1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Revision,Module4,Unit 1 Advertising,1,.,复习并掌握本单元的单词,短语及重要语言项目,.,2,.,掌握本单元重要句式结构,3,.,完成并掌握本单元的复习练习,Tasks,words,1,、广告商,登广告者,2,、福利事业,3,、问题,议题,4,、评论,意见,评价,5,、独特的,独一无二的,6,、迷人的,令人着迷的,7,、商业的,8,、做出反应,9,、方法,途径,10,、时髦的,流行的,advertiser,welfare,3.issue,ment,5.unique,6.
2、fascinating,mercial,8.react,9.approach,10.fashionable,一、,Word checkpoints,11,、包装,12,、可买到的,可得到的,13,、更新,升级,14,、非常地,极其地,15,、适用的,功能的,16,、目标,对象,靶子,17,、毛骨悚然的,18,、有说服力的,19,、活动,运动,20,、新颖的,独创的,packaging,available,13.update,14.extremely,15.functional,16.target,17.thrilling,18.persuasive,campaign,original,1.Th
3、ey used some _(,有说服力的,)arguments,2.Good friends should s_ happiness and sorrow with each other.,3.The students of our class are _ (,决定,)to go to a good university.,4.The book he _(,建议,)to me was,intersting,.,5.We should increase our _,(,意识,)of the importance of learning English.,单词填写,persuasive,shar
4、e,determined,recommended,awareness,phrases,二、,Key phrases,1.,知道,明白,意识到,2.,欺骗,捉弄,3.,对,感到厌倦,4.,迎合,对,有吸引力,5.,对,感到满意,6.,对,习以为常,习惯,7.,上,的当,受,骗,8.,处理,对付,9.,为,而打算,10.,决定做某事,11.,对,关心,12.,传达,13.,对,挑剔,14.,根据,15.,同意某人的意见,be aware of,play tricks on,be bored with,appeal to,be satisfied with be used to,fall for,d
5、eal with,be intended for,determine to do,sth,be concerned with,get,sth,across,be particular about,according to,agree with,sb,.on,sth,16.,屏住呼吸,17.,在公共场所,18.,听候某人吩咐,19.,治愈某人的病,20.,以,感到自豪,21.,高质量,22.,在销售中,23.,宣布,24.,和,相似,25.,达到,26.,尤其,特别,27.,为了,.,利益,28.,向某人介绍某物,29.,向某人推销,30.,在某人方便时,hold ones breath,in
6、public,at ones service,cure sb.of a disease,be proud of,be of good/high quality,be on sale,make an announcement,be similar to,up to,in particular,for the benefit of,recommend,sth,.to,sb,.,promote,sth,to,sb,at ones convenience,Sentence patterns,1.,公益广告的目的是教育我们帮助我们生活得更好,.,PSAs,_ _ _,teach us and help
7、us _ _ _,.,2.,然而,并非所有的广告都给我们设计陷阱的,Not all ads,_ _ _,us,though,.,3.,我们不能跌入这样的陷阱。,We must not,_ _,this kind of trick,.,4.,要始终迎合受众的反应,这很重要,It is important to always try to_ _the way the,audience will,react,.,5.,遗憾的是,许多家长并没有意识到兴趣爱好在学生生活中的重要性,.,It is a,pity,that many parents,are,not _ _,the,importance,of
8、 hobbies in a students life,.,are meant to,lead/live better lives,play tricks on,fall for,to,appeal,aware of,7.,如果你需要什么,请尽管吩咐。,If you need anything,,,Im,_ _ _,8.,我弟弟打算明年到国外留学。,My brother _ _ study abroad next year.,9.She is so skilled that she can easily _ _ _ _ (,说服人们购买,)the new products,at your se
9、rvice,intends to,Persuade people into buying/(to buy),10,、,If they want to become the market leader,the company must,_,(,确保,)that their product,_ _ _ _,(,质量高,).,11,、,That is why we are,_ _,(,考虑重新包装,)our chocolate bar as well.,12,、,These ads(,涉及,),_,_,_,large social issues.,ensure,is of high quality,
10、considering,repackaging,deal with,13.Have you ever _ _ _,_(,后悔没拍下,)those unforgettable moments?,14,、,When you start a successful ad campaign,you must,_,_a clear goal and target audience_,_,_(,把,记住,).,15,、,What parts of this issue would they care about or be _ _(,关心,)?,regretted not having,have,in mi
11、nd,concerned about,snapped,Pratice,makes perfect,1.Come and see me whenever _.,you are convenient,B.you will be convenient,C.it is convenient to you,D.it will be convenient to you,2.The children should be _ not to play tricks _ the disabled.,A.educated;on B.trained;to,C.educated;with D.trained;on,3.
12、When she _ a tall dark figure watching her,she ran into the house immediately.,A.was aware fromB.was aware of,C.is aware ofD.is aware from,While doing shopping,people,sometimes cant help,_,into,buying something they dont rally want.,persuade B.persuading,C.being persuaded D.to be persuaded,5.This id
13、ea of studying abroad really _ me.,But I dont think so.,appeals toB.appeals against,C.appeal forD.appeal to,6.How shall we go to that airport?,Well,I recommend _ a taxi.,A.to takeB.taking,C.to takingD.take,7.We should not sacrifice environmental protection to _ economic growth.,A,concentrate B,promo
14、te,C,associate D,Accumulate,8.He has made a lot of mistakes in the paper,,,though he did not _.,A,attend to B,intend to,C,intend for D,intend making,9.Parents try to _ their children of their bad habits.,A,cure B,treat C,recover D,Heal,10.-Tom said,,“,Could you help me with my,maths,,,Mum,?”,-Tom as
15、ked Mum _.,A,that she could help him with his,maths,B,to help him with his,maths,C,if she could help him with her,maths,D,whether he could help her with her,maths,解析:引述一般疑问句时,通常用,whether,或,if,引导。但本题,C,、,D,人称不对,因此符合题意的只能是,B,项。答案:,B,例题,1.Many of them turned a deaf ear to his advice,,,_ they knew it to
16、 be valuable.(07,浙江,8),A,as if B,now that,C,even though D,so that,教材原文对照,Even if,an ad does not lie,it does not mean it tells you the complete truth.(P2),解析:本题考查连词的用法。句意:他们中的很 多人不听他的劝告,尽管他们知道那很有价值。,as if,好像;,now that,既然;,even though,尽管;,so that,以便,因此。,答案:,C,例题,2You didnt use to like him much when we
17、 were at school,,,_,?,(2008,上海春招,,30),A,were we B,werent we,C,did you D,didnt you,教材原文对照,We,are so used to,them,that,we often do not even realize how many we see and hear in a day.(P2),解析:本题考查动词短语,be used to,和,used to,的区别,同时也考查了反意疑问句的用法。本题前面用了否定,后面用肯定。,答案:,C,例题,3.At the meeting they discussed three
18、different _ to the study of mathematics.(,湖北,,24),A,approaches B,means,C,methods D,ways,教材原文对照,You must decide what,approach,you want to use.(P18),解析:,approach to.,做,的方法。,B,、,C,与,of,连用。,the way to do,sth,.,或,the way of doing,sth,.,。,答案:,A,例题,4.would,it be _for you to pick me up at four oclock and ta
19、ke me to the airport?,(,08,,山东),A.Free B.vacant,C.handy D.convenient,解析:句意:,4,点钟你来接我,,再送我去飞机场方便吗?,free,自由的,,vacant,未被占用的,,空缺的,,handy,手边的;,convenient,便利的,方便的,例题,5.there are plenty of jobs _in the western part of country.(08.,浙江卷,),A.present,B.available,C.precious D.convenient,解析:,available,可得到的,可利用的,
20、句意为:在这个国家的西部地区,有很多工作可找得到。,任务型阅读,1,通读全文获得大意,2.,找出关键句,理解句意。,3.,选出关键词,注意,词性,,,词形,的转变,做题技巧,How delicious!Do you want to eat?,When you buy the,product,what,do you care about?,1.concerned/cared,(,customers may,consider,more about,what they buy the product for,),2.use/function,(,With a less emphasis on,fun
21、ctional,utilities,),3.attracted,4.image,(the,image,of product and the consuming circumstance have become the key points to,attract,custom,),5.ways,(根据表格后面的内容,以及搭配),6.stressed/emphasized,(The image of product is,emphasized,),7.Communication,(and,communicate,with customers creatively,imaginatively and innovatively,),8.reason,(,The,reason,reason,for image-oriented customer behavior is probably that customer,包很好,),9.lifestyle,(,that customers,lifestyle,has been continuously virtualized,),10.Examples,(The typical,example,is Apple Computers IMAC,),Homework,学案,m4unit1 No:24,Goodbye,






