-剑桥商务英语初级真题(6).doc

剑桥商务英语初级真题(6)

READING

PART ONE
● Look at questions 1-5.
   ● In each question, which sentence is correct?
   ● For each question, mark one letter (A, B orC. on your Answer Sheet.
1、
   The purpose of this message is to
   A. remind staff about the installation of new computers.
   B. instruct staff to switch off their computers.
   C. warn staff of a possible computer virus.

2、
   A. Jan should finish the report by Friday and send it to department managers.
   B. Liz must check that the department managers have done their reports by Friday.
   C. Peter wants department managers to read the report by the end of the week.

3、
   Clients should pay within a week of
   A. receiving their bill.
   B. placing their order.
   C. obtaining their purchases.

4、
   A. Worldwide distributors looking to expand are needed for hi-tech products.
   B. Distribution company requires new hi-tech products to meet customer demand.
   C. Established distribution company for hi-tech products offers generous commission to sales staff.

5、
   This email asks Department Managers to
   A. inform Finance of extra employment expenses.
   B. take on extra staff to cover vacation times.
   C. send reports to Finance by the end of the month.

PART TWO
● Look at the list below. It shows companies that provide services for export businesses.
   ● For questions 6-10, decide which company (A-H) each person on the opposite page should contact.
   ● For each question, mark one letter (A-H) on your Answer Sheet.
   ● Do not use any letter more than once.

6、 Margit Schumann runs a translation agency and wants to employ a company to help her research the needs of potential clients abroad.
7、 Per Svensson has a distribution company and wants information on the customs regulations of the countries it exports to.
8、 Lin Yao needs to borrow money to extend the services of her advertising company to a wider international market.
9、 Sanders Insurance Co is expanding, and needs a course on the corporate culture of the countries where it will operate.
10、 Ronan Pate Ltd, clock-makers, is looking for a specialist firm to handle the worldwide transportation of its goods, as required by its insurers.

PART THREE
● Look at the charts below. They show the performance rating, as marks out of 20, that a supermarket chain gave to eight of its suppliers, over a four-year period.
   ● Which supplier does each sentence (11-15) on the opposite page describe?
   ● For each sentence, mark one letter (A-H) on your Answer Sheet.
   ● Do not use any letter more than once.

11、 In 2005, this supplier's rating for delivery briefly overtook its rating for quality but then fell back for the rest of the period.
12、 This supplier's rating for delivery peaked in 2006, when quality continued to be given its highest rating for the period, although this performance level was not maintained.
13、 This supplier's quality and delivery both made progress after falling in 2005, although they failed to equal their levels of the opening of the period.
14、 This supplier's rating was lower for delivery than for quality throughout the period, and the gap between the two categories was smallest in 2005, becoming wider the following year.
15、 The overall trend in rating for this supplier's quality and delivery was downward, with neither category showing improvement in any year.

PART FOUR
● Read the article below about the importance of communication skills.
   ● Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'.
   ● For each sentence (16-22), mark one letter (A, B orC. on your Answer Sheet.
COMMUNICATION SKILLS
   People are often offered a job because of their technical skills. However, as they progress in a company they find that the ability to communicate with others becomes more and more significant. Nevertheless, experts with good technical knowledge rarely succeed in explaining details of their work to non-specialists.
   Immediately after leaving college, Jane Burton became a food technician at Roston International. Ten years later, after joining a competitor to take up the position of training manager, she found that her communication skills were limited.
   'In my first week I had to make a presentation about food testing in front of 300 staff,' she recalls. 'They were bored for the whole time, mainly because I had no idea how to do it. This experience made me realise that I needed to enrol on a course in communication skills, and now I can happily speak to any group, on any subject, prepared or even unprepared. The more speaking you do, the easier it gets.'
   In today's fast-moving world of electronic communication, people also need to be able to express their thoughts clearly in writing. In all companies, though, the importance of the spoken word remains unequalled for ensuring that things get done.
16、 According to the article, the importance of communication grows as staff are promoted.
     A. Right     B. Wrong    C. Doesn't say
17、 According to the article, people with technical skills often have difficulty talking clearly about their work.
     A. Right     B. Wrong    C. Doesn't say
18、 Jane Burton has spent all her working life with the same company
     A. Right     B. Wrong    C.  Doesn't say
19、 The audience for Jane's first presentation included experts in the subject.
     A. Right     B. Wrong    C. Doesn't say
20、 Jane felt her first presentation failed because of her lack of training.
     A. Right     B. Wrong    C. Doesn't say
21、 Jane always needs to plan carefully before speaking to a group of people.
     A. Right     B. Wrong    C. Doesn't say
22、 According to the article, poor writing skills among staff have an effect on company growth.
     A. Right     B. Wrong    C. Doesn't say

PART FIVE
● Read the article below about changes that a hotel chain is making,
   ● For each question (23-28) on the opposite page, choose the correct answer.
   ● Mark one letter (A, B orC. on your Answer Sheet.
Henderson looks ahead
   Henderson owns and operates 150 hotels in major cities of the Asia-Pacific region. In some locations, tourism has long been an additional source of guests, through the company's close links with foreign travel providers. However, the company mainly targets the corporate sector, that is, business people whose expenses are met by their employers. Henderson's experiment of signing business agreements with North American companies within its own sector-by which each side recommends the other's hotels to its guests-is also proving successful, and looks likely to continue.
   Henderson hotels are reasonably profitable, and like most of its rivals, the company is able to pass on rising overheads to its customers. While guests are becoming more demanding, Henderson hotels are of a high enough standard for the great majority to be satisfied. There is increasing competition, however, from unexpected sources, such as airlines. This has led the Board to carry out a review of its marketing strategies, in an effort to locate new competitive strengths.
   The company has a system of negotiating room discounts with its largest corporate customers. Henderson intends to change this, as it has the disadvantage of providing savings for those customers rather than for the guests themselves. In addition, as several major organisations have discontinued central booking of hotels, Henderson now has to build relations with a larger number of customers, who each provide fewer guests for its hotels. Although this takes time, the total number means that the effort is worth making.
   In order to maintain its market share, Henderson has followed the path taken by other global hotel companies in certain respects. Rooms and restaurant menus are duplicated company-wide, so guests can be absolutely sure of what to expect, wherever they find themselves.
   Unlike some chains, though, Henderson gives its hotel managers complete responsibility in particular areas, such as staff training.
   The company has already made some decisions as a result of the strategy review. A computer database will be created, to include guests' preferences, for instance for smoking or non-smoking rooms. As facilities are already of a high standard, changing these is not seen as urgent. On the other hand, staff recruitment processes are currently under careful review to make sure that only very good applicants are accepted, despite differences in local conditions and laws.
   This brief description shows how one company is trying to increase its profitability in a very competitive sector.
23、 Which of these is a new activity for Henderson?
     A. co-operating with other hotel chains
     B. providing services for business guests
     C. getting bookings through travel companies
24、 Why has Henderson decided to review its marketing strategy?
     A. Guests expect a higher level of service than it provides.
     B. The cost of running hotels is rising very fast.
     C. It is facing challenges from new directions.
25、 Why does Henderson want to change the discount system?
     A. It does not encourage small companies to negotiate.
      B. It does not attract the expected number of guests.
     C. It does not benefit people staying at the hotels.
26、 Like other hotel chains, Henderson
     A. places great stress on the value of staff training.
      B. ensures that certain facilities are the same in all its hotels.
      C. establishes rules for every aspect of its hotel managers' work.
27、 What decision has Henderson made?
      A. to increase the number of staff it employs
      B. to improve the range of facilities it offers
      C. to store personal information about guests
28、 This article was probably written for
      A. an in-house magazine for hotel staff.
      B. a book of case studies for business students.
      C. a brochure for Henderson's corporate customers.

PART SIX
● Read the company profile below about a retail group.
   ● Choose the correct word to fill each gap from A, B or C on the opposite page.
   ● For each question (29-40), mark one letter (A, B orC. on your Answer Sheet.
The Arne Group
   The Arne group consists of a large number of retail stores. The organisation employs 19,500 people and had total sales last year of $2.5 bn. The main areas we trade  29   are books, stationery, newspapers and magazines. But  30   an average department store will usually stock around 10,000 lines, our major stores offer a range in  31   of 45,000.  32   business we operate seeks to be a market leader,  33   the overall goal being to boost shareholder  34   We always focus on  35   the very best service to our customers, which we believe puts the business in  36   strong position for the future.  37   some disappointing sales figures, our profits have continued to grow.  38   last year we were forced to  39   the decision to close several smaller stores.  40   came as a result of a detailed review of our cost base.
29、 A. to           B. in           C. for
30、 A. whereas     B. whether     C. whenever
31、 A. increase     B. majority     C. excess
32、 A. Every        B. Many        C. All
33、 A. by          B. through      C. with
34、 A. rate         B. price        C. value
35、 A. delivering    B. sending      C. issuing
36、 A. the          B. a           C. one
37、 A. Despite      B. Except       C. Since
38、 A. Equally      B. However     C. Therefore
39、 A. make        B. do           C. have
40、 A. These        B. This         C. They

PART SEVEN
● Read the memo and the advertisement below.
   ● Complete the form on the opposite page.
   ● Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet.
MEMO
   To: Alan Smith
   From: Maria James
   Date: 16 May
   Subject: Travel form
   I need to attend this conference at the London Business School-the one on Advertising was fantastic. I'm leaving on the 26, but I can't make the last day as I'm flying back early that morning. It makes sense to fly to City Airport rather than Heathrow Airport. As the university accommodation lacks the facilities I need, I'll try the Sunly Hotel. Could you complete my travel form for me, and send it to Paula Costa in the Travel section? I'm away till Monday.
   Thanks.

   TRAVEL REQUEST FORM
   Full name of Traveller:  41  
   Title of Event:  42  
   Destination Airport:  43  
   Date of Departure:
   Airline: to be advised
   Cost of Flight: to be advised
   Date of Return Journey  44   2008
   Accommodation:  45  
   Cost of accommodation: to be advised

WRITING

PART ONE
46、● Your company is planning to move to new premises in the Alpha Business Centre and you want to inform staff of this.
   ● Write an email to all staff:
      ● giving the company's reason for moving
      ● saying when the move will be
      ● telling them how to get more information.
   ● Write 30-40 words on your Answer Sheet.

PART TWO
47、● Read part of a letter from a magazine publisher, Madeleine Carson.
We are including a series of articles by business people in our newly
launched magazine Business First，and we wish to invite you to write a
short article for US on a business topic of your choice.
   ● Write a letter to Madeleine Carson:
      ● saying how you feel about the invitation to write the article
      ● saying which business topic you would like to write about
      ● explaining why you think this topic is important
      ● asking her when the article needs to be ready.
   ● Write 60-80 words on your Answer Sheet.
   ● Do not include any postal addresses.

LISTENING

PART ONE
● For questions 1-8, you will hear eight short recordings.
   ● For each question, mark one letter (A, B orC. for the correct answer.
   ● After you have listened once, replay each recording.
48、 When will the component arrive?
    A. Tuesday afternoon
     B. Wednesday morning
     C. Wednesday afternoon
49、 What will the customer pay for the printer?
    A. ￡315
     B. ￡350
     C. ￡375
50、 When will the woman call Miss Takemura?
   A.
   B.
   C.
51、 Why are many staff not in the office?
     A. They are at a conference.
     B. They are on holiday.
     C. They are off sick.
52、 Which pie chart is correct?

53、 Who is going to take the visitor for lunch?
    A. Jane
  B. Peter
  C. Robert
54、 Which chart is correct?
   A.
   B.
   C.
55、 What is the man worried about?
A. last year's sales figures
B. the cost of employing staff
C. the profit forecast

PART TWO
● Look at the notes below.
   ●Some informat