中国热带果汁生产及贸易状况研究(中英文对照版).ppt

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Chinas tropical fruit production and,trade,中国热带果汁生产和贸易状况,目 录,Catalogue,热带水果种植概要,Brief of tropical fruit plantation,中国热带果汁生产现状,Chinese tropical juice processing status,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,中国热带果汁未来市场供应的展望,Forecast of Chinese tropical juice market,热带水果种植概要,Brief of tropical fruit plantation,亚洲,Asia,非洲,Africa,南美洲,South America,大洋洲,Oceania,71.56million ton,（,55%,）,16.28million ton,（,11%,）,44.24million ton,（,34%,）,世界WORLD,Total occupation:0.5 billion hectare,Total production:133 million tons,*,Source,：,FAO,省 份,Province,总面积（亩）,*,Area(mu),总产（千吨）,Production(000 tons),广 东,Guangdong,4,142,880,922.1,广 西,Guangxi,3,323,995,389.4,福 建,Fujian,557,460,141.6,海 南,Hainan,463,920,81.3,云 南,Yunnan,75,840,9.8,四 川,Sichuan,97,，,635,7.1,全 国,TOTAL,8,，,668,，,185,1552.0,*数据为,2004-2007,年平均数,average from2004 to2007,来源于,中国农业统计年鉴,Ly,chee,黑叶、禾荔,Black Leaf,、,He,加工品种,Variety,规模,Scale,荔枝种植面积和产量世界第一，原料充分满足果汁加工需要。,China is the biggest grower and producer of lychee.The quantity of lychee produced can sufficiently meet worlds needs.,热带水果种植概要,Brief of tropical fruit plantation,加工品种,Variety,Pineapple,皇后,Queen,福建,Fujian,*数据来源于网站,3%,8%,24%,61%,4%,广东,Guangdong,海南,Hainan,广西,Guangxi,其他,Other,目前，中国菠萝种植面积是约,85,万亩，其中,80,面积是巴厘种，,20,左右的面积是沙涝越、传统品种神湾种、土种等，总产约,160,万吨左右，主产区在雷州半岛和海南岛，从种植分布而言，两广加工优势最为明显。,In China,pineapple is grown on 850,000 mu of land.80%of total pineapple plantation is the Queen variety,the rest 20%are Sarawak and tradition local variety.,Main production area are located in Leizhou island and hainan island which can yield 1.26 million tons per year,。,Based to the plantation location,Guangxi and Guangdong province have more advantage in pineapple processing.,2008,年中国各产区产量分布图,2008 China pineapple production,热带水果种植概要,Brief of tropical fruit plantation,热带水果种植概要,Brief of tropical fruit plantation,Mango,加工品种,Variety,台农、紫花,Tainong,、,Purple Flower,四川,Sichuan,广西,Guangxi,福建,Fujian,海南,Hainan,雷洲半岛,Guangdong,云南,Yunnan,芒果种植分布,Mango plantation region,1.30%,13.37%,23.22%,23.44%,36.58%,2.09%,自,2001,年起，中国芒果产量稳步增长，种植面积约,200,万亩，产量达到,84.68,万吨。因地理位置及气候条件之故，芒果浆加工横越,3,个主产区，时间为,38,月，并可按品种集中生产。,From 2001,Mango production has increased steadily.Mango is grown in more than 2 million mu of land.Total production reached 846.8 thousand tons in 2007.Due to the particular climate condition,different varieties of mango puree can be processed from March to August.,产业化,在热带水果种植地区的周边已形成果浆、浓缩汁加工基地,Puree/concentrate processing plants are located in region of tropical fruit plantation.,装备,高效榨汁、高温短时杀菌、无菌灌装等技术广泛应用,Processing technology such as extracting,pasteurizing,aseptic filling are widely used.,市场,国内外两大消费市场经多年发展，优势日益明显,Domestic and foreign market are accessible to the local producers.,成就achievement,中国热带果汁生产现状,Chinese tropical juice industry status,中国热带果汁生产现状,Chinese tropical juice industry status,不足之处deficiency,1,专用加工品种缺乏与原料基地不足,Shortage of processing variety and materials.,2,国产加工装备亟待提高,Home-made equipment need to be improved.,3,热带果汁标准体系尚不完善,Quality standards for tropical juice need to be improved.,4,加工热带果汁企业规模不大,The size of tropical juice processing companies still small.,中国热带果汁生产现状,Chinese tropical juice industry status,主要产品Main products,菠萝浓缩汁,Pineapple CJ,荔枝浓缩汁,Lychee CJ,芒果浆,Mango Puree,西番莲浓缩汁,Passionfruit CJ,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,Ly,chee,中国最有国际竞争力的特色品种,A Competitive Variety,背 景,Background,广东、广西两省总产量占中国,84.50%,，即,131.15,万吨。依荔枝水果特性（褐变），加工厂宜设置在原料基地,200,公里以内最佳。,Guangdong,Guangxi produce 1.3mm tons of lychee every year,which is 84%of Chinas total production.Because of the sensitive nature of lychee,processing must take place close to the lychee farm land.,加工技术水平显著提高，提升了价格竞争优势。,Raise the technical standards,国内应用少，,90%,产品出口至欧洲市场。,Less domestic demand,90%products export to Europe.,目前荔枝汁加工量比较少，仍需大力做市场推广。,Lychee juice production capacity is small.,经营特色,Key points,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,产量,Production,（,Units,：,Ton,）,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,Pineapple,国际市场上混配型的主流热带水果,Mix&Match,tropical fruit in International Market,果肉丰富，味甜色金黄，较受混配厂商欢迎。,pulp rich,sweet flavor,golden color,is popular with customer.,品质与销售定价逐步与国际接轨。,Quality and price gradually integrate with international standards.,市场拓展已见成效。,Market development is obviously.,经营特色,Key points,中国菠萝汁日渐备受关注，企业也在加大步伐发展种植基地，预计这个产品,2010,年将接近,3.33.5,万吨。,Pineapple juice industry in China is growing.Processing companies are entering upstream to manage the plantations.35,000 tons of PJC can be expected in 2010.,背 景,Background,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,产量,Production,（,Units,：,Ton,）,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,Mango,集热带水果“精华”于一身的水果,A fruit of tropical essence.,市场需求发生着明显的变化。,Great change has taken place in the market demand.,仍以单倍芒果浆为主。,The mango is mainly for single strength,.,产量稳步上升，质量稳定提高。,Steady growth in the Output as well as the quality.,经营特色,Key points,每年,48,月是芒果浆榨季，,46,月中旬加工台农，,6,月,7,月加工紫花，,78,月加工马切苏。后者是果香园今年开始推广的品种。,The mango season in China is from April to August.April to August is the season for the variety Taiwan Agriculture(Tainong),June to July is for Purple Flower(zihua),July to August is for Maqiere,a new variety developed by our company,BPG Food.Co.,背 景,Background,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,产量,Production,（,Units,：,Ton,）,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,Passion fruit,市场上不可替代的高档水果,Irreplaceable premium fruit in market,一种天然的、高档的果汁。,Natural and premium fruit juice.,需求量稳步上升，尤其是欧洲、北美地区。,Great demand specially in EU and North America.,目前原料种植极少，产量暂无法增加。,Due to the raw material shortage,，,production growth is limited.,经营特色,Key points,2007,年中国西番莲总面积约,3.5,万亩。在广西，果香园积极发动种植已进行了一年多，种植面积有望,2010,年由,2007,年,1.2,万亩增至,1.5,万亩。,In 2007,the total area dedicated for the growth of passion fruit in China is 35,000 mu.In Guangxi,where our company has been active in developing for passion fruit farms,the total area will grow from 12000 mu to 15000 mu by 2010.,背 景,Background,中国热带果汁贸易状况,Status of trade of Chinese tropical juice,产量,Production,（,Units,：,Ton,）,中国热带果汁未来市场的展望,Forecast of Chinese tropical juice market,尊重市场需求，开展合理竞争，将推进果汁行业健康、稳定的发展。,Respond to market demands,contribute to healthy growth for juice industry.,纯天然、高果汁含量的果汁饮料将成为必然发展方向，必将拉动上游企业快速增长。,Higher Juice content juice is the trend,this will push upstream companies to grow faster.,提升原料综合利用，突破产业核心技术，将提升产品附加值。,Increase fruit usage,add value to all parts of the fruit.,中国热带果汁未来市场的展望,Forecast of Chinese tropical juice market,TWO,ONE,1,2,3,发展势头节节攀高，水果加工率翻番。,The capacity and efficiency of the processors will increase.,培育一个领跑国际市场的热带品种。,Popularize a tropical fruit variety which Chinese producers can be the world leader in.,水果产业带优势推动行业加工集中性，产业规模迅速发展。,Increase fruit usage,add value to all parts of the fruit.,Thank You!,谢谢！,