新境界职业英语综合教程精华版unit-6.ppt

ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesWorkinpairs.Talkaboutthepicturesbelowandtellwhatyouknowabouttheseexhibitioncenters.ApproachingWorkplaceBackHKCECMcCormickPlaceHannoverMesseCantonFairComplexApproachingWorkplaceBackTheHongKongConventionandExhibitionCentre(HKCEC)(香港会议展览中心)isoneofthetwomajorconventionandexhibitionvenuesinHongKong,alongwithAsiaWorld-Expo.ItislocatedinWanChaiNorth,HongKongIsland.ApproachingWorkplaceBackMcCormickPlace(迈考密展览中迈考密展览中心心)isthelargestconventioncenterinNorthAmerica.Ithostsnumeroustradeshowsandmeetings.ThelargestregulareventsaretheChicagoAutoShoweachFebruary,theInternationalHomeandHousewaresShoweachMarchandtheNationalRestaurantAssociationAnnualShoweachMay.ApproachingWorkplaceBackHannoverMesse(德国汉诺威会展德国汉诺威会展中心中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m.ApproachingWorkplaceBackCantonFairComplex(广交会会展广交会会展中心中心)isthelargestmodernizedexhibitioncenterinAsia,coveringatotalconstructionareaof1,100,000mwiththeindoorexhibitionareaof338,000mandtheoutdoorexhibitionareaof43,600m.1.Whatdoyouknowaboutatradefair?Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.BackNowdiscussthequestionsbelowandthenreporttoyourclass.2.Do you know any large exhibition centers in the world?Can you name some of them?Yes.There are many large exhibition centers in the world.Hannover Messe(德国汉诺威会展中心德国汉诺威会展中心),for example,is the largest exhibition center for industrial technology.It covers an area of 451,260m.Canton Fair Complex(广交会会展中心广交会会展中心)is the second largest,with the total construction area of 395,000m.Messe Frankfurt(德国法兰克福会展中心德国法兰克福会展中心)is one of the worlds largest trade fair organizers with its own exhibition grounds.Every year,it runs more than 120 exhibitions and trade fairs,attracting more 65,000 exhibitors and 3,000,000 visitors.Back3.Why do many people visit trade fairs or exhibitions?4.Why do companies participate in trade fairs?People visit them for different purposes.Some people want to look for products for their business;some,for their own use;more other people go there out of curiosity.They want to promote their products or services and attract their buyers.Back5.What preparation should a company make if it is present at a trade fair?They need to prepare posters,handouts and information brochures for the show,and invite their clients to the fair.Besides,at the exhibition venue they need to design and decorate the trade show booth and display their products.BackWorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.bcdeaBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.a.Right.b.Wrong.c.Notmentioned.2.Thewinecompanydisplaysitsnewproductsatthewineshow.a.Right.b.Wrong.c.Notmentioned.Back3.Thefurniturecompanyhasdesignedtheirnewlogoforthetradefair.a.Right.b.Wrong.c.Notmentioned.4.PhilipsCompanyrentsacheapboothatthelightingexhibition.a.Right.b.Wrong.c.Notmentioned.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.a.Right.b.Wrong.c.Notmentioned.ScriptsBackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackListeningInListeningInSituation:JamesandSusanarestaffinamobilephonecompany.TheyaretalkingaboutattendingtheCantonFair.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueSusan:James,whatisourobjective_theCantonFair?James:Well,ourmainobjectiveis_ournewproductsand_.Susan:Right.Then,whatbenefitscanitbringtousintermsofmarketing?James:Goodquestion.Ithinkthisfairisagoodopportunityto_andimproveourbrandawareness.Andwecanalsoseeourcompetitorsproducts.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetpreparedforthefair?James:Ithinkweshould_,colorfulbannersandproductcatalogues.Susan:Good.ofattendingtoshowcasegetmoreordersexposetothemediamakesomepostersBackListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:AmyandSamarestaffintheMarketingDepartmentofacompany.Theyaretalkingaboutthepreparationworkforthecomingtradeshow.ListeningInListeningInBackfivedisplaysandbannersproductcataloguestwoBackfreegiftsListen to the dialogue again and check your answers.Then role-play it with your partner by using the above Mind Map.BackScriptsReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)_:asmellthatisstrongbutpleasantb)_:theplacewhereanactivityoreventhappensc)_:whateverhappensd)_:tomakesomeonenoticesomethinge)_:wantingtoeatordrinkmorefoodthanyouneedf)_:apresentthatacompanygivesyoutotrytopersuadeyoutobuythingsfromthemaromavenueinanyeventdrawgreedygiveawayMiniTextBackPopcorn,NotaGoodTradeShowIdea!BackIwenttoalocalhomeshowtheotherweekandfoundoneoftheexhibitorshadanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofdelicious,hotbutteredpopcorn.Thearomawasamazing,andcouldbesmelledalmosteverywhere.Iwasactuallysurprisedthattheexhibitorwaspermittedtomakeandserveit,sincealotoftradeshowvenues(includinghomeshows)dontletexhibitorshandoutfoodordrinksattheirtradeshowbooths.Word TipsBackInanyevent,thepopcornboothhadahugecrowd,withlotsofpeoplewantingfreepopcorn.Unfortunately,Ididntseeanyoneinterestedinwhattheboothwasexhibiting,andthetruthis,Idontrememberwhatitwasexhibiting.Ithinkitwassomekindoffinancialproductorservicecompany.Thelessonhereisthatyouneedtopromoteyourtradeshowboothanddrawacrowd,butyouwanttodrawacrowdofqualifiedprospects,nothungryorgreedypeoplejustlookingforafreehandout.Youneedtocomeupwithcleverboothideas,suchashandingoutcoolgiveaways,butyoumustmakesurethatyourcleverboothideasandcoolgiveawaysaredrawingtherightvisitorstoyourshowbooth-visitorsthatyoucanturnintocustomers.WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PairWorkPairWorkBack1.Whatdidtheauthorfindwhengoingtothelocalhomeshow?2.Whywastheauthorsurprised?Theauthorfoundoneoftheexhibitorswithanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofpopcorn.Theauthorwassurprisedthattheexhibitorwaspermittedtomakeandservethepopcornsincealotoftradeshowvenuesdontletexhibitorsdothisattheirtradeshowbooths.PairWorkPairWorkBack3.Accordingtotheauthor,whatdidthe“popcornbooth”exhibit?4.Whatlessoncanwelearnfromthe“popcornbooth”story?5.Accordingtotheauthor,whoaretherightvisitorsforacompanyatatradeshow?Theauthordidntrememberwhatthe“popcornbooth”wasexhibiting.Thelessonisthatitisnecessarytopromotethetradeshowboothanddrawacrowd,butdrawacrowdofqualifiedprospects,insteadofthosewhoarelookingforgiveaways.Therightvisitorsarethosethatacompanycanturnintocustomers.ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2Vocabulary Task1Task2TextBackcuriousadj.好奇的median.新闻媒体gainv.获益；获得（好处）enthusiasticadj.热情的；热心的relativelyadv.相对地showcasev.展示rankv.排列，归类于boostv.促进，推动beforehandadv.事先，预先handoutn.派发的资料attendeen.出席者；在场者boothn.展位，展摊maximizev.使达到最大值bannern.横幅NewWordsPhrasesandExpressionstakedown写下，记下gointodetail详述，逐一说明HowCompaniesBenefitfromTradeShowsIntroductionTradeshowsareorganizedinorderto_.Gainsforexhibitorswhopresentproductsorservicesattradeshows1.Advertisingandbrandpromotion2._SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.attractcuriouscrowdsReadingTextBackDirectsalesWhat are trade shows for?What are trade shows for?In what way can exhibitors gain at trade shows?In what way can exhibitors gain at trade shows?BenefitsWaystoboostbusinessatatradeshow1.BePreparedfortheShowPreparewhattooffer;Designposters,_;Emailandinvitealltheclients.2.AttractVisitorsAttentionTrytograbattendeesattentionbydecoratingboothswith_andbanners.3.BeAvailabletoAllVisitorsAlltheTimehandouts,informationbrochuresbright,colorfuldisplaysBackreachcustomersinarelativelyshortertime;showcasethelatestproductsorservices;createthefirstmostimportantimpression.TradeshowsofferopportunitiestoThestaffhastobeavailabletovisitorsallthetime,noeating,no_onmobilephones.chattingandtalkingWhat should the company do to What should the company do to prepare for the exhibition?prepare for the exhibition?How can an exhibitor grab attendees attention How can an exhibitor grab attendees attention when they pass through his booth?when they pass through his booth?What should the company staff What should the company staff avoid doing at a trade show?avoid doing at a trade show?HowCompaniesBenefitfromTradeShowsBack1Tradeshowshavealwaysattractedcuriouscrowds,thatswhattheyrefor.Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows,gainingintwoways.Thefirstgainisthroughadvertisingandbrandpromotion.Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows.Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents.Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Tradeshowsgiveanopportunitytoshowcaseacompanyslatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompanysbrandimage.Back23 Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Also,almost50%oftherespondentshadboughtproductsorservicesfromtradeshows.Therearemanywaystoboostbusinessatatradeshow.BePreparedfortheShowThecompanyshouldplanbeforehandastowhattoofferattheexhibition.Designposters,handoutsandinformationbrochuresaccordingly.Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Back465 AttractVisitorsAttentionAttendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation.Ifyourdisplaydoesntmakethisimpressionfast,youwillbewastingmoneyandavaluableopportunity.BeAvailabletoAllVisitorsAlltheTimeThereshouldbenoeatingatthetradeshowbooth.Dividestaffintoshiftswithmealbreaks.Chattingandtalkingonmobilephonesareotherthingstoavoid.Visitorswillsimplywalkawayifthereisnobodytotalkto.Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Back87101112 Thestaffshouldwelcomethevisitors,givethemthechancetospeakandunderstandwhattheyarelookingfor.Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater.Youdontalwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforcommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Soformostofthecompaniestradeshowsareworththeeffort.9131.Whataretradeshowsfor?2.Inwhatwaycanexhibitorsgainattradeshows?ComprehensionWorkinpairsandanswerthefollowingquestionsaccordingtotheText.Thetradeshowsareorganizedforattractingcuriouscrowds.Theexhibitorscangainintwoways:oneisthroughadvertisingandbrandpromotion,theotherthroughdirectsales.Back3.Whatshouldthecompanydotopreparefortheexhibition?4.Howcananexhibitorgrabattendeesattentionwhentheypassthroughhisbooth?ComprehensionThecompanyshouldpreparethethingstobeofferedattheexhibition,designposters,handouts,informationbrochures,emailandinvitealltheclientstovisittheexhibition.Anexhibitorcandecoratetradeshowboothswithbright,colorfuldisplaysandbannerstograbtheaudiencesattention.Back5.Whatshouldthecompanystaffavoiddoingatatradeshow?ComprehensionThestaffshouldavoideating,chattingandtalkingonmobilephonesatatradeshow.Back1.Whatdoestheword“prospect”inthethirdparagraphprobablymean?a.Possibility.b.Futuresuccess.c.Possiblecustomer.d.Aspect.2.Whatshouldacompanydesignandmakebeforehandfortheexhibition?a.Posters.b.Handouts.c.Informationbrochures.d.Alloftheabove.ComprehensionChoosethebestanswertothefollowingquestions.Back3.Whichofthefollowingthingscanthestaffdoatatradeshow?a.Chattingwitheachother.b.Talkingonthephone.c.Givingvisitorschancetospeak.d.Eatingattheboothtogether.4.Whatinformationshouldthestaffobtainfromthevisitorsattradeshows?a.Familyaddress.b.Contactinformation.c.Familymembers.d.Maritalstatus.Back5.WhichofthefollowingstatementsisTRUEaccordingtothetext?a.Exhibitingatatradeshowistheonlywaytoattractcuriouscustomers.b.Fewvisitorsdirectlypurchaseproductsattradeshows.c.Companiescanlaunchtheirnewproductsorservicesonlyattradeshows.d.Exhibitorsshouldmakegoodpreparationsfortradeshows.6.Whichofthefollowingsentencesbestexpressesthemainideaofthepassage?a.Companiescanbenefitalotfromparticipatingintradeshows.b.Staffshouldbeverycautiousatthetradeshows.c.Visitorscanbuycheaperproductsattradeshows.d.Thereremanykindsoftradeshows.BackSyndicateActivitiesBackHowtoPrepareforaTradeShowThefollowingpicturessymbolizeactivitiesdonebyacompanyforatradeshow.Workingroupsandmatchtheactivitieswitheachofthefourpicturesgiven.BackSyndicateActivitiesHowtoPrepareforaTradeShowBackPossiblePreparationsforaTradeShowReceivingtheattendees;Bookingabooth;Makingposters,handoutsandinformationbrochures;Decidingontheproductstobedisplayed;Advertisingitspresenceatthetradeshow.Supposeyourcompanyisgoingtoparticipateinatradeshow.Thefollowingactivitiesaresomeofyourpreparationsforthetradeshow.Arethereanyotherpreparationsyoushoulddo?Workingroupsandbrainstormforpreparationactivities.NowputyourpreparationactivitiesinthefollowingActionList.Youractionsshouldbeinrighttimesequence(时间顺序).BackDecidingontheproductstobedisplayed.Bookingabooth.Makingposters,handoutsandinformationbrochures.Invitingcustomerstovisitthetradefair.Advertisingitspresenceatthetradefair.Designingthebooth.Decoratingtheboothtobeattractiveenough.Receivingtheattendeesvisit.VocabularyMatchthefollowingvocabularyitemswiththeirdefinitions,referringtotheTextforclues.BackVocabularyFillintheblankswiththewordsgiveninthebox.Changetheformwherenecessary.availablebannerboostenthusiasticmaximizemediumrankrelative1.Theroleofthenews_informingpublicopinionisveryimportant.2.E-commerceisa_recentphenomenon.3.Thenewresortarea_tourismrecently.4.Wefoundmanyinteresting_attradeshows.mediarelativelyhasboostedBackbannersVocabulary5.Businessleadersgavean_welcometotheproposal.6.Flyingstill_amongthesafestformsoftravel.7.Thecompanysmainfunctionisto_profit.8.Theinformationisfreely_ontheInternet.enthusiasticranked/ranksmaximizeavaila