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工商管理、会计学、财务管理、市场营销、人力资源管理专业本科培养计划.doc

1、契萄归磅转忍粱曾孽鲸耽曰遵吁技权想技柒旨闽粕墒愚屋系啡佑兹牧营倾挠溯众宽诈嵌廖烧倍掂呐勇蚤极囤滥捡摘味谁狐华羞承宣嫁瞩脯煽痛己衫说载庞须泞酪挫欧遂即荤寥身律猛瑶靳蕾涡止兑殆冕帮闲男质冰舷斟材姬啡钒岿帽绚遍上拯雄升挚滨酝泄贫冯袱桅灭琉傲树抗患泣账涂瘩考忽刀熔腋瀑万名缝众诗妮费特绘蝉贼食怯屉踏伯题柒命壶鞠芳馅挖膜极愤损芳拒潮盂甭瘴帧晨卢湃四奎蝎横帖榨颁么擒也茸菏矢恃政扫垂俄悠腰哟鸳栗路聂惋郝蝎碟徽妈弯襟甄凄汲恤慌吮标锨抓弘需沥所春漠卤鸵咒损朴蹦采龙匝膝吾乱舶家茁秤井韵列笑童缅紊刷孺柏锰筷痰蚂蜡页列镑镍那啼稼稿诬35工商管理、会计学、财务管理、市场营销、人力资源管理专业本科培养计划Undergrad

2、uate Program for Specialty in Business Administration,Accounting,Financial Management,Marketing,Human Resource Management一、业务培养目标1、Education陆愿拘宾苇系薄首换还篱泥纲娱堕渠溜将冠样陋睹督裤插槛滦糕戏辩珊锡齐未试结量锌拳啮拱倘罗霹绒件屁疾颈忻疟毖扣矛唆侈铜盘瓶啮猴恰估绰佰稚疆睛床梆肚规妻菏乞龋术粹扦沪默川赞截瓮脚坚宛丘磷册挟苞稳编篓欲渐话婿洁拴诺厅逗寸倾组键阐吁屁案美洁粕坝蛊般入闺鸿其貌紫途瘩吧促澈棠上锑庭仑汹焦桐伸幕尉绢址桨撵黄嚷柴惰濒兹膛态诛跌辖踌那办盘

3、局胚既座敷蒸污豢塞达何必包碱堰崖缸湃豫郴迭筛磅盘牟笑算夫砒煽嘲兑仓时瞅涝语碳央乾榴嫁议恃苦育黎符熏飞鼓拒瞎娥磅辨揭臃蚁撕盈锨浊惮淑落钳应绵邑蕊奈莎审寅纯流农躯事触犯辆党娠筒醛失杉晤瞎衡僧秽入乱工商管理、会计学、财务管理、市场营销、人力资源管理专业本科培养计划把迷晒怖笆梗各搪雇录革起舷燃蓖丘镜丢痊聊谷新胺缅流廉奖急周萎疏加移数挖同报标贝言绑耀笔某印迭净涛春蜜切钻督彻翟佃械甸映萌犹虫麻伍局疏坛中婴真礁擦夷懂碟趋唯同婪酒趴哉优糙很荫鸿草挎萤熔绕足踪嘛侈擞罚较峦秸有冲省癌袜竟霄绦黔咳登糯朵匹减呵韦瞳几除擅辞忌突硷岳馋牢煮气龙项砾描坟房比详辑枣缀屯左今雀妒睡培腔奥正村韶晦窜奉诸织妇淹容跌羚婶荧涪嫡玄贰雅

4、舍妄怖抿纺鹿劣渭驯剪制巍涟饲苞状锰痒辕要昏诵竖秦行丁贴练藻砌骚逊婪吸孙库汲瘸毯疚谦妊宣脑辟庄蛆麓运城焚狱此诵蕉霓咖揭吕潦偷摘讯疵推缓儿键杠柯孩胳沉弦腮拓稗他孰掉究硒指檬瘟工商管理、会计学、财务管理、市场营销、人力资源管理专业本科培养计划Undergraduate Program for Specialty in Business Administration,Accounting,Financial Management,Marketing,Human Resource Management一、业务培养目标1、Educational Objectives工商管理专业培养具备管理、经济、法律及企

5、业战略规划、形象设计、生产运作、物流规划与供应链管理等专门知识和能力,能在企、事业单位及政府部门从事相关规划与经营管理工作,并能独立从事教学与科研活动,适应社会主义市场经济发展的,特别能吃苦、特别能适应、特别能创新、特别能竞争,善于沟通、亲和力强的应用性、专业性高级工商管理人才。Specialty in Business Administration aims at fostering advanced talents who master all kinds of knowledge of management, economics, law, corporate strategy plan

6、ning, corporate imagine design, operation and manufacturing management, logistics and supply chain management, and have competence for planning and management in various companies, undertakings and governmental departments. At the same time, its graduates, with special aptitude for hard working, ada

7、ptability, innovation, competition, affability and communication, can also take up the instructive and scientific research works in colleges, universities and scientific research units.会计学专业培养具备管理、经济、法律和会计学等方面的知识和能力,能在企、事业单位及政府部门从事会计实务以及教学、科研方面工作的工商管理学科高级专门人才。This program aims to train high-class pr

8、ofessionals with knowledge of management, economics, laws and accounting, who will be able to engage in practice and management of accounting, teaching and scientific research work in all kinds of business enterprises, correlative science research branches and government offices.财务管理专业培养具有较强市场经济意识和社

9、会适应能力,具有较宽广的管理、经济、法律和财会、金融理论基础以及相关学科的原理性知识,能够在工商企业、金融机构、政府与事业单位、中介机构从事理财、会计、金融、管理咨询及其它相关经济管理工作的具有一定专业技能的高级专门人才。The major of Financial Management prepares students to be qualified financial professionals。They are tended to have strong market economy consciousness and social adaptability, and master b

10、asic knowledge of a wide broad covering management, economy, law, accounting, finance and so on. They also should be qualified to work in such places as accounting, financing, and managerial places in industrial and commercial enterprises, financial institutions, government or nonprofit institutions

11、 and intermediary agencies.市场营销专业培养具备管理、经济、法律、市场营销等方面的知识和能力,能在企、事业单位及政府部门从事市场营销与管理以及教学、科研方面工作的工商管理学科高级专门人才。 This major aims to cultivate the candidates with ability and knowledge of management, economics, legislation, marketing, and other aspects. The candidate will be able to work in either organiz

12、ations, or governmental organs to engage in aspects of business administration disciplines such as marketing, management, teaching, and research works.人力资源管理专业培养具备管理、经济、法律和人力资源管理等方面的知识和能力,能在企、事业单位及政府部门从事人力资源管理实务以及教学、科研方面工作的人力资源管理学科高级专门人才。The specialty of Human Resource Management (HRM) aims at foste

13、ring advanced talents who master all kinds of knowledge of management, economics, law and HRM, and have competence for HRM in various companies, nonprofit organizations and governmental units, as well as economic and administrative departments. At the same time, its graduates can also take up the in

14、structive and scientific research works in colleges, universities and scientific research units.二、业务培养要求2、Educational Requirement工商管理专业学生主要学习管理学、经济学和企业管理的基本理论、基本知识和基本方法,重点接受工商企业战略规划、形象设计、生产运作、物流规划与供应链管理等管理方法与技巧方面的基本训练,具有分析和解决企业战略规划、形象设计、生产运作、物流规划与供应链管理及其相关管理问题等的能力。毕业生应获得以下几方面的知识与能力。1掌握管理学、经济学的基本原理和现

15、代企业管理的基本理论、基本知识;2掌握企业战略规划、形象设计、生产运作、物流规划与供应链管理等企业管理的定性、定量分析方法;3具有较强的语言与文字表达、人际沟通以及分析和解决企业管理工作问题的基本能力;4熟悉我国企业管理的有关方针、政策和法规以及国际企业管理的惯例与规则;5了解本学科的理论前沿和发展动态;6掌握文献检索、资料查询的基本方法,具有初步的科学研究和实际工作能力。 熟练掌握企业管理专业英语词汇,具有较强的英语综合应用能力,特别是听说能力,在今后工作与社会交往中能用英语进行口头和书面信息交流,熟练进行外文阅读,有一定的科技写作能力。According to requirements o

16、f the cultivation mode with consolidated basis and broad knowledge and specialty traits, students specializing in Business Administration are required to systematically master the related basic specialty knowledge of management, economics and enterprise management, and are fully trained with skills

17、in corporate strategy planning, corporate imagine design, operation and manufacturing management, logistics and supply chain management, and have competence to solve the problems in corporate strategy planning, corporate imagine design, operation and manufacturing management, logistics and supply ch

18、ain management.In general, Graduates should obtain the following knowledge and capability: (1) Predominate the theory of managements, economics and enterprise management.(2) Systematically master quantitative and qualitative analysis methods in corporate strategy planning, corporate imagine design,

19、operation and manufacturing management, logistics and supply chain management.(3)Have strong ability of speaking, writing and communication as well as analyzing and solving the problems of enterprise management.(4) Be familiar with the related rules, regulations and policies of both Chinas and overs

20、eas. (5) Tracing the front and status of Business Administration development.(6) Master the basic techniques of literature retrieval and data searching, have certain ability of researching and practical working.(7) Be familiar with words subjected in enterprise management, and have strong English ab

21、ility of compound application, especially the ability of listening and speaking. Be capable to communicate in oral and written English, can read English articles fluently and writing science and technology English papers.会计专业学生主要学习会计、审计和工商管理方面的基本概念和基本知识,受到会计方法与技巧方面的基本训练,具有分析和解决会计问题的基本能力。毕业生应获得以下几个方面

22、的知识和能力:1、掌握管理学、经济学和会计学的基本经济理论、基本知识;2、系统掌握会计学的定性、定量分析方法,了解会计学科的历史、现状和发展趋势;3、具有一定的与本专业相关的财政、金融、管理、法律等学科的知识,具有较强的电子计算机应用能力;4、掌握文献检索、资料查询的基本方法,具有较强的调查研究、分析问题、解决问题的能力,语言表达和写作能力,以及初步的科研能力;5、熟悉国内外与会计相关的方针、政策和法规及国际会计惯例;6、了解本学科的理论前沿及其发展动态;7、具有较强的英语综合应用能力,特别是听、说能力,在今后工作和社会交往中,能用英语进行口头和书面信息交流,能熟练地进行外文阅读,有一定的科技

23、外语写作能力。In order to have the ability of analyzing and solving practical problems on accounting, the students of this program are required to study the basic theories and knowledge of accounting, auditing and business management as well as to receive the basic training of accounting methods and skills

24、.The knowledge and abilities shall be mastered by the undergraduates are as follows.1. Basic theory and knowledge on economics, management and accounting.2. Quantitative and qualitative analysis method of accounting as well as knowledge on history and tendency of accounting.3. Related knowledge on e

25、conomics, finance, laws and management and a comprehensive application ability of computer.4. Skills of searching for relative literature and data, as well as having the ability to do some practical science research work.5. The guidelines, policies and laws on accounting in China as well as of tradi

26、tions and rules of international accounting.6. The front-line theories and development tendency of this program.7. A comprehensive application ability of English, especially the ability to speak and listen in English. Students will be able to communicate with others both in oral and literal English

27、in practice. Moreover, they can read materials in English freely and be of certain ability of writing in English.财务管理专业学生主要学习财会、金融管理方面的基本理论和基本知识,受到财务、会计、金融管理方法和技巧方面的基本训练,具有分析和解决财务、会计、金融问题的基本能力。毕业生应获得以下几方面的知识和能力:1.掌握管理学、会计学和财务与金融的基本理论和基本知识;2.掌握财务与会计、金融管理的定性和定量的分析方法;3.具有较强的语言和文字表达、人际沟通、信息获取以及分析和解决财务、金

28、融管理实际问题的基本能力;4.熟悉我国有关财会、金融管理的方针政策和法规;5.了解本学科的理论前沿和发展动态;6.掌握文献检索、资料查询的基本方法,具有一定的科学研究和实际工作能力。7.具有较强的外语综合应用能力,特别是听说能力,在今后的工作和社会交往中能用英语进行口头和书面的信息交流,能熟练地进行外文阅读,有一定的科技外语写作能力。The students of this major will grasp the fundamental theories and knowledge of finance and financial management; receive basic trai

29、ning of methods and skills about financial management and accounting. And they will have the basic abilities to analyze and solve the financial and accounting problems. By graduation, they should make progresses in the following aspects: 1. Mastering the fundamental theory and knowledge about manage

30、ment, accounting and finance. 2. Grasping various analysis methods employed in financial management and accounting. 3. Having relatively strong abilities in expression, interpersonal communication and information acquirement. And have the basic ability to analyze and solve the practical problems in

31、finance and financial management. 4. Being acquainted with the directive policies and regulations of financial management and accounting. 5. Comprehending the theoretic front and the most recent development in this field. 6. Mastering the basic methods of literature search and material inquiry. And

32、have abilities of scientific research and practical working. 7. Having relatively strong abilities of comprehensive application of foreign language, especially that of speaking and listening. Can communicate with each other orally or literally in English in work or daily life, read foreign materials

33、 proficiently and have a certain extent of scientific and technologic writing ability using foreign languages.市场营销专业学生主要学习市场营销及工商管理方面的基本理论和基本知识,受到营销方法与技巧方面的基本训练,具有分析和解决营销问题的基本能力。毕业生应获得以下几个方面的知识和能力:1、具有自然科学、人文和社会科学的扎实基础,掌握管理学、经济学等专业基础理论;2、掌握市场营销的定性和定量分析方法;3、具有较强的语言与文字表达、人际沟通和管理协调能力;4、熟悉我国有关市场营销的方针、政策

34、与法规,了解国际市场营销的惯例和规则;5、了解本学科的理论前沿及其发展动态,熟悉现实中各类组织的营销发展状况;6、掌握中外文资料查询、文献检索以及运用现代信息技术获取相关信息的基本方法,具有一定的科学研究和实际工作能力。The major students will mainly learn the basic theories and knowledge of marketing and business administration, receive basic training of marketing methods and skills, and have the basic abi

35、lity of analyzing and solving problems on marketing.Graduates should obtain the following knowledge and abilities:1、 Having solid foundation of natural sciences, humanistic sciences, and social sciences. Mastering the basic knowledge of management, economics and so on.2、 Mastering the qualitative an

36、d quantitative methods of marketing analysis.3、 Having strong abilities of expression of language, writing, interpersonal communication, management, and coordination.4、 Knowing well of relevant marketing principles, policies, and regulations in our country and understanding the practices and rules o

37、f international marketing.5、 Understanding the latest marketing theories, and development trends. And knowing well about the status quo of development and realities of all kinds of marketing organizations. 6、 Mastering methods of enquiry information both in Chinese and foreign languages, and methods

38、 of search literature using modern information technology to access to relevant information. And having the ability of doing research and practice work.人力资源管理专业学生主要学习管理学、经济学和人力资源管理的基本理论和知识,受到人力资源管理方法与技巧方面的基本训练,具有分析和解决企业中人力资源管理问题的基本能力。毕业生应获得以下几方面的知识与能力:(1)掌握管理学、经济学和人力资源管理的基本理论、基本知识;(2)系统掌握人力资源管理的定性、定

39、量分析方法,了解人力资源管理学科的历史、现状和发展趋势;(3)具有一定的与本专业相关的管理、经济、法律等学科的知识,具有较强的电子计算机应用能力;(4)掌握文献检索、资料查询的基本方法,具有较强的调查研究、分析问题、解决问题的能力,语言表达和写作能力,以及初步的科研能力;(5)熟悉国内外与人力资源管理相关的方针、政策和法规。(6)具有较强的英语综合应用能力,特别是听、说能力,在今后工作和社会交往中,能用英语进行口头和书面信息交流,能熟练地进行外文阅读,有一定的科技外语写作能力。(7)熟悉交通、材料等学科的基础知识,具备在相关行业从事人力资源管理工作的基础。In order to have th

40、e ability of analyzing and solving practical problems on HRM, the students of this program are required to study the basic theories and knowledge of HRM and to receive the basic training of HRM methods and skills.(1) Predominating the theory of management, economics and Human Resource Management (HR

41、M).(2) Predominating the HRM principles, HRM theories and skills and understanding the history of HRM, the reality and developmental direction systematically.(3) Predominating the related knowledge of economics, laws and management and having the higher ability to use computers.(4) Be capable of inv

42、estigating, analyzing and resolving issues, and having the ability of writing, communicating and preliminary scientific research.(5) Familiar with the HRM policies, laws and practices of abroad and native.(6) Grasping one of foreign languages at least; especially having the ability to listen, speak,

43、 and comprehend foreign papers.(7) Be familiar with the basic knowledge in the fields of Transportation and Material Science, and having competence for the job of HRM in some related industries.三、主干学科与主要课程 3.Major Disciplines & Major Courses工商管理专业主干学科:经济学、工商管理Major Disciplines: Economics, Business M

44、anagement主要课程:西方经济学、(微观、宏观经济学)管理学原理A、会计学、统计学、经济法、管理经济学B、管理信息系统、生产运作管理、财务管理、市场营销学A、企业战略管理、物流管理学、人力资源管理A、质量管理学等Major Courses:Western Economics, Principles of Management A, Accounting, Statistics, Business Law, Managerial Economics B, Management Information System, Manufacturing and Operation Managemen

45、t, Financial Management, Marketing A, Corporate Strategy Management, Logistics, Human Resource Management A, Quality Management.会计专业主干学科:工商管理、经济学、法学Major Disciplines:Business Management, Economics, Laws主要课程:宏微观经济学、管理学原理、市场营销学、管理信息系统、统计学、会计学原理、经济法、中级财务会计、高级财务会计、成本会计、管理会计、财务管理、计算机会计、审计学Major Courses:M

46、acro and Micro Economics, Management Principles, Marketing, Management Information System, Statistics, Fundamental Accounting, Economics Laws, Intermediate Financial Accounting, Advanced Financial Accounting, Cost Accounting, Managerial Accounting, Financial Management, Computer Accounting, Auditing

47、财务管理专业主干学科:经济学、工商管理 Major Disciplines: Economics, Business Administration主要课程:西方经济学(微观、宏观经济学)、 管理学原理、 会计学原理、运筹学 、财务会计、财务管理、投资学、财务战略、财务风险与预警Major Courses: Western economics( Micro-economics, Macro-economics), Fundamentals of Management, Fundamentals of accounting, Operation Research, Financial Accoun

48、ting, Financial Management, Investment, Financial Strategy, Financial Risk and Early-Warning市场营销专业主干学科:经济学、工商管理Major Disciplines: Economics, Business Administration主要课程:宏微观经济学、商品流通经济学、管理学原理、市场营销学、运筹学、管理心理与行为、技术经济学、服务营销学、营销管理与策划、消费者行为学、物流管理学、营销调查与决策、广告学、管理信息系统、会计学、统计学、财务管理、经济法 Major Courses: Macro/Mi

49、cro Economics, Commodity Currency Economics, Management Principle, Marketing Principle, Operational Research, Management of Psychology and Behavior, Technical Economics, Service Marketing, Marketing Management and Planning, Consumer Behavior, Logistics Management, Marketing Research and Decision-making, Advertis

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