从3S到精准农业app.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,基本概念,GPS,GIS,RS,精准播种、精准施肥、精准喷洒农药、精准灌溉、精准收获,决策支持系统（,DSS),变量控制技术（,VT,）,主要应用,定位分析,数据系统,专家系统,土壤,植保,养殖,食品原料控制,农民,农资经销,农资生产,农场,食品及品牌农产品,信息提供,智能控制,在线控制,切入点,我公司与肥料紧密相连，结合精准农业、实施的难易程度，以及与我公司主业的关联，土壤,+APP,模式应该是发挥优势的一项不错的选择,土壤,+APP,的商业模式,便携式土壤养分快速分析仪,基本概念,土壤,+APP,的商业模式,GPS,或地名,种植物及种名,养分需求,所在地有销售的,厂家、品名、养分,数量与推荐,后台数据,管理与分析,免费,+,广告费,免费,+,增值,免费,+,增值,收费,决策数据,第二部分,国外标杆,app,遴选方法,1,，直接进入,apple store,分别以,agriculture,、,farming,、,husbandry,、,Soil,、,fertilizer,、,manure,为关键词进行搜索，其中仅,agriculture,就能搜出,900,多结果，当然其中吃喝玩乐的,app,占绝大多数；,2,，调换思路，查阅,Springer,科技期刊数据库，在期刊,Precision Agriculture,中以,app,、,mobile,、,phone,等为关键词搜索，结果多为算法论文；,3,，找到,InfoAg,网站，据其介绍为世界上最大规模精准农业会议；浏览发现,Top10 Innovative Precision Agriculture Companies,一文，获得进一步关键词；,4,，以下为各类典型,app,代表。,标杆展示,FarmLogs By AgriSight,功能描叙,Description,Thousands of farmers use FarmLogs to improve their yields and lower costs.,FarmLogs helps you:,-Pinpoint in-season yield threats with notifications,-Track field activities automatically,-View specific soil maps so you know where to apply nutrients,-Monitor rainfall on your fields(no special rain gauges required),-See crop heat accumulation and how it compares to prior years,-See where your fields perform best year over year with yield maps,-Plan inputs for the season,-View the growth stage of your corn,FarmLogs gives you actionable information WITHOUT data overload.,Please note that continued use of GPS running in the background can decrease battery life.,它山之石,FarmLogs By AgriSight,点评与思考：,1,，从,app,截图上看，该,app,展现了实时接收卫星遥感信号的能力，这种能力是如何实现的？显然不仅仅是,google map,或百度地图那种静态卫星图像，可能采用了,google earch,增值服务。据调查中科遥感集团开发的中国卫星影像地图软件，,国内实时地球,（,1010earth,），被誉为中国版的“谷歌地球”。实时地球采用遥感集市云平台数据接口，实时（每天动态）更新高分辨率卫星影像，同时内置近年历史影像存档数据，所有影像免费开放浏览。复制时可采用；,2,，此外还能有灾害预警、降雨预报等功能，值得注意的是对谷仓热量累积的监控，需要红外等遥感方式，不同于卫星图像；,3,，目前全美有,15%,的农场是,FarmLogs,的客户，全球超过,130,个国家有用户使用其,app,，据称每年其客户卖出的作物产值高达,120,亿美元，光,2014,年 上半年其市场份额就翻了,3,翻。,一个3000英亩的中型农场可以划分出60块独立的田地，FarmLogs会追踪每块田地的耕种，施肥，浇水，种植，喷洒和收割情况,。,标杆展示,Food Ambassador,By ipiit,功能描叙,Description,*Scan barcodes on US food products,find ingredients lists and nutrition panels,*Create personalized preferences and avoid allergy triggers-Gluten,Lactose,High Fructose Corn Syrup,non-GMO,Aspartame,Egg,MSG,Artificial Colors and Sweeteners,*Maintain diets-elimination,paleo,wheat free,milk protein free and other,*Easily see what is triggering the different recommendations,*Compare products-calories,fat,sodium,carbohydrates,fiber,sugar,protein,iron,*Find better alternative products and make purchasing decisions based on whats important to you,*Rate your food products and let the community know which products you like or dislike,*See ratings from your friends and other food ambassadors,*Contribute your ideas and voice your feedback to help improve,它山之石,ipiit,The Food Ambassador,By ipiit,点评与思考：,1,，从,app,截图上看，该,app,充分利用了手机的扫条码功能，这是普通计算机和其它终端不具备的。只需扫描条形码，就可以了解该产品的更多信息。增加了互动性；,2,，其最大的卖点在于提出的引导客户在琳琅满目的食品世界中找寻到更加健康、无过敏原、无转基因的食品或是有机食品。它的数据库中包含了超过,28,万种的食品数据。,3,，此外，它还融入了社交功能，当然用的是,facebook,，国内可嫁接到微信微博上。,4,，实现的难点在于建立数据库，并在上游企业中推行该条码标准。,标杆展示,AgSmarts FNS,By,AgSmarts,功能描叙,Description,This application is used to easily monitor and configure AgSmarts devices.Crop consultants,producers and any user can use the app to monitor and configure all AgSmarts FNS devices installed on their fields.There is no pairing required.No subscription required.When the app first starts,it searches and retrieves all AgSmarts devices within range.Once a station is selected the device can be monitored for real time information that is relative to the crop grown.Easy configuration allows for settings to be adjusted from your phone without having to drag a laptop into the field.,The application will not work without an AgSmarts FNS device.,它山之石,AgSmarts FNS,By,AgSmarts,点评与思考：,1,，该,app,典型地反映了遥感装置与手机之间的通讯过程是，定义,3S,还是,2S,问题的关键。,2,，不采用第三方的遥感装置，技术上会更加专业，精度上更加好些，适合于小型特种农场。,3,，从,app,截图看，需要输入经纬度、土壤类型、种植日期等参数。,4,，该,app,最大的启示是，可以与已经有了整套,3S,系统的制造公司合作，开发出移动接收和控制端。提高了系统的柔韧度。,标杆展示,Virtual Optimizer,By,CropMetrics,功能描叙,Description,This is the most advanced,but simplified cloud based portal focused strictly on Precision Irrigation Management.Virtual Optimizer(VO)combines multiple water management technologies such as moisture probe monitoring,pivot telemetry,weather data and forecasting,crop modeling,and irrigation record keeping into one powerful centralized location.,它山之石,Virtual Optimizer,By,CropMetrics,点评与思考：,该,app,整合了一套灌溉系统，可自动接受天气预报、探测空气湿度等，以便节约水资源。可以作为在干旱地区推广的技术。,标杆展示,Granular By Granular,功能描叙,Description,Granular is a farm management and analytics platform helping you improve efficiency,profit and yield so you are ready to farm more acres.,This app allows farm managers to see scheduled tasks and create work orders,and for farm operators to receive and complete work orders.After receiving a mobile work order,operators can get turn-by-turn directions to the field,add notes and photos to the work order,and confirm quantities of products used.Farm managers can view the notes,photos,and real time updates from their teams in the field to better manage their operation.Note that continued use of GPS can dramatically decrease battery life.,它山之石,Granular By Granular,点评与思考：,该,app,是一套对口农业生产管理的任务软件，不涉及到遥感定位等，这里举例说明是因为，进入的门槛较低，短平快。,就软件本身而言，,app store,评分很高，可见有其独到之处。,标杆展示,Farming weather forecast and services by New Holland,功能描叙,Description,Current conditions data are taken from over 71,000 weather stations across the world including agro-meterological elaboration,-Almanac,historical average temperature for today,-Degree days(at 0 and 10 C),-Evapotranspiration,-Alert service based on your preference for dangerous weather phenomena,-Historical data with a summary of the observed weather for the specified date,-Current temperature and feels like temperature,-Barometric pressure,-Humidity,-Wind,direction and gust,-Moon phase,sunrise and sunset times,它山之石,Farming weather forecast and services by New Holland,点评与思考：,该,app,是专业的气象预报软件，凸显了影响农业生产的几个气象参数。,移植到国内的问题在于，气象信息源的来源与经济性国内做气象预报的很多，几乎主要门户网站都有，手机也有多种气象预报,app,，但是专注于农业的气象预报，这个细分市场，可能还有待填补。,标杆展示,Edyn By Edyn,功能描叙,Description,Edyn is a smart garden system that monitors and tracks environmental conditions,helping you make your plants thrive.Inserted in the soil,the Edyn Garden Sensor gathers and analyzes data about changing weather and soil conditions.The Edyn App displays this data as a real-time snapshot of your garden,and pushes alerts and suggestions to maximize plant health.,它山之石,Edyn By Edyn,点评与思考：,1,，从,app,截图上看，该,app,可以检测湿度、光线、养分、水分等条件，更好地养花。,2,，这里需要注意的是养分的检测是如何完成的，还不得而知。,3,，在家庭花园养花这个细分市场上，由于花卉的高附加值，值得一试。,国内现状,360app,库,国内现状,360app,库,国内现状,点评与思考：,以上是国内农业类,app,搜索部分结果，可以看到大多数还停留在简单的信息发布、企业名片的层次，,3S,没有占到,1,个,S,。,在这个万马齐喑的时刻，进军国内农业,app,市场，拔高几个层次，找到了钱在那里，,where is the beef,，运作得当的话，很容易脱颖而出。,盈利模式,赢利点讨论,1,，,app,软件本身收费，但是这样带不来很高的流量，可以采用内置高级服务收费的方式，上述国外软件，仅一个是初始阶段收费的；,2,，获得风投，例如上述,FarmLogs,在,B,轮,VC,已达,1500,万美金，,google VC,有意以,6,亿美金收购；,3,，通过,app,背后的,3S,整套解决方案，卖硬件和服务赚钱；,4,，,app,分散采集的数据，汇总后形成大数据库，衍生出新的,GIS,和专家决策系统；,5,，出售该项目。例如，大疆等领先的无人机公司开始研发精准喷洒农药无人机项目，然而其做农业可能不专业。,分析总结,农业和企业级应用，将是未来两大,10,万亿市场的风口。政策层面上，,2015,年,3,月农业部制定的,到,2020,年化肥使用量零增长行动方案,和,到,2020,年农药使用量零增长行动方案,，,2015,年,11,月农业部下发,关于开展农民手机应用技能培训提升信息化能力的通知,，提出要在三年内让,7,亿农民学会用智能手机。据称，,facebook,风投考评项目的一个基本要求就是，是否能做到一亿的客户量。可见，基于,GIS-GPS-RS,技术的精准农业是必然的发展方向，相关,app,可以起到点石成金卡位的功效。,在国内农业类,app,处于原始阶段，在,GIS-GPS-RS,基础上做的精准农业,app,，恰好占据了两大风口，借鉴国外标杆,app,，可以少走弯路，轻资产运营，复制已成熟的商业模式。,实施难度方面，需要引起重视的是，国内,RS,手段、,GIS,数据库以及专家决策系统不易取得，尤其是,RS,涉及到硬件部分，而手机实质上相对于传统的,3S,装置而言，是取代了其中的工作站的职能，手机本身与其它硬件的通讯过程，将极大地考验单纯的,app,开发人员。同时，公司服务器会接受手机,app,反馈过来的大数据，这是后,app,时代的核心竞争力，同时也考验我们的运用能力。,