高考英语一轮复习配套课件 Unit 5 Inside advertising 新人教版选修9 课件.ppt

高考总复习,人教版,英语,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,高考总复习,人教版,英语,选修,9,Unit 5,Inside advertising,考点要求,写出下列必考单词,1.,车道,行车线,n._,2.,特征,容貌,特色,n._,3.,道德,良心,n._,4.,公司,法人,社团,n ._,5.,费用,代价,n ._,6.,发言人,n._,7.,成熟的,到期的,adj,._,8.,正派的,得体的,适当的,adj,._,9.,伦理学,道德规范,n._,10.,布告板，广告牌,n ._,11.,顾客，消费者,n._,lane,feature,conscience,corporation,expense,spokesman,mature,decent,ethics,billboard,consumer,12.,可信赖的，可靠的,adj,._,13.,衣服,外衣,n ._,14.,预算,n._,15.,烟草,烟草制品,n._,16.,片,张,薄片,n._,trustworthy,garment,budget,tobacco,sheet,.,写出下列单词的变化形式,1.,回应,响应（,v.,）,_,；回应,应答,响应（,n.,）,_,2.,样式,流行,时尚（,n.,）,_,；时髦的,时尚的（,adj.,）,_ ,3.,促进,提升（,v.,）,_,；促进,晋级（,n.,）,_,4.,道德的（,adj.,）,_,；不道德的（,adj.,）,_,5.,诚实的（,adj.,）,_,；不诚实的（,adj.,）,_,；诚实（,n.,）,_,respond,response,fashion,fashionable,promote,promotion,moral,immoral,honest,dishonest,honesty,6.,偶然的,随意的（,adj.,）,_,；偶然地,随意地（,adv.,）,_,7.,酒（,n.,）,_,；酒精的,含酒精的（,adj.,）,_,casual,casually,alcohol,alcoholic,活学活用,用所给单词的适当形式填空。,1.He _quickly and his quick _made us,surprised.(respond,),2.This is the _lesson of the,story:Whoever,does _ things will be,punished.(moral,),3.Mr.White _to be the manager of the department and the _made his wife very,glad.(promote,),4.The _system works well and more than seventy of the fields _,now.(irrigate,),5.Tom said he was not sure whether Jane was _ or _,but I thought Jane,，,s _was beyond question as I never found her,lying.(honest,),答案：,1.responded;response2.moral;immoral3.was promoted;promotion4.irrigation;have been irrigated5.honest;dishonest;honesty,.,写出下列必背短语,1.,（使）变成,_,2.,通知某人某事,_,3.,适合,_,4.,依靠,依赖,_,5.,厌恶,没必要做,_,turn into,inform,sb.of,sth.,fit in(to),rely on,have no use for,活学活用,根据句后的解析，选择适当的短语完成下列句子。,1.He,，,s never done this kind of work,before,so,I,，,m not sure whether he will _,it.(be,suitable for),2.Can,you_this,article _ English,？,(translate.into),3.He is a person you can _,so,youd,better turn to him and he won,，,t refuse to help,you.(depend,on,trust,),4.Please _me _the final decision so that I can prepare my work,early.(let,sb.know,),答案：,1.fit in to2.turn.into3.rely on4.inform;of,.,单元重点动词,beware promote dial fit rely generate refresh murder appoint raise,活学活用,用上述动词的适当形式填空。,1.He _chairperson of the,committee,making,his mother very happy.,2.I seized the opportunity _her who he was.3.You can _on it that he will come to meet you.,4.Tom has been looking forward,to_as,the vice chairman of the,company,but,it seems that he still has a long way to go.,5.My aunt is content to live in the countryside,_ pigs and sheep with nobody disturbing her.,答案：,1.was appointed2.to inform3.rely4.being promoted5.raising,.,重点句型,However good an advertisement,is,people,are unlikely to be persuaded if the product is unsuitable.(P,43,),一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。,however+adj,./adv.+,主语,+,动词,=no matter,how+adj,./adv.+,主语,+,动词,:,此句型引导让步状语从句,意思是,:,无论,/,不管多么,However busy he,is,he,always spares some time for his child.,无论他多么忙，他总要抽出时间陪儿子。,活学活用,模仿造句。,（,1,）无论我回家多么晚，妈妈都会等着我。,_,(2,）无论餐馆的菜多么昂贵，他总觉得不如他妻子做的好吃。,_,答案,:(1)However late I came,back,Mother,was always waiting for me.(2)However expensive the dishes in the restaurants,were,he,feels they are not so delicious as the dishes cooked by his wife.,.,语篇领悟,根据课文,How Advertising Works,完成下列短文,We can see many advertisements everywhere in our daily,life,on,buses and,billboards,in,shop windows outside,restaurants,in,magazines and newspaper,(1),some of casual garments we,wear.It,is important for us to understand,(2),advertisements,work,otherwise,we,(3)(,control)by,them.,An advertisement is,(4),message or announcement that informs or influences people by using,words,pictures,music,or,films.First,advertisers,must,(5),(,identification)the,target audience the advertisement,intends to,persuade.Find,out their likes,(6),dislikes.Second,they,must appeal,(7),the target according to their,hopes,dreams,(8),emotions.For,example,commercial,advertisements appeal to,peoples,desire to buy some,products.Public,adverts appeal our conscience or our desire to be,(9),(,worth)citizens.Third,in,order to reach the right,audience,advertisers,must place their ads in the right medium.,(10),good an advertisement,is,people,will not be persuaded if they are not interested in it.,答案,:(1)even (2)how (3)will be controlled (4)a (5)identify (6)and (7)to (8)or (9)worthy (10)However,.,考点活用,用本单元词语翻译下列短文,约翰拨了电话号码,53218799,，告诉妻子自己因抓获了两名毒贩子而得到提拔的消息，然后疲惫而兴奋地坐在办公室。这时电话响了，约翰精神一振，迅速接电话。原来是他妈妈。妈妈告诉他有名警察被毒贩子杀害了，所以他工作要特别当心。妈妈说“你是我唯一的依靠，你要做的就是照顾好自己。”,答案,:,Having dialed the number 53218799 to inform his wife the news that he had,been promoted for catching two drug,dealers,John,sat in his,office,exhausted,but,excited.Just,then his mother called him,up,which,refreshed him and he responded quickly to answer the,phone.Mother,told him that a policeman was murdered by a drug,dealer.She,also told him to beware of any danger in his,work.She,said,“You,are the only son I can rely on and taking care of yourself is everything you should do.”,自主学习,1.Some,adverts,like,the environmental protection advertisement,below,appeal,to our conscience or our desire to be worthy citizens.(P,43,),还有一些广告就像下边那种有关环境保护的广告，就符合我们的良知，或者说迎合了我们想成为有价值的公民的愿望。词语归纳,appeal,to(sb,.),（对某人）有吸引力；（使某人）感兴趣,appeal to,sb.for,sth,.,恳求；呼吁,appeal to,sb.to,do,sth,.,呼吁某人做某事,即学即练,完成下列句子。,(1)The idea of traveling really _.(,很吸引我,),(2)Her sense of,humour,_.(,强烈地把他吸引住,),(3)The headmaster _.(,呼吁下学期要努力学习,),答案,:(1)appealed to me,(2)appealed to him strongly,(3)appealed to us to work hard in the next term,2.However,it would be no use advertising products on radio if the ad relies on visual effects.(P,43,),但是如果一项产品的广告要依靠视觉效果，那么它在收音机里播出就毫无意义了。,词语归纳,rely on/upon,依赖，依靠，指望,rely on,sb.to,do,sth,.,指望某人做某事,相信某人会做某事,rely on,sb./sb,.,，,s doing,sth,.,指望某人做某事,相信某人会做某事,即学即练,A.,完成下列句子。,(1)Nowadays we _.(,越来越依赖计算机协助,),(2)You can _.(,相信我一定会为你保密,),(3)She _(,不能指望,)to tell the truth.,(4)_.(,我指望你早点来,),答案：,(1)rely increasingly on computers for help (2)rely on me to keep your secret (3)cannot be relied on (4)I relied on,you(r)coming,earlier,即学即练,B.,翻译下列句子。,(1),你跟他争吵没有用,他不会听你的。,_,(2),在这儿等没有用,他今天不来上班。,_,答案：,(1)It,，,s no use,quarelling,with him because he won,，,t listen to you.(2)It,，,s no use waiting,here.He,won,，,t come to work today.,3.response n.,（比,answer,正式）回答，响应，反应,词语归纳,in response to,响应，反应,make/give no response,不回答,respond v.,回答，响应，做出反应,即学即练,完成下列句子。,(1)He _ to my question.(,没有作出回应,),(2)_is encouraging.(,市长对我们计划的答复,),(3)Let,，,s see how different teachers might_.,(,给三个学生的反应评分,),(4)_.(,她从未回过我的信。,),答案：,(1)gave no response (2)The mayor,，,s response to our plan (3)grade the students responses (4)She never responded to my letter.,4.When it comes to,advertising,consumers,need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.,谈到广告时,消费者需要了解广告商使用的伎俩，他们才能对各种广告主张做出自己的判断，而不至于盲目地接受广告所说的一切。,句型,:When it comes to,当谈及到,，当提到,即学即练,翻译下列句子。,(1),当谈到如何教育调皮学生,老师们似乎有许多不同的有效方法。,_,(2),说到英语学习李明总觉得太难太难。,_,答案：,(1)When it comes to how to educate naughty,students,teachers,seem to have different effective ways.(2)When it comes to learning,English,Li,Ming feels it too difficult.,写作步步高,读写任务专题训练,阅读下面的短文，然后按照要求写一篇,150,词左右的英语短文。,There is a story telling of a religious master who is said to be capable of moving,mountains.A,man came to him asking for a,demonstration.The,master sat in front of a mountain for a,moment,then,went to the other side of it and declared the end of the,demonstration.All,the audiences were greatly puzzled and begged him for an,explanation.He,said,“There,has never been a way of moving,mountains;what,you can do is to go to the mountain if it,doesn,，,t come.”,One of my,friends,though,with the makings of a,merchant,was,bent on being a,painter.He,resigned from office and devoted himself entirely to painting at,home.Several,years,however,saw,no progress in this regardA painful retrospection brought him to his,senses.He,made up his mind to take up business in place of,painting.It,took him only a few years to become a rich businessman.Meanwhile he spent his spare time exchanging experience and skills in painting and,calligraphy.His,works finally won acclamation by expert painters and were on sale in art gallery and grand,hotels.He,had his collections published and his dream of becoming a painter came true at last.,写作内容,请就以上的文章写一篇读后感。,1,概括短文的内容要点，该部分的字数大约,30,词；,2,就“山不过来，我就过去”为主题，发表你的看法，至少包含以下的内容要点，该部分的字数大约,120,词左右。,(1),根据你的生活经历，当所面对的事实无法改变时，是否应该改变自己？,(2),简述一个改变自己的例子；,(3),你认为有时候改变自己，才能最终改变属于自己的世界吗？,写作要求,你可以使用实例或其他论述方法支持你的观点，也可以参照阅读材料的内容，但不要抄袭阅读材料中的句子。,答案：,Today I read a story about a religious master and a painter who change themselves when they face something unchangeable and then achieve an eventual change of the world around them.,The stories remind me of my cousin who used to complain about English,learning.He,though it unnecessary to learn a foreign language and ignored it at,all.As,a,result,he,fell behind the others in his class and even failed in the,exam.After,realizing that it was not only a main subject but also the most widely spoken language in the,world,he,developed a good,attitude.Thanks,to his English,teacher,he,was well involved in English,classes.He,practiced listening and speaking English after,class.What,，,s,more,he,kept an English,diary,which,helped him think in,English.A,year,later,he,became one of the ten top students in his,class.Believe,it or,not,he,was even rewarded in an English contest in his school.,As far as I,，,m,concerned,change,your attitude when you find the environment,unchangeable.Only,in this way can you achieve an eventual change of the world around you.,祝,您,学业有成,