高中英语模块四unit1 Reading 2课件译林牛津版必修4 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,dvertising,A,Unit 1,Reading 2,Language items,Revision(Fill in the blanks),Advertisements,which,often use p_ language and e_ images,play an important p_ of our lives.There are two main t_ of,advertisements.Oneis called c_ advertisements,which are meant to p_ a product or s _.But they dont tell c_ the c_ truth.Another one is called,PSAs,which use a_ and o_ images and c_,language,are,often placed for,f_.They,d_ with many social i_,which often affect public w_.,ersuasive,xciting,art,ypes,ommercial,romote,ustomers,omplete,ttractive,riginal,reative,ree,eal,ssues,elfare,ervice,Language focus,be used to do research on play tricks on,Share with encourage sb.to do sth.,believe in lie,for free protect from intend to,be aware of connect with fall for,1 We are so used to them(line 1),be used to do/doing sth,.get accustomed to,used to,-happened in the past,e.g.I am not quite used to living here/city life.,I used to live in Nanjing.,Ex:,The new machine _production.,However I_it.,is used to increase;am not used to controlling,is used to increasing;dont used to control,used to increase;dont used to controlused to increasing;am not used to control,A,2 I did some research on,（,line 2)to share with you.(line 3),research:,1)n.,do/conduct research on:,我正在做关于广告的研究。,2),V,.,to study,商人研究市场很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market,.,share with:,use sth.together with,e.g.,Id like to share my book with you.,Practice,She _ my troubles as well as my joys.,A.shares with B.shares(in),B,3 encourage peoplebelieve in an idea(line 6),encourage sb.to do sth.,Dont encourage bad habits in a child.,老师鼓励她看英文电影。,believe in,:to have firm faith in,Many people dont believe in God.,Practice:,believe/believe in,I dont _ ghosts.I _ that stories of ghosts were made up by human beings.,The teacher encouraged her to watch English films,.,believe in,believe,4 for free,and are intended to(line 11),for free:,free of charge/without payment,You can take the ticket for free.,每个孩子都会得到一本免费的书。,intend to,:,design/mean to do sth.,I intended to do it,but Im afraid I forgot.,What he said at the meeting _ make us to support his idea.,A.intended to B.intends to,C.was intended to D.is intended to,Every child will get a book for free.,C,5 China has strong laws to protect people from(line 14),protectfrom,keep sb/sth safe from,We should protect the earth from pollution.,人们通常戴太阳镜以妨眼睛被太阳灼伤。,More similar phrases:,People usually wear sunglasses to protect their,eyes from being burned by the sunlight.,protect/prevent(from),stop/keepfrom,6 from advertisements that lie or,(line 14),lie:,lied(pt,pp),lying(pres p)vt.,说谎,to sb.about sth.,She was lying!She lied to me about her age!,lie:lay(pt)lain(pp)lying(pres p)vi.,平躺,He has lain in bed since this morning.,lay:laid(pt,pp)laying(pres p)vt.,放置,He laid his hand on my shoulder.,Practice,He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.,laid,lain,lying,7must be aware of the methods(line 16),be aware of:,realizing sth.that exists,Are you aware of the importance of learning a foreign language?,你知道是什么时候了么？,be aware that:,having knowledge of sth./sb.,She became aware that something was burning.,我很清楚吸烟有害健康。,Are you aware of the time?,Im well aware that smoking is bad for our,health.,8 connect them to the food(line 25),connect:,bring together/join,The two cities are connected by a railway.,She is,connected with,a famous family.,You should not,connect,the two different things,to,each other.,我这就给你接通王先生的电话。,connection:,n,.,in connection with,他们与这个案件有关联。,Ill connect you with Mr.Wang immediately.,They are in connection with the case.,9 We must not fall for this kind(line 26),fall for sth.:,to be tricked,You should be clever enough not to fail for his tricks他说他是学生,我信以为真。,fall for sb:,be attracted to sb.,They met,fell for each other and got married six weeks later.,More phrases about,fall,He said that he was a student and I fell for it.,fall down:,The plan fell down because it proved to be too expensive.,fail,fall into sth:,You can not fall into the bad habit,smoking a lot.,develop sth.,fall off:,The production has fallen off since last month.,decrease,fall to doing sth:,They fell to thinking about what had happened to them.,begin to do sth.,10 ads play tricks on(line 28),play tricks on:,play a joke on,Children,as well as adults,usually play,tricks on each other on Halloween.,老师要求我们不要再捉弄对方了。,The teacher asked us not to play tricks on each other any more.,trick:V.,trick sb.into doing sth,.,She tricked him into giving her all his money.,Consolidation:,1 You should _ your books_ your,desk-mate.,2 I _ getting up early in the morning.,3 He _ finish the project ahead of,time,but he failed.,4 I will never _ the words of door-to-door,salesman.,share,with,am used to,intended to,fall for,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,5 I never _ God.6 She _ the danger around her.,7 You will get a book _.,8 The teacher asked us to _,environment protection.,9 The special clothes will _ you _,being attacked by wild animals.,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,believe in,is aware of,for free,do research on,protect,from,10 You are actually _ her laziness if you do everything for her.,11 She _ to us about what she did just now.,12 Dont _ me!I am angry!,13 If you _ the machine _ the electricity,it will work.,be used to do research on play tricks on,sharewith encourage believe in lie,for free protect from intend to,be aware of connect with fall for,encouraging,lied,play tricks on,connect,with,Consolidation,We _ them that we often do not even realize how frequently we come across ads in a day.,2.After I _ on advertisements,I have some very important information to _ you.,3.Ads uses persuasive language and exciting images to,_ buy a product or service.,4.Commercial ads are charged while PSAs are _.,5.PSAs _ educate people about health,safety,or any other social issue.,6.However,we must _ the methods used in advertisements to try and sell us things.,7.As you remember the words freshest food,you of course _ the food in the supermarket.,8.Not all ads _ on us though.,9.Thank you for offering me such useful advice and I_ it.,10.Many advertiser try to _ buying a product or a service.,are so used to,do some research,share with,encourage people to,for free,are intended to,be aware of,connect them to,play tricks on,am quite satisfied with,trick customers into,Homework:,1 Finish A1 and A2 on Page 90.,2 Write a short passage with the phrases we learnt in this lesson.,