新编剑桥商务英语初级省公共课一等奖全国赛课获奖课件.pptx

文档仅供参考，如有不当之处，请联系改正。Whatsbusinessltheactivityofmakingmoneybyproducingorbuyingandsellinggoods,orprovidingservices第1页文档仅供参考，如有不当之处，请联系改正。Whathaveyoulearnedfromthetest:lEverythinghasarule:lHowtotalk,lHowtowrite,lHowtolisten,lHowtobehavelInbusinesscircumstance第2页文档仅供参考，如有不当之处，请联系改正。lBusinessEnglishisnotanindependentlanguage.ItisEnglishwiththebackgroundofinternationalcommerce,includingInternationalTrade,Finance,Banking,Accounting,Delivery,Transportation,Insurance,Economy,Management,MarketingandServiceetc.第3页文档仅供参考，如有不当之处，请联系改正。WhatisBEC?The Cambridge Business English Certificate is an international Business English examination.It was introduced by the University of Cambridge Local Examinations Syndicate in Europe in 1998.BEC offers a language qualification for learners who use,or will need to use,English for their work.第4页文档仅供参考，如有不当之处，请联系改正。lBEC is a practical examination that focuses on English in business-related situations.There is little focus on grammar in the examination.The major emphasis is on the use of language skills:reading,writing,listening and speaking.Each accounts as 25%of the total mark.第5页文档仅供参考，如有不当之处，请联系改正。OnGradinglFinalExam60%lAttendance15%lPerformance15%lHomework10%第6页文档仅供参考，如有不当之处，请联系改正。ObjectiveslToenabletotalkaboutjobslLearntocommentonthejobindetailslTopractiselisteningforspecificinformationlTodescribeworkingcondition第7页文档仅供参考，如有不当之处，请联系改正。lCouldyoudescribeyourinternshipinsummerholiday?第8页文档仅供参考，如有不当之处，请联系改正。WhatdepartmentIworkin?1.Iamresponsibleforinvoicingourcustomers.Accountsclerkinfinancedepartment2.Iminchargeofplanningthetrainingprogrammefornextyear.TrainerinHRdepartment3.Idealwithcustomerproblems.After-saleclerkinsalesdepartment4.Imresponsibleforbuyingrawmaterials.purchasingofficerinfinancedepartment5.Iminchargeofsoftwaredevelopment.Technicianinproductiondepartment6.Imrunningacourseforthenewsalesreps（销售代表）salesmanagerinmarketingdepartment第9页Unit4InternalCommunication第10页文档仅供参考，如有不当之处，请联系改正。ObjectiveslWritinglPracticewritingmemosande-mailslReviewthelanguageofrequestsandobligation/necessitylListeningltakenotesfromatelephoneconversationlSpeakinglexchangeinformationaboutinternalcommunicationintheirowncompanies第11页文档仅供参考，如有不当之处，请联系改正。VocabularylDownward/upwardcommunication:自上（下）而下（上）交流lStaffmeeting:职员大会lAccomplishment:业绩lMeetone-on-one:一对一见面lYearlyperformancereview:年底表现考评lPersonalinvolvement:个人参加lLabourrelation:劳资关系lNewsletter:简报lNoticeboard:布告栏第12页文档仅供参考，如有不当之处，请联系改正。Thedifferencesbetweenmemos,notesandnoticeslNotice:Notaddressedtoanyoneinparticular,formalstyle,nocontractions,noellipsis,noabbreviations.lMemo:Addressedtogroupsorindividuals.Moreformalstatusthananote.Formalstyle,noomissionofwords,noabbreviations,formalstyleofaddress,useofjobtitles.lNotes:Addressedtoanindividual.Informal,short,abbreviations(telno.),contractions(youve),omissionofsubjects,auxiliariesandarticles(ICantfind),useoffirstname.第13页文档仅供参考，如有不当之处，请联系改正。VCD:UsefulexpressionintelephonelDealingwiththepublic-Wouldyoulikeustosendyou?-MayIhaveyournameandaddress?-Ifyouhaveanyquestions,pleasecallbackandIllbegladtotalktoyouaboutourproduct.lTelesalestoretailers-Hi,isTonyin?-ThisisfromcompanyHowareyou.-ThereasonImcallingyoutodayistomakesure,-OK,Illgiveyouacallinacoupleofweekstocheckinagain.第14页文档仅供参考，如有不当之处，请联系改正。lMakingcontactlReceptionist:-CompanyGoodafternoon.-CanIaskwhoiscalling?-Hello,Chris.Illtrythelineforyou.-ThisisChrisHardyforyou.第15页Unit5A:facts and figuresB:Performance第16页文档仅供参考，如有不当之处，请联系改正。5a:ObjectiveslReadingReadingToreadextractsfromanannualreportlSpeakingSpeakingTolearntodescribetrendToworkinpairtodescribethegraphordrawtheirpartnersgraphlBackground KnowledgeBackground KnowledgeOnannualreport第17页文档仅供参考，如有不当之处，请联系改正。5b:PerformancelListening:ListentoapresentationaboutacompanyandthequestionsaskedaboutitlSpeaking:Learntoaskfollow-upquestionsDescribetrendswiththeperformancereasoning第18页文档仅供参考，如有不当之处，请联系改正。What is annual report?lAcompanysannualreportisthemostcrediblesourceofinformationaboutthatcompanywithprovidingdetailsaboutthefinancialconditionofthecompany,andofferinginsightintothedetailsofitsbusiness,aswellasitsmanagementphilosophy.第19页文档仅供参考，如有不当之处，请联系改正。ThevalueofanannualreportlAnannualreportcontainsmuchinformationthatisusefulnotonlyforin-depthsecurityanalysis,butalsoforinterestedindividualinvestors.lItisoneofthebestsourcesofeasilyaccessible,reasonablyunderstandabledataonacompanyscurrentoperationsanditsfinancialhealth.lItcontainsvaluableinformationthatcanbeusedtohelppredictfutureresults.第20页文档仅供参考，如有不当之处，请联系改正。Ofthemanyreporttypes,theinvestorpopulationismostfamiliarwiththe10-K,adocumentthatisfiledannuallyandissometimesreferredtoasacompanysannualreport.lAsummaryofthepreviousyearlInformationaboutthecompany,includingitsstructure,productline,andsubsidiarieslAlettertoshareholdersfromthePresidentorCEOlAdetaileddiscussionaboutthecompanysfinancialresultslThefinancialstatements(balancesheet资产负债表,incomestatement所得计算书,andcashflowstatement现金流量表)lNotestothefinancialstatementslOtherinformationaboutthecompanythatoftenisnotincludedinotherdocuments.第21页文档仅供参考，如有不当之处，请联系改正。Income StatementCash Flow StatementBalance SheetSales,earnings,andvariousprofitmarginsDebtlevelsandthecompositionofcurrentassetsActualcashflowversusreportedincome第22页文档仅供参考，如有不当之处，请联系改正。lMostinvestorsconsidertheannualreporttobethemostusefulandcredibletoolforgainingacomprehensiveoverviewofacompany.Itisoneofthemostcriticaldocumentsthatacompanyproducesandisoftentheprimarydocumentusedbyinvestorswhenresearchingacompany.WhywouldIreadanAnnualReport?第23页文档仅供参考，如有不当之处，请联系改正。Itisrecommendedthatthecovercontainthefollowinginformation:lAnnualReportforYear_The_thReportJune30,_Name of Firm第24页文档仅供参考，如有不当之处，请联系改正。第25页文档仅供参考，如有不当之处，请联系改正。第26页文档仅供参考，如有不当之处，请联系改正。DescribinggraphsIncrease,growth,improve,rise,up,climb up,develop,grow upDecrease,fall,drop,down,declineRemain,keep steadypeakBottom,nadir,recoveryLevel offOther word to describe the state:steadily,sharply,strong,dramatically,slowly,quickly,slightly fluctuant,fluctuatecollapseShootup第27页文档仅供参考，如有不当之处，请联系改正。AsanInvestor,your purposemaybetoassessprofitabilitysurvivabilitygrowthstabilitydividendslearnofproblemsrisksotherfactorswhichmayaffectyourinvestment（policy,Geographicalreasonetc）第28页文档仅供参考，如有不当之处，请联系改正。Follow-upquestionlThequestionsdoneinordertofindoutmoreordomoreaboutsomething.Itisagoodapproachtoencourageconversation.lUsingthespeakerswordsinafollow-upquestionSotheconferencehasbeenpostponeuntilnextMarch?Tomorrow?lW-questionWhatdoyouthinkof?Whenareyougoingto?Howdoyoufeelabout?第29页文档仅供参考，如有不当之处，请联系改正。Some things to consider about the report in general.lIsthereportwellwritten,clear,conciseandsuccinct?lArephotosmodeledorlive?Howwelldotheyrelatetothetextofthereport?lHowmuchdiscussionisthereofcompetition?Howclearareproductplans?lCouldthereportbemademoreinteresting,understandableoreye-appealing?lHowdoesitcomparewithothersinsameindustry?第30页Unit7Productdescription第31页文档仅供参考，如有不当之处，请联系改正。objectiveslListening:lapresentationofanewboardgamelaconversationbetweenasalesmanagerandaretailerSpeakingLearntodescribeaproductingeneralterms第32页文档仅供参考，如有不当之处，请联系改正。VocabularylPublicity宣传，广告lPromotionalbudget促销预算lStimulatedemand刺激需求lUtilizepersonalselling利用个人销售lSlack萧条lMiddleman中间商lInitiative起步阶段lNews/pressconference新闻公布会第33页文档仅供参考，如有不当之处，请联系改正。LanguageInputlHowtodescribeaproduct第34页文档仅供参考，如有不当之处，请联系改正。Mini-presentationWhatsimportantwhenpromotinganewstoreonthefirstday?lLowpricelOpeningceremonylPromotionalgifts第35页文档仅供参考，如有不当之处，请联系改正。VCDViewing:PresentingaproductlHowdidtheladyintroducetheproducteffectively?第36页文档仅供参考，如有不当之处，请联系改正。Stagesofapresentation?1.Presentasmallnumberofmainpoints-amaximumoffour2.Startwithsomethingtogetattention:asurprisingfact;aquestion;ahumorousquote/story;audienceparticipation;avisualaid.3.Sayafewwordsaboutyourself;b)Telltheaudiencethestructureofyourtalk;c)Telltheaudiencehowtheywillbenefitfromyourpresentation4.Giveexamplestomakeyourpointsclear.5.Connecteachpointtotheneeds/interestsofyouraudience.Forexample,showtheaudiencehowtheywillbenefitoraskthemaquestion.6.Summarizethemainpointsagain.7.Finishwithimpact:alinkbacktoyouropening;adramaticstatementwhichsumsupyourmessage;anunusualvisualaid;astrongThankyouforyourattention;acalltoaction(somethingyouwanttheaudiencetodo).第37页文档仅供参考，如有不当之处，请联系改正。HowtoMakeanEffectivePublicSpeaking第38页文档仅供参考，如有不当之处，请联系改正。(5)Viewingquestion:publicspeakingl1.Shouldwepaymuchattentiontoaudiencesfacialexpressions?l2.Couldspeakerusenoteandscript?l3.Whatsthetipformaleandfemalespeaker?l4.Howaboutthedressinpublicspeaking?第39页文档仅供参考，如有不当之处，请联系改正。SloganlAsloganisaformofverballogoashortphrasethatiseasytorememberandisusedinadvertisements,orbypoliticians,organizationsetclSloganshavetwobasicpurposes:ltoprovidecontinuitytoaseriesofadsinacampaignltoreduceanadvertisingmessagestrategytoabrief,repeatable,andmemorablepositioning.第40页文档仅供参考，如有不当之处，请联系改正。Howtomakeaslogan1.AsloganshouldbememorableThemorethelineresonateswiththebigidea,themorememorableitwillbeMygoodness,myGuinness!2.AsloganshouldincludeakeybenefitEngineeredlikenoothercarintheworld3.AsloganshouldbesimpleIamlovingit.4.AsloganshouldbeoriginalINewYork第41页文档仅供参考，如有不当之处，请联系改正。StylisticFeaturesoftheAdvertisingSloganlAtthegrapheticlevellConsistentuseofinitialcapitalization.Heinz:BeanzMeanzHeinz.Toyota:ILoveWhatYouDoForMe.NewsWeek:THEWORLDSNEWSMAGAZINE.lAtthephonologicallevellUseofrhymes.HaigScotch:Dontbevague.AskforHaig.Jaguar:Grace,space,pace.AlliedIrishBank:Britainsbestbusinessbank.(alliteration)第42页文档仅供参考，如有不当之处，请联系改正。lAtthelexicallevellCommonusesofsecondpersonaddressee“you”,“we”,”us”.and“always,no”HYUNDAI:Alwaysthereforyou.Fedex:Welivetodeliver.M&Ms:meltinyourmouth,notinyourhand.AlwaysCoca-Cola.第43页文档仅供参考，如有不当之处，请联系改正。lAtthesyntacticlevel.Useofshortsimplesentences.GE:Webringgoodthingstolife.Nike:JustdoitApplecomputer:thinkdifferentlUseofquestionsortense.VolkswagenPolo:RuPolo?DeBeers:Adiamondisforever.lUseofPunKencoReallyRichCoffee:GetRichquick.FinishDetergent:BrilliantcleaningstartswithFinish.Citibank:BecausetheCitineversleeps.第44页文档仅供参考，如有不当之处，请联系改正。Translationofsomesloganl麦斯威尔咖啡Goodtothelastdropl百事流行鞋Askformore.l摩托罗拉手机intelligenceeverywhere.lIBMnobusinesstoosmall,noproblemtoobig.第45页文档仅供参考，如有不当之处，请联系改正。SpeakinglDesignanimpressivesloganforyourclasswithattractive2-minsspeech.第46页文档仅供参考，如有不当之处，请联系改正。ObjectivesHowtolayoutabusinessletter,some“goldenrules”forwritingletterspracticeinwritingroutineletters.第47页文档仅供参考，如有不当之处，请联系改正。GeneralProcedureofaBusinessDealEnquiryOfferCounterOfferAcceptance第48页文档仅供参考，如有不当之处，请联系改正。Businessnegotiationsininternationaltradeusuallystartwithanenquirybyanimportertoanexporter,askingforthepricelist,catalogues,samplesanddetailsaboutthegoodsortradetermsandconditions.lThereceiverofanenquirywillrespondwithoutdelayintheusualformofaquotation,anoffer,orabidEnquiry第49页文档仅供参考，如有不当之处，请联系改正。Offer:isaproposaloftermsandconditionspresentedinapotentialcontractbyoneparty.(offeror/offeree)Asatisfactoryofferwillincludethefollowing:lNameofcommodities,quality,quantityandspecifications.lUnitpriceandtypeofcurrency.lPackingconditionanddateofdelivery.lTermsofpaymentanddiscount.lThetermsofvalidityoftheoffer.lIndicationofwhatthepricecovers.第50页文档仅供参考，如有不当之处，请联系改正。lCounter-offer:isanoffermadebyanoffereetoanofferor,acceptingsometermsandchangingotherterms.Infact,acounter-offerisapartialrejectionoftheoriginaloffer.lAcceptance:istheassenttothetermsofanoffer,requiredbeforeacontractcanbevalid.Itmustbeabsoluteandunconditional.lContract:isanagreementthatcreatesanobligation,thatisabinding,legallyenforceableagreementbetweentwoormorecompetentparties.第51页文档仅供参考，如有不当之处，请联系改正。Differencesbetweenfax,letterande-maillJulianHughes(fax):UsesAlansfirstname,signsoffwithhisownfirstname,someinformallanguage(Many thanks),someabbreviations(Ive attached)andsomelessformalvocabulary(no.of people)第52页文档仅供参考，如有不当之处，请联系改正。lRebeccaBrooks(letter):Usesformalsalutations(Dear Mr Pickering,Yours sincerely),formalphrases(Your enquiry of 16 April),formalvocabulary(Venue,delegates)andusesnocontractionsatall.lDave(e-mail):Usesfirstname,informaltimereference(yesterday),contractions(Heres),informalvocabulary(wanted,give me a call),ellipsis(hope you can read it OK),andinformalsalutations(Best wishes).第53页文档仅供参考，如有不当之处，请联系改正。Fax,letterande-maillfax:Totransmit(printedmatteroranimage)byelectronicmeans.lletter:Awrittenorprintedcommunicationdirectedtoapersonoranorganization.le-mail:Amethodofcomposing,sending,andreceivingmessagesoverelectroniccommunicationsystems.第54页文档仅供参考，如有不当之处，请联系改正。pleteness信函内容力争完整信函内容力争完整,需回答来信所提出全部问题和要求需回答来信所提出全部问题和要求,或是包含写或是包含写信人希望收信人作出主动反应一切问题信人希望收信人作出主动反应一切问题.正确性不但仅指英语语法、标点符号和拼写，更主要是书信内容要正确性不但仅指英语语法、标点符号和拼写，更主要是书信内容要叙述正确，不要说过头，也不宜漏说略述。防止使用一些语意含糊词语叙述正确，不要说过头，也不宜漏说略述。防止使用一些语意含糊词语或短语，如：或短语，如：majority,agreatoftime,minority等，这些表示易造成混等，这些表示易造成混乱、误解，甚至引发无须要纠纷。这一点对商务文件、信函等尤为主要。乱、误解，甚至引发无须要纠纷。这一点对商务文件、信函等尤为主要。2.Correctness内容完整内容完整准确无误准确无误Principles:商务信函写作标准商务信函写作标准Principle and Layouts of Business Writing第55页文档仅供参考，如有不当之处，请联系改正。3.clearness4.conciseness清楚明白清楚明白简明扼要简明扼要信要写得清清楚楚、明明白白，毫无艰涩难懂之处，以至于收信人看了信要写得清清楚楚、明明白白，毫无艰涩难懂之处，以至于收信人看了之后不会误解写信人意图。信每段宜一个话题为妥，采取篇幅较短段之后不会误解写信人意图。信每段宜一个话题为妥，采取篇幅较短段落阐述，每段段首以主题句开门见山提出每段主要观点。段与段之间应使落阐述，每段段首以主题句开门见山提出每段主要观点。段与段之间应使用过渡语衔接；诸如用过渡语衔接；诸如firstly,secondly;however,moreover,incontrast等短等短语，使整封信自然流畅，明白易懂。语，使整封信自然流畅，明白易懂。许多商人认为简练是商务写作中最主要标准，一封拖沓冗长、措辞复许多商人认为简练是商务写作中最主要标准，一封拖沓冗长、措辞复杂书信不但写时费时，对方阅读更浪费时间，有时甚至看不懂。故撰写商杂书信不但写时费时，对方阅读更浪费时间，有时甚至看不懂。故撰写商业信件时要长话短说，防止罗嗦，用尽可能少简单文字，完整清楚地表示业信件时要长话短说，防止罗嗦，用尽可能少简单文字，完整清楚地表示需要表示意思，这一点符合商务英语简易化趋势。需要表示意思，这一点符合商务英语简易化趋势。第56页文档仅供参考，如有不当之处，请联系改正。5.courteousness 礼貌周到礼貌周到商业信件要简练明了商业信件要简练明了,并不是不注意信件措词得体并不是不注意信件措词得体,不符合商业信件礼貌不符合商业信件礼貌周到标准。周到标准。写信时要注意礼节，不要盛气凌人，防止出现命令或粗鲁等不写信时要注意礼节，不要盛气凌人，防止出现命令或粗鲁等不恰当口吻。写信过程中除了多使用诸如恰当口吻。写信过程中除了多使用诸如please,your kind inquiry,I would appreciate it if you would 等短语外，还需做到以下几点：等短语外，还需做到以下几点：*语气要真诚、善解人意以及考虑周全。语气要真诚、善解人意以及考虑周全。*防止使用冒犯、伤害、贬低短语，如防止使用冒犯、伤害、贬低短语，如your neglectful attitude,impatience,we deny your claim 等等*防止使用含有性别歧视词语，如防止使用含有性别歧视词语，如businessman,chairman 等等Layoutofbusiness:商务信函格式商务信函格式 1.Two Forms:两种形式两种形式 1）block form齐头式齐头式:将信头写在信纸右上角，信内地址、称呼、信将信头写在信纸右上角，信内地址、称呼、信正文、结尾语、署名、附件等每一行在左手边线排齐。正文、结尾语、署名、附件等每一行在左手边线排齐。2)Indented form斜列式斜列式:将信内地址、结尾语、署名每一行及信将信内地址、结尾语、署名每一行及信正文中每一段头一行都往有缩进几个字母，使全文呈斜状。正文中每一段头一行都往有缩进几个字母，使全文呈斜状。第57页LetterheadDate:_InsideAddress_Salutation:Body_ComplimentaryClose,SignatureFormsofBusinessLettersIndentedForm第58页LetterheadDate:_InsideAddress_Salutation:_Body_ComplimentaryClose,SignatureFormsofBusinessLettersBlockedForm第59页文档仅供参考，如有不当之处，请联系改正。2.Ten Parts 十个主要部分十个主要部分 1)heading 信头信头(代表一家企业、行号形象，往往是印就，包含代表一家企业、行号形象，往往是印就，包含发信人企业名称、地址、传真号码、发信日期。日期按日月年次序全文发信人企业名称、地址、传真号码、发信日期。日期按日月年次序全文缮打，月和年间也可不使用逗号）。如：缮打，月和年间也可不使用逗号）。如：11th October,11 October 1st April 1 April March 2nd,March 1,2)Inside address信内地址信内地址(如写给特定人，姓名和头衔写在地址前）如写给特定人，姓名和头衔写在地址前）(Mrs.已婚妇女；已婚妇女；Miss未婚妇女未婚妇女 Ms已未婚妇女尊称；已未婚妇女尊称；Messrs.是是Mr.复复数，仅用于以人名为企业行号）数，仅用于以人名为企业行号）Mr.James Green Marketing Director Green Industries Inc.999 Park Avenue Rockford,IL 61125 USA Messrs.J.Haying&Co.第60页文档仅供参考，如有不当之处，请联系改正。3)salutation称呼称呼（后面普通用逗号）（后面普通用逗号）Page 60 exercise