罗兰贝格-图表模板-逻辑图.ppt

1Module und Variations_EModules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20012Module und Variations_EContentsPagen nA.Standard slides3n nB.Lists(1)Factors,no specific number7n nC.Lists(2)Factors,specific number13n nD.Matrix Factors,comparisons24n nE.Process(1)Factors,steps35n nF.Process(2)Factors,impact49n nG.Process(3)Factors,interlinked67n nAnnex:Nine key changes compared to the old standards733Module und Variations_EA.Standard slides4Module und Variations_EMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/year5Module und Variations_EOrganizational chart6Module und Variations_EOrganizational chart(including headcount).7Module und Variations_EB.Lists(1)Factors,no specific number8Module und Variations_ELists horizontal(variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails12349Module und Variations_ELists vertical(variations).123410Module und Variations_ESchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1211Module und Variations_ESets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 5112Module und Variations_E13Module und Variations_EC.Lists(2)Factors,specific number14Module und Variations_EPyramid(3 or 4 levels)15Module und Variations_EPyramid(5 levels/centered)16Module und Variations_E3 factors(interwoven).12317Module und Variations_ECommon ground18Module und Variations_E4 factors(1)19Module und Variations_E4 factors(2)20Module und Variations_E4 factors(3)1234Factor 1Factor 2Factor 3Factor 421Module und Variations_E4 factors(3a weighted)234Factor 1Factor 2Factor 3Factor 422Module und Variations_E4 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors23Module und Variations_E6 factors(variation)24Module und Variations_ED.Matrix Factors,comparisons25Module und Variations_EMatrix/table(Horizontal/vertical comparison of data variations)123426Module und Variations_ESpecial types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123427Module und Variations_ESpecial types of matrix pros and cons 12328Module und Variations_ESpecial types of matrix controversy123429Module und Variations_ESpecial types of matrix conflict/tension(1)30Module und Variations_ESpecial types of matrix conflict/tension(2)31Module und Variations_ESpecial types of matrix bottom up/top down(1)BOTTOM UPTOP DOWN.32Module und Variations_ESpecial types of matrix bottom up/top down(2).BOTTOMUPTOPDOWN1233Module und Variations_ESpecial types of matrix equilibrium 34Module und Variations_ESpecial types of matrix imbalance 35Module und Variations_EE.Process(1)Factors,steps36Module und Variations_EProcesses12337Module und Variations_EProcess/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123438Module und Variations_ECycles(1)(color presentation)39Module und Variations_ECycles(2)40Module und Variations_ESpirals(orthogonal)1241Module und Variations_EHurdles42Module und Variations_EResistance/obstacles125734643Module und Variations_EFilters12453644Module und Variations_EChange of mindset/direction123445Module und Variations_ENodes/interfaces14375689246Module und Variations_EPressure1247Module und Variations_EIncrease/decrease1234567848Module und Variations_EVarious types of brackets(to be used instead of block arrows)123456789101149Module und Variations_EF.Process 2 Factors,impact50Module und Variations_EConsequences(1).51Module und Variations_EConsequences(1a).52Module und Variations_EConsequences(2)53Module und Variations_EConsequences(3).54Module und Variations_EConsequences(4).1255Module und Variations_EImpact(3 factors)QUALITYTIMECOST56Module und Variations_EImpact(4 and 6 factors)57Module und Variations_EImpact(4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors58Module und Variations_EImpact(5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 159Module und Variations_EImpact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 660Module und Variations_EImpact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 161Module und Variations_EImpact(8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 862Module und Variations_E6success factorsImpact and result(1)63Module und Variations_EImpact and result(2)5success factors64Module und Variations_EVisionVision65Module und Variations_EAction/reaction66Module und Variations_EValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompany67Module und Variations_EG.Process 3 Factors,interlinked68Module und Variations_EAction/reaction(1)69Module und Variations_EAction/reaction(2)(transparent color presentation)70Module und Variations_EInteraction12371Module und Variations_EJigsaw puzzle72Module und Variations_ESpiral73Module und Variations_EAnnex:Nine key changes compared to the old standards74Module und Variations_EDo not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean,linear,literalDo not use shading or borders Instead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade 1),positioned in the header areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,75Module und Variations_EThere are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal76Module und Variations_E目标77Module und Variations_E资料来源：罗兰贝格78Module und Variations_E资料来源：罗兰贝格79Module und Variations_E更强调零售品牌的选择消费者意识全球化家庭规模变小，双职工家庭增加主要消费群体多元化生活节奏的加快，追求工作外的休闲生活水平的提高更强调零售品牌的选择80Module und Variations_E资料来源：罗兰贝格81Module und Variations_E资料来源：罗兰贝格82Module und Variations_E资料来源：罗兰贝格83Module und Variations_E84Module und Variations_E85Module und Variations_E86Module und Variations_E87Module und Variations_E88Module und Variations_E89Module und Variations_E90Module und Variations_E91Module und Variations_E92Module und Variations_E资料来源：罗兰贝格分析93Module und Variations_E：存在：缺少1资料来源：罗兰贝格分析94Module und Variations_E395Module und Variations_E12345678资料来源:罗兰.贝格分析