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第四章_request_and_response.ppt

1、单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Part Two Common Business English,Chapter 4 Request and response letters,Main Contents,一、,Business Related Information,二、,Sample Letters Learning,1,、,Request letters,2,、,Response letters,三、,Practice,and Homework,Business related information,Reasons for writin

2、g a request letter:,1.to obtain information;,2.to receive printed matter;,3.to receive sample products;,4.to order merchandise;,5.to engage service;,6.to make reservations;,7.to seek special favors.,What is an inquiry?,In international trade,inquiries are usually made by the buyers to get informatio

3、n about the goods to be ordered.,Guidelines for effective request,1.Begin with the main points;,2.Give the reasons why you are making the inquiry;,3.Itemize and list the specific facts you want;,4.Make your requests in a polite way.,The guidelines for conveying positive response:,1.Answer promptly,d

4、irectly and accurately;,2.Emphasize one or two positive features of the things you mentioned;,3.Give specific information related to the action you are going to take;,4.Express your wish of building goodwill through the letter.,Sample letter,P,93,Professional Words and Useful Expressions,:,Sample A&

5、B,1.color brochure,2.advertised in,3.May I have?,4.be intrigued by,5.Id like,6.6 copies of your color brochure,Inquiry:,1.how you got the contact,2.something about your company,and why you are writing.,3.general request for information,4.other specific/unusual questions,5.close,perhaps including a r

6、eference to future business,Brain storming,How does the writer know the information?,What did the writer request for?,Why did the writer ask for 6 copies?,Professional Words and Useful Expressions,1.Here are 6 copies of,2.As featured in.,3.Im specially pleased,4.The brand is being purchased in large

7、 quantity by retailers everywhere.,5.Its especially popular with the younger crowd for home,dorm and travel use.,6.the price to retailers is,7.the suggested price is,Reply:,1.thanks,referring to the date,2.say what you are attaching,3.highlight one or two key points,4.answer any specific questions,5

8、close,saying you are ready to answer any other questions,available:adj.,可利用的,可得到的,有空的,有效的,在这个价格范围内,有好几种汽车可供选购。,Several cars are,available,within this price range.,你们有空房间吗?,Do you have a room,available,?,Perspective:n.,视角,观点;远景;透视画法,透视图,你必须正确地了解这件事。,You must get the story in its right,perspectives.,

9、Professional Words and Useful Expressions,Sample D P95,1.Please send me if available,2.export guides for,3.If the guides are not available now but will be in the,future,4.Would appreciate doing sth,5.Upon publication,manufacturer:n.,制造商,制造厂,他们直接从厂商那里购买了这台机器。,They bought the machine directly from the

10、manufacturer.,as a manufacturer of,作为某种产品的制造商,market:n.,市场,v.,营销,销售,stock market,capital market,mention:,提及,涉及,他有一所大房子和一辆昂贵汽车,且不说在法国还有一座别墅了。,He has a big house and an expensive car,not to,mention,a villa in France.,controversial:,有争议的,这些年来,经济增长成了一个有争议的目标。,In recent years economic growth has become

11、a,controversial,goal.,to ones satisfaction:,另,感到满意,Sample F,with our compliments:,免费赠与,我们免费附赠上一本最新的小册子。,We enclose a copy of,the,latest brochure,with,our,compliments,.,additional:a.,附加的,额外的,in addition:,另外,additionally:,另外,cargo:n.(,船、飞机等装载的,),货物,International air cargo:,国际航空货运公司,drop a note:,送信,捎信,

12、I dropped a letter to him this morning.,circular:n.,函件,传单,通知,a.,圆形的,循环的,Please be assured,请放心,assist sb.with sth.,有助于,协助,be delighted to do:,很高兴做,Homework,如果能随函附寄贵方常年出口的产品小册子,将非常感谢。,We would be grateful(appreciative,obliged)if you could enclose(attach)the brochure on your goods which you are,regular

13、ly exporting.,我们对贵方在营销周刊广告上登载的新款电视很感兴趣,这些电视可供出口吗?,We have great interest in(are intrigued by)your new TV sets advertised in Merchandising Weekly,are they available for export?,我们欣然另封寄去我方登载在营销周刊上的产品目录和价目表,相信一定会畅,销的。,We are pleased to send you our catalogues and price lists of the products featured in

14、 Merchandising Weekly,under separate cover,and I believe they will have a good market.,此款手机特别受年轻人欢迎,并在此地大量销售。,This type of cell-phone is especially popular with the younger crowd and is being sold(purchased)in large quantities.,感谢贵方对我们的产品感兴趣。,Thank you for your interest in our products.,鉴于此款手机如此畅销,建

15、议市场价格为,2,,,000,元人民币一台。,As the cell-phone is so popular here,the suggested price is RMB2,000/set.,贵方的新电视引起我们极大的兴趣,可否告知该款电视的特点?,We are so intrigued by your new type of TV set.May I have the features of it?,我们公司正打算将我们的产品销往美国。,Our company is making plans to market our products in American.,请放心此问题将会尽快解决,

16、达到贵方满意。,Please be assured that the problem will be solved promptly to your satisfactory.,如有产品照片(现在没有将来有的话)请寄给我方,非常感谢。,We should appreciate your sending us the photos of the products,if not available but will be in the future.,关于上述提到的款式,,他们非常受客户的欢迎,。,Regarding the mentioned above styles,they are especially popular with our customers.,如果需要其他信息资料,请告诉我(来封短信就可以了)。,If there is other information you need just drop me a note.,出口指南今寄给你,免费赠阅,Export guides are being mailed to you today with our compliments.,

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