herePassports coming to the U.S.in 20079-46RFID FutureEach and every product with have an RFID(EPC
35、)Uniquely identifies each productExpiration datePlaces traveledEtc9-47PURE TECHNOLOGIESMany will have broad applications in numerous areasNanotechnologyMultistate CPUsHolographic storage devices9-48NanotechnologyNanotechnology discipline that seeks to control matter at the atomic and sub-atomic leve
36、ls for the purpose of building devices on the same small scaleCurrent approach start big and squeeze,press,slice,and dice to make things smallNanotechnology approach start with the smallest element possible(i.e.,atom)and build up9-49Multi-State CPUsRight now,CPUs are binary-state(0 and 1)Multi-state
37、 CPU works with information represented in more than just 2 states,probably 10 states with each state representing a number from 0 through 9This will make small computers very fast9-50Holographic Storage DevicesHolographic storage device stores information on a storage medium that is composed of 3-D
38、 crystal-like objects with many sides or facesThis will provide tremendous storage in a small space9-51MOST IMPORTANT CONSIDERATIONSThe necessity of technologyClosing the great digital divideTechnology for the betterment of societyExchanging privacy for convenienceEthics,ethics,ethics9-52The Necessi
39、ty of TechnologyIts everywhereIts inescapableIts up to you how it gets used9-53Closing the Great Digital DivideThere are technology-challenged countries and culturesYou must take technology to those places9-54Technology for the Betterment of SocietyBusinesses use IT to make money and thats okayTechn
40、ology can also be used when no money is to be made;and thats greatMany medical applications of IT will never make any money9-55Exchanging Privacy for ConvenienceYou do this everyday in small waysBe carefulDont give up too much privacy9-56Ethics,Ethics,EthicsEthics are essentialOur society cannot operate without themUse technology wiselyFor financial gainBut never to the detriment of other people9-57
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