高级写作分类模拟题模拟7讲课稿.docx

高级写作分类模拟题模拟7

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高级写作分类模拟题模拟7

写作题
1、PART ONE
Question 1
   · The three charts below show a company's operating profit (in $ million), turnover (in $ million) and unit sales (i. e. number of products sold) in the three years 2001-2003.
   · Using the information from the charts, write a short report describing the company's performance in the three years.
   · Write 120-140 words.

PART TWO
   Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.
2、Question 2
· You work for a supermarket chain and have been asked by the board of directors to write a report on a site where the company is considering building a new supermarket.
   · Write your report for the board, including the following information:
      · a description of the site, including its location,
      · the advantages and disadvantages of the sites,
      · your opinion as to whether the site is suitable.
3、Question 3
   · A company you already do business with has recently created a new product line. Your department placed an order for the new product, but found that the product did not fulfill your requirements and that the after-sales service was poor. Your head of department has asked you to write a letter to the company informing them of your dissatisfaction.
   · Write a letter, including the following information:
      · what the order was for and when it was placed,
      · why you are dissatisfied with both the product and the after-sales service,
      · a reminder of business done with them in the past,
      · what you expect in response to your complaint.
4、Question 4
   ·Your company has recently experienced a drop in sales, and your Managing Director has asked you to write a short proposal about improving the advertising of your company's products or services.
   · Write your proposal for the Managing Director:
      · commenting on the effectiveness of the advertising you are currently using,
      · recommending one or two changes to your advertising,
      · explaining how these changes would affect sales.

答案:

写作题

1、Performance Report 2001-2003
   Introduction
   The aim of this report is to describe the company's performance in the years 2001-2003.
   2001
   In 2001 the company's turnover was at its peak and the operating profit reached the 500 million dollar mark. They sold 10 million units what was the reason for this excellent result.
   2002
   In the following year, the company had to handle a decrease in operating profits of 20% as well as a decline of their turnover, which was a result of less units which were sold.
   2003
   In 2003, the company was able to sell more units again, so they could increase their turnover but their operating profits still went down, because they had to pay the last year's failure.
   Conclusion
   The company's performance was great in 2001 and 2003, just in 2002 they had little problems because of a decrease of their units sold. The company won't have problems in the future.Band 3
[解析] 这篇习作基本完成了题目中要求的写作任务。文章结构比较清晰，但文章的表达欠佳，词汇的运用相对有限，并且有词汇和语法错误，例如：“they sold 10 million units what was the reason for this excellent result”中使用了错误的关系词，“little problems”中的修饰词使用不正确。从整体上看，是一篇合格的文章。
2、The aim of this report is to decide the consideration of building a new supermarket.
   Description
   At first I'll make a short description of the site. The location of the planed supermarket is very close to the city centre and surrounded by lots of smaller shops. Concerning the infrastructure it is very well located because it can be reached by nearly all means of transport.
   Advantages
   As I already mentioned, the infrastructure is very good and you have good connections of public means of transport. Another positive aspect for building the supermarket is the competition. Our supermarket can offer much cheaper prices than all the surrounding little shops so we are very competitive.
   Disadvantages
   The first thing I want to put forward is that it is very cost intensive to set up a new supermarket in this area because the land prices are very high. The second disadvantage which I want to point out is that there is not enough space for parking and might be very expensive to build a garage under the building.
   Personal opinion
   To summarise, it is a very expensive location with less space for building a parking area but you have good chances for getting a high profit in the long term. Although there are a lot of smaller shops nearby the supermarket, there is no doubt in being the most competitive !
    Finally I think that this will be a very profitable location for building a new supermarket.
[解析] 本文语言运用得体，结构布局清晰，能够完成题目中要求的任务，并且能够正确使用一些句型，如：it is found that，as I already mentioned。因此，从整体上看是一篇较好的习作。但当中也不乏一些语法和词汇搭配错误，例如：“is very close to the city centre and surrounded by lots of smaller shops”当中错误地省略了主语，“cheaper prices”搭配不当。此外，语言风格的使用不完全恰当，作为一篇书面报告不应该出现较口语化的表达方式。
3、15 May, 2004
   Dear Sir,
   We have received your products, but we are very sorry that your products don't meet our requirements and your after-sales service is not satisfactory.
   We placed the order on April 20, in which we had expressed our detailed instructions. As our customers requested, we ordered your new refrigerators by one thousand with the size of two by one by one metre. We believed that you could send us the right products as you used to. To our great disappointment, we found that the refrigerators are bigger than what we want. We have received a large number of complaints from our customers for this.
   We think that it is understandable that there may be something wrong with the new product line, but your after-sales service really lets us down. We have contacted you for this problem and seeked for a solution. However, you responded slowly to our enquiry and your explanation and solution are not reasonable.
   We have been good business partners since we established business relation two years ago. We are always satisfactory with your offerings and after-sales service. We are greatly impressed with your excellent quality and quick delivery. We believe you will continue to do so.
   We hope that you can give us a reasonable explanation as soon as possible, and most importantly, recall these refrigerators you have sent us, and deliver one thousand refrigerators to our specification within four weeks.
   Best regards,
   Elaine White
[解析] 这篇文章基本上完成了题目中所要求的任务，内容表达基本充分。结构组织比较清晰，整体而言，是一篇合格的习作。短语运用较得当，例如：as our customers requested，to our great disappointment。但是文章中有不少的语法和词汇使用错误，如：“we found that the refrigerators are bigger than what we want.”中主从句时态不一致，第三段中的时态使用比较混乱，给读者的理解造成了一些困难。
4、Introduction
   The aim of this proposal is to analyse the recent drop in sales in one of our oversea branches and then to propose feasible ways to promote the sales there.
   Findings
   It is found that our new-launched product--chocolate pie enjoyed a favourable market at the beginning of the campaign. However, the sales began to decline recently according to the figures presented by Sales Department. It is said that there are several factors cause the current situation but the main reason is the failure in the advertising we are currently using.
   At first the advertising did work, the jingle is easy to remember and the stereotype we focused is funny, therefore, it was popular with local residents. However, as time goes by, the passion for it is gone, too. The survey shows that people began to feel it was too exaggerated and even a little bit hostile. And this leads directly to the refusion of purchasing our product.
   Recommendations
   We strongly recommend that we should cancel all the present TV commercials and launch a new one. And this time we should make it compatible with local taste so as to generate sales and more importantly to improve our company's image in the local market. If possible we can also invite some local stars to endorse our product which may change their negative attitude on the previous advertisement.
[解析] 这是一篇较好的习作，能够完成题目中要求的所有任务。词汇运用比较丰富，结构清晰，使人一目了然。尽管有个别处语言使用稍显不自然，但整体表达比较连贯。文章中恰当地运用连接词如：at first，therefore，however，正确地使用了一些较复杂的句型，例如：it is said that…，we strongly recommend that…但文中也存在几处小的语法错误，如“at first the advertising did work，the jingle is easy to remember”前后时态不一致，“there are several factors causing the current situation”当中遗漏了从句关系词。

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