1、Welcome to the unitBrainstormingThe topics we are going to talk about is advertising and advertisements.Look at the following ads,guess what kind of product or service is being advertised.BALTICA beerDental implant insuranceAir Canadamarker Do you like reading or watching advertisements?What kind of
2、 ads do you like best?And why?Where can you find advertisements?Read the instructions and focus on the four posters.Discuss the content of each poster with your partners.What can you see in the picture?What can you read on it?What does each advertisement try to tell us?I love to fly with Oxlin Airli
3、nes.1.What does the advertisement try to sell,a product or service?2.What impression do the words have on you?3.Would you like to fly with Oxlin Airlines?Why or why not?Look at the second advertisement in your book and think about these questions:1.What problem is the poster trying to highlight?2.Do
4、 you think this advertisement helps to make people aware of environmental problems?1.After reading the poster,do you think drugs are harmful?2.If someone takes drugs,what would happen to him/her?3.Does the advertisement teach you about the bad effects of taking drugs?What are they?1.What kind of peo
5、ple do you think this advertisement is targeting?Why?2.Do you think this advertisement will successfully persuade people to buy this shampoo?Why?Table FillingTo Sell a Product or serviceTo Make People think about social problems1.Oxlin Airlines 4.Shine Shampoo 2.Earth Day 3.Anti-drugsDiscussion1.Which advertisements make you want to buy a product or service?Why?2.Which advertisements make you think about social problems?Why?3.Do you believe that advertisements tell the complete truth?Why or why not?Read the passage in Part B on Page 95 in Workbook.Preview the next period.Homework
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