外贸英语函电BusinessEnglishCorrespondence市公开课一等奖百校联赛特等奖课.pptx

外外贸贸英英语语函函电电BusinessEnglishCorrespondence第1页ChapterThreeEnquiries第2页ContentsofChapter3lSectionOneIntroductionlSectionTwoUsefulWords&ExpressionslSectionThreeSpecimenLetters第3页SectionOne:Introduction（P46）Whatisanenquiry?Aninquiryisarequestforinformationongoods.Whenabusinessintendstoimport,hemaysendoutanenquirytoanexporter,invitingaquotationoranofferforthegoodshewishestobuyorsimplyaskingforsomegeneralinformationaboutthesegoods.第4页Theexporter,onreceivingtheenquiry,willmakeareplytoit.Inthisway,thenegotiationisgettingstartedAninquirycanbemadebywrittencorrespondence,suchasaletter,telegram,telex,fax,emailorverballybytalkinperson.第5页Inquiriesfromregularcustomersmaybeverysimpleincontent,inwhichonlythenameand/orspecificationsofthecommoditywillbementioned.Otherinquiriesmayincludegreatdetailssuchasthenameofthecommodity,quality,specifications,quantity,termsofprice,termsofpayment,timeofshipment,packingmethod,etc.requiredbythebuyersoastoenablethesellertomakeproperoffers.第6页2.TheReplytoanInquirylAninquiryreceivedfromabroadmustbeansweredfullyandpromptly.lThereplytoaninquirycanberegardedasanOFFERifyoustateallthetermsandconditionsasrequested.第7页lIfthereisnostockavailableforthetimebeing,youshouldacknowledgetheinquiryatonce,explainingthesituationandassuringthatyouwillreplytoitonceasupplybecomesavailable.lIftheinquiryisfromanoldcustomer,expresshowmuchyouappreciateit.lIfitisfromanewcustomer,sayyouaregladtoreceiveitandexpressthehopeofafuturebusinessrelationship.lInaword,thereplytoaninquiryshouldbepromptandcourteousandcoveralltheinformationaskedfor.第8页3.CategoriesofInquirieslGeneralInquiries:Iftheimporterswanttohaveageneralideaofthecommodity,whichtheexporterisinapositiontosupply,theymaymakearequestforapricelist,acatalogue,samplesandotherterms.Thisisageneralinquiry.Generally,itisalsoafirstinquirywithoutfirstwritingalettertoestablishbusinessrelations第9页lSpecificInquiries:Iftheimportersintendtopurchasegoodsofacertainspecification,theymayasktheexportertomakeanofferoraquotationforspecificgoods.Thatisanspecificinquiry.第10页4.TheMainContentsofaLetterforInquiryl1)GeneralinquirylAgeneralinquiryusuallyincludesthefollowingcontents:la.Tellingaddresseesthesourceofinformationandmakingabriefself-introductionlb.Indicatingtheintentionofwritingtheletter,i.e.toaskforacatalogue,samplesorapricelist.lc.Statingthepossibilityofplacinganorderandexpectationofanofferl(Expectationforearlyreplayorfuturecooperation)第11页2)SpecificInquiryAspecificinquiryusuallyincludesthefollowingcontents:a.Indicatingthenamesanddescriptionsofthegoodsinquiredfor,includingspecifications,quantity,etc.b.Askingwhetherthereisapossibilityofgivingaspecialdiscountandwhattermsofpaymentandtimeofdeliveryyouwouldexpect.C.Statingthepossibilityofplacinganorderandexpectationofanoffer.D.(Expectationforearlyreplayorfuturecooperation)第12页Sectiontwo(P28)Wordsandexpressions第13页Steps/ContentsTypicalExpressionsFor letters requesting for the establishment of business relations1.TellingtheprospectivecustomershowandwheretheirnamesandaddressesareknownlWewereverypleasedtoobtainyournamefrom.l（我们很高兴从处取得贵企业名称。）Wearedelightedtolearnedfrom.that.（我很高兴处得知）lWehaveyournameandaddressfrom.l(我们从得知贵企业名称和地址。)Throughthecourtesyof.,wearegiventounderstandthat.承蒙我们得知lFrom，weknow/havelearnedthal(经过我们得知)第14页Steps/ContentsTypicalExpressionslOntherecommendationofwehavelearnedthatl（经过推荐，我们得知）lYourcompanyhasbeenkindlyintroducedtousbyl（把贵企业介绍给我们。）2.Self-introducingWewritetointroduceourselvestoyouasa.（作为,特来函自我介绍）Ourlinesaremainly.（我们主要从事）l.fallwithinthescopeofourbusinessactivities.l（属于我们经营范围）Wearemainlydealingin.（我们主要从事）Wehavebeenengagedformanyyearsinthelineof我们已经从事多年）第15页Steps/ContentsTypicalExpressions2.Self-introducinglAsyoumayknow,wesupply.l（如贵企业所了解,我们可供给）Wewouldliketotakethisopportunitytointroduceourselvesas.（我们借此机会自我介绍,我们是）Wewouldliketotakethelibertyofintroducingourselvestoyouwithaviewto.（我们冒昧自荐,希望）lOurcorporationisestablishedforthepurposeof.l（本企业是以为宗旨而建立）lOurcorporationisspecializedin.（本企业专营）lWehandlevariouskindsof.（本企业经营各种）第16页Steps/ContentsTypicalExpressions3.Indicatingtheintentionofwritingtheletterandthespecificgoodsyouwanttopurchase.Weareinthemarketfor(我方拟购。)lWeareconsideringthepurchaseof(我们正打算购置)lWeareinterestedinimporting,butweneedtohavefurtherdetailsbeforemakingafinaldecision.(我方有兴趣进口，但在做决定前需要对此做深入了解。)lWeareregularbuyersof(我们是购置老客户。)第17页Steps/ContentsTypicalExpressions4.Invitingaquotationoranoffer(askingforapricelist,acatalogue,samplesandotherterms,statingclearlyyourexactrequirements).lWewouldbepleasedtoreceiveyourlatestpricelistfor(我们非常希望能收到贵方最新价目单。)Pleasesendussamplesandquoteusyourlowestpricesfor.(请就给我们寄样品和报最低价。)lWouldyoupleasesupplyuswithacompletesetofcataloguesforsothatwemaymakeachoice.(能否请您给我们提供一整套目录让我们做选择。)第18页Steps/ContentsTypicalExpressionslPleasesendusyourbestofferbyfaxindicatingpacking,specification,quantityavailable，discountandtheearliesttimeofdelivery.(请向我们报最低价并注明包装、规格、可供数量和最早交货期。)lIfyoucansupplygoodsofthetypeandqualityrequired,pleasemakeusafirmofferandquoteyourlowestprices.(假如你们能够提供同类同质商品，请向我们报实盘和最低价。)Wewouldliketoknowifyouallowdiscounts.(我们想知道，你方是否给我们折扣。)lWouldyouletusknowwhatadiscountyoucangiveforanorderexceeding1,000metrictons?(能否通知超出1000公吨后订单折扣是多少？)第19页Steps/ContentsTypicalExpressions5.Stressingthatthequotationoroffershouldbereasonableandcompetitive;StatingthepossibilityofplacinganorderlWehopethatyourpricewillbeworkableandthatourbusinesswillresulttoourmutualadvantage.(希望贵方价格可行，交易能够在互利条件下达成。)Youmusttakeintoconsiderationwhenquotingapricethatwemayplaceregularordersforlargequantities.(你们在报价时要考虑到我们会经常性地大量订购。)Ifyourpricesprovereasonableandsatisfactory,wewillsoonplacealargeorderwithyou.(若贵方价格合理，当即大批订货。)lIfyourqualityisgoodandthepriceissuitableforourmarket,wewouldconsidersigningalongtermcontractwithyou.(若贵方质好价适，我们愿与贵企业签署一项长久协议。)lPricesprovidedshouldbeacceptable/reasonable(前提是价格廉价。)第20页Steps/ContentsTypicalExpressions6.ExpressingyourexpectationWearelookingforwardsto(盼)lWillyoupleaseinformusofyourdecisionbyOctober10,sothatwecanplaceourorderpromptly?(能否请贵方在10月10日前通知我方，方便我方及时下订单。)SeealsoUnit2forothersimilarexpressions第21页For letters in reply（unfavorable reply）1.Expressingyourthanksforinquiries.lThankyouforyourinquiryoffor(谢谢贵方时侯对询盘)SeealsoUnit22.Makinganoffer.Areplytoinquiriesusuallymeansanoffer.3.explainingtheno-stocksituationandassuringthatyouwillreverttoitoncesupplybecomesavailable.lWeverymuchregretthatweareunabletosupplyyouthesmallquantityyourequire.（很遗憾因为你方所订数量太少，我们无法供货。）lOwingtoheavyorders,weregretbeingunabletomeetyourrequirementforthetimebeing.(因为订单甚多，当前暂不能满足你需要，很抱歉。)lWeregrettoinformyouthatwedonothaveinstockthegoodsinthedesiredquality.l（很遗憾通知贵方，我们当前没有你们想要同质量现货）第22页For letters in reply（unfavorable reply）lWeregrettoinformyouthatwearenotinapositiontocoveryourneedforthesaidgoods.Onceoursuppliesarereplenished,weshallbepleasedtoreverttothismatter.（很遗憾我们不能满足你们对该商品需求。一旦有新货供给，我们将再和你们接洽。）4Expressingyourexpectation.lWelookforwardtodoingbusinesswithyouinthefuture.(期待着未来能与贵方做生意。)SeealsoUnit2forothersimilarexpressionsAfavorablereplytoaninquirymeansanOFFER,sopleaseseenextunitforotherexpressions.第23页SectionThreeSpecimenLetters第24页LetteronelDearSirslWeareinthemarketforMelonSeedsofthefirstandsecondgradeandshouldbeappreciatedifyouletushaveyourofferswithsomerepresentativesamplebyairmailWhenofferingtheseeds,pleasestatetheearliestpossibletimeofshipmentandquantitiesavailable.lYoursfaithfully第25页SpecimenLetter1P47Comments:Thisisashortandsimpleletterofenquiryforyoutoget acquainted with the general form,from whichyoucanseethattheenquiryfromregularcustomersisshort,simpleandbrieftothepoint.Notes1firstgrade 甲级2representativesample含有代表性样品3byairmail航邮4earliestpossibletimeofshipment最早装运期SectionTwoSpecimenLetters第26页SpecimenLetters2lDearssirs,lWearepleasedtotellyouthatweareinterestedinhand-madeglovesinavarietyofgenuineleather.Recently,thereisagrowingdemandhereforglovesofhighqualityatourend.Althoughsalesarenotparticularlyhigh,goodpricecanbeobtained.第27页Wewishyouwouldsendusacopyofyourillustratedcatalogueofthegloveswewishtobuy,togetherwithdetailsofyourpriceandtermsofpayment.Weshouldfinditmosthelpfulifyoucouldalsosendussamplesofthevariousleather,ofwhichtheglovesaremade.Yoursfaithfully,第28页SpecimenLetter2P47Comments:Thisisaletterofinquiringforleathergloves,inwhichthewriterasksforsalestermsandsamples.Notes1genuineleather真皮2rowingdemand日益增加需要3atonesend在某地4termsofpayment支付条款第29页SpecimenLetters3lDearsSirs,lPleaseletusknowatwhatpriceperyardanduponwhattermsofpayment,youareabletodeliverquantitiesofPrintedCottonmadeinchina,Ifyourquotationisfavorable,weproposetocoverallourpresentrequirementsthroughyou.lYourstruly,第30页SpecimenLetter3P47Comments:This is another short and simple letter of enquiry.Remember to keep your enquiry brief,specific,courteousandtothepoint.Notes1atprice按照价格2pon/onterms 按照条款3tocoverallourpresentrequirementsthrough/from从购入我方当前全部所需第31页Specimenletter4lDearsSirs,lThankyouforyourletterofMay4andyourinterestinyourproducts.Acopyofourillustratedcataloguehasbeensenttoyoutoday,inwhichyouwillfindsamplesofsomeskinsweregularlyuseinourmanufactures.lUnfortunately,wecannotsendtoyouimmediatelyafullrangeofsample,butyoumayagreeaftercheckingthem,thatsuchskinsaschamoisanddoeskin,notrepresentedintheparcel,areofthesamehighquality.第32页lMr.Li,oursalesrepresentative,willbeinTehranearlynextmonthandwillbepleasedtocallonyou.hehasbroughtwithhimawiderangeofourmanufacturersand,whenyouseethem,wethinkyouwillagreethatthequalityofthematerialsusedandthehighstandardofcraftsmanshipwillappealtothemostselectivebuyers.第33页lWealsomanufactureawiderangeofhand-madeleatherhandbagsinwhichwehopeyoumaybeinterested.Theyarefullyillustratedinthecatalogueandareofthesamehighqualityasourgloves.MrLiwillshowyouthesampleswhenhecallsonyou.lWelookforwardverymuchthepleasureofreceivinganorderformyou.lYourssincerelyl第34页SpecimenLetter4P49Comments:Inthisletter,thewriteranswerstheenquiryindetail.Eventhoughthewriterdoesnotsayhowgoodtheirproductsare,we can see clearly from the lines that the writerthinksofhisproductshighly.Notesafullrangeofsamples全部样品craftsmanship工艺第35页Specimenletter5lDearsirs,lRe:partsofmachineTypeB-268lThankyouforyourletterofmarch15,andtheenclosurerequestingquotesforpartsofthecaptionedmachine.第36页lAsrequested,wearesubmittingourquotationintriplicateandwishyoutoplaceyourorderwithusasearlyaspossiblebecausehavealargebacklog.lWeawaityourearlyreply.lTRULYYOURS第37页SpecimenLetter5P50Comments:Whenreplyingtheenquiry,thewritersubmitshisquotation.Notes1Asrequested 按照要求2intriplicate一式三份3induplicate一式两份4toplaceorderwith/before向某人下订单5captioned标题第38页Specimenletter6lDearssirs,lMessrs.brotherandClarkofthiscityinformusthatyouexportallcottonbed-sheetsandpillowcases.Wewouldlikeyoutosendusdetailsofyouvariousranges,includingsizes,colorsandprices,andalsosamplesofthedifferentqualitiesofmaterialused.第39页lWearealargedealerintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthekindmentioned.lWhenreplying,pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchaseofnotlessthan1000dozenofindividualitem.pricesquoteshouldincludeinsuranceandfreighttoNewYork.lYourssincerely第40页SpecimenLetter6P50Comments:Thisisaverygoodexampleofenquirylettertofollow,sentencesareshort,wordsandphrasessimple.Butthemeaningexpressesveryclearly.Notes1sizes尺寸2freight运费3allow/grant/givediscount给予折扣第41页Specimenletter7lDearsirslWeareverypleasedtoreceiveyourenquiryof20thAugustandencloseourillustratedcatalogueandpricelistgivingyouthedetailsaskedforAlsobyseparatepostwearesendingyousomesamplesandfeelconfidentthatwhenyouhaveexaminedthemyouwillagreethatthegoodsarebothexcellentinqualityandreasonableinprice.第42页lOnregularpurchaseofnotlessthan200dozenofindividualitemwewouldallowyouadiscountof2%.paymentistobemadebyirrevocableL/Catsight.lBecauseoftheirsoftnessanddurability,afterstudyingourpriesyouwilllearnthatwearefindingitdifficulttomeetthedemand.Butifyouplaceyourordernotlaterthanendofthismonth,wewouldensurepromptshipment.第43页lWeinviteyourattentiontoourotherproductssuchastable-clothandtablenapkins,detailsofwhichyouwillfindinthecatalogue,andlookforwardtoreceivingyourfirstorder.lYourssincerely第44页SpecimenLetter7P51Comments:Thewriterinthislettergivesdetailsofthegoodsandthesalesterms.Whileshowingcommentsonthegoods,thewriterinvitesthebuyersattentiontohisotherproducts.Thisisoftenusedinletter-writing.Notes1byseparatepost/byseparatemail/underseparatecover另封航邮；2bebothexcellentinqualityandreasonableinprice价廉物美3notlessthan 不迟于4irrevocableL/C不可撤消信用证5atsight即期6bepopular受欢迎第45页Specimenletter8lDearsirslTable-clothslThankyouforyourletterofJune10.Wenotewithpleasurethatyouintendtodevelopbusinesswithusinthecaptionedgoods.lWehavegonethroughyourcatalogueandareinterestedincottonTable-ClothsArtNO.510andNO.514.pleasequoteus/yourlowestprice.weshallbepleasedifyourquotationalsoindicatesthequantitiesofthevarioussizethatyoucansupplyforpromptdelivery.Ifyourpricesarereasonableandquantitysatisfactory,weshallconsiderplacingsubstantialorders.第46页lWehavehandledtable-clothsformorethanthirtyyearsandhavegoodconnectionsalloverthiscountry.wehavealsosomeassociatefirmsintheneighboringcountries,wherewecanfindareadymarketforyourproductsaswell.lWetrustyouwillgivethisenquiryyourimmediateattentionandletushaveyourreplyatearly.lYourssincerely第47页SpecimenLetter8P52Comments:1Thisletterrespondstosellerssalespromotionletterbyinvitinganofferandendsupwithremarkstosecurebettertermsandencouragefuturebusiness.2Notehowthewriterpresentshisratherstrictdemandsinafriendly,sincere,andmatter-of-factattitudetomakehislettereffectiveinbothbusinessandhumanaspects.Notes1captionedgoods标题商品2promptdelivery马上装运3handle经营4associatedfirms联营企业5readymarket有销路第48页Thankyou!第49页