Urban Sports--Introduction on Product concept and product benefits _Combined_31 Jan Bilingal (NXPowe.ppt

URBAN SPORTS,广州大学公关活动,PR Event for Guangzhou University,都市轻运动,及,羽毛球,Urban Sports,Badminton,都市轻运动,(,服裝及配件,),Urban Sports(apparel&accessories),2011,主题：,24 Hrs/365 Days ,不走不痛快,走路，每个人随时随地都可以,“,玩,”,的运动。承接,2010,年,“,想动就动,”,的主题，借走路表达都市轻运动强调的运动与生活应溶为一体的态度,概念：我充满活力，喜欢追求一些新鲜的体验，对生活的态度是开放和积极的。,即便是在走路的时候，我也想让自己多一点积极活跃的情绪，把那个精彩的自己释放出来，让自己时刻充满活力和快乐的情绪。,走路不是一种任务，走路也不仅是走路，我要让走路做出改变，其实，走路是一种随时随地的很好的锻炼方式，走路会带出你的新活力！,所以我随时随地，想走就走，不走不痛快！,2011 Theme|2011,主題,2011,Theme,：,24 Hrs/365 Days Walk to be Fun,Walking,，,an exercise can be,“,Fun,”,at anytime,at anywhere,for anyone.Succeed 2010 theme,“,Move without Limit,“,Urban Sport emphases the attitude of exercise and daily life as ONE.,Concept,：,Being energetic,innovation seeking,having open and enthusiastic living attitude is me.,Even walking,I like more enthusiastic and active.Release positive and joyful emotion all the times.Let,s being shine out in this wonderful life!,Walking is not a duty,walking is not just walking.I am going to make a change.In fact,it is a training.It brings out the new animation in life.,So,move without limit,l walk whenever I want at anywhere at anytime!,！,Design Concept|,产品设计概念,Sports,运动,时尚元素,Fashion,Elements,Journey,旅程,City Life,城市生活,=,=,=,Urban Chic,都市炫动,Urban Mobility,都市驿动,Urban Workout,都市跃动,+,多功能,Functional,2.,存储,Storable,放置小玩意的口袋,Pocket for Gadget,時尚優閑,Smart Casual,容易搭配,Mix and match,6.,只有男装,Men only,Design Concept|,产品设计概念,-,Urban Mobility|,都市驿动,运动,+,旅程,=,都市驿动,Sports+Journey=Mobility,看重产品的舒适性、可变化性，既能适应日常的出差,/,出游，也能适应,日,常生活的需要，同时还可以从事平时简单的休闲运动如爬山、走路、爬楼梯等,Emphasis on comfort,transformability,flexibility for business trip/leisure travel as well as daily life.It should be also fit for leisure sport activities i.e.hiking,running,climbing stairs,风衣,Windbreaker,零售价,Retail Price:,￥,549,产品亮点,Product Benefits,:,防风布料,配合出差外,遊的天气变化需要,Windproof fabric,Fulfill the needs,of business trips and outing activities,内里多口袋设计,方便,存放錢包,手机等小東西,加强功能性,Multi-inner pockets design,Enrich the storage function like wallet,mobile etc,短袖,Polo Short-sleeved Polo,零售价,Retail Price:,￥,293,产品亮点,Product Benefits,:,ATDRY,科技功能 吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,七分运动裤,Quarter Woven Pants,零售价,Retail Price:,￥,26,9,产品亮点,Product Benefits,:,膝盖位置加入立体,剪裁,增加活动时的舒适度,3D cutting at the knee position,E,nhance,comfort during exercise,立体提点布,可减少布面与皮肤之接触面,穿着更舒适,Texture fabric,Reduce the fraction between,fabric and skin during exercise,increasing comfort,Product Benefits|,产品,亮點,OUTFIT 1|,搭配一,Product Benefits|,产品,亮點,OUTFIT 2|,搭配二,长袖,T,恤,Long-sleeved Tee,零售价,Retail Price:,￥,239,产品亮点,Product Benefits,:,仿長短袖的設計,加強服飾搭配性,Layering sleeved design Enhance the mix&match flexibility,以城市高楼大厦的剪影作图案灵感,加入时尚活力的元素,Graphic inspired by,Urban building snap,Highlight the energetic urban life,ATDRY,科技功能,吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,夹克,Woven Jacket,零售价,Retail Price:,￥,449,产品亮点,Product Benefits,:,双面穿,净色,/,图案,以配合不同搭配需要,呈现不同的风格,Reversible,solid/patterned,Mix and match,tailored to your own style,以城市高楼大厦的剪影作图案灵感,加入时尚活力的元素,Graphic inspired by,Urban building snap,Highlight the energetic urban life,ATPROOF WIND,科技功能,俱防风功能,ATPROOF WIND,Technology,Wind-proof,运动长裤,Woven Pants,零售价,Retail Price:,￥,339,产品亮点,Product Benefits,:,防风布料,配合出差外游的天气变化需要,Windproof fabric,Fit for various climate conditions during trips,膝盖位置加入立体,剪裁,增加活动时的舒适度,3D cutting at the knee position,E,nhance comfort during exercise,立体口袋加上防水拉錬,加强功能性及保護性,3D pocket+water-proof zipper,Increase protection to belongings,Design Concept|,产品设计概念,-,Urban Chic,|,都市炫动,从运动项目中找寻灵感,Sports Inspired,2.,时尚的办型,Contemporary Fashion Silhouette,3.,顺色系,Mono Color,4.,不同面料混搭,Fabric Mix,只有女装,Women only,著重,运动产品的款式,、设计和品质,，能适应日常的生活和简单休闲的运动,。,运动产品加上时尚的触觉，融合而成独一无二的品味,。,Emphases on product design,style&quality.Fit for both daily life and leisure,sport activities.Fashion touch and sports products fuses to unique taste level.,运动,+,时尚原素,=,都市炫动,Sport s+Trend Elements=Urban Chic,短袖,T,恤,Short-sleeved Tee,零售价,Retail Price:,￥,199,产品亮点,Product Benefits,:,小泡泡袖及褶绉效果,令款式更有立体感,Prince sleeved with pleating details,Stylish&3D design,以色丁亮光布料作点缀,具时代感的設計,拥有时尚美观的,感觉,Embellishment with satin fabric,Trendy and fashionable,面料具弹性,舒适且更贴合个人体型,Stretch fabric,Enhance comfort by tailoring to your body shape,休闲长裤,Casual Pants,零售价,Retail Price:,￥,299,产品亮点,Product Benefits,:,以,色丁亮光布料,作,点缀,加上小的褶绉效果,女性化的细节,Embellishment with satin fabric,plus pleating details,Feminine outlook,弧形绗线及剪裁,腿形修长的效果,Arc-shaped stitching and cutting,Shape up with slim leg effect,Product Benefits|,产品,亮點,OUTFIT 1|,搭配一,夹克,Woven Jacket,零售价,Retail Price:,￥,44,9,产品亮点,Product Benefits,:,双面穿,:,一面是闪亮面料配女性化,細節,;,一面是顺色大身配以简单线条,满足多,种颜色搭配,以及不同场合的穿著需要,Reversible,:,Shining fabric with feminine details at one side;solid color with simple cutline on,the other side,mix&match for color merchandising and different occasions.,双三角绗线装饰,灵感取材于滑雪服,加强时尚运动感,Double triangular stitching,Details inspired by ski wear,with strong sporty feel,ATPROOF WIND,科技功能,防风透湿,ATPROOF WIND Technology,wind proof and moisturizing management.,(,内,),开衫无帽卫衣,(,外,),棉马甲,(Inner)Full Zipped Hooded Knit Top(Outer)Padded Waistcoat,零售价,Retail Price:,￥,54,9,产品亮点,Product Benefits:,可拆卸为开衫卫衣及小棉服背心,适合不同的天气,Detachable padded jacket,Fit for various climate conditions,短棉服设计,可单独配搭长身,T,恤,缔造,潮流,型格效果,Cropped length of padded jacket,Mix and match with tonic tee to create,the trendy look,双三角绗线装饰,灵感取材于滑雪服,加强时尚运动感,Double triangular stitching,Details inspired by ski wear,with strong sporty feel,WarmAT,科技功能,持久保温,WarmAT Technology,Body temperature management,长袖,T,恤,Short-sleeved Tee,零售价,Retail Price:,￥,239,产品亮点,Product Benefits:,大圆领领形及肩位的褶绉,加强女性化的效果,Scoop neck line&gathering at shoulder,Enhance feminine effect,双三角绗线装饰,灵感取材于滑雪服,加强时尚运动感,Double triangular stitching,Details inspired by ski wear,with strong sporty feel,卫裤,Sweat Pants,零售价,Retail Price:,￥,269,产品亮点,Product Benefits:,弧形绗线及剪裁,腿形修长的效果,Arc-shaped stitching and cutting,Shape up with slim leg effect,Product Benefits|,产品,亮點,OUTFIT 2|,搭配二,全天候运动,365 Days 24 Hours,2.,具,AT,功能,AT Functions,3.,舒适,Comfortable,容易搭配,Mix and Match,运动装备不仅能满足基本的需要,具,有基本,科技,功能,，,除,适合不同的运动，,还可在日常的工作,/,学习生活中穿着,。,Sportwear not only fulfill basic need but also carry basic technical functions.,Suitable for sports as well as daily work/campus life.,Design Concept|,产品设计概念,-,Urban Workout,|,都市跃动,运动,+,城市生活,=,都市跃动,Sports+Urban Life=Urban Workout,Product Benefits,产品,亮點,OUTFIT 1,搭配一,运动短裤,Woven Shorts,零售价,Retail Price:,￥,199,产品亮点,Product Benefits:,内外两侧加入弹力布,无阻运动时的伸展,動作,提升表现,Elastic fabric at inseam and outseam,Enhance performance,in stretching exercise,网里内衬,加强通爽度,lining E,nhance the,ventilation,短袖,Polo Short-sleeved Polo,零售价,Retail Price:,￥,299,产品亮点,Product Benefits:,大提花工藝 按人體運動時的出汗位置於織布時,織出特別的組織結構 有利於運動時保持干爽舒適,加快降温,Body mapping,Special structure weave into the fabric,according to the body sweating points during exercise,keep,dry and comfortable.Quick to reduce body temperature,ATDRY,科技功能 吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,开衫连帽卫衣,Full Zipped Hooded Sweat Top,零售价,Retail Price:,￥,399,产品亮点,Product Benefits:,无缝一体 无阻挡的舒适,运动时更有灵活性,Seamless,Increase the comfort and flexibility during exercise,面料具弹性,更贴合个人体型,Stretch fabric,Tailor to personal body shape,低调的织花圖案,为平实的运动款式带来特色,Subtle pattern,Highlight the basic workout design,短袖,T,恤,Short-sleeved Tee,零售价,Retail Price:,￥,23,9,产品亮点,Product Benefits:,大提花工藝,按人体运动时的出汗位置于织布时织出特别的组织,结构有利于运动时保持干爽舒适,Body mapping,Special structure weave into the fabric,according to the,body sweating points during exercise,keep dry and comfortable.,ATDRY,科技功能,吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,七分卫裤,Quarter Sweat Pants,零售价,Retail Price:,￥,19,9,产品亮点,Product Benefits:,面料具弹性,更贴合个人腿,型,方便运动时作不同的,伸展动作,Stretch fabric,Tailor to personal leg shape,which would help to,perform all the stretching exercises.,ATDRY,科技功能,吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,Product Benefits|,产品,亮點,OUTFIT 2|,搭配二,Product Benefits|,产品,亮點,OUTFIT 3|,搭配三,夹克,Woven Jacket,零售价,Retail Price:,￥,369,产品亮点,Product Benefits:,Luckyline,位置加入冲孔技术,加强透气度,Punch holes at Luckyline position Enhance ventilation,颜色丰富,提供选择作不同搭配,Colorful Provide variety for mix and match,AT PROOF WIND,科技功能,俱防风功能,ATPROOF Technology Wind proof,短袖文化衫,Short-sleeved Graphic Tee,零售价,Retail Price:,￥,169,产品亮点,Product Benefits:,图案的灵感沿,自城市路线圖,使用大面积的印花手法,及,配合衣服的,亮光颜色,更配合年青客人的口味,Graphic inspired by city road map,with obvious print on colorful body,Suit the taste for youngsters,ATDRY,科技功能 吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,衛裤,Sweat Pants,零售价,Retail Price:,￥,239,产品亮点,Product Benefits:,柔軟衛衣布料,穿著舒適,Soft knit fabric,Comfortable,ATDRY,科技功能,吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,运动风衣,Windbreaker,零售价,Retail Price:,￥,33,9,产品亮点,Product Benefits:,满地印的图案设计,令款式更时尚,年輕,适合运动,/,日常生活中穿着,Overall print,Make it trendy and young,fit for sports/daily life.,可收藏的帽子设计,适合不同的天气需要,Hidden Hood feature,Suit for all weather conditions,ATPROOF WIND,科技功能,防风透湿,ATPROOF Technology Wind proof,短袖,T,恤,Short-sleeved Tee,零售价,Retail Price:,￥,139,产品亮点,Product Benefits:,肩膀上的小褶绉,加强女性化效果,Pleating details at shoulder,Increase femininity,修腰侧骨,令穿上产品后更修身,Adjusted side seam cutting-,Sl,im the body shape,ATDRY,科技功能,吸湿,速干,ATDRY Technology,Moisturizing management,quick dry,运动裤,Woven Pants,零售价,Retail Price:,￥,16,9,产品亮点,Product Benefits:,-,ATPROOF WIND,防风透湿,ATPROOF Technology,Wind proof,-,简约易穿,适合不同的搭配,Simple and basic,Easy for mix and match,Product Benefits|,产品,亮點,OUTFIT 4|,搭配四,Product Benefits|,产品,亮點,都市轻运动双肩背包,零售价,:,￥,999,产品亮点,:,采用,TPU,环保材料及高,端无缝电压工艺及电压防水拉链,.,背幅及肩带为,EVA,材料及穿孔的透气设计,增强背部及,肩部的透气度及舒适度,(,根据,北京清华大学,生物力学,实验室的测试结果,AIRFLOW,背幅,/,肩带的舒适性,散热性跟透气性有很高的评价,),主格含内藏式充棉电脑袋及多用途插袋,.,袋面用电压胶章处理的,LI-NING,标加强科技感,.,立體電壓膠章效果圖,穿孔波浪型,EVA,背幅及肩帶,立體效果圖,電腦袋不到底的做法可加強避震功能,都市轻运动配件的设计概念,/,功能性与服装是一致的,有高端科技,/,时尚元素的产品照顾消费者出差,或出游的需要。,Urban Mobility Backpack,Retail price:,￥,999,Product Benefit,:,TPU recycle material with welded seamless technology,and water proof zippers.,Unique perforated EVA,backpanel and shoulder straps,design for better ventilation and comfort.,(The wear test held at BJ QingHua University has,proven the overall comfortability and ventilation on,backpacks with the new design),Main compartment with build-in computer compartment,and organizer,3D silicon print with Li-Ning brand logo.,Product Benefits|,产品,亮點,3D Silicon Print,Unique perforated wavy,EVA backpack panel&,Shoulder straps,Hanging computer compartment,for shock absorption,The design concept and functionality of Urban Sports Accessories are aligned with Apparel direction.Collections with fashion elements,welded technology for business/leisure travels.,Product Benefits|,产品,亮點,男子都市轻运动双肩背包,/,桶包,/,斜挎包,零售价,:,￥,269,/,239,/,199,产品亮点,:,采用高质物料,前袋配以电压防水拉链加强雅致及,运动感,.,方便上班族上班前或下班后携带随身对象,到健身房。,背包内藏充棉计算机格。,Mens,Urban Workout Backpack/Duffel/Messenger Bag,Retail Price:339/269/239,Product Benefits:,Premier Polyester material with water proof front,zip pocket.Spacious main compartment for carrying,workout gear.,Backpack with build-in computer compartment.,男子都市跃动系列是运动感较强的产品,适合不同运动或日常生活的使用。,Mens Urban Workout collection used to fit the needs for different sports and daily,activities with the flavor of sport elements.,雙肩背包,桶包,斜挎包,Product Benefits|,产品,亮點,女子都市轻运动双肩背包,/,挽包,/斜挎包,零售价,:,￥,299,/,219,/,199,产品亮点,:,采用柔软记忆面,料,运用充棉及图案的效果让富运动型,的款型添加女子的味道,.,主格带内插袋方便存放,電話,MP3,或个人对象,拎包款内附一索绳网袋可作干湿袋用,Womens Urban Workout Backpack/Tote/Shoulder Bag,Retail Price:,299,/2,1,9/,199,Product Benefits:,Quilted Soft Nylon material with graphics,Build-in organizer for mobile phone,MP3 and gadgets.,Drawstring bag attached to tote for carrying gym gear.,女子都市跃动系列是运动感较强的产品,适合不同运动或日常生活的使用。,Womens Urban Workout collection used to fit the needs for different sports and daily,activities with the flavor of sport elements.,雙肩背包,挽包,斜挎包,羽毛球,(,服裝及配件,),Badminton(apparel&accessories),Design Concept|,产品设计概念,ORGANIC,CUBISM,有机立体主义,Design Concept|,产品设计概念,度身訂造之,舒適,速度,速度,排,汗,Design Concept|,产品设计概念,产品的科技平台,Product Technology Platform,备注：在,BEST,层级我们继续采用全身贴合的工艺，力求给选手最完美的舒适感受。,Remarks:Regarding the“Best”product level,we continuous to apply body fit techniques in order to make the best comfortable sports wears for competition players,Design Concept|,产品设计概念,Eco Circle-Organic Products recycle,the used uniform to be retransformed into raw materials and has production for new products with the raw materials retrieved.This recycle system can be recurring.,Product Benefits|,产品,亮點,National Hero,国家英雄,Product Benefits|,产品,亮點,OUTFIT 1|,搭配一,11,年羽毛球世界锦标赛赞助产品,World Championships Sponsor Products,比赛上衣,Competition Top,价 格,Retail Price,：,449,产品,亮點,Product Benefits,:,强吸湿排汗功能性材料；,Strong moisture absorption,quick drying,全身贴合工艺；,Die cut lamination technology,；,采用羽毛球大提花图案,;,Apply body mapping design on the sweating area when playing,badminton to improve the moisture management of body.,可以使你迅速摆脱汗水；,Quick to dry sweat,；,比赛短裤,Competition Bottom,价 格,Retail Price,：,339,产品,亮點,Product Benefits,:,强吸湿排汗功能性材料；,Strong moisture absorption,quick drying,四面弹力材料；,4 D stretch fabric,TPU,烫花，提高产品功能感；,TPU,die cut lamination enhances the product functions,高性能的短裤可满足专业比赛需求；,Highly functional product to fulfill the competition requirements,Product Benefits|,产品,亮點,OUTFIT 2|,搭配二,11,年羽毛球世界锦标赛赞助产品,World Championships Sponsor Products,比赛上衣,Competition Top,价 格,Retail Price,：,449,产品,亮點,Product Benefits:,强吸湿排汗功能性材料；,Strong moisture absorption,quick drying,全身贴合工艺；,Die cut lamination technology,；,采用羽毛球大提花图案。,Apply body mapping design on the sweating area when playing,badminton to improve the moisture management of body.,比赛短裙子,Competition Dress,价 格,Retail Price,：,339,产品,亮點,Product Benefits:,强吸湿排汗功能性材料；,Strong moisture absorption,quick drying,四面弹力材料；,4D stretch fabric,TPU,烫花，提高产品功能感。,TPU,die cut lamination enhances the product functions,Product Benefits|,产品,亮點,OUTFIT 3|,搭配三,11,年羽毛球世界锦标赛赞助产品,World Championships Sponsor Products,夹克,Woven Jacket,价 格,Retail Price,：,499,产品,亮點,Product Benefits:,Eco-circle,环保材料，可回收,；,Eco-circle:can be recycled,世锦赛国家队领奖装备。,World Championships Prize Presentation Uniform,LI-NING,文化印花，突出品牌。,LI-NING,Logo Print for branding,运动裤,Woven Pants,价 格,Retail Price,：,369,产品,亮點,Product Benefits:,Eco-circle,环保材料，可回收,；,Eco-circle:can be recycled,世锦赛国家队领奖装备。,World Championships Prize Presentation Uniform,LI-NING,文化印花，突出品牌。,LI-NING,Logo Print for branding,Product Benefits|,产品,亮點,OUTFIT 4|,搭配四,11,年羽毛球世界锦标赛赞助产品,World Championships Sponsor Products,夹克,Woven Jacket,价 格,Retail Price,：,499,产品,亮點,Product Benefits:,Eco-circle,环保材料，可回收,；,Eco-circle:can be recycled,世锦赛国家队领奖装备。,World Championships Prize Presentation Uniform,LI-NING,文化印花，突出品牌。,LI-NING,Logo Print for branding,运动裤,Woven Pants,价 格,Retail Price,：,369,产品,亮點,Product Benefits:,Eco-circle,环保材料，可回收,；,Eco-circle:can be recycled,世锦赛国家队领奖装备。,World Championships Prize Presentation Uniform,LI-NING,文化印花，突出品牌。,LI-NING,Logo Print for branding,Product Benefits|,产品,亮點,Event,赛事,Product Benefits,产品,亮點,OUTFIT 1,搭配一,短袖,Polo,Short-sleeved Polo,价 格,Retail Price,：,269,产品,亮點,Product Benefits:,以国家队作为背书；,China Team as background,国家队专署图案；,China Team Signage graphic,；,吸湿速干功能。,Strong moisture management,开衫无帽卫衣,Full Zipped Sweat Top,价 格,Retail Prices,：,369,产品,亮點,Product B