杭州最优户型设计建议(高层).ppt

Code of this report|,*,Copyright Centaline Group,2010,单击此处编辑母版标题样式,Code of this report|,*,Copyright Centaline Group,2010,单击此处编辑母版标题样式,P1:,户型结构比例、空间尺度及其市场依据,面积段,室,-,厅,-,卫,面积比例,80,2-2-1,15%,110,3-2-2,25%,130,3-2-2,35%,160,3-2-3,5%,4-2-2,10%,200,4-2-3,10%,合计,12,万方,第一点,90140,平米左右户型市场接受度最高,单身公寓相对杭州市场较弱。1,第三点,超过,90%,比例为萧山南部本区域需求,未来可考虑地铁效应的发展。,3,第四点,本区域购房目的的投资性需求和自住性刚需符合,“,二八,”,法则。,4,第二点,主力购房群体在,3050,岁之间的私营业主和事业单位供职人员。,2,第五点,本区域潜在购房客户目前以农居自建房和租房为主要居住形态。,5,第六点,南北通透的,3-2-2,房型需求量最大，同时超过,6,成客户不考虑精装房。,6,户型结构比例,主要客户以萧山当地为主，少量投资需求。,130,平米舒适三房为主力户型；,110,平米尽量做到三室两厅两卫；,160,平米设置两种户型，少量三室两厅三卫为双套房设计；,180,200,平米设置双套房。,注：就本项目用地属性而言,160,方和,180200,方两个面积段会有一定压力，但针对目前限购限贷市场而言，实则对本项目利大于弊，部分喜欢大尺度空间的多次置业者可供选择，且总价方面具有较强竞争力，这样就需要产品品质做到极致，打造高端物业，尽可能让客户感到物有所值，而降低用地属性的负面影响。,面积段,价值系数,（需,/,供）,恒安名座,恒瑞名座,憬天国际,南城景园,丁香公馆,供应占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,60,平以下,0.97,50.0%,47.9%,0,0,0,0,0,0,17.2%,17.38090,平,1.02,22.3%,23.2%,29.0%,0,0,0,22.6%,22.4%,5.9%,6.4%,90120,平,1.08,15.3%,16.0%,12.9%,0,33.3%,39.5%,42.8%,43.3%,24.4%,26.4%,120150,平,1.01,12.3%,12.9%,58.1%,0,0,0,34.5%,34.3%,0,0,150180,平,1.08,0,0,0,0,0,0,0,0,30.7%,33.2%,180200,平,0.91,0,0,0,0,66.7%,60.5%,0,0,0,0,200,以上,0.77,0,0,0,0,0,0,0,0,21.8%16.8%,总计套数,_,632,607,372,0,78,43,831,822,238,220,备注说明：价值系数指市场需求占比与供应占比的比值，数值越大说明越供不应求，机会越大。,中原对萧山同类型项目及项目左近在售项目的户型构成进行供需对比分析，下图中标注的部分是区域市场中较为受到市场关注的户型。因此，本项目中的整体户型设置亦可借鉴这些户型的面积设计以迎合整体市场中各类细分人群的需求。,市场依据,同类型项目及左近项目,恒安名座：,135,平米,3-2-2,（南北通透）,憬天国际：,109,平米,2-2-1(,超大面宽,),3600,3300,2700,3400,电梯厅,户型枚举：,中原选取了五个可比案例中已售的四个楼盘价值系数最大的户型进行简单分析，为本项目寻找可借鉴的价值点。,4200,4800,3300,3800,7400,市场依据,同类型项目及左近项目,南城景园,：,113,平米,3-2-2(,超高性价,),丁香公馆：,125,平米,2-2-2,（北向湖景）,3700,4000,3600,8700,3900,4500,2700,3300,户型枚举：,中原选取了五个可比案例中已售的四个楼盘价值系数最大的户型进行简单分析，为本项目寻找可借鉴的价值点。,市场依据,同类型项目及左近项目,面积段,价值系数,（需,/,供）,中新御景湾,紫爵公寓,憬天国际,学林尚苑,顺发堤香,供应占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,供应,占比,需求,占比,60,平以下,0,0,0,0,0,0.6%,0,0,0,0,0,8090,平,0.53,1%,0,12.5%,6.9%,0,0,3.9%,0,23.3%,14.5%,90120,平,1.02,33.8%,45.1%,78.1%,86.2%,39.7%,38.2%,81.7%,62.6%,17.8%,22.8%,120150,平,1.08,42.5%,43.9%,9.4%,6.9%,26.4%,13.2%,14.4%,37.4%,58.9%,62.7%,150180,平,0.49,162%,8%,0,0,0,0,0,0,0,0,180200,平,1.21,7%,0,0,0,33.3%,48.6%,0,0,0,0,200,以上,0,0,0,0,0,0,0,0,0,0,0,总计套数,_,659,273,64,58,156,76,377,281,438,289,中原对萧山同类型项目及项目左近在售项目的户型构成进行供需对比分析，下图中标注的部分是区域市场中较为受到市场关注的户型。因此，本项目中的整体户型设置亦可借鉴这些户型的面积设计以迎合整体市场中各类细分人群的需求。,市场依据,同类型项目及左近项目,面积段,价值系数,（需,/,供）,万和国际,金马同盛,顺发康庄,供应占比,需求占比,供应占比,需求占比,供应占比,需求占比,60,平以下,0.82,0,0,29%,23.9%,0,0,8090,平,0.94,27.8%,20.1%,14.5%,17%,78.1%,75.8%,90120,平,2.38,14.8%,58.2%,14.5%,15.9%,6.3%,10.8%,120150,平,0.48,57.4%,21.7%,0,0,15.6%,13.4%,150180,平,1.06,0,0,39.5%,42%,0,0,180200,平,0,0,0,0,0,0,200,以上,0.5,0,0,2.4%,1.2%,0,0,总计套数,_,223,134,124,88,885,505,中原对萧山同类型项目及项目左近在售项目的户型构成进行供需对比分析，下图中标注的部分是区域市场中较为受到市场关注的户型。因此，本项目中的整体户型设置亦可借鉴这些户型的面积设计以迎合整体市场中各类细分人群的需求。,市场依据,同类型项目及左近项目,面积段,中新御景湾,紫爵公寓,憬天国际,学林尚苑,顺发堤香,万和国际,金马同盛,顺发康庄,60,平以下,80,万,100,万,8090,平,120,万,140,万,180,万,160,万,170,万,150,万,120,万,90120,平,150180,万,140210,万,100150,万,180270,万,160240,万,170250,万,150210,万,120170,万,120150,平,180220,万,210270,万,150180,万,270340,万,240300,万,250300,万,170210,万,150180,平,220270,万,170320,万,180200,平,270300,万,210240,万,200,以上,均价,15000,18000,12000,23000,20000,21000,18000,14000,市场同类型项目户型面积段总价范围表,60,方以下总价范围,80100,万；,8090,方总价范围,120180,万；,90120,方总价范围,100270,万；,120150,方总价范围,150340,万；150180,方总价范围,170320,万；,180200,方总价范围,210300,万,本项目户型,80,方总价,110,万，,110,方总价,150,万，,130,方总价,180,万，,160,方总价,220,万。,180200,方总价,260,万与目前市场上在售楼盘相比均有较大竞争力。,户型建议,80,90,方,两梯四户中间套,4m*3.6m,客厅,次卧面积大于,10,平方,3.5m*(3.7+0.8)m,主卧,通过飘窗增加舒适性,户型建议,80,90,方,两梯三户中间套,4m*3.8m,客厅,次卧面积大于,10,平方,3.5m3.9m,主卧,通过飘窗增加舒适性,户型建议,110,方,可改做书房,4.2m*3.6m,舒适主卧,独立玄关,7.2m,超宽客餐厅跨度,户型建议,130,方,德信中外公寓,126,方,3-2-2,2m,*,2m,阔尺玄关,4.8m,大开间客厅,4.2m*4.1m,超舒适主卧,近,8,平米十字圆厅,3.7m*3.4m,圆桌餐厅,户型建议,130,方,3.5m*4m,次卧,(4.1+0.8)m*3.9m,舒适主卧,通过飘窗增加舒适性,4.7m*4.3m,客厅,约,10,平米书房可改作卧室,户型建议,160,方,3.3m,*,3.9m,次卧,7.5m,超宽客餐厅跨度,3.85m*3.8m,舒适主卧,独立电梯厅,3.5m*3.5m,次卧,户型建议,160,方3.4m,*,4m,次主卧,4.5m*5m,超宽客厅,4.2m*3.8m,超舒适主卧,独立电梯厅,3.5m*3.5m,书房可改做卧室,3.4m*3.7m,超大餐厅,户型建议,180,200,方,3.4m,*,4m,次主卧,4.8m*5m,超宽客厅,4.5m*3.9m,超舒适主卧,独立电梯厅,3.4m*3.5m,次卧,3.4m*3.7m,超大餐厅,书房面积超,10,平米可作多种用途,户型建议,180,200,方,4.2m,*,4.2m,主卧,主卫双洗浴空间,大尺寸衣库,4.5m*5m,超宽客厅,4.5m*3.6m,次主卧,独立电梯厅,+,大尺寸玄关,3.4m*4m,次卧,3.4m*3.7m,超大餐厅,书房面积超,10,平米可作多种用途,Thanks for your attention,Wish you a good day!,