二手车市场消费需求洞察报告.pdf

12021?2021.12前言?2020?3?2021?务?2021?告务?2021?1758.51?22.62%?务?告?务?包?研?u?/?/?研?研?5?12?务?5?/?发展现状整体市场02区域格局07市场分析车源分布09消费需求14保值率表现16消费偏好车型偏好23消费格局29消费偏好31发展现状整体市场交易量走势交易量规模品牌供需格局020304交易量分布排放限迁分布0507区域格局25377188134145191266 2743343854334795206059421039124013821492143417582000200120022003200420052006200720082009201020112012201320142015201620172018201920202021?2021?22.6%?研?务?务?2005?务?2015?2020?野?2021?告?导?2021?务?1758.51?22.6%?11316.92?27.3%?1990?2004?2005?2014?2015?CAGR=39.9%CAGR=115.4%CAGR=109.3%整体市场交易量走势02整体市场交易量规模03?2021?研?务?务?2012-2021?10?2021?剧?2012?40.0%?务?2015?2021?剧?1.7%?告?9.3%?27.0%25.6%27.4%40.4%40.5%44.3%52.1%58.6%59.7%67.0%2012?2013?2014?2015?2016?2017?2018?2019?2020?2021?+40.0%?7?1.7%9.3%?研?=?/?100%?1?2021?务?2021?愿?BBA?务?WEYMINI?smart?吉?Jeep?05010015020025030035040045050055020%30%40%50%60%70%80%90%（供需比）?2021?研?116.2?58.4%整体市场品牌供需格局04区域格局交易量分布05?3?务?11?研?务?4%5%6%7%8%9%10%202101202102202103202104202105202106202107202108202109202110202111202112务?2021?1-11?2?务?3?4?9?务?导?1-2?务7-8?区域格局交易量分布06?务?研?务?务?务?告?务?务?2019?2021?0.6%?务?3.9%?33.4%33.4%33.4%24.4%27.4%28.3%15.1%13.1%12.3%13.6%13.9%14.2%7.1%7.0%6.6%6.4%5.1%5.2%2019?2020?2021?务?3?6?6b?告?6b?告53.3%?6?42.1%?研?研?226.3%?220.0%?229.4%?231.1%?232.0%?311.1%?35.3%?313.3%?317.6%?315.6%?316.6%?421.1%?46.7%?415.7%?428.9%?429.0%?55.3%?56.7%?57.8%?54.4%?53.0%?655.6%?636.8%?653.3%?629.4%?620.0%?619.5%?6b33.3%?6b5.3%?区域格局排放限迁分布07市场分析车源分布分地区分价格区间分车身颜色分区域分品牌0910111213分车系分能源类型1415消费需求新能源传统能源1619保值率表现车源分布分地区0911.3%12.5%13.6%12.8%13.7%12.1%9.4%11.7%10.7%5.7%6.8%5.9%4.0%4.3%5.7%6.7%5.7%5.1%201920202021?告2021?研?Top 10?务?务?Top 10?研剧?2021?告?70.5%?Top 3?10%?2020?务?务?2019?2021?33.5%33.5%37.9%37.9%36.4%36.4%车源分布分价格区间1015?50?研?15?2019?2021?14.3%?50?10%?告?2019?4.1%?8.1%?18.0%12.6%11.8%19.7%16.2%14.4%11.1%10.2%9.4%18.2%18.2%17.1%9.9%12.0%12.5%6.9%8.9%9.3%7.7%9.3%9.8%4.4%6.1%7.5%3.3%4.9%5.8%0.8%1.5%2.3%201920202021100?50-100?(?)35-50?(?)25-35?(?)20-25?(?)15-20?(?)?10-15?(?)8-10?(?)5-8?(?)5?67%57.2%52.7%4.1%6.4%8.1%车源分布11?44.6%?24.0%?6.5%?6.5%?6.2%?5.2%?3.9%?1.2%?1.0%?0.9%2021?的?数据来源：汽车之家二手车?2019?研?2021?的?务?45.2%?21.7%?8.1%?7.2%?5.4%?4.7%?4.3%?1.4%?1.1%?0.8%2019?45.8%?22.9%?6.9%?6.3%?5.7%?5.4%?3.8%?1.2%?1.1%?0.9%2020?2021年 VS 2019年?+2.3%?+2.2%?+0.5%?+0.2%?-1.9%?-0.7%-0.6%-1.5%?-0.5%?+0.1%分车身颜色车源分布分区域12?研?研?2021?14.4%?务?81.1%?2019?2021?务?2019?Top 5?务?告?b?14.4%10.4%8.6%7.4%5.6%5.3%4.9%4.8%4.5%3.7%?2021?Top 10?39.9%36.4%34.3%33.6%30.7%?2019 VS 2021?Top 5?96.2%53.2%41.6%34.4%26.7%2019 VS 2021?Top 5?车源分布分品牌13?研?研?2021?研?2019?2021?Top 5?Top 5?9.6%8.9%8.5%8.4%6.4%5.6%3.7%3.0%3.0%2.3%?2021?Top 10?100.0?54.9?39.7?32.9?22.9?2019?VS?2021?Top?5100.076.553.949.433.62019?VS?2021?Top?5?消费需求14?研?研2021?2021?Top 10?务?BBA?务?务?务?100.0?95.5?94.6?90.2?70.1?65.1?33.6?32.8?28.5?28.0?A6L?5?3?A4L?E?C?S?A3?X5?7?Top 10?58.2?45.4?45.0?43.8?43.3?42.1?32.1?31.4?31.4?28.3?GL8?Polo?Top 10?16.0?8.9?5.1?4.6?4.1?1.8?1.7?1.1?0.8?0.5?H6?03?BJ40?M8?H9?730务?Top 10?分车系消费需求15?研?告?2019?1.6%?2021?4.0%?2.5?2019?2010?111.3%?Model 3?MINIEV?P7?2019-2021?2021202020191.6%1.6%2.4%2.4%4.0%4.0%98.4%97.6%96.0%2019202020212019-2021?+111.3%+43.9%分能源类型保值率表现新能源16?研?研?(?)=?/?100%?(?)=?-?/?100%?VS?20?1.7?告?1?6.9%?3?5.3%?2-3?59.5%41.8%66.4%47.1%74.9%55.6%0%40%80%1?3?-?1?1?77.8%77.5%76.4%71.5%67.9%58.3%55.0%51.3%48.2%46.8%?MINIEV?ONE?P7?5?Model?3?e1?EC3?6.9%15.4%5.3%13.8%保值率表现1715.6%14.7%6.3%42.2%44.1%21.9%28.9%29.4%34.4%11.1%11.8%21.9%15.6%务?40%?40%-50%50%-60%60%-70%70%-80%80%?数据来源：汽车之家二手车保值率2021Q4?务?务?40%?80%?100.0%81.0%63.3%40.4%33.3%33.3%19.0%33.3%59.6%61.9%66.7%3.3%4.8%40%及以下40%-50%(含)50%-60%(含)60%-70%(含)70%-80%(含)80%-100%(含)?新能源40%?40%-50%50%-60%60%-70%70%-80%80%?94.8%92.5%82.9%82.0%79.5%68.2%65.7%10.1%17.2%26.5%Cayenne新能源Panamera新能源宋PLUS新能源奔驰GLE新能源宝马X5新能源?88.9%82.1%77.8%77.5%76.4%20.3%9.7%11.4%13.6%8.2%TaycanModel?Y?MINIEV?EC6?P72021Q4?50%-60%?2021Q4?研?50%-60%?60?70%?务?Top 5?Top 5?研?1?Cayenne?Panamera?PLUS?GLE?X5?50%-60%?0.6%13.5%38.5%30.1%13.5%4.7%TaycanModel Y?MINIEV?EC6?P7保值率表现18新能源51.3%92.2%86.5%81.8%77.3%75.0%62.5%68.8%74.1%56.8%76.5%86.9%中大&大型车整体Panamera雷克萨斯ES迈巴赫S级奔驰E级宝马5系Panamera?ES?S?E?5?&?52.4%83.3%77.7%77.3%76.3%75.8%67.0%28.3%46.4%61.5%44.7%52.6%中型车整体奥迪S4奥迪S5凯美瑞亚洲龙雷克萨斯IS?S4?S5?IS?51.1%78.3%69.1%68.8%68.7%64.7%61.5%57.6%68.2%80.3%61.8%58.0%小型车整体飞度YARiS LMINI威驰Polo2021Q4?YARiS L?MINI?POLO?30?30?S4?S5?务?务?Panamera?92.2%?务?50.6%74.7%72.5%71.2%70.4%70.0%67.6%63.0%60.6%59.2%49.7%83.0%紧 凑 型 车思域宝马2系进口Golf奔驰A级奔驰CLA?Top 5?2021Q4?Top 5?Top 5?Top 5务?Top 5务?&?Top 5?2?Golf?A?CLA?研?3?保值率表现19传统能源4.5%24.6%17.9%12.7%50.7%38.0%33.6%19.4%30.7%26.4%0.7%9.5%20.0%2.2%6.4%务?40%?40%-50%50%-60%60%-70%70%-80%80%-100%100%?50%-70%?研?3?2021Q4?2021Q4?3?50%-70%?66.9%?务?剧?务?50%-60%?70%?70%?100.0%86.1%83.2%73.6%47.5%27.3%13.9%16.8%26.4%52.5%72.7%100.0%40%?40%-50%(?)50%-60%(?)60%-70%(?)70%-80%(?)80%-100%(?)100%?国产进口?高保值率产品中进口车系占比明显更高保值率表现20传统能源56.4%113.5%97.8%92.4%82.4%80.8%61.4%35.7%53.2%54.4%45.6%81.4%中大&中大型SUV整体奔驰G级雷克萨斯LX普拉多宝马X7Cayenne?G?LX?X7 Cayenne?&?SUV?51.5%76.8%73.1%72.2%70.2%67.2%80.0%66.9%74.3%49.8%103.8%104.0%紧凑Suv整体本田CR-VRAV4荣放雷克萨斯UXMINI COUNTRYMAN奇骏?CR-VRAV4?UXMINICOUNTRY?51.2%69.3%68.8%68.8%68.0%67.4%67.9%73.3%55.2%66.8%79.5%60.3%小型SUV整体本田XR-V奕跑途铠奕泽IZOA丰田C-HR2021Q4?XR-V?IZOA?C-HR?SUV?52.9%88.1%77.0%74.7%73.7%73.6%66.2%74.5%88.7%71.9%60.4%95.7%中型SUV整体汉兰达Macan冠道宝马X3雷克萨斯NXSUV?Top 5?2021Q4?SUV?Top 5?30?SUV?务?务?G?113.5%?LX?VI?SUV Top 5?SUV Top 5务?SUV Top 5务?&?SUV Top 5紧凑SUV整体?Macan?X3?NX?SUV?研?3?1?保值率表现21传统能源消费偏好车型偏好分国别分品牌分车系分车身颜色分车龄分行驶里程232425262728预算分布购车类型2930消费格局购车理由考虑因素增值服务消费渠道交易顾虑3132333435消费偏好车型偏好国别23?34.0%?22.1%务?20.1%?12.1%?4.4%?2.3%?1.8%?1.6%?1.1%?0.6%?7.4%?务?研?2021?务?20%?务?BBA?务?告?Top 5?Top 5务?Top 59.6%8.0%7.0%7.0%1.8%?吉?7.8%5.2%3.1%1.8%1.3%?2.1%1.9%1.6%1.4%1.2%?车型偏好品牌24?Top 10?务?研?2021?务?告?务?务?务?27-35?9.61%8.01%7.72%6.99%6.94%5.15%3.24%3.11%2.63%2.08%?Top 10?务?0.0%10.0%20.0%30.0%0-3?3-5?5-8?8-10?10-15?15-20?20-25?25-30?30-40?40-50?50-60?60-70?70-80?80-90?90-100?100?吉?31-35?26.6%27-30?21.3%41-48?15.1%36-40?14.4%23-26?10.9%49-55?6.2%18-22?4.1%56-65?1.4%车型偏好车系25务?SUV?务?务?研?2021?Top 10?务?务?SUV?务?务?务?务?A6L?5?A6L?5?告A6L?5?MINIEV?务?Top 10务?6.236.185.515.074.474.033.893.873.732.62?H6?MINIEV?300?M8?ONE?BJ40?H9务?Top 10?12.3212.1911.429.668.638.318.217.727.067.05?GL8?CR-V?Top 10?20.6616.0913.6313.4712.509.838.907.686.966.53?A6L?5?E?3?A4L?S?C?X5?ES?7?Top 10?SUV车型偏好车身颜色26?研?2021?Top 10?务?60%?务?S?A6L?5?GL8?21.44?16.33?13.91?13.83?13.08?13.01?12.72?11.89?10.17?9.99?A6L?5?E?3?GL8?A4L?S?Top 10?Top 10?86.4%94.8%81.9%18.2%11.4%12.7%12.0%22.3%9.9%5.6%8.4%?A6L?5?E?3?GL8?A4L?S?(?)车型偏好车龄27?3?研?2021?1-3?3-5?1-3?3-5?10-30?务?57.2%20.6%12.0%6.0%4.0%0.3%10?10.8%17.8%21.4%35.5%11.0%1.6%2.1%0-1?1-2?2-3?3-5?5-8?8-10?10?1-3?0.3%1.5%5.9%8.7%15.7%12.9%8.0%10.4%12.4%6.4%4.9%2.3%1.8%1.0%1.1%6.7%0-3?3-5?5-8?8-10?10-15?15-20?20-25?25-30?30-40?40-50?50-60?60-70?70-80?80-90?90-100?100?1-3?1-3?3-5?5-8?8-10?1?车型偏好行驶里程280-1?1-2?2-3?3-5?5-8?8-10?10?研?5?1?10?研?务?3-5?1-5?剧?5-8?3-8?10?8-10?(?)6.2%2.7%0.9%3.9%7.0%9.8%69.5%1.5%0.9%1.5%6.4%14.8%23.8%51.2%1.6%1.3%2.2%12.6%33.0%21.0%28.3%1.7%2.4%5.1%33.8%40.9%9.5%6.7%10.8%17.8%21.4%35.5%11.0%1.6%2.1%57.4%28.2%10.3%2.9%0.5%0-1?1-2?2-3?3-5?5-8?8-10?10?0-1?1-3?3-5?5-8?8-10?10?消费格局预算分布29?研?研?导?1010?15-20?0%5%10%15%20%25%30%35%10?10?15?(?)15?20?(?)20?25?(?)25?35?(?)35?27.2%26.1%35.9%39.0%38.5%45.6%22.9%27.9%19.2%23.6%21.9%19.9%18.1%18.5%19.6%14.8%18.2%16.9%10.8%11.8%11.8%11.5%10.2%8.1%10.3%7.3%5.7%5.5%6.4%8.1%10.8%8.5%7.8%5.5%4.8%1.5%?35?25-35?(?)20-25?(?)15-20?(?)10-15?(?)10?模?/?/?消费格局购车类型30?10?研?研?务?10-15?10?务?35-50?10.3%?务?100?13.1%8.1%3.9%17.6%9.6%6.4%19.0%9.9%12.1%25.5%20.9%23.6%12.1%18.4%22.3%6.1%12.8%13.5%2.2%9.9%10.3%2.6%7.0%5.9%?100?50-100?(?)35-50?(?)25-35?(?)20-25?(?)15-20?(?)10-15?(?)8-10?(?)5-8?(?)5?49.7%27.6%22.4%消费偏好购车理由3149.4%30.8%6.5%4.9%5.3%2.4%0.8%47.4%31.5%6.8%4.7%5.4%3.1%1.1%50.5%27.9%4.5%7.5%5.1%3.3%1.2%50.8%20.6%7.9%8.5%6.3%3.7%2.1%80?80?90?95?90?80?研?研?90?90?95?95?对?49.1%27.0%6.5%6.2%5.6%3.7%1.8%?尼?(?)?消费偏好考虑因素3240.6%35.1%30.5%25.6%22.3%23.6%18.4%14.9%11.6%14.0%9.1%8.3%3.6%3.1%3.7%3.4%38.0%36.1%28.9%30.6%20.4%12.9%21.5%13.5%18.7%7.7%13.8%10.5%6.6%7.7%4.1%3.9%?研?研?35%?40.0%35.3%30.1%26.8%21.8%21.1%19.2%14.5%13.3%12.5%10.2%8.8%4.3%4.2%3.8%3.5%?/?消费偏好增值服务33?研?研?研?务?1?/2?务?30?40.0%38.8%24.1%23.0%20.2%13.3%45.2%39.6%32.9%25.2%27.5%20.4%?1?/2?7?30?消费偏好消费渠道34?告?研?研?75.2%22.1%2.7%?4S?/?54.2%45.6%35.6%20.8%7.2%6.6%?(4S?)?35.6%?务?剧?告?模?10%?告?研?研?务?告?告?消费偏好交易顾虑35用户担心买到事故车的顾虑最强烈，消除焦虑势在必行数据来源：汽车之家调研数据用户拒绝选购二手车的原因在拒绝购买二手车的用户中，超六成的用户因为车况不透明，担心买到事故车而焦虑，宁可多花钱或降档购买新车。其中，分地区来看，东北大区和华东大区的用户更为焦虑。而分年龄代际看，80后尤其担心，选择该选项的用户占整个参与调研的80后用户高达65.4%。不过，目前市面上已有一些数据产品可以帮助消费者提供车辆的过往碰撞维修和出险记录，有助于消费者了解真实车况。车况不透明，担心买到事故车62.5%不习惯开别人开过的车21.1%定价混乱7.4%车源少失败过流程复杂隐性消费64.2%63.9%60.0%58.6%58.5%58.4%56.0%东北大区华东大区华南大区西南大区西北大区华中大区华北大区担心买到事故车的比例65.4%62.6%60.5%60.4%44.0%80后70后70前90后90前结语?2021?3.95?务?784?59.25%?2022?研务?2022?2000?务?研?02