杭州茶文化产业发展.doc

毕 业 论 文 开 题题目：Tea Culture and Hangzho Tourism 学号： 姓名： 王 刚 学科专业： 旅游英语 指导教师： 楼 静 浙江旅游职业学院教务处制2012年10月15 日16Contents 1. Brief Introduction of Hangzhou tourism2. Brief in Hangzhou Tea Culture2.1 The Healthcare Value of Tea 2.2 The Tea Industry in Hangzhou 2.3 The Core of Tea Culture3. The Influence of Tea Culture in Hangzhou Tourism Industry3.1 The Status of Tea Culture in Hangzhou3.1.1 The Culture of Teahouse in Hangzhou3.1.2 The Tea Garden in Hangzhou3.1.3 Tea-picking, Tea-making and Tea-Tasting3.1.4 The Performance of Tea Ceremony3.2 The Influence of Tea Culture in Hangzhou Tourism 3.2.1 An Indispensable Part of Hangzhou Tourism 3.2.2 The Promotional Function for Hangzhou Tourism 3.2.2 The Promotional Function for Hangzhou Tourism 4. The Problems and Suggestion of the Further Development 4.1 The Disordered Administration and the Weak Publicity 4.2 The Lack of Excellent Tour Schedule and Lonely Products for the Tea Culture 4.3 The Suggestion of the Development of Tea Culture: Conclusion Tea Culture in Hangzhou Tourism(Wanggang Tourism College of Zhejiang Hangzhou 311231)(王刚 浙江旅游职业学院 杭州 311231)【Abstract】 This paper will introduce the tea culture in Hangzhou firstly, and introduce the tea culture includes: the tea house, the tea village, tea ceremony, the skills of tea-picking and tea-making, and the status of Hangzhou tea culture, Tea culture is closely related with tourism industry, meanwhile, tea culture is also a capital tourists resource. Secondly this paper has introduced the influence of tea culture in Hangzhou tourism. Then, this paper has analyses the problems of the development of tea culture, for example, the disordered administration of tea market, and the weak publicity for tea culture, it also come up with some suggestion and solution. Finally I have improves my own idea of the further development of Hangzhou tea culture. 【Key word】 Tea Culture, Hangzhou Tourism, Problems, Suggestion【摘要】 本文首先介绍了杭州的茶文化，详细介绍了杭州的一些茶馆，茶园，茶艺，以及采茶制茶工艺等茶文化现象，以及杭州茶文化现状，茶文化和旅游产业发展有着非常密切的关系，也是一项重要的旅游资源，作为一种重要的旅游资源，本文接着说明了杭州茶文化对杭州旅游所起的重大作用，最后，本文对杭州茶文化旅游发展中所出现的一些问题做了分析，比如，杭州茶叶市场管理不善，对茶文化宣传力度不够等，并对这些问题提出了自己的建议以及解决方案，最后，作者对如何更好的发展杭州茶文化提出了自己的见解。【关键词】 茶文化，杭州旅游，问题，建议 1. Brief Introduction of Hangzhou tourismHangzhou is the capital of Zhejiang Province and one of the seven ancient capitals of China. It was described by Italian traveler Marco Polo as the finest and most luxurious city in the world. The West Lake scenic area contains over 60 cultural relic sites and several attractions of natural beauty, and a cruise on the lake is a good option to view several sites. Hangzhou is also a good place to visit a tea plantation.2. Brief in Hangzhou Tea CultureAs the producing area of tea, Hangzhou has a long development history of tea, in the long term practice, Hangzhou has formed the deep tea culture heritage, such as the culture of teahouse, the landscape of tea village, the elegant tea ceremony, and the exquisite skills of tea-picking and tea-making. In addition, the healthcare value of tea has made it more popular. Meanwhile, therere some famous tea produced in Hangzhou, such as the Jignshan tea in Jingshan Temple, the Dragon Well tea in the West Lake, Yuye tea in Qiandao Island, and Yinzhen tea in Qiandao Island. 2.1 The Healthcare Value of Tea It has been being widely accepted in China that tea is a good drink for preserving ones health. Researched found that the catechuic acid, cholestenone, caffeine, inositol, folic acid, and pantothenic acid that tea contains can work together to prevent and restrain adiposity, and many examples have proved that drinking tea, gargling or brushing ones teeth with tea, or chewing tea-leaves are effective with problems of saprodontia and bromopnea. Also, clinical experiments discovery that people who drank three bowls of Tuo tea (a bowl-shaped compressed mass of tea leaves) had a decline of 13% in their blood fat, and their cholesterols were decreased, too. The following table is the main medical effects of green tea, black tea, white tea, and scented tea commonly accepted in China as well as some medical research results. Take green tea as example, it has health care value below:1) Anti-aging: the antioxidant green teas contain is conducive to ageing. 2) Antibiosis: Studies shows that the catching green tea contains can restrain some bacterium that causing diseases without harming the multiplying of beneficial bacterium.3) Anti-atherosclerosis: Some experiments show that the catching in green tea can restrain platelet aggregation and reduce the incidence of arteriosclerosis; besides, the flavones in green tea with ant oxidation can prevent blood coagulum and reduce the incidence of angiocardiopathy.4) Slimming: The theophylline and caffeine in great tea can activate protein kinas and triglyceride, which is helpful for decreasing the accumulation of adiposity.5) Preventing saprodontia and curing bromopnea: The fluorine green tea contains can restrain the germs that causes saprodontia and reduces the incidence of dental plaque and periodontitis; and the tannin can stop food orts from germ-breeding so that bromopnea can be treated.6) Skin-whitening & anti- ultraviolet rays: The catchiness in green tea can resist the UV-B which can cause skin cancer.7) Treating dyspepsia: Resent research reports show that green tea works well in improving dyspepsia. For example, drinking some green tea can relieve acute diarrhea caused by bacterium.8) Preventing cancers: Search on this effect is still in inference, but in China it is widely accepted that green tea is useful for cancer prevention.2.2 The Tea Industry in Hangzhou Tea culture is defined by the way tea is made and consumed, by the way the people interact with tea, and by the aesthetics surrounding tea drinking, it includes aspects of: tea production, tea brewing, tea arts and ceremony, society, history, health, ethics, education, and communication and media issues Hangzhou is a well-known historical and cultural tourist city with profound tea culture heritage. When it comes to Hangzhou, except for the beautiful west Lakethe famous Hangzhou tea (tea culture) will appeared in peoples mind. Besides the Westlake Hangzhou tea culture has been a unique” name card ”.in Hangzhou tea was produces in the mountains among the West Lake, when tea first produces in Hangzhou and who first painted the tea ,different people has different versions. In tea classic written by Luyu in tang dynasty it accounted that tea was planted near the Tianzhu temple and Linyin Temple. in north song dynasty, when Su Dongpo served as the governor of Hangzhou he has researched the tea in west lake, he believed that the earliest tea tree was brought from Tiantai county by a Southern Dynasties poet named Xie Lingyun when he came to Tianzhu temple to translated the Buddhist scripture, then it was planted in Xianglin cave in the foot of the peak fling from afar. The statement of Su Dongpo was consistent with the record of the tea classic. Conclude it from this point the tea in the west lake was first planted in the Northern and Southern Dynasties, up to now it has a history of over 1500 years, in Tang Dynasty people drinking tea and pay particular care to tea leaves. In South Song Dynasty Hangzhou tea culture has welcome its heyday, people brought the mew method of tea-planting, tea making and tea feast through the old on the one hand. And spread Chinese tea culture abroad by the eminent monk who came to china and study Buddhist scripture in Song government. In Qing Dynasty, the emperor Qianlong pay his inspection tour to the region South of Yangtze River and he only love the Dragon Well Green Tea deeply, as a consequence; the Dragon Well Green Tea was known to all the Chinese, and enjoy a higher status among Chinese tea, the Dragon Well Green Tea has been the representative of all the green tea to a certain extent, From the later Qing to the Republic of China,Hangzhous tea industry has been prosperous than ever, and became the famous place of teas producing and the tea business center. Nowadays Hangzhou has many institution of tea, such as the department of tea in Zhejiang University, China International Tea Culture Research Association, China Tea Museum, China Tea Association, National supply and Marketing Cooperative national tea quality inspection center, all these are the rare resources and the solid foundation for Hangzhou to develop its tea industry 2.3 The Core of Tea CultureIn the process of development of tea culture, Hangzhou has become the notable region for tea producing and a variety of the phenomenon of tea culture has derived, such as the beautiful scenery of tea village, form the Longjing tea village to the Jingshan tea village, Qingding tea village in Tianmu mountain, everywhere in the tea village appears bright and beautiful. In a long term practice, the tea grower in Hangzhou has accumulated a whole set of exquisite technique of picking tea and making tea, this is the basis for dragon well green tea become the top of Chinese famous tea. Hangzhou is a good place for growing tea, in this case, the green tea in Hangzhou has gain the distinctive quality, for example, the famous dragon well green tea known to all the tourists for ” the green color, the Fragrant, the Sweetness, and the elegant shape”. The attractive anecdote and the old tradition have formed based on the close relationship between tea culture and peoples daily life, and the well-developed tea industry in Hangzhou. The diversify tea ceremony. The tea poems, tea words and the tea couplets suit both refined and popular tastes. Meanwhile in the long term development, tea planting, tea picking, tea making, tea tasting and relevant variety tea customs, concept has become a capital part of Chinas cultural system, as a kind of carrier, tea has become the epitome, of chinas traditional culture. Its basically behave in: firstly with the combination of Confucianism, Buddhism, Taoism-the quintessence of traditional culture and the process of drinking tea, the spirit of the tea ceremony has formed. Secondly, Tea artistry, including teas Bake, Selection of water, tools, tasting and drinking, is a special process of Art, demonstrate the traditional Artistic aesthetics. Thirdly, take the process of the tea ceremony as a process of cultivate the spirit, emphasize the self-improvement in tea ceremony for the sake of the formation of elegant character. 3. The Influence of Tea Culture in Hangzhou Tourism IndustryHangzhou tea culture has the long development history and the deep heritage, nowadays, with the development of Hangzhou tourism, tea culture has been a important tourist resource, and played a indispensable role of Hangzhou tourism, 3.1 The Status of Tea Culture in HangzhouHangzhou tea culture has a long history, of long standing and well-established, and it sis fantastic. There are lots of tea culture tourism program, such as, the famous historic and cultural sites, the producing area of famous tea, The Tea Museum, leisure teahouse, the performance of tea ceremony and so on, are of great future potential and unique tourism program. Since ancient times, Hangzhou has been the producing area of noted tea, tea culture in Hangzhou has a long history and a solid foundation, in china, Hangzhou has the great resource of tea culture tourism, such as the old, appealing legend and anecdotes, exquisite technology of teas picking and teas making. The teahouse in Hangzhou has a long history, with a Large number, is one of the foundation of develop tea culture and leisure tourism. at the moment Hangzhou tea culture tourism mainly including several type as Sightseeing tour, Leisure tour, Tea culture exhibition tourism, the tourism related with tea culture. As a representative, dragon Well tea plantation, Dream of the tiger spring, Meijiawu tea village, china tea museum, Jingshan temple, they combined with sightseeing, leisure, resort, and themed tourism. The ever-increasing Hangzhou tea culture tourism is based on the unique and great resource of tea culture tourism. Now this is going to introduce the tea culture from teahouse culture, tea garden, teas making, and tea ceremony. 3.1.1 The Culture of Teahouse in HangzhouIf youre an avid tea drinker youve probably had at least a few cups of Longjing - or Dragon Well - tea, a variety known for its smooth leaves, fragrant scent and subtle taste. Hangzhou is famous for its historical sites and natural beauty - and not surprisingly, for its teahouses, which are more than simply places to drink tea. They are scattered across the city, particularly in the West Lake area, and most popular in springtime when the best Longjing is harvested、Teahouses in Hangzhou can be traced back to at least the Southern Song Dynasty (1127-1279). According to Meng-liang-lu, a book describing the dynastys capital Linan - the ancient name for Hangzhou - the city then had many diverse and well-appointed teahouses lining its main thoroughfares. Before the cultural revolution (1966-1976), Hang Zhous teahouses also had information centers and rooms for social gatherings, said Zhu Jiaji, chairman of Hangzhou Teahouse Association, and general manager of Hu Pan Ju Teahouse.Nowadays, therere currently 778 registered teahouses in the city and more than 400 household teahouses surrounding Longjing village. The Hangzhou teahouses have several features. They emphasize making tea with famous water, and tasting it in an excellent environment, thus achieving the true objective of tea art. InHangzhou,most tearoomsareelegant,simpleand unsophisticated. Hangzhou teahouses are called tearooms because of their elegant, quiet and beautiful artistic conception. Small shops attached to the tearooms sell handiworks such as Hangzhou fans, bamboo carvings, small images of Ji Gong, or West Lake lotus root starch.People feel that the lake and sky, and they themselves and the tea are at one when they drink tea in the tearooms along the Su and Bai causeways; when they appreciate the gurgling Running Tiger Spring and its folk stories, they can sense the wonderful Taoist celestial atmosphere. When they drink Longjing tea while listening to the gurgling spring and the clear and melodious sound of bells, watching the wreaths of incense smoke and the devoted Buddhists chanting in the Temple of Inspired Seclusion, visitors will realize the truth of Buddhist allegorical words or gestures even if they themselves are not Buddhists. Decorated with paintings, calligraphy and poetic prose works, the Association of Tea Connoisseurs beside the Xileng Printing Office has a learned and refined style. Thus people can feel teas cultural flavor in Hangzhou tearooms not only because of the methods of br