在充满挑战的时代创造机会.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fifth level,*,在充满挑战的时代创造机会,Forum-PI 2009,2009,年,5,月,11,日,北京,“,世界上并不是最强大的物种，也不是最聪明的物种才能活下去，而是最能适应改变的物种才能生存。”,-,查尔斯,达尔文,2,6,大机遇,世界,数码和包装,辅助设施,综合通信服务,持续的产品和服务,RFID,和电子印刷,3,世界各地区的印刷市场,2006,年,6100,亿美元,2011,年,7210亿美元,Source:PRIMIR World Wide Market for Print study by Pira International,2007,4,2000-2011,全球主要区域印刷市场,(,百万美元，按当前汇率,),区域,2000,2006,增幅,2000-06,2011,增幅,2006-11,全球,$477,765,$609,809,27.6%,$720,690,18.2%,西欧,125,539,183,379,46.1%,205,903,12.3%,东欧,5,387,13,227,145.5%,20,022,51.4%,非洲,1,860,2,206,18.6%,2,954,33.9%,中东,2,225,3,406,53.0%,5,165,51.7%,北美,173,705,198,137,14.1%,214,515,8.3%,拉丁美洲,22,840,31,198,36.6%,44,448,42.5%,亚洲,138,642,168,309,21.4%,217,004,28.9%,大洋洲,7,566,9,947,31.5%,10,678,7.4%,Source:PRIMIR World Wide Market for Print study by Pira International,2007,5,全球主要印刷市场,2006-2011(,百万美元，按当前汇率,),排名,国家,2006,增幅,2005-06,2011,增幅,2006-11,1,美国,$182,000.7,2.8%,$196,722.7,8.1%,2,日本,84,976.0,-3.3%,88,363.7,4.0%,3,中国,41,200.0,17.0%,65,934.1,60.0%,4,德国,38,794.2,1.5%,43,329.9,11.7%,5,英国,34,937.0,4.0%,39,030.6,11.7%,6,法国,23,251.5,2.9%,26,731.4,15.0%,7,意大利,23,096.3,2.6%,26,000.4,12.6%,8,加拿大,16,136.4,11.617,792.2,10.3%,9,西班牙,13,856.0,4.1%,16,074.4,16.0%,10,巴西,12,552.2,18.5%,19,192.2,52.9%,11,墨西哥,12,277.5,7.1%,16,550.4,34.8%,12,印度,12,131.0,7.8%,20,990.7,73.0%,Source:PRIMIR World Wide Market for Print study by Pira International,2007,6,全球印品市场统计,2006-2011(,百万美元,),领域,2006,2011,预测增长率,2006-11,书本,36,539.1,42,984.1,17.6%,样本,33,215.3,35,075.2,5.6%,目录,11,383.1,13,016.5,14.3%,杂志,62,010.4,73,532.4,18.6%,报纸,46,433.8,54,679.9,17.8%,直接邮件,33,092.2,39,328.0,18.8%,小册子,31,407.4,36,848.9,17.3%,插页,13,507.7,15,968.8,18.2%,购物券,门票和磁卡,2,614.3,2,937.1,12.3%,海报和横幅,12,918.4,15,212.7,17.8%,商业表格,12,316.2,13,128.8,6.6%,财务及法律印刷,17,376.0,20,658.7,18.9%,包装,175,599.4,211,254.4,20.3%,-,瓦楞纸箱,/,固体纤维,88,820.6,105,497.3,18.8%,-,纸板箱,37,262.9,45,458.3,22.0%,-,软包装,49,515.9,60,298.8,21.8%,标签,25,165.0,29,461.8,17.1%,其他,96,230.2,116,602.8,21.2%,总计,609,808.5,720,690.1,18.2%,Source:PRIMIR World Wide Market for Print study by Pira International,2007,7,商业印刷出货量，,2003,-,2013(,百万美元,),Source:WhatTheyThink Economics&Research Center,8,印刷公司数量,Source:WhatTheyThink Economics&Research Center,9,北美印刷市场增长率,200420052006200720082009*,总计,2.9%3.1%3.2%1.7%,-1.5%,-3.0%,传统印刷,2.3%2.4%2.4%0.0%,墨,数码,4.8%4.8%4.1%6.0%,其他印刷,3.6%3.4%3.6%3.0%,*,预计,Source:PIA/GATF,10,美国印刷市场综合服务情况,(,销售总额所占百分比,:,2005-2007),200520062007,印刷,/,印前,78.7,77.173.9,印后,13.113.915.3,直邮服务,3.0 3.5 4.4,装配服务,3.1 2.6 2.8,数字资源管理,0,.4,0.4,0,.8,其他综合服务,1.6 2.4 2.7,其他服务,8.1 8.9,10.7,Source,:PIA/GATF,11,数字资源管理,录入,简易的内容录入,高分辨率文件,自动色彩空间转换,存储,大容量数据库,便捷的数据管理,索引系统,管理,外部链接,Google,搜索,易获取的信息,输送,已认证的用户,文件内容用于印刷和电子出版的不同版本的文件内容,12,机动与互联网的结合,13,为何营销者喜欢多种宣传方式,(,销售每1美元的,直邮广告,),方式的回报,2003,2007,2008,2009,2013,商业电子邮件,$54.38,$48.34,$45.06,$43.52,$37.99,英特网（不是电子邮件）,$28.02,$20.60,$19.94,$19.97,$19.97,直邮件（不是样本）,$15.50,$15.58,$15.55,$15.50,$15.66,报纸,$13.09,$12.94,$12.77,$12.46,$11.90,插页方式,$11.69,$11.66,$1163,$11.56,$11.45,杂志,$10.31,$10.22,$10.10,$10.09,$10.15,直邮件（样本）,$7.12,$7.23,$7.28,$7.25,$7.29,其他,$6.68,$7.05,$7.01,$6.94,$7.00,Source:The Direct Marketing Association(DMA),The Power of Direct Marketing,2008-2009.,14,美国境外的增长率,就全球广告开支分布来看，北美的,统治地位已开始动摇,Source:World Federation of Advertisers 2008 Annual Report,15,广告开支流向何方？,较不发达国家的广告开支所占份额在国家生产总值中较高,Source:World Federation of Advertisers 2008 Annual Report,16,不同媒体所占的广告支出,2007,相比于,1997,来自,Jupiter,的研究报告预期,2012,年数字广告的支出 将会是,2007,年的,2,倍,从,199,亿美元增长至,390,亿美元,17,数字媒体的发展,到,2020,年，数字媒体所占的份额将达到,80%,Source:Carat;World Association of Newspapers World Federation of Advertising 2008 Report,18,可持续发展与绿色,环境问题将成为一个热门的政治问题,对二氧化碳排放的预计,更加完善的立法,(,取消邮寄议案,),对排放废弃物征收税款,对美国邮政服务的挑战,重新设计和建立供应链,尽量减少资源浪费,(,加强使用本土资源,),减少运输量,降低成本,跨媒体将是基本的要求,19,RFID,与电子印刷,降低成本增加机遇,沃尔玛推动供应渠道,电子墨水更便宜（绅士杂志,75,周年版）,保健业也开始考虑运用,RFID,和电子印刷,创建新的和不同寻常的合作伙伴,无限的潜力,20,未来趋势的思考,印刷不再是 头号商业传播途径,通才监督多媒体,印刷买家市场将被年轻的“通晓数字技术”的媒体专家所接管,印刷买家们将使用英特网定货，印刷业的投资回报率将继续降低，商业印量将向短版和更有目标性发展,综合媒体更受青睐,数字化和数据库管理有着巨大的发展潜力,环保产品将成为未来的新焦点,创造性使用印刷为电子、医疗健康和提高生产率领域服务,21,谢谢,22,