1、宣城市第十三中学20132014年度第二学期高一年级教学（案 ） 编号：006 主备人：孙平 辅备人：汪娟娟 M4U1 Advertising Welcome to the unit 【学习目标】 Learning Aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements 2. To talk about the four advertisements and get some ideas of the two main types of ads and their来网res
2、pective purposes.3. To get involved in the discussion and practice spoken English 【重点难点】To talk about the four advertisements and get some ideas of the two main types of ads and their来网respective purposes.【自学指导】 Questions 1: Which advertisement make you want to buy a product or service? Why? 2: Whic
3、h advertisement make you think about social problems? Why? 3: Do you believe that advertisements tell the complete truth? Why or why not?【教学过程】 Step 1 Greeting and Lead-in 1 Do you know what title of this unit is? 2 Which piece of ad-show do you like best? 3 Where can you find these zads and do you
4、like them? Step 2 Welcome to the unit 1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts. 2. Discussion: Look at the six pictures and answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from eac
5、h poster? Step 3 Pair Work More ads for Ss to have a discussion. Step 4 Active reading: Listen to the material on Page 94 and try to answer these questions: 1 Whats the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? 【课堂疑问】 observation: Ask Ss to observe the six pictures on Page 1 【课堂小结】 Know some commercial advertisements and public service advertisements【限时训练】 Make a advertisement for your favorite product 【课后作业布置】 宝 剑 锋 从 磨 砺 出，梅 花 香 自 苦 寒 来 【课后反思】
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