商务英语写作省公共课一等奖全国赛课获奖课件.pptx

高等学校英语拓展系列教程高等学校英语拓展系列教程主 编：胡英坤 车丽娟外语教学与研究出版社外语教学与研究出版社第1页Chapter 5Letters of Shipment装运函第2页Chapter5Contents of this chapterI.IntroductionII.Sample AnalysisIII.Sample ContrastIV.Patterns and SentencesLetters of Shipment第3页ChapterI.IntroductionShipment is an important branch of international business.5Three parties involved in shipment:the consignor 发货人 the carrier 承运人 the consignee 收货人Letters of Shipment第4页ChapterI.IntroductionFour purposes of the letter:urging shipment sending shipping instructions amending shipping clauses giving shipping advice5Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.Letters of Shipment第5页ChapterI.IntroductionFollow the steps in the letter:Open with reference to former contact,or open with a statement,usually about an order,by indicating the number or date of the order.Give information about the shipment.Expect either an answer or further communication.5Letters of Shipment第6页Chapter5II.Sample AnalysisLetter A Informing shipping arrangementDear Mr.Brown:Dear Mr.Brown:Thanks for your e-mail of July 15 that booked an order for three Model Thanks for your e-mail of July 15 that booked an order for three Model 880 machines.Our confirmation of order will be forwarded to you in two 880 machines.Our confirmation of order will be forwarded to you in two days.days.Since the purchase is made on FOB basis,you are to ship the goods from Since the purchase is made on FOB basis,you are to ship the goods from Dalian on a liner to be designated by us.As soon as the shipping space is Dalian on a liner to be designated by us.As soon as the shipping space is booked,we shall advise you of the name of the liner,on which the goods are booked,we shall advise you of the name of the liner,on which the goods are to be shipped.For further instructions,please contact our forwarding to be shipped.For further instructions,please contact our forwarding agents,Phoenix International,Dalian Branch,who have hitherto taken care agents,Phoenix International,Dalian Branch,who have hitherto taken care of the shipment for you and will contact you immediately.of the shipment for you and will contact you immediately.(To be continued)Letters of Shipment第7页Chapter5II.Sample AnalysisLetter A Informing shipping arrangement(Continued)A As some parts of the machines are susceptible to shock,the machines must s some parts of the machines are susceptible to shock,the machines must be packed in seaworthy cases capable of withstanding rough handling.The be packed in seaworthy cases capable of withstanding rough handling.The bright metal parts should be protected from water and dampness in transit.bright metal parts should be protected from water and dampness in transit.Whether you are satisfied with this arrangement,or if you want us to help in Whether you are satisfied with this arrangement,or if you want us to help in any other way,please let us know.any other way,please let us know.Sincerely yoursSincerely yours,Jack LiJack LiLetters of Shipment第8页Chapter5II.Sample AnalysisLetter B Shipping adviceDear Mr.Wood:Dear Mr.Wood:The goods of 4,500 The goods of 4,500 strands of wool you ordered May 28 were shipped strands of wool you ordered May 28 were shipped this morning according to the stipulation set forth in the captioned L/C this morning according to the stipulation set forth in the captioned L/C No.996.No.996.The following copies of shipping documents are enclosed so that you may The following copies of shipping documents are enclosed so that you may find no trouble in taking delivery of the goods when they arrive:find no trouble in taking delivery of the goods when they arrive:Invoice No.36 in duplicate Invoice No.36 in duplicate Packing List No.43 in duplicate Packing List No.43 in duplicate Non-negotiable Bill of Lading No.PW790 Non-negotiable Bill of Lading No.PW790 Insurance Policy No.HK453 Insurance Policy No.HK453 Survey Report No.SR576 Survey Report No.SR576(To be continued)Letters of Shipment第9页Chapter5II.Sample AnalysisLetter B Shipping advice(Continued)We hope the goods will arrive at the destination in perfect condition and We hope the goods will arrive at the destination in perfect condition and appreciate very much your cooperation.We look forward to more appreciate very much your cooperation.We look forward to more cooperation between us in the future.cooperation between us in the future.Sincerely yoursSincerely yours,Eric LuoEric LuoLetters of Shipment第10页Chapter5II.Sample Analysis1.Do the letters use direct order or indirect order?2.How does the first paragraph in each letter begin?3.Does each letter end with goodwill words adapted to the particular case?Key:1.The letters use direct order.2.The first letter begins with the statement about an order for three machines.The second letter opens by informing that the goods were shipped.3.Yes,they all end with goodwill words.Questions for comprehension:Letters of Shipment第11页Chapter5II.Sample Analysis4.What is the purpose of each letter?5.Can you write the outline of each letter?6.Can you sum up the writing principles of letters of shipment?Key:4.The first letter is to inform shipping arrangement while the second one is to offer shipping advice.5.Answers may vary.6.Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.Questions for comprehension:Letters of Shipment第12页Chapter5III.Sample ContrastPoor Dear Amada Levis:Dear Amada Levis:We write to advise you that we have today packed and shipped a consignment We write to advise you that we have today packed and shipped a consignment of garments on board of MV of garments on board of MV Pacific CentaurPacific Centaur.The ship will sail from Dalian.The ship will sail from Dalian on April 21 and is due in San Francisco on May 10.on April 21 and is due in San Francisco on May 10.We have the garments well packed and properly marked on every case so that We have the garments well packed and properly marked on every case so that you can have easy time when taking delivery.you can have easy time when taking delivery.We have sent a full set of clean on board shipping companys B/L in We have sent a full set of clean on board shipping companys B/L in triplicate,endorsed and marked as per instructions,together with certificate of triplicate,endorsed and marked as per instructions,together with certificate of origin,invoice(4 copies)and insurance certificate(2 copies)to Bank of origin,invoice(4 copies)and insurance certificate(2 copies)to Bank of China.I believe they can forward them to First California Commercial Bank China.I believe they can forward them to First California Commercial Bank in Los Angeles for payment.in Los Angeles for payment.We trust we have done everything to facilitate the transaction for you.We trust we have done everything to facilitate the transaction for you.Yours faithfully,Yours faithfully,Allison Hu Allison Hu Letters of Shipment第13页Chapter5III.Sample ContrastImprovedDear Amada Levis:Dear Amada Levis:You will be happy to know that a consignment of garments you ordered under You will be happy to know that a consignment of garments you ordered under the Contract 22/003/4 has been packed and shipped today on board of the Contract 22/003/4 has been packed and shipped today on board of MV MV Pacific CentaurPacific Centaur.The ship will sail from Dalian on April 21 and is due in.The ship will sail from Dalian on April 21 and is due in San Francisco on May 10.San Francisco on May 10.The garments are in 10 wooden packing cases,numbered 1 to 10 and marked The garments are in 10 wooden packing cases,numbered 1 to 10 and marked SKO LA 4/12.SKO LA 4/12.A full set of clean on board shipping companys B/L in triplicate,endorsed A full set of clean on board shipping companys B/L in triplicate,endorsed and marked as per instructions,together with certificate of origin,invoice(4 and marked as per instructions,together with certificate of origin,invoice(4 copies)and insurance certificate(2 copies)has been sent to Bank of China,copies)and insurance certificate(2 copies)has been sent to Bank of China,who will forward them to First California Commercial Bank in Los Angeles who will forward them to First California Commercial Bank in Los Angeles for payment.for payment.We hope you will find every thing in order.We hope you will find every thing in order.Sincerely,Sincerely,Allison Hu Allison Hu Letters of Shipment第14页Chapter5这是两封卖方发给买方装船通知。第一封信基本符合装船通知要求，但信息不全，没有货物协议号，有些信息比较笼统，比如包装和唛头。另外，写作角度以“我”为中心，几乎每句话都以第一人称开始，不利于双方良好关系建立。改进后信件采取第二人称，让人感到亲切，而且信息详细、完整。III.Sample ContrastLetters of Shipment第15页Chapter5Thank you for the receipt of your L/C No.Mc-189.We are pleased to advise you that your order has been shipped on board of Liner Gallantry which is scheduled to sail感激贵方提供Mc-189号信用证。我方很高兴通知贵方订单项下货物已装上“勇敢号”客轮，按计划开往Providing information about delivery of goodsLetters of ShipmentIV.Useful Patterns and Sentences第16页Chapter5Thanks for your letter of April 6 requesting earlier delivery of goods under your purchase contract很高兴收到贵方4月6日函问询采购协议项下货物提前装运一事。Providing information about delivery of goodsLetters of ShipmentNext week we shall have a consignment of 20 cases ready to be sent to our customer in Manchester.下周我方将有20箱货物能够运给曼切斯特用户。IV.Useful Patterns and Sentences第17页Chapter5Please deliver/forward the goods cases/bales by air freight/by the next container ship/by the first available vessel/by rail/by refrigerated van/by container truck to 敬请交付/寄发该批箱装/捆装货物，经过航空/下一班集装箱/第一班货船/铁路/冷藏车/货柜车运往Providing information about delivery of goodsLetters of ShipmentIV.Useful Patterns and Sentences第18页Chapter5The goods will be packed in cartons,each measuring about cm and weighing about kg.货物将分装为纸板箱，每箱体积为厘米，重千克。Packing informationLetters of ShipmentIV.Useful Patterns and Sentences第19页Chapter5Please ensure that the goods are well packed/that instructions are strictly observed/that the goods are not stored in the open.请确保货物包装完好/严格恪守指南/货物不要露天储存。Packing informationLetters of ShipmentIV.Useful Patterns and Sentences第20页Chapter5Please deliver/forward the goods at the best possible rates/on the terms agreed upon/according to our instructions of敬请以最优惠汇率/按照双方议付条件/依据我方指示交付/寄发该批货物。Information about terms of paymentLetters of ShipmentIV.Useful Patterns and Sentences第21页Chapter5As arranged we would ask you to open an irrevocable Letter of Credit in our favor and shall hand over shipping documents against acceptance of our draft.按照约定，我方要求贵方开具以我方为抬头不可撤消信用证，并提交装运单据承兑汇票。Information about terms of paymentLetters of ShipmentIV.Useful Patterns and Sentences第22页Chapter5In view of the small amount of this transaction,we are prepared to accept payment by D/P at sight for value of the goods shipped.鉴于此次交易数额较小，我方将同意按运输货物价值即期付款交单。Information about terms of paymentLetters of ShipmentIV.Useful Patterns and Sentences第23页Chapter5In keeping with our usual terms of payment we have drawn on you at 60 days and passed the draft and shipping document to our banker.为与我方惯常付款条件保持一致，我方已向贵方银行开立60天远期汇票，并已将汇票及装运单据呈交我方银行。Information about terms of paymentLetters of ShipmentIV.Useful Patterns and Sentences第24页Chapter5We enclose your shipping instruction form,duly completed,together with commercial invoice in triplicate and certificate of origin.我方随函附上按贵方要求填写装运指示表、一式三份商业发票和原产地证书。Shipping informationLetters of ShipmentIf there is any likelihood of delay we would prefer to have the goods sent by air.若出现任何延迟可能，我方希望空运该批货物。IV.Useful Patterns and Sentences第25页Chapter5As there is no direct sailing from Dalian to your port in June,it is imperative for you to delete the clause“by direct steamer”and insert the wording“Partial shipment and transshipment are allowed.”因为大连到贵方港口6月没有直达货船，需贵方即刻将协议中“经过直达轮船运输”条款删除，并添加“允许分批装运和转船”字句。Shipping informationLetters of ShipmentIV.Useful Patterns and Sentences第26页Chapter5Owing to the late arrival of the steamer on which we have booked space,we would appreciate your extending the shipment date and validity of your L/C No.4578 to January 28 and February 14 respectively.因为我方订舱货轮晚到，我方希望贵方将装运期和贵方4578号信用证使用期分别延长至1月28日和2月14日。Shipping informationLetters of ShipmentIV.Useful Patterns and Sentences第27页Chapter5The shipment covered by your Letter of Credit No.469 has been ready for quite some time,but the amendment advice has not arrived yet,now an extension of 15 days is required.因为贵方469号信用证下货物装运事宜早已办妥，不过因为修改通知还未送达，所以货运事件需要延后15天。Shipping informationLetters of ShipmentIV.Useful Patterns and Sentences第28页Chapter5Dear Sirs:Dear Sirs:Referring to our letters,we wish to call your attention to the fact Referring to our letters,we wish to call your attention to the fact that up to the present moment no news has come from you about that up to the present moment no news has come from you about the shipment.the shipment.As you have been informed in one of our previous letters,the As you have been informed in one of our previous letters,the users are in urgent need of the machine and in fact pressing us for users are in urgent need of the machine and in fact pressing us for an early delivery.an early delivery.Under such circumstances,it is impossible for us extend L/C Under such circumstances,it is impossible for us extend L/C again.We feel it our duty to remind you of this matter.When will again.We feel it our duty to remind you of this matter.When will you be ready to ship the goods?you be ready to ship the goods?Yours faithfully,Yours faithfully,XXXXXXLetters of Shipmentn Additional exercise:improve the letter第29页Chapter5Dear Mr.White:Dear Mr.White:Would you please look into the execution of the delivery for our Would you please look into the execution of the delivery for our order No.696 on Personal Computers Model PC898 which order No.696 on Personal Computers Model PC898 which should have reached us 10 days ago.should have reached us 10 days ago.On 3rd August our company send you an order for 500 On 3rd August our company send you an order for 500 Personal Computers Model PC898,stressing the importance of Personal Computers Model PC898,stressing the importance of delivery by 10th October at the latest.However,up to now,we delivery by 10th October at the latest.However,up to now,we have received no acknowledgement of the order,nor have the have received no acknowledgement of the order,nor have the computers delivered to us.Apparently some mistake must have computers delivered to us.Apparently some mistake must have been made in the processing of this order.been made in the processing of this order.(To be continued)n Sample versionLetters of Shipment第30页Chapter5(Continued)Failure to collect the goods in time is causing serious Failure to collect the goods in time is causing serious inconvenience to our customers.We shall be pleased if you look inconvenience to our customers.We shall be pleased if you look into the matter as an urgency and let us know when the goods into the matter as an urgency and let us know when the goods can be expected.can be expecte