大学体验英语综合教程3(第三版)课件unit3-listen-and-talk.doc

课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand Names Listen and Talk I. Teaching Objectives1. To train the students ability to listen through listening practice. 2. To cultivate the students ability to talk about famous brand names.3. To let students learn something about making advertisements and their business success. II. Time Allotment 1st period：Lead-in(25min)2nd period：Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III. Teaching Content1. Lead-in: Listen to the passage at least 3times and try to rearrange the paragraphs which are not in the correct order.2. Discussion: Several pictures are presented to encourage students to make advertisements as if they were ad designers.3. Dialogue samples: Two dialogues Dialogue 1 The Pros and Cons of Famous BrandsDialogue 2 Why Piracy Exists 4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV. Teaching Procedures1. Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order.1. risk n. 危险 take risk 冒险2. marketing n. 市场营销3. entrepreneur n. 企业家4. penny wise and pound foolish 小时聪明，大事糊涂 2. Discussion Step 1. Show students with several pictures of world famous brands which are familiar to students and tell their successful stories. Step 2. Ask students to form partners or groups to design advertisements with the help of the pictures. 1) sell a house to a snail 2) sell a refrigerator to an Inuit 3) sell a swimming suit to a fishFor reference: Inuit/nut/ are a group of culturally similar indigenous peoplesinhabiting theArcticregions ofGreenland,Canada, andAlaska.Inuit is a plural noun; the singular isInuk. The word Inuit means the people in the Inuit language of Inuktitut. 3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 1 1. designer n. 设计师 2. insecure adj. 无把握的，不肯定的 3. catwalk n. 时装秀台 4. beyond ones means 超出某人的支付能力 5. sturdy n. 结实的 6. underwear n. 内衣 (2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 2 1. piracy n. 盗版行为 2. author v. 创作出版 3. undercut v. 廉价出售 4. elite n. 精英 (2) Ask students to repeat the dialogue line by line with one speaking after the other.4. Communicative tasks Ask students to create a dialogue with their partner according to the given situation, using the expressions and sentence patterns for making the interviews in the table.Situation 1 Two students are talking about their favorite drinks, each trying to argue for his / her own preferred brand and against the others choice.For referenceA:Hmmm, Im thirsty. Shall we go and get a drink?B:Yeah, that sounds like a good idea. I could do with a nice cup of tea.A:Tea! Yuck! Coke for me.B:Coke? Do you really like it? I always think it tastes so artificial . and its so sweet.A:And you like the taste of tea?B:Well, at least tea doesnt rot my teeth.A:That depends on how much sugar you put in.B:I dont put sugar in my tea. I drink it cos its natural, and it tastes good. Besides, cokes much more expensive.A:Some things are worth spending money on.B:Maybe, but cokes beyond my means. And my theory is that teas healthy, its good for you.A:Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them . more than coke even.B:Huh, okay. I can see Im not going to win this one. And all this talking is making me thirsty. Lets go and get that drink. You can have your coke if you want to. Ill stick to my tea.Situation 2Two friends are discussing computer software piracy.For referenceA:Hey, I got a great new program for my computer yesterday. Its a brilliant game. You should come over and play. B:Another program? I dont know how you can afford them all.A:Well you know . its a pirate copy.B:Dont you feel bad supporting the pirates?A:I cant afford the real thing! B:But its illegal .A:Illegal to want to save money? Its as good as the real thing but costs a quarter of the price. B:Maybe, but you see the problem is that with pirates the people who really do all the work end up losing out.A:Look, Im just an average consumer. Ive got to think about whats good for me.B:But in the long run its not good for you. This pirate thing is getting out of control. You see, the more money the manufacturers lose through being pirated, the higher the price of the real thing will become. In the end only an elite few can afford the genuine articles.A:I see what you mean. But if they made the programs cheaper they could reduce the illegal copying.B:But they wouldnt make any profit!A:In the short term perhaps but in the longer term they probably would. Honestly, Id prefer to buy the originals but I just cant. Now do you want to come and play or not?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and preview the passage A. 3、通过活动，使学生养成博览群书的好习惯。B比率分析法和比较分析法不能测算出各因素的影响程度。C采用约当产量比例法，分配原材料费用与分配加工费用所用的完工率都是一致的。C采用直接分配法分配辅助生产费用时，应考虑各辅助生产车间之间相互提供产品或劳务的情况。错 C产品的实际生产成本包括废品损失和停工损失。C成本报表是对外报告的会计报表。C成本分析的首要程序是发现问题、分析原因。C成本会计的对象是指成本核算。C成本计算的辅助方法一般应与基本方法结合使用而不单独使用。C成本计算方法中的最基本的方法是分步法。XD当车间生产多种产品时，“废品损失”、“停工损失”的借方余额，月末均直接记入该产品的产品成本 中。D定额法是为了简化成本计算而采用的一种成本计算方法。F“废品损失”账户月末没有余额。F废品损失是指在生产过程中发现和入库后发现的不可修复废品的生产成本和可修复废品的修复费用。F分步法的一个重要特点是各步骤之间要进行成本结转。()G各月末在产品数量变化不大的产品，可不计算月末在产品成本。错G工资费用就是成本项目。()G归集在基本生产车间的制造费用最后均应分配计入产品成本中。对J计算计时工资费用，应以考勤记录中的工作时间记录为依据。()J简化的分批法就是不计算在产品成本的分批法。()J简化分批法是不分批计算在产品成本的方法。对 J加班加点工资既可能是直接计人费用，又可能是间接计人费用。J接生产工艺过程的特点，工业企业的生产可分为大量生产、成批生产和单件生产三种，XK可修复废品是指技术上可以修复使用的废品。错K可修复废品是指经过修理可以使用，而不管修复费用在经济上是否合算的废品。P品种法只适用于大量大批的单步骤生产的企业。Q企业的制造费用一定要通过“制造费用”科目核算。Q企业职工的医药费、医务部门、职工浴室等部门职工的工资，均应通过“应付工资”科目核算。 S生产车间耗用的材料，全部计入“直接材料”成本项目。 S适应生产特点和管理要求，采用适当的成本计算方法，是成本核算的基础工作。()W完工产品费用等于月初在产品费用加本月生产费用减月末在产品费用。对Y“预提费用”可能出现借方余额，其性质属于资产，实际上是待摊费用。对 Y引起资产和负债同时减少的支出是费用性支出。XY以应付票据去偿付购买材料的费用，是成本性支出。XY原材料分工序一次投入与原材料在每道工序陆续投入，其完工率的计算方法是完全一致的。Y运用连环替代法进行分析，即使随意改变各构成因素的替换顺序，各因素的影响结果加总后仍等于指标的总差异，因此更换各因索替换顺序，不会影响分析的结果。()Z在产品品种规格繁多的情况下，应该采用分类法计算产品成本。对Z直接生产费用就是直接计人费用。XZ逐步结转分步法也称为计列半成品分步法。A按年度计划分配率分配制造费用，“制造费用”账户月末(可能有月末余额/可能有借方余额/可能有贷方余额/可能无月末余额)。A按年度计划分配率分配制造费用的方法适用于(季节性生产企业)4