英语外贸函电市公开课一等奖百校联赛获奖课件.pptx

English Business CorrespondenceTim ZhangForeign Languages College,Shaoxing University第1页1.Business Letter Writing1.1 Functions of business letters1.2 The principles of business-letter writing1.3 The structure and the format of business letters1.4 Electronic correspondence/E-mail /E-Business第2页1.1 Functions of business letters Since China joined the WTO,business activities and information exchanges across borders have been increasing rapidly.Today almost all the business communities recognize with one consent the significance of essential communicating skills,for all business activities rely on satisfactory exchange of information.Among the several communication tools,business letters remain an indispensable part of business communication.第3页1 Insuring that your message is accurately received,particularly for technical or highly detailed information.(cf.long-distance calls)2 Serving as a part of a companys permanent record.3 Functioning as written contracts,fully recognized by courts.4 Acting as formal or informal public relations material.Your letter represents you&your firm.第4页1.2 The principles of business-letter writing1 completeness 完整2 concreteness 详细3 clarity 清楚4 conciseness 简练5 courtesy 礼貌6 consideration 体谅7 correctness 正确第5页 1 completeness 完整 A business letter should include all the necessary information.It is essential to check the message carefully before it is sent out.第6页2 concreteness 详细 Make the message specific,definite and vivid.第7页 3 clarity 清楚 The writer must try to express his meaning clearly so that the reader will understand it well.第8页 4 conciseness 简练 A good business letter should be precise and to the point.Avoid wordy languages and redundancy,or repetition,and eliminate excessive detail.第9页 5 courtesy 礼貌 Avoid irritating,offensive,or belittling statements and answer letters promptly.第10页 6 consideration 体谅 Consideration emphasizes You-attitude rather than We-attitude.Focus on the positive approach.When writing a letter,keep the readers request,needs,desires,as well as his feelings in mind.e.g.-We allow 2 percent discount for cash payment.-You earn 2 percent discount when you pay cash.-We wont be able to send you the brochure this month.-We will send you the brochure next month.第11页 7 correctness 正确 Not only proper expression with correct grammar,punctuation and spelling,but also appropriate tone.Do not understate nor overstate as understatement might lead to less confidence and hold up the trade development while overstatement would throw you in an awkward position.第12页1.3 The structure and the format of business letters1.3.1 The structure of business letters 1 The heading 2 The inside address 3 The salutation 4 The subject line or caption 5 The opening sentences 6 The body of the letter 7 The closing sentences 8 The complimentary close 9 The signature 10 The enclosure 11 The postscript第13页 1.3.2 The format of business letters 1 Indented form 缩头式 2 Block form 齐头式 3 Modified block form 混合式 第14页1.4 Electronic correspondence/E-mail /E-Business E-business is the short form of electronic business.It is the process of buying and selling or exchanging of products,services,and information via computer networks including the Internet.第15页 E-mail is a form of message transmission whereby a sender creates a message on a computer terminal and sends it to a receiver at another terminal.You can create a message of any length at any time and send it to a computer“mailbox”.E-mail is noted for its relatively low cost and i n s t a n t r e c e p t i o n o f t h e m e s s a g e.第16页四组13种贸易术语E组 EXW(Ex Work)工厂交货F组 FCA(Free Carrier)货交承运人 FAS(Free Alongside Ship)转运港船边交货 FOB(Free on Board)装运港船上交货C组 CFR(Cost and Freight)成本加运费 CPT(Carriage Paid To)运费付芝 CIF(Cost,Insurance and Freight)成本加保险费、运费 CIP(Carriage and Insurance Paid To)运费、保险费付至D组 DAF(Delivered At Frontier)边境交货 DES(Delivered Ex Ship)目港船上交货 DEQ(Delivered Ex Quay)目港码头交货 DDU(Delivered Duty Unpaid)未完税交货 DDP(Delivered Duty Paid)完税后交货第17页Thank you for listening!第18页