同等学力英语每日一练20131230——学苑教育.doc

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同等学力英语每日一练（2013-12-30）
2014年参加同等学力的考生们，学苑教育献上同等学力英语每日一练，我们将每天发布1--5道习题，帮助大家夯实基础。大家可随时关注学苑教育同等学力考试频道，我们将第一时间公布相关考试信息。
In 1998 consumers could purchase virtually anything over the Internet. Books，compact discs，and even stocks were available from World Wide Web sites that seemed to spring up almost daily. A few years earlier，some people had predicted that consumers accustomed to shopping in stores would be reluctant to buy things that they could not see or touch in person. For a growing number of time-starved consumers，however，shopping from their home computer was proving to be a convenient alternative to driving to the store.
A research estimated that in 1998 US consumers would purchase $ 7.3 billion of goods over the Internet，double the 1997 total. Finding a bargain was getting easier owing to the rise of online auctions and Web sites that did comparison shopping on the Internet for the best deal.
For all the consumer interest，retailing in cyberspace was still a largely unprofitable business，however. Internet pioneer Amazon.Com，which began selling books in 1995 and later branched into recorded music and videos，posted revenue of $ 153.7 million in the third quarter，up from $ 37.9 million in the same period of 1997. Overall，however，the company’s loss widened to $ 45.2 million from $ 9.6 million，and analysis did not expect the company to turn a profit until 2001. Despite the great loss，Amazon.Com had a stock market value of many billion，reflecting investors’ optimism about the future of the industry.
Internet retailing appealed to investors because it provided an efficient means for reaching millions of consumers without having the cost of operating conventional stores with their armies of salespeople. Selling online carried its own risks，however. With so many companies competing for consumers’ attention，price competition was intense and profit margins thin or nonexistent. One video retailer sold the hit movie Titanic for $ 9.99，undercutting（削价）the $ 19.99 suggested retail price and losing about $ 6 on each copy sold. With Internet retailing still in its initial stage，companies seemed willing to absorb such losses in an attempt to establish a dominant market position.
46. Which of the following is TRUE，according to the writer？
A. Consumers are reluctant to buy things on the Internet.
B. Consumers are too busy to buy things on the Internet.
C. Internet retailing is a profitable business.
D. More and more consumers prefer Internet shopping.
47. Finding a bargain on the Internet was getting easier partly because .
A. there were more and more Internet users
B. there were more and more online auctions
C. the consumers had more money to spend
D. there were more goods available on the Internet
48. “For all the consumer interest”（Paragraph 3）means .
A. to the interest of all the consumers
B. for the interest of all the consumers
C. though consumers are very much interested
D. all the consumers are much interested
49. It can be inferred from the passage that Amazon. Com .
A. will probably make a profit in 2001
B. is making a profit now
C. is a company that sells books only
D. suffers a great loss on the stock market
50. Investors are interested in Internet retailing because .
A. selling online involves little risk
B. Internet retailing is in its initial stage
C. it can easily reach millions of consumers
D. they can make huge profits from it

答案解析：
1998年，消费者实际上可以通过因特网购买任何东西。书、压缩光盘甚至股票都可以从万维网的网站上购买，这些网站似乎每天都在增加。几年前，有些人就预测：习惯了在商场购物的消费者对于这种他们不能亲自看到或接触到的购买方式会犹豫。然而，对越来越多的缺少时间的消费者来说，与开车到商场购物相比，在家通过电脑购物是个方便的选择。
一项调查估计：1998年，美国的消费者将通过因特网支付73亿美元购买物品，是1997年总额的两倍。消费者更容易找到便宜货了，因为在线拍卖活动的增加和那些为了最满意的交易而在因特网上进行购物比较的网址的增加。
尽管消费者感兴趣，但是，网络空间的零售仍然是一个无利可图的行业。因特网的先驱Amazon.Com，1995年开始销售书籍，后来发展成销售录音带和录像带，第三季度公布的收入为1.537亿美元，比1997年同期的3790万亿美元有所上涨但是，总体来说，公司的亏损从960万美元扩大到4520万美元；分析报告显示公司到2001年才会转为赢利。尽管有很大的亏损，但Amazon．Com仍拥有数十亿美元股票市场价值，反映了投资者对该行业的未来持乐观的态度。
因特网零售能够吸引投资者，是因为它能够提供这样一个有效的方式，不用花费金钱雇用大量销售人员经营传统的商店就可以接触到数百万消费者，不过，网上销售也有其自身的风险。如此多的公司为了吸引消费者的注意力而竞争，所以价格竞争相当激烈，利润很薄或者根本没有利润。一名影像零售商卖出的畅销影片 《泰坦尼克》 的价格是9.99美元，削减了19.99美元的建议零售价，每售出一盘录像带就损失大约6美元。由于因特网零售还处于初期阶段，公司似乎愿意忽略这样的亏损，试图占领市场的主导地位。
46. 【正确答案】D
【考点类型】细节判断
【解析过程】根据文章，下面哪句话是正确的？
A. 消费者们不情愿在互联网上购买商品。
B. 消费者们太忙而没时间在互联网上购买商品。
C. 互联网零售是有利润的行业。
D. 越来越多的消费者更喜欢互联网购物。
线索：文章的第1段提到“In 1998 consumers could purchase virtually anything over the Internet.”说明选项D是正确答案。A和B选项和原文第1段的内容相反。C选项和原文的第3段“For all the consumer interest，retailing in cyberspace was still a largely unprofitable business，however.”相反。
【考点提示】“混、偏、反、无”能够比较清楚地勾画出命题老师在设计混淆选项时的几个出发点：“反”指的就是和原文的内容相反；“混”把原文信息间的逻辑关系搞混乱；“偏”只说出原文内容的一部分；“无”符合常识，但原文没有提到。
47. 【正确答案】B
【考点类型】因果关系
【解析过程】在互联网上寻找便宜的商品越来越容易，部分是因为 。
A. 有越来越多的网络使用者
B. 有越来越多的在线拍卖
C. 消费者有更多的钱可以花费
D. 互联网上有更多的商品销售
线索：文章的第2段提到“Finding a bargain was getting easier owing to the rise of online auctions and Web sites that did comparison shopping on the Internet for the best deal.”表明选项B是正确答案。选项A和D，使用网络的人和网络商品的增加也许是它的原因，但文章是没有提到的，所以不正确。
【考点提示】因果关系题的解题关键其实是在线索连接词的寻找，比如：because，for，since，as；result，cause，reason；lead to，result from，owe...to，attribute...to；等等，同学们在读文章的时候，一定要特别关注这些单词。
48. 【正确答案】C
【考点类型】句子理解
【解析过程】“For all the consumer interest”的含义是 。
A. 给予所有消费者的利益 B. 为了所有消费者的利益
C. 尽管消费者都感兴趣 D. 所有的消费者都感兴趣
线索：文章的第3段提到“For all the consumer interest，retailing in cyberspace was still a largely unprofitable business，however.”表明选项C是正确答案。解题的关键有两点：①不能单独根据该句子的表面含义理解，要从文章的上下文入手；②关注该句的两个关键连接词，for all表示尽管，still 表示转折的含义。
【考点提示】句子理解题 ：①返回原文找到原句。②对原句进行语法和词义的精确分析，应该重点抓原句的含义。若该句的逻辑含义不能确定，则依据上下文进行判断。注意：局部含义是由整体决定的。③一般来说，选项中的正确答案与原句意思完全相同，只不过用其他英语词汇换种表达而已。④句子理解题的错误选项干扰项特征：推得过远。做题时应把握住推的度。
49. 【正确答案】A
【考点类型】段落推论
【解析过程】从这篇文章可以推论出亚马逊网站 。
A. 将有可能在2001年赢利 B. 正在赢利
C. 仅仅是一家销售图书的公司 D. 在股票市场遭遇大的损失
线索：文章的第3段提到“...and analysis did not expect the company to turn a profit until 2001.”表明正确选项为A。B和原文相反。C选项犯了绝对化的错误，而且和原文不符合。D选项和原文相反。
【考点提示】这道题其实是一道举例作用题，文章的第3段首先说了目前的网络零售是不赚钱的，然后提到了亚马逊网站，那不就是用该网站的例子来说明作者的观点吗？所以答案选择A。
50. 【正确答案】C
【考点类型】因果关系
【解析过程】投资者对于互联网零售非常感兴趣因为 。
A. 在线销售基本上没有什么危险 B. 网上零售是在最初的阶段
C. 它能容易地接触到百万的客户 D. 他们能够赚很大的利润
线索：文章的第4段提到“Internet retailing appealed to investors because it provided an efficient means for reaching millions of consumers without having the cost of operating conventional stores with their armies of salespeople.”表明选项C是正确答案。A选项和原文相反。B选项原文提到了，但和题干无任何关系。

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