旅游企业内外部环境分析.ppt

LOGOLOGO旅游企业内外部环境分析 以“”为例刘欢 11537004组员：隋明秋 刘丕业1Add your company sloganLOGOLOGO可编辑Contents企业内外部环境概述企业内外部环境概述1旅游企业内部环境旅游企业内部环境2旅游企业外部环境旅游企业外部环境3案例分析案例分析42Add your company sloganLOGOLOGO可编辑企业内外部环境概述（一）企业内部环境 企业内部环境（Enterprises interior environment）是指企业内部的物质、文化环境的总和，包括企业资源、企业能力、企业文化等因素，也称企业内部条件。即组织内部的一种共享价值体系，包括企业的指导思想、经营理念和工作作风。3Add your company sloganLOGOLOGO可编辑Diagram企业内部环境企业内部环境横向分析横向分析:即将企业即将企业的情况与行业平均水的情况与行业平均水平作横向比较。通过平作横向比较。通过比较分析，企业可以比较分析，企业可以发现相对于行业平均发现相对于行业平均的优势和劣势。这种的优势和劣势。这种分析对企业的经营来分析对企业的经营来说更具有实际意义。说更具有实际意义。纵向分析：分析企业的历史演化，发现企业的哪些方面得到了加强和发展，哪些方面有所削弱。根据分析结果，在此基础上对企业各方面的发展趋势做出预测。4Add your company sloganLOGOLOGO可编辑 企业内外部环境分析（二）企业外部环境 企业外部环境(Enterprise External Environment)是对企业外部的政治环境、社会环境、技术环境、经济环境等的总称。企业战略重新评审不仅要对企业当前使命、目标、战略、政策进行评价，而且要对企业环境进行分析，以确定其中所存在的关键战略要素。企业外部环境由存在于组织外部、通常短期内不为企业高层管理人员所控制的变量所构成。5Add your company sloganLOGOLOGO可编辑政治社会技术经济人口居民的收入或购买力居民的文化教育水平与本行业有关的科学技术的水平和发展趋势 宏观经济世界经济行业在经 济形势国家的方针政策、法令法规国内外政治形势的发展状况 Diagram6Add your company sloganLOGOLOGO可编辑DiagramTextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2Text 3Text 4Text 5TextText7Add your company sloganLOGOLOGO可编辑DiagramConceptAdd Your TextTextTextTextTextTextText8Add your company sloganLOGOLOGO可编辑DiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your Text9Add your company sloganLOGOLOGO可编辑DiagramAdd Your TextAdd Your TextAdd Your TextAdd Your Add Your TitleTitle10Add your company sloganLOGOLOGO可编辑DiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextTextTextText11Add your company sloganLOGOLOGO可编辑DiagramAdd Your TitleAdd Your TitleTextTextTextText12Add your company sloganLOGOLOGO可编辑DiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextText13Add your company sloganLOGOLOGO可编辑Diagram1ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.3ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.2ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.14Add your company sloganLOGOLOGO可编辑DiagramYour TextYour TextYour TextYour TextYour TextYour TextYour TextYour Text200120022003200415Add your company sloganLOGOLOGO可编辑Progress DiagramPhase 1Phase 2Phase 316Add your company sloganLOGOLOGO可编辑Block DiagramTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTextTextTextTextTextCycle nameAdd Your Text17Add your company sloganLOGOLOGO可编辑TableTEXTTEXTTEXTTEXTTEXTTitle ATitle BTitle CTitle DTitle ETitle F18Add your company sloganLOGOLOGO可编辑Text1Text2Text3Text4Text53-D Pie Chart19Add your company sloganLOGOLOGO可编辑Block DiagramAdd Your TextAdd Your TextAdd Your TextconceptconceptConceptConceptConceptConceptConceptConcept20Add your company sloganLOGOLOGO可编辑21LOGOLOGO22