跨文化商务交际ChapterBusinessEtiquetteandSocialCustoms.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Business Etiquette&Social Customs,Contents,1.Introduction,2.Handshaking and exchanging business cards,3.Dressing and dining,4.Social customs,5.Gift giving and receiving,6.Humor,superstitions and taboos,1.1 Making introductions,As for making introduction,there are some rules to abide by:,A man is always introduced to a woman.,A young person is always introduced to an older person.,A less important person is always introduced to a more important person whether a male or female.,Tips we should pay attention to,once were introduced,When you meet,an American,for the first time,you should remember that most Americans do not like using“Mr.”,“Mrs.”or“Miss”.These terms are too formal.People of all ages prefer to use first names instead of titles and last names.While in our China,some people like to be called with their titles.,When you are being introduced,you had better,Stand up,Smile,Shake hands,Repeat names,Say farewell,1.2 Making greetings,Informal greetings&formal greetings,“Hello”,is the commonest form of greeting between good friends.,Nonverbal greetings,can be seen in communication.It includes shaking hands,kissing and bowing.,British,people are less demonstrative than any other nationalities and a reserved manner is expected.And at the first meeting,the British believe that the neutral topics of opening conversation are more acceptable than exchanging personal information.Furthermore,the British will try to avoid religion and politics.,2.Handshaking&exchanging business cards,2.1 Shaking hands,Shaking hands is an expression of mutual trust and respect,and it is a way to send greetings in business situations.Shaking hands politely and properly is very important.,The good time to shake hands will be:,*When you are introduced to others and when you say goodbye to others.,*When the visitors comes into your room or your office.,*When you go to meet your client.,*When you go to attend the receptions or parties and*when you take leave.,When you are introduced to someone,either one of you may extend your hand first.Your handshake should be relaxed but firm(never be limp),and you should look at the other person in eyes,smile,and say“I am very pleased to meet you.”or give other,cordial,(,赤诚友好旳）,greetings.,If the person your are meeting seems back off,do not force a handshake.If he does not respond to your offer to shake hands,simply drop your hand back,smile,and say“hello”.For Japanese people,making physical contact always remains an uncomfortable experience,so shake hands when a Japanese person offers his hand.,2.2 Exchanging business cards,We should present or receive a business card with two hands.,In,the Islamic world,the left hand is considered unclean.Even in many non-Islamic areas of Africa and Asia,the right hand has been used in preference over left.So while presenting or receiving a business card,use the right hand,.,3.Dressing and dining 3.1 Dressing rules,What you wear,your hairstyle,the polish of your shoes and even the look of your fingernails,An expensive watch is usually noticed and is considered a subtle symbol of success and prosperity in just about every culture doing international business.,For men,a well-fitted dark suit,usually blue,gray,or black,is appropriate for almost all formal business situations and most social occasions,including evenings out at restaurants or the theater.,For women,skirts and dresses are more the norm than pants in almost every part of the world in business.,3.2 Dining rules,How,when and where to put your napkin,When to begin to eat,How to put your arms,How to use the flatware,How to eat some special food at table,How to add seasonings to food,3.3 Dining at someones home,Eating with Koreans,Wait for the host to start eating,Never stick your chopsticks or spoon straight up and down,Hold your glass or cup with the right hand and support it with your left hand,Use both hands to pass a glass to someone,3.4 Dining with knives and forks,In Europe,people hold the fork in the left hand and the knife in the right hand throughout the meal,a system that is generally agreed to be more efficient than the American zigzag method.,Americans,hold both the fork and the knife in their right hands throughout the meal,so they constantly change their forks to the left hand when they have to cut their meat.,Knives,forks and spoons should be provided for shared food,such as butter,jam,sugar and salad.,From time to time during each course you should put down your knife.Make sure that you put your implements on the plate,not on the tablecloth.,4.Social customs,Customs,are behaviors generally expected in specific situations and are established,socially acceptable ways of behaving in given circumstances.Customs vary not only by country but also by region or location within a country.,4.1 Punctuality,Americans tend to place more emphasis on punctuality,than people in many places do.You are expected to,be ready at the time,agreed upon if someone is picking you up at your residence.When invited to someones home,you are expected to,arrive within five or ten minutes after the scheduled time,but never before that time,.,When you plan to meet someone at a restaurant,a theater,or some other places where reservations have been made,it is very important to,arrive at the agreed time,.,Many Americans feel that arriving late for social events or appointments indicates a lack of respect for the person who is kept waiting.,4.2 Invitation,An invitation specifies a time,a date and a place.,It is polite to respond to invitations with either“yes”or“no”.,Whether to bring a gift and what to bring as a gift,how to express you appreciation for hospitality,for,Americans,write thank-you notes,for,Chinese,maybe invite the friends if there is any,opportunity,for,Germans,just say“thank you”at the end of a visit,Welcome!,4.3 Meeting people at a cocktail in the U.S.,A typical American symbol of hospitality is the cocktail party.The goal at a cocktail party is to meet as many people as possible.,Nobody expects to get into deep discussion,.In fact,it would be rude to monopolize any one person.One makes small talk and“works the room”exchanging business cards and phone numbers so as to get into contact with others later and establish future business relationships.,5.Gift giving and receiving 5.1 Giving gifts,When giving business gifts,businesspeople from the United States are aware of legal restrictions based on the Foreign Corrupt Practices Act,which outlaws bribery and strictly limits the value of gifts one can give and accept.,In many cultures,it is appropriate to bring small gifts when one is invited to enjoy hospitality.,in,Northern Europe,a suitable gift is flowers or chocolates for the hostess.,in,France,a bottle of wine could be interpreted by the host as an insult,as much as to say that he does not serve good wine.,in,Germany,roses and chrysanthemums are not considered appropriate.Roses are for lovers,and chrysanthemums are for funerals.Flowers must be in uneven numbers,and flowers are taken out of the paper before being presented.,5.2 Receiving gifts,In,the United States,the recipient of a gift is expected to open the gift immediately upon receiving it.,The Japanese and the Chinese,do not open gifts while the giver is around.,6.Humor,superstitions and taboos,Using humor,is a way of breaking the ice and establishing a related atmosphere prior to the start of business in international meetings.,Superstitions,are beliefs that are inconsistent with the known laws of science or what a society considers to be true and rational.,Taboos,are practices or verbal expressions considered by a society or culture as improper or unacceptable.Taboos are often rooted in the beliefs of the people of a specific region or culture and are passed down from generation to generation.,6.1 Humor in business,In,the United States,presentations are often started with a joke or a cartoon related to the topic to be covered.,Most,European,countries use humor during business.,Asian,humor finds little merit in jokes about sex,religion,or minorities;however,they will laugh out of politeness when a joke is told.They usually take what is said quite literally and find it hard to understand the U.S.humor.,Germans,take business seriously and do not appreciates joking marks during negotiations.,6.2 Superstitions,In many cultures,bad luck and even death are associated with certain numbers.,13&Friday(Americans),4(Chinese and Japanese),8 lucky day 2023/8/8,6.3 Taboos,In Arabic countries,for example,it is considered taboo to ask about health of a mans wife.,In China,messages should not be written in red ink as this has connotations of death.,Writing a persons name in red also has negative associations in Korea,parts of Mexico,and especially among some Chinese.,The biggest taboo,in Chinese culture,is“death”.When the Chinese are talking about it,they rarely say the word directly,but some other expressions to take the place of it.They often say someone is“sleeping”or“gone”.The American people have the same custom.They also avoid saying the word directly.Instead,they will say“pass away”.,In,Chinese,the pronunciation of“giving someone a clock”is close to that of“a death wish”,so it is absolutely unsuitable to give someone a clock as a present.,In,the United States,men take off their hats to show respect.This shows good manners.But in some cultures,people will seldom do so.,Thank You!,