使用Python技术的成功案例之三.pdf

Slidexom使用PYTHON技术的成功案例之三 ：引子我们已经走的太远 以至于忘记了 为什么要出发t-Be a g reat websit es pro duct desig n and o nl ine market ing expert.Slide 2 of 31议程 引子：Sl ide成功地卖给了Go o g l e故事起源和创业者，创意灵感，个人理念 开发的产品 人员和服务器规模，技术细节 成功原因分析 讨论t-Be a g reat websit es pro duct desig n and o nl ine market ing expert.Slide 3 of 31Slide is j oining Google Learn mo re.Go o g l e Acq uires Sl ideAug ust 6,2010To day,Go o g l e anno unced t hat it has co mpl et ed it s acq uisit io n o f Sl ide Inc.This is a real l y excit ing day fo r me and my t eam,but t his al so marks an excit ing devel o pment fo r t he so cial web.Go o g l e is co mmit t ed t o buil ding new,o pen and bet t er ways fo r users t o co nnect wit h o t hers.At Sl ide,we have been fo cused o n buil ding o nl ine co mmunit ies t hat fo st er sel f-expressio n,creat ivit y and eng ag ement acro ss mul t ipl e pl at fo rms.Given o ur shared visio n and val ues,t his is a t remendo us o ppo rt unit y fo r t he t wo co mpanies t o co me t o g et her t o chang e t he way peo pl e so cial ize o n t he web.Over t he past five years,Sl ide has g o ne fro m being o ne o f t he pio neers o f sel f-expressio n o nl ine t o a l eader in so cial ent ert ainment.I am t hankful t o t he mil l io ns o f peo pl e aro und t he wo rl d who have t o uched o ur pro duct s and bro ug ht t hem t o l ife.Mo st impo rt ant l y,I am ho no red and humbl ed by t he ext rao rdinary t al ent I have wo rked wit h at Sl ide.As a t eam,we are t hril l ed t o j o in t he inno vat o rs at Go o g l e and l o o k fo rward t o creat ing aweso me new so cial experiences.Onwards and upwards,Max Levchinbe a g reat websit es pro auct desig n ana o nl ine market ing expert.This success t o Max Levchin was Slide becoming bigger t han PayPal.1Google Buys Slide for$182 Million,Get t ing More Serious aboutSocial Games*slide al o ng wit h t he$182m purchase price,Go o g l e has ag reed t o pay an addit io nal$46m in empl o yee ret ent io n bo nuses,making t he t o t al deal size$228m.Slide 5 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.Sl ide的主要产品与全世界分享你的幻灯秀 现在还有音乐舞片！xang a 常“*Sl idesho w袈作相片秀FunPixBro wse寻找相片和涮览我们的浏览Hmyapacc 1理_姻 GtHL.COOl在丫。uTuo e短片加上星二框裂作影框把你的相片加上外框王题.和新苛的装黄 好像大头贴一样了裂作FunPixI Search|SkinFl ixI Wl随时给好友留话，分享照，中裂作留言板Guest bo o k贮存入你的照片无限上载!加入你的照片然彳爰放在你的网站Bro wse.Slide 6 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.Abo ut Sl ide LaunchedAug ust 2005 Headquart ersSan Francisco,Cal ifo rnia Reach 200+co unt ries 155+mil l io n uniq ue peo pl e/mo nt h(co mSco re,co mbined o n/o ff Facebo o k est imat e)100 SuperPo kes a seco nd 5 mil l io n sheep t hro wn a day Maj or Net worksFacebo o k,MySpace,Bebo,Friendst er,Hi5,Orkut&mo re Advert isersSt arbucks,Sunkist,Act ivisio n,AT&T Wirel ess,Disco very Channel,Est ee Lauder,McDo nal ds,Lio nsg at e Fil ms,Universal Pict ures,Paramo unt Pict ures&mo re Invest orsMayfiel d Fund,Bl ue Run Vent ures,Kho sl a Vent ures,Fo unders FundSlide 7 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.故事起源 Max在ebay收购后成了亿万富翁 强烈的好奇心，希望了解虚拟世界 投资了一个成功的SNS-YELP 开始自己全力投入做SNS应用Slide 8 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.创始人马克斯莱文奇恩1991年由乌克兰基辅迁往美国芝加哥 1997年获得美国伊利诺伊大学香槟分校 计算机科学学士学位。大学毕业前，列弗琴开发了两款产品，List Bo t和Po sit io n Ag ent,他带着这 两款产品去了微软，在与微软谈了 1个 小时后，微软直接问：“你需要卖多少 钱？”毕业后，列弗琴带着这笔钱去了在1998年参与创办Paypal并担任CT0,硅谕七ypal在2002年以15亿美元的 价格卖给eBay。27岁时他获得1亿美元收入，成为硅谷最出名的年轻富翁。独立创办了 Sl ide此外，马克斯还在Yel p担任董事会主席的职位Slide 9 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.创意灵感源自myspace的个人照片展示科始产品是帮助个人照片美化，更好地展 Zps O在Facebo o k越来越成功，以展现信息而不 是个人为主导思想，支持大量成功应用情 况下，逐渐转移到虚拟物品Slide 10 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.个人理念：Once a g eek,fo rever a g eek极客精神的核心是好奇心-如果你做一件事情的唯一目的在于赚钱，那么 我相信最终你会觉得无聊而丧失热情的。因为 一旦你变得非常富有，你所感兴趣的东西就只 有一样，就是继续赚钱；但是如果你做事的目 的在于不断学习，那么你会不断发现很多引起 你兴趣的东西，因为总有值得你学习的东西，学习无止境。所以，我想好奇心对于极客来说 是一种非常重要的精神。-对金钱很好奇，所以我创立了Paypal-对虚拟世界好奇，所以创立了Sl ide.co m.Slide 11 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.开发的产品 Sl idesho w FunSpace-FunWal l是Facebo o k上的第一大应用，在一年 多的时间里成为月访问量1.44亿，拥有1500万 会员 SuperPo ke!Pet s-宠物养成游戏，靠虚拟道具销售盈利 To p FriendsSlide 12 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.St art t o use Sl ide*5 Slide-MySpace Slide Show Creat or-Phot o Sharing For MySpace-Mozilla FirefoxFil e Edit View Hist o ry Bo o kmarks To o l s Hel p deLicio.us fiel at ed Links.j-a.=，Hi11pr/.1:Iide c：crn.arr.jfiaeHOE3 心卜 sl ide.co mGet t ing St art ed Lat est Headl ines F 9 Windo ws Live三G Q 济学涉Ie|sl ide.co m、笆“sl ide Li co mQj Go o g l e Ad.|j The Henl e.oeh BBC Wea.口 Link t o Ec.Eco mmerc.q Sit eel l-Ed.G o xfo rd adul 4N Event s-4 Business N.爸 Jumpcut-|nigel My Slide|Siq n Out Hel pAdd Images From:My Files Fl ickrProblems?use our ot her file uplsader Image URLw 国一确昭君jPreset Designs:view mo recl earCust omize your Design:Yo ur pick:Collage(defaul t)守Remix!口Co l l ag e*HeartRJJJ.Revo l verSl idingSt eamKCheckerBl indsSwirl口口NewsOl d Fil mAl bumEl遇FadingFunho use8MMThemesMusic A/ideoBackaroundEffect sSizeSpeed|Medium I View morePiJuacvSkins!D*St yles 名】Jj Imag eMixer 1Slide-My.Uabo ut webcl u.|Wideo-day玉l es|1 My Do cument,1 co mmerce-.|UEveryt hingS4 理 21:36Slide 13 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.Lo g in and upl o ad yo ur imag eslySpace Slide Sho w Creat or Phot o Sharing For MySpace-Mozilla RrefoxHOView Hist o ry B.o o kmarks 工。Is Hel p del icio.us Bel at ed Links二 为 S ht t p:/www.shde.co m/3rrang e7pxcidufa JEmW-4Pa5-FF2FRyFERzDIJg FXBbo a3yeinGFmX4GRNxl C189Eq 3-Cl ht bi9bF、16 sl ide.co mI St art ed Lat est Headl ines S Windo ws Live|sl ide.co m|G 一 Pag eRank ,.sl ide 1(co mj Go o g l e Ad.口 The Henl e.QQB BBC-Wea.|卜 Link 2 Ec W Eco mmerc.q Sit e$el l-Ed.G o xfo rd adul.4N Event s-4 Business N.(J)Jumpcut-capable-.s Slide.Preset Designs:3已7V mor&clearSAVEClick SAVE，t o get CODEHel pAdd Images Fro m:日 ick6 Imaqe UR1Cust omL e your Design:mutlick/vse,t o ct file等.STR1,t oHeel t ie filesUPLOAD yo ur own ImagesCnckBro wse t o add yo ur fil es.Pro blems?use our ot her file uplsadeSpeed|Me4G R N xl C189E q 3-0 ht biSbF IQ sl ide.co m回IGet t ing St art ed T Lat est Headl ines 工Windo ws LiveAdd Music and Mo reSlide-MySpace Slide Show Creat or Phot o Sharing For MySpace-Mozilla FirefoxHOBFil e Edit View Hist o ry Bo o kmarks To o l s Hel p deLicio.us Rel at ed Links t j)。一-一 6 G t S TAG Cfa-5 ht t p:/www.sl ide.co m/arrang e?pxcid=f a J E mW-4Pa5-FF 2FRyFE R zD IJ g PXB bo a3yenG F mj X4G R N xl CI 89E q 3-0 ht biSbF，sl ide,co m I RGet t ing St art ed 0 Lat est Headl ines 工Windo ws LiveSlide 16 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.Preview?Slide-MySpace Slide Sho*Ct eahM Phot o Shaiing For MySpace-Mozilla FirefoxHEIEl il e Edit View Hist o ry Bo o kmarks l o o l s Hel p del j cio.us Rel at ed Linkso，q t id、,去 、h Hp:11.-.1.：，hde curri/arrar-ige,?pxcid=r.j JE mV/FaS-FFlFRyFE F；zDIJqP:Bboajyer-iGFmpHel pHi,nigel|Siq ri Out eset Designs:Click SAVE,t o get CODEAdd Images Fru.r ot omize your Design:My FilesS Search!Friendst erUPLOmb,Cl ick Bro wse t o add yo ur fil es.BeboG TaaqedS Slide(25 Phot obucketQ FacebookUse CTRL t o select mut t iple filesYo ur pick:Collage(defaul t)Browse Click,Browse t o sel ect fil es.Save and Publ ishhare Slide Show-Mozilla FirefoxView Hist o ry Bo o kmarks To o l s Hel p deLicio.us Rel at ed Linkstag Y，1ht t p:/www.sfide.ccNn/rn$cd?pxcidM.JE mW-4Pa5-FF 2FRyFE R zD IJ g PXB bo a3yenG Fmf4G R N xl C189E q 3-0 ht bi9bF iGp sl ide.co mSt art ed Lat est Headl ines 工Windo ws Live|sl ide.co m 3 G 1W Pag eRank 涉=、口 口 sl ide&co mI Go o g l e Ad.Lj-The Henl e.Q3B BBC-Wea.J j aLirt k t o Ec Eco mt nerc.q Sit eel l-Ed.G o xfo rd adul.4N Event s-4 嚏 Business N.Jumpcut-capabl e-.应j Slid.Make ano t her Sl ide Sho w Edit t his Sl ide Sho w Share t his Sl ide Sho w:|ht t p：/wviw.slide.cor MySpaceHi5 BeboO Orkul/Aut omat ically add t his Slide Show t o MySpace(FREE!),n-rzr-TT-Sect ion:1 Abo ut Me 色MySpace email:|nig el webcl ubz.o rg 1 1，M：d。no t U5-nrwE,|j r po st a bul l et in fo r al l my friend;MySpace Passwo rd 1*O.r；-)1 Subj ect|Cneck o ut my Sho e Shop Add as a co mment o n yo ur t rieAdd!工nds pro fil es!Fiendst ero r Copy t his COde(cl ick o n t he t ext bo x bel o w and press Ct rl+C)：J Piezo*Taqqed4G R N xl C189Eq 3-Oht bi9bFfxn Q v|dide.co mng St art ed i.Lat est Headl ines 9 Windo ws Livem G 10 PagJ 步、汨 a sl ide Q co m|sl ide.co mGj Go o g l e Ad.Q The Henl e.皿 BBC-Wea,j,Lirik t o Ec灯 Eco mmerc._q Sit esel l-Ed.G o xfo rd adul.4N Event s-4嗑 BusinessN.Jumpcut-capabl e-.|Sj Slide 八Make ano t her Sl ide Sho w Edit t his Sl ide Sho w Share t his Sl ide Sho w:|ht t p：/v/viw.slide.corR MySpace唱 Aut omat ically add t his Slide Show t o MySpace(FREE!)Hi5 BeboO OrkulMySpace email:|nig el webcl ubz.o rgDo rNuuo fry.We do no t st o re yo ur l o g in info rmat l o rOMySpace Passwo rd:卜*Sect ion:|Abo ut MeAdd!|7 Po st a bul l et in fo r al l my friends!Subj ect(check o ut my Sl ide Sho|7 Add as a co mment o n yo ui friends pro fil es!Fiendst e1o r Copy t his Code(cl ick o n t he t ext bo x bel o w and press Ct rl+C)：PiezoJ Taqqedparam name=al ig n ual ue=*L；Live Spacesand use t hese inst ruct io ns fo r:|Abo ut Me 三Iff Yahoo!360MORE gXanq a.AIM Paqs,AOL Jo urnal.Bl ackPl anet.Bl o g g er.eBay.Facebo o k,FreeWebs,Net vibes.Fubar.Geo cit ies.LMlJo urnal.Mul t ipl y.M/Sg ce Bl o q.TypePad.Wo rdPress.Wet ch.St ep 1.Co py t he co de fro m t he bo x abo ve.St ep 2.On yo ur MySpace,cl ick Edit Profile(t o p l eft co rner)Share Slide Showcan*t find what Yo ure l o o kinq fo r?Try here!St ep 3.Past e t he co de int o o ne o f t he bo xes such as About Me.Id like t o meet.Int erest s,et c(Rig ht-cl ick in t he Abo ut Me bo x,and cho o se Tast e,o r j ust Ct rl-V)Save it in No t epad)Slide-Share Slide Show-Fvefox|g|x|Share Slide Showi JG sl ide.co mcapabl e 上1St ep 3.Past e t he co de int o o ne o f t he bo xes such as About Me,Id like t o meet.Int erest s,et c(Rig ht-cl ick in t he Abo ut Me bo x,and cho o se Past e,o r j ust Ct rl-V)About Me：About Me:Send it t o yo ur Web perso n)Slide-Share Slide Show-Mozilla Firefox1e.co mcapabl e)Slide.八*Share Slide Showcan11 find what Yo ure l o o kinq fo r?Trv here!St ep 3.Past e t he co de int o o ne o f t he bo xes such as About Me,Id like t o meet.Int erest s,et c(Rig ht-cl ick in t he Abo ut Me bo x,and cho o se Past e,o r j ust Ct rl-V)About Me:About Me:-embed src=htOr past e it st raig ht int o Sit esel l as Text.deo on your websit e-Mozilla FirefoxEdit View Hist o ry Bo o kmarks Xo o l s Hel p deLicio.us Rel at ed Linkso，6-O t S tag cb，灯hUp:/buil d26.sit esel l.co m/cg i-bin/sbi/buil dpag e.pl#S IG，16 l G|sl ide.co mSet t ing St art ed Lat est Headl ines Windo ws Live吆招|sl ide.co m三G2、sl ide EX co mHome PhoneBusiness PhoneTownPl ease ent er t he wo rd t h at yo u see bel o w.Bo o k me in!Ret urn fro m t his X/ide。Dsy Daq e t o Eccmmerce ho mwBBC-Wea.J b Link 2 Ec.Eco mmerc.Sit eseW-Ed.G o xfo rd adul 4N Event s-4U The Henl e.Add VIDEO t he easy way-j oin us on Feb 2nd 2008创 京描画10H诂名虺I a c _jshde Make Your Own View AU Images Song Info嚎 Business N.Jumpcut-capabl e-、Sfide-Sha W Video.O|jImag nMixer 11 Video on.U abo ut webcl u|Wideo-daydil es|QEveryt hing.Paint Sho p Pro|回 Mo so ft Po.|Unt it l ed-No t.J 5 2oiiae zz ot j iBe a g reat websit es pro duct desig n and o nl ine market ing expert.Welcome toSlide 23 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.人员和服务器规模仅有100多名雇员几十台服务器用着Pyt ho n轻松编程的敏捷公司。Slide 24 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.开发环境 Pyt ho n 语言；自成体系的Pyt ho n开发框架 Act io nScript用于开发Fl ash效果 Javascript,j Query；使用l inux shel l环境及其上的文本编 缉器；(vim/emacs)使用g it或是其他分布式版本控制系统 工具Slide 25 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.PythonConsProsShared hosts dont tend to support Python Uses simplej son bvI f Jfdefault苞 Slightly larger learning curve for beginnersVery well written API Supports JSON/XML A JL)by default Easily integrated with DjangoGood enough for Slidesl ide2X1 Graphing%|So cial Pct t arnqSl ide成功的秘诀是什么？产品设计的人性化和生活化无所不在的极客文化 一套有效的产品创意和评估流程 发掘和使用华裔人才Slide 27 of 311Be a g reat websit es pro duct desig n and o nl ine market ing expert.中国开发者的一个大的特点对技术痴迷的同时不食人间烟火-整天津津乐道的就是那些算法、数据结构、设 计模式、语言技巧、技术规范-对于普通老百姓关心的东西一概没有兴趣。大部分人对于时尚、化妆品、小资情调嗤之以鼻 对于电影、音乐、艺术、美食一知半解，对于地产、金融、法律知识一窍不通 对于一个普通老百姓市场生活中所能遇到的困难和 问题，所追求的那一点享受和乐趣不闻不问-既不愿意亲身实践，更在主观心态上予以拒斥。Slide 28 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.根本上缺少对于生活和需求的深刻体察，对于人的关怀策划产品的时候全凭感觉-做出来的东西千篇一律-看上去什么都有，一用起来处处不贴心。-我们把太多的时间用来围着电脑转，根本上缺少对于 生活和需求的深刻体察，对于人的关怀。-在企业软件领域，我们把这种情况称之为“不了解业 务”，现在整个企业软件领域都在寻找“懂技术，通 业务”的复合型人才-在大众软件和公众互联网领域，这种情况同样严重。我就经常感觉，就算是MP3播放器、电子书、网络论 坛这样最最平常的应用，一旦加上具体应用背景，放 在具体场合下，就有很多地方显得不方便，不贴心。Slide 29 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.讨论 PayPal是一个典型的创业公司。当PayPal变大的 时候，大家纷纷离开PayPal,创建了Yo uTube(Chad Harl ey&St eve Chen),Linkedl n(Reid Ho ffman),Sl ide.co m(Max),Facebo o k(Ro el o f投资)，Geni(David Sacks),Yel p(Yel p)o o o,为什么中国很少有Paypal这样 的连续复制者？类似Sl ide的公司在中国有什么机会？技术和团队方面有哪些可以借鉴的？产品思路方面有哪些可以借鉴的？运营思路和实践方面有哪些可以借鉴的？Slide 30 of 31Be a g reat websit es pro duct desig n and o nl ine market ing expert.