东方美谷概念-中英文对照.doc

东 方 美 谷
The Oriental Beauty Valley
——美丽健康产业的"硅谷”
”Silicon Valley” of Beauty and Health Industry
党的十八大报告中提出建设"美丽中国"的宏伟构想,习近平总书记也曾多次提到，"美丽中国”是中国梦的重要内容.美丽中国梦离不开美丽健康产业的支撑。上海是”海派文化"集大成的地方，是美丽健康理念和潮流时尚的风向标,奉贤区作为上海产业经济的重要承载区,未来将把优越的自然禀赋与坚实的美丽将康产业基础有机整合，打造一个东方美容化妆界的"硅谷”
Report of the 16th CPC National Congress proposed a grand vision of building ”Beauty China”, and General Secretary Xi Jinping has also mentioned that ”Beauty China” is an integral part of Chinese Dream。 Beautiful Chinese dream is inseparable from the support of health and beauty industry。 Shanghai is an agglomeration of ”Shanghai—style culture" as well as a wind vane for beauty health concepts and fashion trends as a key bearing zone for industrial economy in Shanghai, and Fengxian District will organically integrate excellent natural endowments with solid beauty health industrial base， in order to build the ”Silicon Valley” of oriental beauty and cosmetics industry。
——"东方美谷”。
—— "The Oriental Beauty Valley”
一、 什么是"东方美谷"？
I。 What is "the Oriental Beauty Valley”?
狭义概念上，”东方美谷"不是一个物理概念上的园区,而是一个以奉贤区全域为载体,以”美丽健康”概念相关的产品轴、服务轴、产业轴3大坐标系构成的”三维立体产业体系”。在产品轴坐标上,由包括研发、生产、包装、销售等环节构成；在服务轴坐标上，由包括原料采购、ODM设计、OEM生产、检验检测、营销策划、品牌推广等配套功能构成；在产业轴坐标上,通过产品展示、用户体验、美容护理、医药保健、贸易流通、互动咨询等业态实现了以美容健康产品为基础，以”产品+服务”的形式实现应用拓展和价值链延伸，构成一个多层次立体系统。
From the narrow sense， "the Oriental Beauty Valley” is not a park on the physical concept but a "3D industrial system” composed by three coordinate systems of product axis， service axis and industry axis， which are based on Fengxian District and related to ”beauty and health” concept。 The product axis include research and development, production, packaging， marketing and other links; the service axis include raw material procurement, ODM design， OEM production， testing, inspection， marketing planning, brand promotion and other ancillary functions; in the industry axis, product exhibition, user experience， beauty care， health care， trade flows， interactive counseling and other business activities are carried out， and the application expansion and value extension are realized in the form of "product + service" based on beauty health products, in order to form a multi—layered 3D system。
广义概念上，"东方美谷”通过"跨界以至无界”理念和方式把总部经济、文化创意、旅游休闲、电子商务、体育运动、金融服务、时尚产业、奢侈品等跨界产业整合形成一个以美丽健康产业为核心，多种产业共生共赢的"美丽健康产业联盟”。它是一个通过全区域覆盖、全功能整合、全产业配套、全要素服务来实现”都市产业生态圈”。
From the broad sense, ”the Oriental Beauty Valley” integrates the HQ economy， cultural creativity, tourism and leisure, e—commerce， sports, financial services， fashion industry， luxuries and other cross—industries through the concept and method of "Cross and Beyond Boundaries”, in order to establish a ”beauty and health industrial alliance" focusing on the beauty and health industry and connecting with a variety of industrial branches。 It is an "urban industrial ecosystem" with full regional coverage， comprehensive functional integration， all industrial facilities and full—feature service。
二、”东方美谷"的功能结构是什么？
II。 What are the functions of "the Oriental Beauty Valley”？
"东方美谷”包括”四大功能”和”八大中心”。
”The Oriental Beauty Valley" has ”Four Functions” and ”Eight Centers"。
(一）"四大功能”
（I) ”Four Functions”
1、产业集群功能,美谷将吸引全球最有影响力的美丽健康行业企业入驻，形成国内规模最大的美丽健康产业集群和具有行业引领作用的发展高地；
1. Function of Industrial Cluster, the Oriental Beauty Valley will attract most influential global industrial enterprises to settle in， and form the largest beauty health industrial cluster and leading development highland.
2、研发创新功能，美谷将集中行业最丰富的技术资源和先进设备，建设能够引领全世界美丽健康产业技术变革和理论创新的策源地；
2. Function of R&D and Innovation， the Oriental Beauty Valley will integrate the richest technological resources and most advanced equipment in the industry， and build a source guiding the technological innovation and idea innovation for the global beauty and health industry.
3、服务配套功能，美谷将确保所有的美丽健康行业企业在这个生态系统中找到自己的位置并无缝融入，借助美谷完善的产业链条以及广阔的跨界空间实现企业快速成长、做大做强;
3。 Function of Supporting Service, the Oriental Beauty Valley will enable all beauty and health industrial enterprises to get accommodated in Beauty Valley， seamlessly link to this alliance， and achieve rapid growth by making use of its improved industrial chain and broad cross—industry space。
4、人才集聚功能，美谷将以海纳百川的胸怀招揽各类专业人才,凭借宜居宜业的优良环境和无限可能的发展机遇让天下英才在朝阳永续的事业中实现自己的人生价值。
4。 Function of Talent Custer, the Oriental Beauty Valley will recruit all types of professionals with broad minds, provide them with good livable conditions and infinite opportunities for development， and allow global excellent talents to pursue their career development in this prosperous industry。
（二）八大中心
（II) "Eight Centers”
1、研发中心。依托区内华东理工大学、上海应用技术大学、上海师范大学、上海商学院等高校丰富的教育研究资源，服务于美谷内各类美丽健康产业创新型中小微企业，为其提供个性化、专业化的研发设计服务，共同领导时尚新潮流,共享合作共赢的新成果。借力上海建设具有全球影响力科技中心的改革东风，打造引领美丽健康产业变革和技术进步的创新要素集聚地。
1. R&D Center。 Relying on abundant education research resources in the district such as East China University of Science and Technology， Shanghai Institute of Technology, Shanghai Normal University and Shanghai Business School, it serves for various innovative—minded beauty and health SMEs within the valley， provides them with personalized and professional R＆D design services， jointly guides the new fashion trends, and share new achievements from cooperation and win—win. While Shanghai will build the global influential technology center， it establishes an innovative cluster guiding the reform of beauty health industry and technological advances.
2、设计中心。围绕化妆品企业的厂房、功能、工艺、设备、产品5大领域项目设计为重点,通过对接国际最高水准的理念和技术弥补目前国内行业空白，占据工业设计领域发展前沿.
2。 Design Center. Focus on designing five projects of plants， functions， technology， equipment and products for the cosmetics enterprises， adopt the highest international standards and most advanced technology， make up the current domestic industry, in order to occupy a dominant position in the industrial design。
3、检测中心。利用上海化妆品五大检测机构强有力的资源优势，依托第三方检测技术,通过公平竞争以市场化的手段为美谷企业提供优质高效的专业服务。
3. Testing Center. Make use of strong resource advantages of five cosmetics testing agencies in Shanghai， rely on third—party testing technology， carry out the market means， and provide enterprises with quality and efficient professional services through fair competition。
4、展示中心。通过硬件和软件两种手段为美谷内企业的产品及服务提供各类展览展示平台，并广泛吸纳行业内引导技术变革和创新的先锋元素，打造具有行业话语权和标杆引领作用的化妆品时尚之都。展示中心还将通过博览会、论坛沙龙等形式向工业旅游、文化展览、博物馆等领域跨界延伸。
4。 Exhibition Center。 Adopt hardware and software means， provide an exhibition platform for corporate products and services， extensively absorb vanguard elements in the industry guiding the technological change and innovation， and build a fashionable cosmetics city with the right of speech and the leading role. Also， the exhibition center will extend to industrial tourism， cultural exhibitions, museums and other areas through expo， forum, salon and other forms.
5、营销中心.美谷将借助展示中心的载体功能,依靠”互联网+”手段,推动电子商务发展,以最快的速度、最好的效果、最少的成本实现企业产品及服务的品牌推广和市场开发,并以此催生许许多多与美丽健康行业相关的”新产品、新模式、新技术、新业态"的”四新”经济组织.
5。 Marketing Center. Beauty Valley will use the carrier function of exhibition center， rely on the means of "Internet +"， promote e—commerce development, realize the brand promotion and market development of corporate products and services with the fastest speed， best effects and minimal cost， and stimulate many “new product, new model, new technology and new industry” economic organizations related to the beauty and health industry.
6、体验中心.美谷将深度集成专业化、一站式、国际接轨的美容健康服务。专业人士及消费者可以尝试到包括肤质测试、健康管理、美容医疗等各类已经成熟或最新的技术成果。
6. Experience Center。 Beauty Valley will deeply integrate with specialization， one-stop, international beauty and health services。 Professionals and consumers can try the mature or latest technological achievements of skin testing, health management， beauty therapy。
7、行业服务中心。美谷将为入驻企业提供全方位公共和专业服务，例如协助代办进口化妆品报批、行业资质认证与申请以及各类协调服务。
7。 Industry Service Center。 Beauty Valley will provide settlement enterprises with a full range of public and professional services, such as assisting the approval of imported cosmetics， industry certification and application， as well as various coordinated services。
8、专家指导中心。美谷内将分期聘任上海市以及全国甚至全球知名专家在此开展专业技术指导、政策法规咨询、品牌推广策划等一对一的高水平服务。
8。 Expert Guide Center。 Beauty Valley will appoint well—known experts from Shanghai and even the world by stages， in order to carry out professional and technical guidance， policies and regulations consulting， brand promotion planning and other one—to—one excellent services。
三、为什么在奉贤打造"东方美谷”？
III。 Why to build “the Oriental Beauty Valley" in Fengxian
针对美丽健康产业，奉贤自身有2大基础优势:
Fengxian has two major fundamental advantages over the beauty and health industry。
1、优美的生态环境，奉贤有全市最大的海湾国家森林公园,有中央生态绿地、黄浦江涵养林带等大型片林；有全市最低的PM2.5水平和每年95％以上的空气优良率;独特的自然禀赋使得奉贤有条件成为全上海最适宜人类居住、创业的地区。
1。 Beautiful ecological environment， there are the largest national gulf forest park of Shanghai as well as central ecological green， Huangpu River conservation forest and other large forests in Fengxian； the lowest PM2.5 level in the city and more than 95％ of air quality rate annually; the unique natural endowment makes Fengxian have the conditions to become the most livable and entrepreneurial district throughout Shanghai。
2、坚实的产业基础。区内美丽健康产业已经形成了涵盖美容护肤品、香水、日化用品、保健品、生物医药等多个门类的产业集群。拥有以如新、伽蓝、韩束、科斯美诗等国内外知名企业为核心的企业集团。2014年，区内美丽健康相关产业规模以上产值达到147亿元，贡献税收16。4亿元.在全市253家化妆品企业中，有65家就在奉贤，占比超过四分之一。2014年全市化妆品生产销售总量中奉贤的占比接近40%。行业配套方面，中国香精香料研究所、华东理工大学检测中心等服务机构云集。在奉贤,一条集研发设计、检测认证、原料采购、生产制造、营销推广的全产业链已经基本形成。
2. Solid industrial foundation。 The district has built a beauty health industrial cluster covering beauty skin care products， perfumes， health products， bio-pharmaceuticals and other sectors， has gathered an industrial cluster of overseas and domestic well—known enterprises， such as NU Skin， JALA， KanS and COSMAX。 In 2014， the output of regional health—related industry reached 14.7 billion Yuan and the tax contribution was 1.64 billion Yuan。 Among 253 cosmetics enterprises in Shanghai, 65 enterprises are located in Fengxian， more than a quarter of its total quantity。 In 2014， the cosmetics production and sales revenue in Fengxian accounted for nearly 40％ of the municipality。 In terms of supporting industries, Chinese Fragrance and Flavors Institute， Testing Center of East China University of Technology and other service agencies are gathered。 In Fengxian, an industry chain with integration of R&D design， testing and certification, raw materials procurement, manufacturing and marketing promotion has basically formed。
四、奉贤如何打造 ”东方美谷"?
IV。 How does Fengxian build “the Oriental Beauty Valley”？
政策上，针对美谷内的相关行业企业量身定制。通过国家、上海市、奉贤区内三层优惠政策叠加，对美谷概念的企业在土地、人才、公共服务资源方面全方位扶持，政策配套上做到人无我有、人有我优.
In terms of policies, customize for related industrial enterprises inside the Beauty Valley. By overlapping national， municipal and regional preferential policies, provide full supports of land， talent and public service resources for the settled enterprises， in order to achieve being unique and of excellence。
服务上，我们将以企业需求为导向.按照”X+1”、”X—1”配套设计。X+1,即政策和服务效率比人家高一分; X—1，即企业发展过程中来自管理部门的阻力比人家少一分.两者相加就是2X.即入驻企业1份投入将实现2倍收益。
In terms of services， we will focus on corporate demands and design according to “X+1" and “X-1"。 X+1 means that policies and service efficiency are higher than others; X-1 means that it has less resistance from the administrative authorities in the corporate growth process. The sum of both equals to 2X， indicating one effort pains and 2 times of return gains