1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,dvertising,A,Unit 1,Task(1)Writing an advertisement,Brain-storming,As we know,information,persuasive language and exciting images play a very important part in an advertisement.,How can we gain enough informa
2、tion before writing an ad?,Skills building 1:Listening for statistics and descriptions,How to read these statistics:,*Fractions:,1/,5,(one fifth),2/3,(two thirds),(three quarters)2,(two and one half),How to read:,2/5 _ 4 _,two fifths,four and three quarters,How to read these statistics:,*,decimals:,
3、0.3(zero/nought point three),6.79(six point seven nine),How to read:,0.9 _ 2.15_,*percentages,63%(sixty-three per cent),45.72%(forty-five point seven two per cent),How to read 27.35%_,zero/,nought,point nine,two point one five,twenty-seven point three five per cent,When listening,we should care abou
4、t:,An,increase,an increase of,go up by,increase/rise by,two times as many,A,decrease,a decrease of,decrease/fall,by,no change,no change,remain/stay the same,Notice:,When listening,we should also pay attention to:,trend,downward/upward trend,a steady increase/decrease,start off at/end up at,rise/fall
5、 slowly/sharply/smoothly/gradually,a range:,vary between*and*/from*to*,Notice:,When listening,dont forget:,an average:,average price/number,a limit,maximum,peaked at,fall to lowest level,drop to lowest point,Notice:,Listening practice:Page 12,Membership-two years ago:_;,last year_,Market share-five
6、years ago:_;,last year_,3 Communication figures-this year:_;,last year_,1,200,1,300,85%,65%,50%-60%,75.5%,Listening practice:Page 12,4 Students from our school continuing their education:,last year-at local universities:_,studying abroad:_,this year-at local universities:_,studying abroad:_,Last yea
7、r:5,000 museum visitors;out of them:1,000 young people,This year:_museum visitors;out of them:_ young people,23.4%,11.5%,24.5%,13.6%,9,000,3,000,Step One:completing a bar chart,Discussion,Discuss in pairs about the memo at P.13 and fill in the subject.,Home work,Review what we have learned in this section.,Make good preparations for the second part of Task.,
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