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1、what is a business model?VALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSACTIVITYCONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEa business model describes the value an organization offers to various customers and portrays the capabilities
2、 and partners required for creating,marketing,and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streamsDISTRIBUTIONCHANNELSOsterwalder(2004)The Business Model Ontologybusiness model frameworkcase studyyou become the new owner of a socce
3、r club describe YOUR clubs business modeldescribing how a wealth management bank acquires its clientswhat value proposition do you offer,to which customer segments?VALUEPROPOSITIONCUSTOMERSEGMENTSvalue proposition 1value proposition 2target customer 1target customer 2CUSTOMEROFFERwhat value proposit
4、ion do you offer,to which customer segments?(model)what value proposition do you offer,to which customer segments?(example)spectacular offensive football fansCUSTOMEROFFERadvertising space&high visibility advertisers how do you reach your customers?VALUEPROPOSITIONCOMMUNICATION&DISTRIBUTION CHANNELS
5、value proposition 1value proposition 2channel 1channel 2OFFERhow do you reach your customers?(model)CUSTOMERSEGMENTStarget customer 1target customer 2CUSTOMERspectacular offensive football stadium&box officeCUSTOMEROFFERhow do you reach your customers?(example)club owned TV channelfansmobile phone T
6、Vadvertising space&high visibilitysales forceadvertisershow do you build relationships?VALUEPROPOSITIONCUSTOMER RELATIONSHIPvalue proposition 1value proposition 2mechanism 1mechanism 2OFFERCUSTOMERSEGMENTStarget customer 1target customer 2CUSTOMERhow do you build relationships with your customers?(m
7、odel)spectacular offensive football personalized website(ticketing)CUSTOMEROFFERteam blog(RSS)fanshow do you build relationships with your customers?(example)how do you earn your money with this business model?VALUEPROPOSITIONREVENUE STREAMSvalue proposition 1value proposition 2revenue stream 1reven
8、ue stream 2OFFERCUSTOMERSEGMENTStarget customer 1target customer 2FINANCEhow do you earn your money with this business model?(model)spectacular offensive football ticket salesFINANCEOFFERTV channel subscriber feesfansmobile phone TV subscriber feesadvertising space&high visibilityadvertising revenue
9、sadvertisershow do you earn your money with this business model?(example)the big picture(business model)team managementevent managementvenue managementticketingVIP relationship managementvideo crewattractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadiums
10、tadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channelplay attractive&win gamesbrand managementvideo imageschannel managementfans(families,etc.)fan groupscompaniesevent/concert organizersadvertisersteam&maintenanceinfrastructure managementmarketingvideoTicket fees&sea
11、son ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenuesfood&beveragesticketing servicespromotersad placementtelecom operatorTV operatorpersonalized web profilenewsletterteam blog(RSS)VIP events with teamV
12、alue PropositionDistribution ChannelTarget CustomerCustomer RelationshipPartner NetworkActivity ConfigurationCore CapabilityCost StructureRevenue Modelthe big pictureteam managementevent managementvenue managementticketingVIP relationship managementvideo crewattractive soccer360 event(match,dining,s
13、hopping)exclusive VIP loungesmerchandisingrenting out stadiumstadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channelplay attractive&win gamesbrand managementvideo imageschannel managementfans(families,etc.)fan groupscompaniesevent/concert organizersadvertisersteam&mai
14、ntenanceinfrastructure managementmarketingvideoTicket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenuesfood&beveragesticketing servicespromotersad placementtelecom operatorTV operatorpersona
15、lized web profilenewsletterteam blog(RSS)VIP events with teamValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipPartner NetworkActivity ConfigurationCore CapabilityCost StructureRevenue Modelvalue creates revenuesteam managementevent managementvenue managementticketingVIP relat
16、ionship managementvideo crewattractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadiumstadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channelplay attractive&win gamesbrand managementvideo imageschannel managementfans(familie
17、s,etc.)fan groupscompaniesevent/concert organizersadvertisersteam&maintenanceinfrastructure managementmarketingvideoTicket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenuesfood&beveragestick
18、eting servicespromotersad placementtelecom operatorTV operatorpersonalized web profilenewsletterteam blog(RSS)VIP events with teamValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipPartner NetworkActivity ConfigurationCore CapabilityCost StructureRevenue Modelcreating value req
19、uires infrastructureteam managementevent managementvenue managementticketingVIP relationship managementvideo crewattractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadiumstadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV chann
20、elplay attractive&win gamesbrand managementvideo imageschannel managementfans(families,etc.)fan groupscompaniesevent/concert organizersadvertisersteam&maintenanceinfrastructure managementmarketingvideoTicket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenti
21、ng out stadium for eventsadvertising revenuesmerchandising revenuesfood&beveragesticketing servicespromotersad placementtelecom operatorTV operatorpersonalized web profilenewsletterteam blog(RSS)VIP events with teamValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipPartner Netw
22、orkActivity ConfigurationCore CapabilityCost StructureRevenue Modelinfrastructure generates coststeam managementevent managementvenue managementticketingVIP relationship managementvideo crewattractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadiumstadiumP
23、OS networksclub website(+online TV)club cable TV channelmobile phone TV channelplay attractive&win gamesbrand managementvideo imageschannel managementfans(families,etc.)fan groupscompaniesevent/concert organizersadvertisersteam&maintenanceinfrastructure managementmarketingvideoTicket fees&season tic
24、ketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenuesfood&beveragesticketing servicespromotersad placementtelecom operatorTV operatorpersonalized web profilenewsletterteam blog(RSS)VIP events with teamValue Pr
25、opositionDistribution ChannelTarget CustomerCustomer RelationshipPartner NetworkActivity ConfigurationCore CapabilityCost StructureRevenue Modelthe profit zonethe process of designing a business modelthe focus of the business modeleruser-centeredNokia:Jan Chipchasecreativity&explorationGoogleplexinterdisciplinary approachGrameen Phone Bangladeshholistic design
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客服电话：4008-655-100 投诉/维权电话：4009-655-100
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