科尔尼-公司简介及咨询顾问职业生涯发展.ppt

Strategicmanagementconsulting–theA.T.Kearneyperspective”,Warsaw,May28,2001,WyższaSzkołaPrzedsiębiorczościiZarządzaniaim.LeonaKoźmińskiegowWarszawie,Presentation,anEDScompany,Agenda,OverviewofmanagementconsultingA.T.KearneyasastrategicmanagementconsultingfirmConsultant’sroleinA.T.KearneyThefutureofmanagementconsulting,Overviewofmanagementconsulting,Today,oneisconfrontedwithavarietyofconsultants....,Tax“consultants”Hair“consultants”Image“consultants”Color“consultants”Catering“consultants”,Whatthen,is“managementconsulting?,Overviewofmanagementconsulting,Onedefinition....,Managementconsulting=assistingmanagementinfacilitatingchangetogainandsustaincompetitiveadvantage,Overviewofmanagementconsulting,Companiesengagemanagementconsultantsforseveralreasons—somegood,somenotsogood,SomereasonswhycompanieshireconsultantsThecompanydoesnothavethenecessaryskillsinternally-GoodreasonThecompanyhasneverconfrontedthissituationbefore-GoodreasonManagementneedsfreshideasandanewperspective-GoodreasonManagementwantstheconsultanttoconfirmitsideas-Not-so-goodreasonEveryoneinthecompanyistoobusy-Not-so-goodreasonManagementneedsa“tiebreaker”-Not-so-goodreason,Overviewofmanagementconsulting,Whydoesmanagementconsultingseemtobegrowinginimportance?,ThenatureofbusinessischangingsorapidlythatcompaniesCannotprovideforeveryeventualityintheorganizationalstructureFinditdifficulttomaintainpermanentstafffunctionsCompaniesneed“tailored”solutionstoremaincompetitiveinanincreasinglyglobalmarketplaceThehighcostofwhatmanagementconsultingprovidescanonlybejustifiedbycompaniesonanoutsourced,asneededbasis,Overviewofmanagementconsulting,Whydoestherecontinuetobeademandformanagementconsulting?,MostcompaniesdonotknowhowtoAnalyze„themselves”inanobjectivewaywhenbusinesssituationschangesignificantlyOperateinatemporary,projectmodeUnfortunately,mostbusinessschoolsdonotPreparemanagersfor“exceptions”inbusinesssituationsTeachrealprojectmanagement,Overviewofmanagementconsulting,,Informationtechnology,Operations,Strategy,SystemstrategycreationInformationsystemsmarketanalysisSelectingappropriateITsolutionsInplementationofselectedITsolutions,ProcessoptimalizationChangemanagementBusinessprocessreengineeringStrategicsourcingSupplychainmanagementServicelevelimprovementBenchmarkingOrganizationrestructuring,CorporatestrategyStrategicbusinessunitse-businessstrategyProductionstrategyDistributionstrategyMarketentrystrategyRestructuring,Themajorglobalmanagementconsultingfirmsconcentrateinthreeareasofconsulting;A.T.Kearney,togetherwithEDS,coverthewholespectrum,McKinsey,Monitor,BCG,Bain,BoozAllen,Accenture,CSCIndex,IBMConsulting,“BigFive”firms,Overviewofmanagementconsulting,ConsultingIndustryMarketSizeandGrowthRates,MarketSize($B),PerAnnumGrowthRate(%),Source:TheGlobalConsultingMarketplace:KeyData,Forecastsothersegmentsofthemarketdevelopedlater,,,,DevelopmentoftheconsultingmarketinPoland,Privatizationconsulting,,Auditandlegalservices,,ITconsulting,,Highvalueaddedconsulting,Startoftheeconomictransformation,Overviewofmanagementconsulting,ThedevelopmentstagesinPolandweresignificantlydifferentthaninWesternEurope,Source:A.T.Kearney,1998-2000,1994-1997,1990-1993,Externaltrends,StartofeconomictransformationPrivatizationofstateownenterprises,FastgrowthoftheeconomyDevelopmentofthefreemarketinstitutions(e.g.stockexchange)Acquisitionsbyforeigninvestors,ConsolidationoftheeconomyIncreasedcompetitivepreasureAcquisitionsandpostmergerintegrationsBigticketprivatizations,,Consultants’valueproposition,PrivatizationFinancialvaluation,Privatization/DueDilligenceITconsultingRestructuring,EfficiencyimprovementReorganization/ReengineeringStrategyITconsulting,,Keyplayers,SmallPolishcompaniesSmallerforeigncompaniesspecializedinfinancial/privatizationconsulting,BigfiveSpecializedPolishcompanies,BigfiveA.T.KearneyMcKinseyBCG,...,,Keyfactorsforsuccess,RelationshipsPrices,LocalknowledgeQualitystandards,ValueaddedGlobalnetworkRelationship,,,Majorclientgroup,StateadministrationLargestPolishstate-ownedenterprises,Foreigninvestors,ForeigninvestorsLargestPolish,privatelyownedcorporations,Overviewofmanagementconsulting,TheconsultingmarketinPolandisstillsignificantlydifferentthaninothercountries,Differences,Drivers,Lowsophisticationofthemarket.ManypotentialclientsdonotrecognizetheneedforconsultingservicesBrandnamesofglobalplayersnotknownConsultingfeesrelativelyhigherinrelationtopersonalcostsTwogroupsofclients:InternationalcompaniesenteringPolandLargestPolishcompaniesofwhichmanyarestateownedLocalshortageofconsultingandindustryknowledgeandexperience,MarketdominatedbyfinancialandtaxadvisoryLocalconsultanciesenjoyimportantmarketpositioninPolandDifferentproductofferingsandsellingstrategiesfordomesticandforinternationalclientsNeedtotransferknowledgeandexperiencefromdevelopedmarkets,,,,,,,Overviewofmanagementconsulting,ConsultingmarketinPolandisstilldominatedbyfinancialandtaxadvisoryservices,Percentageofcompaniesusingdifferentconsultingservices,Source:BOSS-Gospodarka,Financialandtaxadvisory,Qualitymanagement,Businessstrategy,Humanresources,Publicrelations,Other,Donotuseconsultingservices,Overviewofmanagementconsulting,Inparalleltoworld-widebrands,localconsultanciesenjoyimportantmarketpositioninPoland,Polishsubsidiariesofglobalconsultancies,,,Dominantstrategies:Focusonlong-termrelationshipwithclientFocusonseveralkeyproducts/industriesKeysuccessfactorsGlobalnetworkCombinationofindustryandlocalknowledgeTangibleresultsTargetedclientsegmentInternationalcompaniesLargestPolishcorporationsfromstrategicindustriesProductsValueaddedprojects,DominantstrategiesNicheplayersSpecializationinoneproduct/industryKeysuccessfactorsPricePersonalrelationshipsTargetedclientsegmentSmallandmediumenterprisesStateandlocalgovernmentsProductsOff-the-shelfreportsCompanyvaluationsIssuingprospectusesFeasibilitystudies,,Localcompanies,Overviewofmanagementconsulting,Clientscanbesplitintotwogroupshavingdifferentexpectationsregardingconsultingservices,Internationalclients,Localclients,,,ProductsMarketentrystrategiesDistributionstrategiesPostmergerintegrationofacquiredlocalcompaniesEfficiencyimprovementinacquiredcompaniesProjectssoldmostlyoutsidePoland(attheHQlevel)Co-operationcharacteristicsUsedtoworkwithconsultantsUsedtoconsultingfeesExpectinvolvementofownstaffValueaddeddriven,ProductsStrategydevelopmentMarketingstrategiesRestructuringCostreductionITsystemsProjectssoldinPolandCo-operationcharacteristicsUsedtoworkwithconsultantsUsedtoconsultingfeesExpectconsultantstodo“everything”Pricedriven,,Overviewofmanagementconsulting,Globalhigh-value-addedconsultingcompanieswillhaveanadvantageoverlocalconsultingcompaniesbecauseglobalcompanies-Canleverageworldwideintellectualcapitalandexperience-Stillhavenecessarylocalcapabilities,,,,Globalcapabilitiesandsupport,,On-lineaccesstointellectualcapital,databases,benchmarks,Trainingandglobalprojectexperienceforlocalconsultants,Overviewofmanagementconsulting,A.T.Kearneyasastrategicmanagementconsultingfirm,,Foundedin1926Internationalscope65officesin34countriesOver3000consultantsSince1996,A.T.KearneyisthesecondlargeststrategicmanagementconsultingfirmintheworldOver3000projectsengagementsperyear1,4blnUSDturnoverin2001Since1995,A.T.KearneyispartofEDS,theinternationalleaderintechnologyinformation80%ofworkforrepeatclientsAverageconsultantworkexperience:17years,,,,,,,,,,,,,,,,Tokyo,Chicago,NewYork,,,,,Madrid,London,Dsseldorf,Milan,Amsterdam,Brussels,Munich,Stuttgart,,,,,Beijing,Singapore,Stockholm,Oslo,Copenhagen,HongKong,,SaoPaulo,Melbourne,,,Sydney,Berlin,,,,,,,,,,,,,,Toronto,Boston,Cleveland,,,Washington,,,,,,,,,,,,,,,,,,,,,,,,,,Paris,,,,,,,A.T.Kearneyisoneoftheleadinghigh-value-addedstrategicmanagementconsultingfirmsintheworld,Warsaw,,,,,Prague,A.T.Kearneyasastrategicmanagementconsultingfirm,A.T.Kearneyisoneofthefewhigh-value-addedmanagementconsultingfirmswhichpossessesthefullrangeofconsultingservices,Completesetofconsultingskills,,A.T.Kearneyasastrategicmanagementconsultingfirm,Corecompetencies,,SampleofRecentClients,RepresentativeAnnualResultsAchieved,AmeritechAnglianBTCarrefourCasinoEuroDisneyGaleriesLafayetteGeneralMotorsHouseofFraserJohnsonLeveragedITassetsbyestablishingITsharedservicescapabilitiesDevelopedacomprehensiveE-Business“landscape”andcompetitivestrategy,thenassessedandrealignedERPprioritiestosupportglobalpurchaseordermanagementandsupply-chainstrategiesAssistedHPinconductinganSAPpost-implementationaudit,recapturingover$19MMinnetsavingsIdentifiedover$250MMinunrealizedbusinessbenefitsinoperationsoptimization,fleetproductivity,staffreductionandsourcingasaresultoftheirSAPimplementationPre-mergerassessmentincludingtheERPintegrationoftwoglobalmulti-billiondollarorganizationsandcreationoffinancialandHRsharedservicesorganizations;identified$52MMinITrun-ratereductionsRestructuredandconsolidatedITorganizationtoimproveefficiencyandeffectivenessAssistedwithfunctionalandoperationalrequirementsanalysis,ERPprogrammanagement,globalERPconsolidation,andERPglobaltemplatedesignandintegrationAssistedwithglobalrestructuringandconsolidationofITorganizationsandsystemstoimproveoperationalefficiencyandeffectivenessReinventedITorganization,processes,andinfrastructureaspartofpost-mergerintegrationwithBankofAmericaAlignedandstreamlinedbusinessandITprocessesandsystems;developedanITarchitecture“blueprint”forallenterpriseapplicationsRestructuredbusinessandITprocessesforbetteralignment,andassistedinoutsourcingcertainITfunctionstomodernizetheITinfrastructure;developedtheITblueprinttoleverageERPsystems,,,,Inadditiontoamarketleadingreputationinsupplychain,A.T.KearneyhasalsodeliveredsignificantITenabledtransformationinitiatives,A.T.Kearneyasastrategicmanagementconsultingfirm,A.T.KearneyistherecognizedEuropeanleaderinseveralindustries,Majorclientsperpractice,DeutscheBankBNLBarclaysSocieteGeneraleAXA,Financialinst.,Rohmberewardedwell”ProvideappropriatecompensationsacknowledgesthedemandsofthebusinessBeingrecognizedforoutstandingperformanceProvideinputintocompensationinitiativesSalaryincreasesformid-yearpromotionsServiceincentiveprogramsPrincipalLTIoptions,,A.T.Kearneyadherestofourkeypointstohireandretainthebestconsultingtalent,,,,,,,Wealth,Growth,Pride,Teaming,Source:GPTW,Consultant’sroleinA.T.Kearney,Thefutureofmanagementconsulting,TheGlobalConsultingMarketbyMajorRegion,,NorthAmerica,WesternEurope,Asia-Pacific,LatinAmerica,RestofWorld,Region,,,,,19982003CAGR,MarketSize($B),CAGR(%),NorthAmericaandWesternEuropeareprojectedtobetheleadinggrowthmarkets,Source:TheGlobalConsultingMarketplace:KeyData,ForecastsA.T.Kearneyanalysis,BreakdownofGlobalConsultingMarketSegments(U.S.$Billions),TotalGlobalConsultingMarket(U.S.$Billions),ShareofConsultingMarket:,10%,47%,43%,....but,e-Businesswillbethemaindriveroffuturegrowth,Thefutureofmanagementconsulting,ExpectedGrowthinE-BusinessB2BServices1999–2002AnnualGrowthRate(%),InternetStrategy/Advice,DigitalValueChain(2)InternetSoftwareandServices,InternetOutsourcing(1),Notes:(1)InternetoutsourcingincludesInternetprojectmanagementandweb-hostingservices(2)Digitalvaluechainincludessupplychain,ERP,integration,CRM,businessintelligenceandASPservicesSources:ForresterResearch,IDC,A.T.Kearneyanalysis,B2BIsEclipsingB2C:ExpectedGrowthinE-Business,Revenue($Billions),HigherbarrierstoentrythanB2CMoresustainablebusinessmodels,TheB2Bmarketappearsmostattractive,Thefutureofmanagementconsulting,Therefore,thenewEconomyrequiresanewpositioningandnewinnovativeclient-servicerelationships,„NewEconomyConsultants“,Thefutureofmanagementconsulting,End-to-ende-serviceswillhaveacompetitiveadvantageoverfunctionalspecialists,ParadigmshiftinIT-servicesprovision,Plan,,,,TraditionalIT-servicesdeliverychain,e-businessdeliverychain,Implement,Build,,,,,,Vision,Thefutureofmanagementconsulting,So,A.T.Kearneyande-solutionsareimplementingthee-businesssolutionsforstart-upsandestablishedclientstoprovidetrulyend-to-endcapabilities,A.T.Kearneytogetherwithe.solutionsisenablingtheenterprisetoofferend-to-ende-businesssolutions-fromstrategytoimplementationEDSe.solutions/KearneyInteractiveneedtohaveabroadrangeofdesignandimplementationservices-includingbranding/marketing,webdesignande-solutionimplementation,Stategy,Operations,Implemen-tation,Web-Design,E-BusinessSolution,End-to-EndSolutionProcess,,,EDSe.solutions/KearneyInteractive,A.T.Kearney,e-Space(incubator)E-BusinessPractice,Marketing,Thefutureofmanagementconsulting,A.T.Kearneyofferscomprehensivesupporttostart-upsandnewventures.,Comprehensivestrategicandoperationalsupport,Dedicatedteam,Long-termcommitmentandflexiblecompensation,BusinessPlan,Launch,Growth,IPO/Sale,…,A.T.KearneyStart-upServicePractice,Others,+,Source:A.T.KearneyStart-up,A.T.KearneyNewVentures,Supportthroughallbusinessphases,Thefutureofmanagementconsulting,Questions&Answers,anEDScompany,