E-business.ppt

TraditionalbusinessVS.E-businessLuminaryGabrielCONTENT132TheemergenceanddevelopmentThecomparationbetweenTraditionalbusinessande-businessThetrendandsuggestionThe emergence and development of electronic businessTheoriginofe-businessBasedontheEDI(20c60s-70s)Thedevelopofe-businessBasedontheINTERNET(20c90s-)Inthemid-1950s,theapplicationofmordeninformationtechnologytobusinesshadappeared.Inthebeginningof1990s,theInternetbegantobeusedinbusiness,andsweptacrosstheglobe.ItalsostrokeChina.ThefirstelectroniccommercedealwasmadebyCenturyInternetCommunicationCo.,Ltd.andChinaBank.ItindicatedthatChinahasbeenenteredthepraticalstage.Later,theCDsupermaketinChina,ShanghaiBookstore,ChinaGoodsOrderSysterm,etc.From2000to2001,theglobalelectroniccommerceconfrontedwiththefirstwinter.TheNASDAQindexdropedsharplyfrom5000pointto2000point.In2002thee-businessfacedanotherspring.Underthecircumstancesthatretailinwestingeneralencounteredadeeprecession,thegoodnewsofe-businesskeptcoming.Forexample,thoughtherewastherecessionin2001intheUSA,thesalesofe-businessremain20%volumgrowthandrestoredonly5weeksafter9/11.Nowisthesecondspring.Especiallythelistofthreeportalwebsites,hasupto73%growth.What Is Traditional Marketing?Traditionalmarketingreferstoanytypeofpromotion,advertisingorcampaignthathasbeeninusebycompaniesforyears,andthathasaprovensuccessrate.Methodsoftraditionalmarketingcanincludeprintadvertisements,suchasnewsletters,billboards,flyersandnewspaperprintads.Otherformsoftraditionalmarketingincludetelevisionspotsorcommercials,aswellasradiospotsadvertisingabusiness,productorservice.Virtues&flaws of traditional businessDirectcommunicationcandeepenmutualunderstanding,enhancetrust,itcanbesaidthatthesenseofsecurityintheheartWhenitcomestolegaldisputes，entityreceiptandlettermaybeusedasevidence.Goodforpeoplewhodonnotusenetwork.BUTINCONVEVIENT.pros&cons of e-businessCost-EffectiveMarketingFlexibleBusinessHoursEliminatesGeographicBoundariesReducesTransactionCostLowOverheadCosts1.RemoveslocationandavailabilityrestrictionsTheinternetreachesacrosstheworldandspansalltimezones.Thatmeansthatwhenbusinessestaketheiroperationsonline,theyhavethesamecapabilities.Withaphysicalstore,customersarelimitedbyhowclosethestoreisanditshoursofoperation.E-businesses,ontheotherhand,areaccessiblefromanyareawithinternetaccessandopen24hoursaday.Additionally,e-businesshasyetanotheradvantage:beingaccessibletoanyonewithamobiledevice.Customersareonlylimitedbytheirmobilenetworkcoverage,whichgoespracticallyeverywhere.2.ReducestimeandmoneyspentWithbillsforrent,electricity,telephonesandgeneralofficeupkeep,expensesforphysicallocationscanstarttopileup.Bytakingyourbusinessonline,youreduceoreliminatealotoftheseoverheadcosts.Plus,thingsgetaloteasierfromalogisticalstandpoint,sinceonepersoncandotheworkofseveralpeople.Takemasscommunicatingwithcustomers,forexample.Sendingabulkemailtoalistofcustomersiseasierthansendingout100directmailings(paper,postage,staff,etc.).Inadditiontocustomer-facingprocesses,insideprocessesalsobecomefriendlieronthepocketbookwhengoingonline.Forexample,transactioncostsarelessened,sincetheresnoneedtohireacashierwhenshoppingcartsoftwareletscustomerscheckoutthemselves.Andifthatsnotenough,ebusinessmarketingisoftenmoreaffordabletoo,asonlineadvertisingtendstocostlessthantraditionalmarketingchannels.3.ExpeditescustomerserviceWhencustomerscontactyou,theywantanswersfast.Thankstoemailandlivechatsoftware,ebusinesseshavenotroublefulfillingthatneed.Plus,theseflexibleformsofcustomerservicecanextendpastaphysicalstoreshoursofoperation.Ebusinessesalsooffertheconvenienceofdeliveringproductsstraighttoacustomersfrontdoor,nobravingoftrafficneeded.4.ShowsyouhowtoimproveWhenitcomestolearningmoreaboutyourcustomers,aphysicalstoreisnomatchforane-business.WithtoolslikeGoogleAnalytics,itsmucheasiertoaccessinformationonyoursalesandcustomers,atnoextracost.Wanttoknowhowaproducthasfaredoverthepastthreemonths?Whatabouthowmanyreturningcustomersyouvehad?Unlessyouredoingsomeextremerecord-keeping,youdonthaveeasyaccesstothiskindofdatawithabrickandmortarstore.Thisdatagivesinsightintoyourcustomersbuyingbehaviorsandinterests,whichisinvaluabletoimprovingyourbusiness.5.Keepsyourbusinessrelevant Theinternetisabigpartofourlives,andisntshowingsignsofleavinganytimesoon.Openingane-businesskeepsyouintouchwithwhatscurrent:itlevelstheplayingfieldandgivesyoutheresourcesneededtocompeteintodaysincreasinglydigitalmarketplace.Forexample,havinganonlinepresenceonsocialmediawebsitesisabigpartofgettingyournameoutthere.Tostayrelevant,businessesneedtoconsistentlypostcontentontheseoutletsthatinteresttheirconsumers.Whatsmorerelevantthanthelatestonlinesaleorcontest?ButwearestillconcerningaboutPrivacyandconfidentialitySearchengineisnotperfectDataintegrityNon-repudiationAccesscontrolTrendIntelligentTheintelligentvirtualshoppingguiderobotcanprocesstheriversofdataontheinternetintellectuallybasedoncloudcomputingandmanyothertechnologies,soitcanprovidemorepersonalizedservicesforconsumers.Atthesametime,theuseofintelligenttechnologycanrealizethattheinformationfromvariousplatformintergateeffectivelyandrapidly.ExtendedTheelectronicbusinesswillextendthecurrenttradeandsurviceonlinetoalltheaspectsofdifferentindustries.Insideenterprises,theelementsofthee-businesswillpermeatethemanagementandinternaloperationprocess.Vertical developmentHorizontal developmentStandardiziedTheproviderofgoodsandservicewillbecomemoreself-regulatingwiththeimprovementofmarketandpublishofrelatedlawsandbonus-penalty.Notonlythefakeintaobaoandotherwebsiteswillgetlessandless,butalsotheconsensusonenvironmentalprotectionandlow-carbonwillgenerateamongconsumersandthenaffectthee-business.Labor dividedWiththedevelopmentofthee-business,moreandmoreprofessionalwebsiteswillfillinthemiddlelinksofdifferentindustries.Moreandmorerebatenetworkandthelowestpricenetworkwillspringup.RegionalForexample,Meituan,Lashou,Nuomi,thesewebsitedhaveperfectteamoperationability.Theysatisfytheindividualneedsofdifferentcustomers.PopularIntheprocessofdevelopingeconomytoconstruction.Thecountrysidewillbecomeabigmarket.Thisshouldbasedontheregulare-businessindustryandputforwardnewdemands.InternationalForonething,theinternationalcapitalwillacceleratethestrengthofe-businessandbridgethegapbetweenforeignindustryandours.Foranother,thelocalinvestmentoperationofe-businesswillbeimprovedthroughthecompetence.Atthesametime,itwillshowitsepertisetotheworld.SuggestionTheinnovationsintheNetEconomyshouldbeofcentralconcernforgovernmentsandcompaniesworldwide.ThereisnowaytoneglectorignoretheInternetortheE-Businessinthefuture,becausethetechnologicaladvantagesareclearonhandandwillleadtonewbusinessprocessesandmodels.EspeciallythedevelopmentoftheWeb3.0andSemanticWebwillleadtobusinessstart-upsintheNetEconomy.Astheeconomyhasalwaysbeencharacterizedbyinnovations,itsimportanceiswellknown.Therefore,therewillcontinuetoexistasolidfoundationofinnovativecompaniesintheNetEconomy.Theimportantuseofinformationandcommunicationsystemsintheprospectiveinnovationmanagementisobviousinthiscontext.Ontheonehand,theinformation-technologyandinfrastructureofcountriesneedtobebuilduptoasuitableleveltocopewiththisfuturechallenges.Ontheotherhand,companiesalsoneedtoconsideronlinebusinessactivitiestoreachpossibleadvantagesovercompetitors.THANKYou