金钱镇痛理论述评.pptx

金钱镇痛理论述评 VSVS The Symbolic Power of Money 一：金钱在缓解痛中起到一：金钱在缓解痛中起到 次要补充作用，社会次要补充作用，社会 支持是首要痛缓冲支持是首要痛缓冲二：具体的情景信息决定二：具体的情景信息决定金钱在金钱在 缓解痛中地位的主次缓解痛中地位的主次 周欣悦等人通过周欣悦等人通过“金钱概金钱概念启示念启示”和和“疼痛感测试疼痛感测试”两个重点部分，采取两个重点部分，采取“数钱数钱法法”、“造句法造句法”、生理疼、生理疼痛测试、社会性疼痛测试等痛测试、社会性疼痛测试等6个实验证明了金钱对于生个实验证明了金钱对于生理疼痛和社会疼痛（即社会理疼痛和社会疼痛即社会排斥）的抵御作用，即金钱排斥）的抵御作用，即金钱概念的启动能够减缓人们感概念的启动能够减缓人们感受到的疼痛，包括社会疼痛受到的疼痛，包括社会疼痛（社会排斥）和生理疼痛（社会排斥）和生理疼痛（高温疼痛）。（高温疼痛）。The Symbolic Power of MoneyExprement 1 social rejection increased the desire for moneyExprement 2 thoughts of physical pain increased the desire for moneyExprement 3 money reduced distress and maintained self-esteem in the face of social exclusionWashing Away Your(Good or Bad)Luck:Physical Cleansing Affect Risk-Taking BehaviorExperiment 1 Experimenters manipulated participants percep-tion of good luck by asking them to recall an incident in which they had good luck financially(e.g.,“You purchased a lottery ticket and won a prize”);we manipulated their perception of bad luck by asking them to recall an incident in which they had bad luck financially(e.g.,“You purchased many lottery tickets but won nothing”)Experiment 2Participants received an initial endowment of$100,which they could use to gamble.The experimenter showed participants one pink and one green ball and placed the balls in abag.Participants chose one of the colors as their“winning”color and blindly picked a ball from the bag.If they picked their winning color,they won$50;otherwise,they lost$50 from their endow-ment.Participants repeated the gamble until they lost their$100 endowment,won$100(ending up with a total of$200),or com-pleted four rounds,whichever came firstIncidental Haptic Sensations Influence Social Judgments and DecisionFirst Study AND Second Study:weightStudy Three AND Study Four :textureStudy five AND Study six :hardness and tactile sense灵感来由灵感来由1.售货员提供商品的外观对顾客情绪的影响售货员提供商品的外观对顾客情绪的影响2.顾客被情绪化后对售货员的评价顾客被情绪化后对售货员的评价3.顾客对售货员的印象对顾客是否再次走进该店顾客对售货员的印象对顾客是否再次走进该店 的影响的影响课题的构想课题的构想视觉信息产生的情绪化对决策的影响视觉信息情绪反应相应决策实验意义实验意义1.心理学上可以较完整的了解视觉信 息的接收到决策的形成。2.实际生活中可以运用。