简洁蓝色模板.pptx

1What is the value of a brand?What is the value of a brand?2Brands are critical assets to a companyBrands are critical assets to a companyBrand Value in Billionsin BillionsCoca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple 5Amazon 3Brands in many cases can represent on average 35%of a companys market capitalization50%+Of Mkt.CapIs your Digital Brand Protected?3Does the Government Care?Does the Government Care?4Growing complexity of domain name registrations drives customer towards outsourced services x192 RegistriesRestricted 106countriesUnrestricted 86countries3 C,.net,.org4 Restricted.edu,.gov,.mil,int.2 Unrestricted.info,.biz5 Restrictedname,pro,aero,museum,coopDomain Names243CountryCodetopleveldomains+ExistinggTLDs+NewgTLDs+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingual gTLD130LanguagesMultilingual ccTLD130LanguagesDomain Names Management ChallengesDomain Names Management Challenges5VeriSign Digital Brand Management ServicesVeriSign Digital Brand Management ServicesBRANDSProtect and PromoteIn the Digital World6Breath of digital asset management servicesIndustry expertise,enterprise customer supportFinancial strength and stabilityMarket leader and Registry operator -VeriSign manages more than 80%of Fortune 1000 .com,.net and.org names -DBMS has 200 clients of the Global 500Global Reach Serious about Security -More than 5 billion DNS lookups per dayDigital Brand Management ServicesDigital Brand Management ServicesHighlights.Highlights.7Strategy“Domain Names The E-Sign to Your Business”Ted ChamberlinGartner,Inc.Aug 22,2001MonitorBuildManageSearchBest Practice.Best Practice.Digital Brand Management ServicesDigital Brand Management Services8Best Practice Best Practice Strategy.Strategy.Risk tolerance?Corporate Security?Copyright Piracy Protection?Intellectual Property Protection?E-Commerce Strategy?Brand Protection?On-line Partner Compliance?Unauthorized Distribution?Renewal Management?Digital Brand Management ServicesDigital Brand Management Services9Best Practice Best Practice Research.Research.Global Search on Domains gTLDs/cCTLDs?Trade Marks,Service Marks,Brands,Domains,Slogans?Registrant Search?Brand Presence?Home Page Content?Digital Brand Management ServicesDigital Brand Management Services10Online Brand Analysis Report:Online Brand Analysis Report:Discover Hong KongDiscover Hong KongSearch Mechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003Brand Presence Brand name is present within the following partsof home pages.CountPercentbody161796%link1207%meta503%image131%title10%1680 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD)CountPercentCOM1239%CN516%ORG516%NET516%INFO26%CO13%UK13%31 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category)CountPercentconventional166199%porn121%violence60%gambling50%hate00%1680 Total Home Pages 11Online Brand Analysis Report:Online Brand Analysis Report:Hong Kong TourHong Kong TourSearch Mechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003Brand Presence Brand name is present within the following partsof home pages.CountPercentbody500084%link203334%meta63111%image3065%title140%5922 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD)CountPercentCOM2361%INFO38%UK38%KR38%NET38%ORG38%38 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category)CountPercentconventional579198%porn781%violence541%gambling311%hate60%5922 Total Home Pages 12Best Practice Best Practice Manage.Manage.Domain Renewal Management Lock Down Domains and Standardize Manage DNSDigital Brand Management ServicesDigital Brand Management Services13Best Practice Best Practice Build.Build.Global Registration Local Presence Services Domain Recovery/AcquisitionDigital Brand Management ServicesDigital Brand Management Services14Netherlands(.nl)Colombia(.co)Paraguay(.py)Czech Republic(.cz)Norway(.no)El Savador(.sv)Portugal(.pt)Finland(.fi)Saudi Arabia(.sa)France(.fr)More than 100 countries have a restricted domain registration process,including 7 of the top 10 markets(as measured by GDP)VRSN Local Presence can help you to satisfy this requirements.South Korea(.kr)Germany(.de)Singapore(.sg)Hong Kong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)Global Registration-Global Registration-Local Presence QualificationLocal Presence Qualification15Best Practice Best Practice Monitoring.Monitoring.Global Domain and Web Watch Install Surveillance to Continuously Monitor BrandsDigital Brand Management ServicesDigital Brand Management Services16Digital Brand Management ServicesDigital Brand Management Services1.Domain Watch for Cybersquatting A truly unique cybersquatting solution combining 100%coverage of all TLDs,patented web crawling technology,and a case management system 2.Web Watch for Online Brand Abuse(includes Domains)A truly unique brand protection solution combining 100%coverage of home pages and registered domains,patented web crawling technology,and a case management system.3.Premium Brand Protection(Comprehensive)A comprehensive protection solution covering 40,000,000+domains and 5,000,000,000+web pages,and many more.Introducing uniquely affordable brand protection services.17Watch ProductsWatch ProductsMaster List of over 40,000,000 Registered Domains+Monthly Searches of Every Home Page+Detailed Attributes about Offending Site for Context+Exclude Criteria to Eliminate Irrelevant Information+Action CenterUnique,aggressively priced online brand protection productsThese low-cost services leverage industry-proven technology.Digital Brand Management ServicesDigital Brand Management Services18Intelligence CenterTechnology of Intelligence CenterTechnology of Intelligence CenterDigital Brand Management ServicesDigital Brand Management Services19Product DetailsProduct DetailsDomain WatchWeb WatchTYPE OF BRAND ABUSE IDENTIFIED:Brand Use in Domain(cybersquatting)Brand Use in Home Page Text(visible or invisible)Brand Use in Home Page Source Code(meta tag)Brand Use in Link on Home Page Logo Use on Home Page MATCHING TECHNOLOGY:Wildcard Search within Domain Common Misspellings within Domain Use of Special Characters within Domain Exact Match on Home Page Digital Brand Management ServicesDigital Brand Management Services20Product Details ContinuedProduct Details ContinuedDomain WatchWeb WatchCONTEXTUAL INFORMATION PROVIDED:Site Status(Live,Parked,Error)eCommerce Status(Yes or No)Objectionable Content Flag(Hate,Violence,Gambling,Pornography)Site Traffic Archive Version of Page Site Registration Contact Information Digital Brand Management ServicesDigital Brand Management Services21Product Details ContinuedProduct Details ContinuedDomain WatchWeb WatchFILTERING AND RELEVANCY CRITERIA:Exclude Based on List of Sites Exclude Based on Top-Level Domains Exclude Based on Site Status Exclude Based on Objectionable Content Exclude Based on eCommerce Status Excluded Based on Minimum Amount of Site Traffic Exclude Previously Delivered Sites Exclude Based on Location of Brand Presence DELIVERY:Monthly Reports Action Center Subscription Digital Brand Management ServicesDigital Brand Management Services22Brand Monitoring Services ComparisonBrand Monitoring Services ComparisonDomain WatchWeb WatchBrand Protection(Premium)Search Scope40,000,000+domains40,000,000+domains20,000,000+home pages40,000,000+domains5,000,000,000+web pagesSpam emailRelevancy CriteriaExclude listsExclude listsCustomer-specific configuration of scoring formulas Site AttributesYesYesYesAction CenterBasic FeaturesBasic FeaturesAdvanced Features:Batch emailUpload EvidenceFolders5 user idsA simplified comparison of Brand Monitoring Services:Digital Brand Management ServicesDigital Brand Management Services23New China ccTLDDBM Portal Home Page.DBM Portal Home Page.Digital Brand Management ServicesDigital Brand Management Services24Domains reporting.Domains reporting.Digital Brand Management ServicesDigital Brand Management Services25Domain Manage Home Page.Domain Manage Home Page.Digital Brand Management ServicesDigital Brand Management Services26Task Order Audit Trail.Task Order Audit Trail.Digital Brand Management ServicesDigital Brand Management Services27Corporate Intellectual Property LawyersProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesPreventingoff-shorecybersquattersfrominfringingonintellectualpropertyPreventinglitigationinforeigncountrytogetbackadomainnamethatistrademarkedchancesareyoulllose!Marketing/E-CommercePromotingbrandsande-commerceinitiativesgloballythroughdomainnameregistrationlocalcontent,globalmessageDrivingtraffictoe-commercethroughccTLDregistrationProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesWebmaster/Technical ContactsManagingtheinventoryofdomainsandreceivingaconsolidatedquarterlybillingstatementRenewingdomainsautomaticallyandpayinginaforeigncurrencywhenrequiredProvidingsecurityforgTLDsdomainnamespreventingunauthorizedmodificationsordeactivationsCustomer Benefits.Customer Benefits.Digital Brand Management ServicesDigital Brand Management Services28bMaster Services Agreement:No P.O.or money needed to execute2 year term,automatic 2 year renewalsDesignate up to 5 individuals to place task ordersAutomatic discount on premium services such as international registrationsDedicated account team from VeriSign Digital Brand Management ServicesService-level guaranteeTask OrderOnline Portal ManagementImplementation is easy.Implementation is easy.Digital Brand Management ServicesDigital Brand Management Services29Digital Brand Management ServicesDigital Brand Management ServicesPortfolio of global digital brand assetsEnterprise level of serviceAuthoritative industry knowledgeProtect and PromoteDriving Brand Value in the Digital World