广元市旺苍县远大汽车城工程建设可行性研究报告.doc

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广元市旺苍县远大汽车城工程建设项目
工程编号：20100920
可行性研究报告

远大汽车城项目筹备组

i
Englishman, William Low. He suggested that a double railway tunnel should be built. This would solve the problem of ventilation, for if a train entered this tunnel, it would draw in fresh air behind it. Forty-two years later a tunnel was actually begun. If, at the time, the British had not feared invasion, it would have been completed. Recently, there has again been great interest in the idea of a Channel Tunnel. If it is built, it will connect Britain to Europe for the first time in history.   Lesson65 Jumbo versus the police 小象对警察 Last Christmas, the circus owner, Jimmy Gates, decided to take some presents to a children's hospital. Dressed up as Father Christmas and accompanied by a 'guard of honour' of six pretty girls, he set off down the main street of the city riding a baby elephant called Jumbo. He, should have known that the police would never allow this sort of thing. A policeman approached Jimmy and told him he ought to have gone along a side-street as Jumbo was holding up the traffic. Though Jimmy agreed to go at once, Jumbo refused to move. Fifteen policemen had to push very hard to get him off the main street. The police had a difficult time, but they were most amused. 'Jumbo must weigh a few tons,' said a policeman afterwards, 'so it was fortunate that we didn't have to carry him. Of course, we should arrest him, but as he has a good record, we shall let him off this time.'   Lesson66 Sweet as honey! 像蜜一样甜！ The Hatheld Puffin is a modern aero-plane, but its designer, Mr John Wimpenny, is finding it difficult to get it off the ground. The reason for this is that this plane is also a bicycle. Its pilot has to pedal hard to get it into the air. After Mr Wimpenny had the plane built, it was tested thoroughly. In 1961, it was the first man-powered aircraft to fly half a mile. While being flown by a champion amateur cyclist in 1963, the plane crashed on an airfield. Since then, Mr Wimpenny has had it rebuilt. He has had the length of the wings increased so that they now measure 93 feet--almost as long as those of a Dakota. Many people have shown interest in this new and unusual sport. But though air cyclists may learn how to fly over short distances, and may, eventually, even get across the English Channel, it is doubtful whether they will ever cycle across the Atlantic.   Lesson67 Volcanoes 火山 Haroun Tazieff the Polish scientist, has spent his life-time studying active volcanoes and deep caves in all parts of the world. In 1948, he went to lake Kivu in the Congo to observe a new volcano which he later named Kituro. Tazieff was able to set up his camp very close to the volcano while it was erupting violently. Though he managed to take a number of brilliant photographs, he could not stay near the volcano for very long. He noticed that a river of liquid rock was coming towards him. It threatened to surround him completely, but Tazieff managed to escape just in time. He waited until the volcano became quiet and he was able to return two days later. This time, he managed to climb into the mouth of Kituro so that he could take photographs  and measure temperatures. Tazieff has often risked his life in this way. He has been able to tell us more about active volcanoes than any man alive.    Lesson68 Persistent 纠缠不休 I crossed the street to avoid meeting him, but he saw me and came running towards me. It was no use pretending that I had not seen him, so I waved to him. I never enjoy meeting Bert Dykes. He never has anything to do. No matter how busy you are, he always insists on coming with you. I had to think of a way of preventing him from following me around all morning. 'Hullo, Bert,' I said. 'Fancy meeting you here !' 'Hullo, Elizabeth,' Bert answered. ' I was just wondering how to spend the morning--until I saw you. You're not busy doing anything, are you ?' ' No, not at all,' I answered.' I'm going to.. .' 'Would you mind my coming with you ?' he asked, before I had finished speaking. ‘ Not at all,' I lied, 'but I'm going to the dentist.' ' Then I'll come with you,' he answered.' There's always plenty to read in the 'waiting room !'   lesson69 But not murder! 并非谋杀！ I was being tested for a driving licence for the third time. I had been asked to drive in heavy traffic and had done so successfully. After having been instructed to drive out of town, I began to acquire confidence. Sure that I had passed, I was almost beginning to enjoy my test. The examiner must have been pleased with my performance, for he smiled and said, 'Just one more thing, Mr Eames. Let us suppose that a child suddenly crosses the road in front of you. As soon as I tap on the window, I want the car to be stopped immediately.' I continued driving and after some time, the examiner tapped loudly. Though the sound could be heard clearly, it took me a long time to react. I suddenly pressed the brake pedal hard and we were both thrown forward. The examiner looked at me sadly. 'Mr Eames,' he said, in a mournful voice,' you have just killed that child !'    lesson70  Red for danger 危险的红色 During a bullfight, a drunk suddenly wandered into the middle of the ring. The crowd began to shout, but the drunk was unaware of the danger. The bull was busy with the matador at the time, but it suddenly caught sight of the drunk who was shouting rude remarks and waving a red cap. Apparently sensitive to criticism, the bull forgot all about the matador and charged at the drunk. The crowd suddenly grew quiet. The drunk, however, seemed quite sure of himself. When the bull got close to him, he clumsily stepped aside to let it pass. The crowd broke into cheers and the drunk bowed. By this time, however, three men had come into the ring and they quickly dragged the drunk to safety. Even the bull seemed to feel sorry for him, for it looked on sympathetically until the drunk was out of the way before once more turning its attention to the matador.   Lesson71 A famous clock 一个著名的大钟 When you visit London, one of the first things you will see is Big Ben, the famous clock which can be heard all over the world on the B.B.C. If the Houses of Parliament had hot been burned down in 1834, the great clock would never have been erected. Big Ben takes its name from Sir Benjamin Hall who was responsible for the making of the clock when the new Houses of Parliament were being built. It is not only of immense size, but is extremely accurate as well. Officials from Greenwich Observatory have the clock checked twice a day. On the B.B.C. you can hear the clock when it is actually striking because microphones are connected to the clock tower. Big Ben has rarely gone wrong. Once, however, it failed to give the correct time. A painter who had been working on the tower hung a pot of paint on one of the hands and slowed it down !    Lesson72 A car called Bluebird “蓝鸟”汽车 The great racing driver, Sir Malcolm Campbell, was the first man to drive at over 300 miles per hour. He set up a new world record in September 1935 at Bonneville Salt Flats, Utah. Bluebird, the car he was driving, had been specially built for him. It was over 30 feet in length and had a 2500 horse-power engine. Although Campbell reached a speed of over 304 miles per hour, he had great difficulty in controlling the car because a tyre burst during the first run. After his attempt, Campbell was disappointed to learn that his average speed had been 299 miles per hour. However, a few days later, he was told that a mistake had been made. His average speed had been 301 miles per hour. Since that time, racing drivers have reached speeds of over 400 miles an hour. Following  his father's footsteps many years later, Sir Malcolm's son, Donald, also set up a world record. Like his father, he was driving a car called Bluebird.   Lesson73 The record-holder 纪录保持者 Little boys who play truant from school are unimaginative. A quiet day's fishing, or eight hours in a cinema seeing the same film over and over again, is usually as far as they get. They have all been put to shame by a boy who, while playing truant, travelled 1600 miles. He hitch- hiked to Dover and, towards evening, went into a boat to find somewhere to sleep. When he woke up next morning, he discovered that the boat had, in the meantime, travelled to Calais. No one noticed the boy as he crept off. From there, he hitch-hiked to Paris in a lorry. The driver gave him a few biscuits and a cup of coffee and left him just outside the city. The next car the boy stopped did not take him into the centre of Paris as he hoped it would, but to Perpignan on the French-Spanish border. There he was picked up by a policeman and sent back to England by the local authorities. He has surely set up a record for the thousands of boys who dream of evading school.   Lesson74 Out of the limelight 舞台之外 An ancient bus stopped by a dry river bed and a party of famous actors and actresses got off. Dressed in dark glasses and old clothes, they had taken special precautions so that no one should recognize them. But as they soon discovered, disguises can sometimes be too perfect.  'This is a wonderful place for a picnic,' said Gloria Gleam.  ' It couldn't be better, Gloria,' Brinksley Meers agreed. 'No newspaper men, no film fans! Why don't we come more often ?'  Meanwhile, two other actors, Rockwall Slinger and Merlin Greeves, had carried two large food baskets to a shady spot under some trees. When they had all made themselves comfortable, a stranger appeared. He looked very angry.  'Now you gut out of here, all of you!' he shouted: ' I'm sheriff here. Do you see that notice ? It says" No Camping"-in case you can't read !'  ' Look, sheriff, 'said Rockwall,' don't be too hard on us. I'm Rockwall Slinger and this is Merlin Greeves.'  ' Oh, is it ?' said the sheriff with a sneer. 'Well, I'm Brinksley Meers, and my other name is Gloria Gleam. Now you get out of here fast !'   lesson75  SOS 呼救信号 When a light passenger plane flew off course some time ago, it crashed in the mountains and its pilot was killed. The only passengers, a young woman and her two baby daughters, were unhurt. It was the middle of winter. Snow  lay thick on the ground. The woman knew that the nearest village was miles away. When it grew dark. she turned a suitcase into a bed and put the children inside it, covering them with all the clothes she could find. During the night, it got terribly cold. The woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. Early ,next morning she heard planes passing overhead and wondered how she could send a signal. Then she had an idea. She stamped out the letters' SOS' in the snow. Fortunately, a pilot saw the signal and sent a message by radio to the nearest town. It was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.   Lesson76 April Fools Day 愚人节 'To end our special news bulletin,' said the voice of the television announcer,' we are taking you to the macaroni fields of Calabria. Macaroni has been grown in this area for over six hundred years. Two of the leading growers, Giuseppe Moldova and Ricardo Brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun earlier than usual. Here you can see two workers who, between them,
广元市旺苍县远大汽车城工程建设项目 可行性研究报告

目 录
1 总论 1
1.1 项目概况 1
1.1.1 项目名称 1
1.1.2 项目拟建地址 1
1.1.3 项目建设单位 1
1.1.4 项目建设规模与内容 1
1.1.5 项目投资资金及资金筹措 1
1.2 编制依据与范围 2
1.3 承担可行性研究工作的单位及工作概况 2
1.4 主要经济技术指标 3
1.5 可行性研究结论 4
2项目建设的背景和必要性 5
2.1 项目背景 5
2.2 项目建设的必要性 6
2.3 项目建设的重要意义 7
2.4 项目建设的有利条件 8
3 市场分析与预测及项目开发策略 10
3.1国外汽车销售卖场发展历程的比较研究 10
3.1.1全球主要汽车生产国汽车销售体制与特点 10
3.1.2　国外汽车销售流通的主要模式 12
3.1.3　国外汽车销售流通的主要特点 12
3.2 当前我国汽车销售模式及特点 14
3.2.1 汽车专卖（特许经营或区域代理）店及特点 14
3.2.2 汽车交易市场及特点 15
3.2.3 汽车超市及特点 16
3.2.4 汽车园区及特点 16
3.2.5 其它非主流模式 17
3.3 我国汽车销售模式未来发展趋势 18
3.4 中国汽车销售市场的现状和发展趋势 19
3.5 广元市汽车市场发展概况与趋势 20
3.6 广元市汽车销售市场竞争格局分析及前景预测 21
3.7 项目市场定位 23
3.7.1 项目主题定位 23
3.7.2 项目总体功能定位 24
4 项目场址与建设条件 26
4.1汽车城项目的选址条件 26
4.2 项目选址 26
4.3 项目所选场址条件分析 26
4.3.1 自然条件 26
4.3.2 人口、经济、社会环境条件 30
4.3.3 区位和交通运输条件 36
4.3.4基础施工条件 37
4.4 项目选址意见 38
5项目建设规模和建设方案 40
5.1项目建设总体方案 40
5.2项目建设规模和主要建设工程 40
5.3项目功能定位及功能分区 41
5.3.1汽车展销区 41
5.3.2维修区 44
5.3.3检测区 45
5.3.4工程机械含农机区 46
5.3.5行政办公区 46
5.3.6企业生活区 47
5.4项目建筑总体布局 47
5.5项目概念规划 48
5.5.1项目概况 48
5.5.2规划设计要求 49
5.5.3主力消费群体 49
5.5.4项目总体规划要求 49
5.5.5环境设计及艺术风格要求 51
5.5.6建筑风格要求 51
5.6工程造价估算 51
6 环境保护 53
6.1 编制及执行的环境保护标准 53
6.2 项目主要污染源和污染物分析 55
6.2.1项目建设期主要污染源及污染物 55
6.2.2项目运行期主要污染源及污染物 57
6.3 环境保护措施 57
6.3.1项目施工期环境保护措施 57
6.3.2项目运行期环境保护措施 59
6.4 环境影响评价 60
7劳动安全、消防和节能 61
7.1劳动安全 61
7.2 消防措施 62
7.3节能 64
8项目建设的组织与管理 65
8.1项目组织 65
8.2项目管理 66
8.2.1项目实施管理 66
8.2.2项目财务管理 67
8.2.3项目的管理职责 68
8.3项目监督 68
8.4项目评价 70
9 项目施工条件和进度计划 71
9.1 施工条件 71
9.2 进度计划 71
10项目招标 75
10.1项目招标范围 75
10.2招标单位资质要求 75
10.3发包方式 75
10.4项目招标的组织形式 76
10.5项目招标方式 76
10.6评标组织、原则及评标 76
11项目投资估算和资金筹措 77
11.1投资估算范围及依据 77
11.2项目总投资估算 78
11.3资金来源及资金筹措 83
11.3.1资金来源 83
11.3.2资金筹措方案 83
11.4投资使用计划 84
11.5 贷款偿还计划 84
12项目经济效益评价 85
12.1基础数据 85
12.2 财务计算 85
12.2.1 销售收入 85
12.2.2 销售税金及附加 85
12.2.3 成本概算 86
12.2.4 利润及分配 86
12.3 财务盈利能力分析 86
12.4 清偿能力分析 87
12.5 盈亏平衡分析 88
12.6 财务评价结论 88
13项目社会效益和环境效益分析 98
13.1项目社会效益 98
13.2项目环境效益 99
14项目风险分析及风险防范 101
14.1项目风险分析 101
14.2项目风险防范措施 103
15 结论和建议 105
15.1 结论 105
15.2 建议 105
16 附录 107
16.1 附件 107
16.1.1 企业法人营业执照 107
16.1.2 项目建议书 107
16.1.3 项目立项报告 107
16.1.4 项目立项批复 107
16.1.5 建设单位关于编制可行性研究报告的委托书 107
16.1.6 项目用水、用电、用气等的批复、协议和证明 107
16.1.7 项目主办单位提供的其他相关资料 107
16.2 附图 107
16.2.1 项目地理位置图 107
16.2.2 项目总体规划平面布置图 107
16.2.3项目主要土建工程平面设计图 107
16.2.4其他相关图件 107
73

1 总论
1.1 项目概况
1.1.1 项目名称
广元市旺苍县远大汽车城工程建设项目。
1.1.2 项目拟建地址
广元市旺苍县东河镇兴旺大道西路。
1.1.3 项目建设单位
广元市旺苍县远大汽车贸易有限公司。
1.1.4 项目建设规模与内容
本项目为汽车城新建项目，即：在广元市旺苍县东河镇新建一座集汽车销售、维修、休闲为一体现代汽车城项目，年销售各种车辆6000辆，项目总占地面积50亩，总建筑面积约23000㎡，项目总投资约2.09亿元，分两期建设，其中第一期投资1亿元。主要建设内容：汽车展销区、维修区、检测区、工程机械含农机区、行政办公区、企业生活区及相关辅助设施等。
1.1.5 项目投资资金及资金筹措
本项目总投资约人民币2.09亿元，第一期投资1亿元，其中企业自筹8000万元，银行贷款2000万元。
1.2 编制依据与范围
1、编制依据
（1）《建设项目经济评价方法与参数》（第三版）；
（2）《可行性研究指南》；
（3）国家发改委第40号令《产业结构调整指导目录（2005年本）》；
（4）发改委关于建设项目可行性报告编制内容和深度的有关规定；
（5）项目建议书；
（6）发改部门或主管部门对项目建议书的批复；
（7）项目业主关于对本项目进行可行性研究的委托协议；
（8）项目业主提供的其他有关资料。
2、编制范围
本可研报告的研究范围如下：项目建设背景和建设的必要性分析；市场分析与预测及项目开发策略；建设场址和建设条件分析；建设规模和建设方案论证；环境保护、节能节水措施研究；项目组织与管理；施工条件和进度计划；招标方式；投资估算和资金筹措方案；经济、社会和环境效益分析；风险分析；可行性研究结论与建议。
在对项目的可行性进行综合分析、论证后，得出合理、正确的结论，为项目业主及审批部门提供决策依据，并作为开展下阶段工作的基础。
1.3 承担可行性研究工作的单位及工作概况
1、承担可行性研究工作的单位
远大汽车城项目筹备组。
2、研究工作概况
该项目经广元市旺苍县发展和改革委员会备案，并同意立项。为切实给项目业主和审批部门提供专业、科学的决策依据，以保证项目能科学、合理的实施，旺苍县远大汽车贸易有限公司于2010年9月委托远大汽车城项目筹备组承担“广元市旺苍县远大汽车城工程建设项目”的可行性研究报告编制工作。
我公司接受委托后，在系统收集旺苍县项目所在地及邻区背景资料的基础上，认真分析和理解了本工程的技术基础资料，并于2010年9月上旬，组织工程技术人员赴现场开展实地调查、数据收集等工作。然后转入室内资料综合研究、报告撰写和图件编绘，完成可行性研究报告，最后报主管部门审查