艺术设计与色彩外文翻译文献.doc

外文文献翻译
(含：英文原文及中文译文)
英文原文
THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN

Claire CampbelPima Community College, Claire Campbell, "Appropriation, Transformation and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings.
In art and design "the use of color is very important". At the same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses.
Color because of its physical properties, namely, different colors have different wavelengths,therefore, will directly or indirectly affect people's emotional, mental and psychological activities.Different color through the reflection of people's vision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is grumous; rose, lavender is full of elegant, mysterious, beautiful mood; green, vibrant moral ofyouth and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception.
Art design is a creative activity -- perceptual art design combined with rational is an art and science and technology, technology, science, aesthetics, style, color, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze theargument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creator's preferences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science.
Through the above analysis we can see that the scope of the design art design is very wide, butthe use of color is also very important, but playing each university, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design.
A case
Graphic design is an art and design direction, however clever use of a plane advertisement designis successful or not is one of the factors of color, the color for the plane advertisement designwork, and its importance is obviously. "Color" and advertising designers, like Punch line, is a important strength of advertising works wonderful, moving and not. There is color is not isolated, to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic.
A physiological function, color

Humans will have different physiological responses to different color, which has been proved by science. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm; blue, green another colors will be reminiscent of the sea, the sky and the river, which we call cool.
We are in the color design, color hue, lightness, purity is not the same in the mutual collocationuse should pay attention to the following points:
1 the intensity of the color sense. Generally speaking, more warm color visual effect and highcolor purity and brightness is lower than cool color and brightness. In addition, hue, lightness and purity is more big, the color contrast is stronger.
2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling.
3 color sense the severity of. High brightness color than low lightness feels lighter, more deep color to feel more heavy.
The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information.
Two, color and psychology
Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education and other factors. Such as greysystem most older people like lightness and purity are relatively low, but children are like brightand vibrant colors.
Color design in packaging needs to consider the color to the viewer's physiological and psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the product's personality.
Color influence on people's psychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on people's psychological, as a result of people's life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychologicalfeelings also raises different association of emotion.
Color matching rules three, advertisement design
Identify 1 Main Color
How to express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a proper extent of foiling the theme and the theme, the emotional association and symbolism, the central idea conforms to the advertisement subject. For example: cosmetics advertising, this kind of product on skin care beauty, so fresh and beautiful, safe and reliable. In the color choose neutral colors and elegantcolors, such as pink, light green, milk white color, give a person with health, elegant, fresh andtender feeling.
Application of 2 advertising color affection law
In the aspect of color preference and advertising design, color can have the association and emotional, which ultimately affect people's choice.
(1) the age, gender and experience different preferences for color also has a great influence. It ispure bright children, this is because this kind of color are very attractive to them, with their lively character. Women more than men love white, because white is a symbol of purity, while men like blue, because blue symbolizes the straightforward, calm, mature and open minded. The villagepeople are favorite color is pure color, but in the city people love the purity is relatively low, therelatively rich, soft color and light color.
(2) the national customs and preferences for color trends influence is also very obvious, make people reflect on the color also each are not identical. Such as the European multi use black to express sorrow, but I have more white. The western white dress to show the bride's pure and noble, but our country is indicated in red festive. But as the international exchanges become more frequent, the custom has also gradually assimilation.
Attention 3 color in advertising
The advertisement color tips, induction, can arouse people to products of interest. People today have been surrounded by the multitude, a multitude of names color media, fashion trend of colorchanges in the moment, the eyes have become inured to the unusual, almost can accept any of the color of the processing mode.
Case two
Color is very important in interior decoration, it is the most powerful language of human visual symbols. On holidays, friends and coworkers mutual friends, as long as you pay attention will find,some people even though the decoration is very luxurious, spent a lot of money, but always feelto the visual feel uncomfortable, one very important reason is the interior color is not uniform.
Differences in color
Uniform color design plays in the interior decoration to create some kind of change or the role of style, will bring some visual differences and the enjoyment of art, let a person shine at the moment "". According to the survey, a space to enter the first few seconds to get the impression,seventy-five percent is the feeling of color, and then only to understand the physical. Therefore,the color is an important factor in interior design can not be ignored, the important role of different functions and people understand the different colour generated its request for color isself-evident.
One, unified rules
In interior design, the use of color is rich and varied, the color itself is not beautiful or not beautiful, the key is to look at how to mix, how to match, but must be consistent with the overall style interior interior design in the process of combining, otherwise it will appear anduncoordinated, like a traditional Chinese style, with color trend of European fashion series ofgaudy, that the proper. Color coordination means that the three elements of color: hue,harmonious application between lightness and purity, the formation of a unity consciousness, butto avoid too monotonous, boring and too dull. Therefore, color harmony should show aharmonious contrast, from the background (including thermal contrast, contrast, brightness,purity.) So, to create a good indoor environment, color cannot be ignored, we have a harmonious relationship between serious analysis and contrast, the interior color with good collocation, the atmosphere will be more good.
Two, people of color feeling rules
Different color makes people feel effects on mental, emotional, psychological or big or small.Therefore, in determining the color and the use of interior design.

中文译文
在艺术设计中色彩运用的重要性
克莱尔·坎贝尔
皮马社区学院
在艺术和设计中“颜色的使用非常重要”。同时，色彩的表现是无限的，它具有存在的意义，同时又具有神秘的隐藏魅力，如何运用色彩表现力，创作新作品，吸引群众。
颜色因其物理性质而异，即不同的颜色具有不同的波长，因此，会直接或间接地影响人们的情绪，心理和心理活动。不同的颜色通过人们对大脑的视觉反射，但可以引起人们感受到黑暗，黄色，橙色，红色和放松;激动人心，给人一种大胆，强烈的感觉;粉红色的浪漫气息浓厚;玫瑰，薰衣草充满了优雅，神秘，美丽的心情;绿色，充满活力，道德和希望，是春天新生活的象征;咖啡色深沉，咖啡色稳重，冷静;蓝色可以起到放松，凉爽的效果;白色是庄重，庄重，纯粹的意境。
是否设计了一个综合的，如日常生活外观设计的活动，以水为例，除了纯美的设计，还要满足人体工程学的适应性，研究什么样的握柄舒适，什么是什么这种杯子是方便人们饮酒的问题，所以艺术设计不仅仅是多愁善感，还需要分析论证，做很多实验。另外，艺术设计和简单的艺术创作不同，我们不仅要考虑创作者的喜好，还要考虑消费者的需求和生产成本，创作速度更快。同时，需要学习很多知识科学。
通过以上分析我们可以看出设计艺术设计的范围很广，但色彩的运用也很重要，但是玩起各个大学，专业开放课程的设计方向都有颜色。然后我们可以通过以下例子来了解颜色在艺术设计中的重要性。
一个案例
“[色彩]和广告设计师一样：平面设计是一个艺术和设计的方向，平面广告设计的巧妙运用成功与否是颜色的因素之一，平面广告设计的颜色，其重要性在于显然，冲床线，是广告作品的重要实力，精彩，动人而不是孤立，体现出产品的质感，特色，可以美化广告空间;同时与环境相适应，欣赏等等，还要考虑远近，大小，视觉上的变化，使广告更加美观。
生理功能，颜色
人类对不同的颜色会有不同的生理反应，这已被科学证明。红，橙，黄等颜色给人以火的感觉，我们称之为温暖;蓝色，绿色的另一种颜色会让人想起大海，天空和河流，我们称之为酷。
我们在色彩设计上，颜色色调，亮度，纯度在相互搭配中是不一样的，应该注意以下几点：
1色感的强度。一般来说，较温暖的色彩视觉效果和较高的色彩纯度和亮度低于冷色和亮度。此外，色调，亮度和纯度更大，色彩对比度更强。
前进和后退2种颜色。温暖的色彩和更高的色彩纯度和亮度是向前的，凉爽和低纯度和绿色给人退缩的感觉。
3色感的严重性。高亮度颜色比低亮度感觉更轻，颜色更浓，感觉更重。
上面的例子是一些生理功能的颜色，在包装设计中，灵活运用这些将会击败所有的神奇效果。例如，大面积作为背景色应该尽量避免移动和强烈的色彩感，避免了原发性和继发性疾病之间的关系，防止消费者快速了解商品信息。
二，色彩和心理
颜色的心理功能是由于大脑中的生理功能形成的，它受年龄，性别，民族，环境，教育等因素的影响。比如灰色系统，大多数老人喜欢轻盈和纯洁度都比较低，但是孩子们喜欢明亮而鲜艳的色彩。
包装中的色彩设计需要根据观众的生理和心理因素来考虑色彩，还要考虑产品包装的性质和特点。如上所述，咖啡和巧克力包装大多为棕色。尽可能地包装颜色以能够正确反映产品的个性。
色彩对人们心理的影响，可以产生不同的感觉，它可以导致情绪，想象力。这是因为人们对事物的感受往往具有联想，颜色也会启发情感。设计在宣传这种关联和情感效果方面非常重要。广告色彩对人们心理的影响，由于人们的生活经历，人格，年龄，性别，职业，爱好，习惯习惯，宗教信仰，社会意识等方面的不同而形成的。不同的心理感受也会引发不同的情感关联。
配色规则三，广告设计
识别1个主要颜色
如何表达广告中的具体主题，需要通过文字，图片，色彩等因素来表现。对于颜色，要适当地挫败主题和主题，情感关联和象征主义，中心思想符合广告主体。例如：化妆品广告，这类产品就护肤美容，如此新鲜美观，安全可靠。在颜色上选择中性色和优雅的颜色，如粉红色，浅绿色，奶白色，给人以健康，优雅，清新的感觉。
2广告色情法的应用
在色彩偏好和广告设计方面，色彩可以具有联想性和情感性，最终影响人们的选择。
(1) 年龄，性别和体验对肤色的偏好也有很大的影响。这是纯粹的明亮的孩子，这是因为这种颜色对他们非常有吸引力，他们的生动特征。女人比男人更喜欢白色，因为白色是纯洁的象征，而男人喜欢蓝色，因为蓝色象征着直白，冷静，成熟和开放的态度。村民们最喜欢的颜色是纯正的颜色，但在城市里人们喜欢的纯度比较低，相对丰富，颜色柔和，颜色浅。
(2) 国家风俗习惯对色彩流行趋势的影响也非常明显，使人们对色彩的反映也各不相同。比如欧多用黑色来表达悲伤，但我有更多的白色。西方的白色礼服显示新娘的纯洁高贵，但我们的国家表现在红色的节日。但随着国际交往日益频繁，习俗也逐渐同化。
广告中注意3种颜色
广告色彩提示，归纳可以引起人们对感兴趣的产品的兴趣。今天的人们已经被众多包围着，众多色彩媒体的名字，时尚潮流的变色在瞬间，眼睛都变得不寻常，几乎可以接受任何颜色的处理模式。
案例二
颜色在室内装饰中非常重要，它是人类视觉符号中最强大的语言。在节假日，朋友和同事们共同交友，只要你注意就会发现，有些人虽然装修很豪华，花了很多钱，但总觉得视觉上感觉不舒服，其中一个很重要的原因是室内色彩不统一。
颜色差异
统一的色彩设计在室内装饰中扮演着某种变化或风格的角色，会带来一些视觉上的差异和艺术的享受，让人眼前一亮“”。据调查，一个空间要进入前几秒才能得到印象，百分之七十五是颜色的感觉，然后才去了解体质。因此，颜色是室内设计中不可忽视的重要因素，不同功能的重要作用和人们对不同颜色的理解所产生的对颜色的要求是不言而喻的。
一，统一规则
在室内设计中，色彩的运用丰富多样，色彩本身并不漂亮或不美观，关键是要看怎么搭配，怎么搭配，但必须与整体风格的室内设计相一致相结合的过程，否则就会出现和不协调，像中国传统风格一样，以欧洲时尚系列的色彩趋势为题材，即合适。颜色协调意味着色彩三要素：色调，轻盈与纯洁之间的和谐运用，形成一种统一意识，但避免过于单调，乏味和过于枯燥。因此，从背景（包括热对比度，对比度，亮度，纯度）来看，色彩和谐应显示出不和谐的对比。因此，要营造良好的室内环境，色彩不容忽视，我们在认真分析和对比之间有着和谐的关系，室内色彩搭配不错，气氛会更好。
二，色彩感觉规则的人
不同的颜色会让人感觉到精神，情感，心理或大或小的影响。因此，在确定颜色和室内设计的使用方面。