2025年身体护理电商消费趋势.pdf

身体护理身体护理产品是指专门设计用于清洁、保养、滋润、保护和美化人体颈部以下皮肤，以维持其健康状态、改善肤质，并提升使用体验的各类日用化学产品。常见品类可分为以下三类：清洁类（沐浴露、身体磨砂膏、洁肤皂）主要作用是去除皮肤表面污垢、汗液及多余油脂；护理类（身体乳、护手霜、身体精华）侧重为皮肤补充水分、油脂及营养成分，缓解干燥、改善粗糙；特殊功效类（身体美白乳、脱毛膏、止汗剂）针对特定需求（如肤色改善、肌肤紧致、毛发去除、汗液控制）设计。身体护理1、沐浴露2、身体乳3、香皂4、止汗露5、脱毛膏6、私处护理身体护理重点品类116.65亿103.55亿108.48亿43.48亿40.91亿36.29亿51.46亿102.32亿143.50亿0.00亿50.00亿100.00亿150.00亿200.00亿250.00亿300.00亿2022年2023年2024年身体护理-近3年电商销售额天猫京东抖音电商平台：连续两年同比增长17%身体护理电商市场规模仍在稳健增长，连续两年同比增长17%。天猫和京东销售额下滑，天猫销售额在2024年小幅增长4.8%，但市占率下滑严重，从2022年的55.1%下滑至37.6%。抖音平台销售额增长迅猛，销售额达143.5亿，在大体量下同比增长40.3%，市占率达49.8%，成为身体护理品类市占第一平台。数据来源：知行数据库，2022年-2024年-5.9%+988%-11.2%-11.3%+40.3%4.8%55.1%42.0%37.6%20.6%16.6%12.6%24.3%41.5%49.8%0%10%20%30%40%50%60%70%80%90%100%2022年2023年2024年身体护理-近3年电商平台份额占比天猫京东抖音明星增长品类淘宝：各品类机会和增长点数据维度：销售额&增长率|2024年，同比三级品类2024销售额增长率沐浴露37.53亿-3.4%身体乳34.96亿13.4%私处护理10.78亿32.4%香皂6.37亿39.0%止汗露5.84亿-7.5%脱毛膏3.64亿-10.5%磨砂膏3.26亿-23.7%爽身粉2.27亿-0.6%颈霜1.36亿-23.3%身体喷雾0.78亿2.3%颈膜0.53亿22.1%浴盐浴球0.37亿-8.0%搓泥宝0.27亿-4.5%其他护理0.23亿-34.7%纤体霜0.20亿30.6%其他0.09亿46.8%浴盐浴泡0.00亿-68.9%浴盐0.00亿-74.1%身体护理2024年淘宝渠道整体增长4.8%。沐浴露和身体乳销售额体量相当，沐浴露在2024年小幅下滑-3.4%，而身体乳同比增长13.4%，按此趋势身体乳体量即将超过沐浴露。其余增长较高的品类有私处护理、香皂、颈膜、纤体霜以及其他品类。放缓沐浴露-3.4%身体乳13.4%私处护理32.4%香皂39.0%止汗露-7.5%脱毛膏-10.5%磨砂膏-23.7%爽身粉-0.6%颈霜-23.3%身体喷雾2.3%颈膜22.1%浴盐浴球-8.0%搓泥宝-4.5%其他护理-34.7%纤体霜30.6%其他46.8%浴盐浴泡-68.9%浴盐-74.1%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%20.0%40.0%60.0%80.0%-10.00亿-5.00亿0.00亿5.00亿10.00亿15.00亿20.00亿25.00亿30.00亿35.00亿40.00亿45.00亿淘宝-细分品类机会四象限明星增长品类京东：各品类机会和增长点三级品类2024销售额增长率沐浴露15.47亿-6.1%身体乳8.11亿-26.9%香皂3.40亿12.3%其他护理2.61亿-10.2%私处护理2.32亿2.1%止汗露1.63亿-0.9%脱毛膏0.86亿-22.0%爽身粉0.57亿1.2%磨砂膏0.39亿-12.5%颈霜0.36亿-45.1%其他0.24亿-23.0%纤体霜0.14亿28.6%浴盐浴球0.11亿-40.9%搓泥宝0.06亿-27.6%颈膜0.03亿-30.1%身体喷雾0.00亿-48.1%身体护理2024年京东渠道整体下滑-11.3%，沐浴露作为销售额破十亿的第一品类，同比下滑-6.1%；香皂、纤体霜品类实现双位数增长，私处护理、爽身粉品类小幅增长，其余品类均出现小幅下滑趋势。放缓数据维度：销售额&增长率|2024年，同比沐浴露-6.1%身体乳-26.9%香皂12.3%其他护理-10.2%私处护理2.1%止汗露-0.9%脱毛膏-22.0%爽身粉1.2%磨砂膏-12.5%颈霜-45.1%其他-23.0%纤体霜28.6%浴盐浴球-40.9%搓泥宝-27.6%颈膜-30.1%身体喷雾-48.1%-70.0%-60.0%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%30.0%40.0%50.0%-4.00亿-2.00亿0.00亿2.00亿4.00亿6.00亿8.00亿10.00亿12.00亿14.00亿16.00亿18.00亿20.00亿京东-细分品类机会四象限明星增长品类抖音：各品类机会和增长点三级品类2024销售额增长率身体乳/霜/精油/膏54.64亿23.9%沐浴露/油35.88亿48.9%香皂12.08亿41.1%止汗露/消臭剂7.63亿48.1%清凉止痒/防暑醒神膏/油/露6.39亿111.0%脱毛膏/凝胶4.95亿14.7%身体磨砂膏/去角质膏3.83亿20.3%皮肤消毒护理（消）2.86亿428.9%洗眼液2.78亿149.2%身体精华2.21亿385.3%身体护理套装1.83亿6.1%身体素颜霜1.58亿320.0%洗手液1.49亿62.1%鼻腔清洁及用具1.43亿33.2%身体喷雾1.03亿-1.2%泡澡花瓣/药包0.74亿-27.8%身体按摩霜0.64亿233.3%花露水0.63亿12.6%纤体霜/凝露0.43亿134.4%搓泥浴宝0.12亿-73.2%抑菌乳膏0.12亿859.5%免洗洗手液0.11亿42.7%浴盐0.06亿-6.0%爽身粉0.03亿-53.8%纤体/瘦身用品0.01亿68.6%男士止汗露0.01亿34.4%冻疮膏（非药品）0.00亿-99.4%身体护理2024抖音渠道整体增长40.3%，抖音的身体护理品类更加细分，TOP15品类销售额均破亿，且整体呈高速增长；身体精华、身体素颜霜等品类实现三位数成倍增长，搓泥浴宝、爽身粉、冻疮膏下滑较多。数据维度：销售额&增长率|2024年，同比放缓身体乳/霜/精油/膏23.9%沐浴露/油48.9%香皂41.1%止汗露/消臭剂48.1%清凉止痒/防暑醒神膏/油/露111.0%脱毛膏/凝胶14.7%身体磨砂膏/去角质膏20.3%皮肤消毒护理（消）428.9%洗眼液149.2%身体精华385.3%身体护理套装6.1%身体素颜霜320.0%洗手液62.1%鼻腔清洁及用具33.2%身体喷雾-1.2%泡澡花瓣/药包-27.8%身体按摩霜233.3%花露水12.6%纤体霜/凝露134.4%搓泥浴宝-73.2%抑菌乳膏859.5%免洗洗手液42.7%浴盐-6.0%-200.0%0.0%200.0%400.0%600.0%800.0%1000.0%-10.00亿0.00亿10.00亿20.00亿30.00亿40.00亿50.00亿60.00亿70.00亿抖音-细分品类机会四象限身体护理品类品牌排名排名品牌名2024年销售额增速1舒肤佳 Safeguard7.29亿-1.2%2丝塔芙 Cetaphil5.31亿21.6%3欧舒丹 Loccitane3.96亿23.2%4多芬 Dove3.76亿-16.5%5玉兰油 Olay3.57亿10.7%6力士 Lux2.85亿-23.2%7凡士林 Vaseline2.16亿-9.5%8妇炎洁2.07亿36.7%9伊丽莎白雅顿2.00亿12.9%10妮维雅 Nivea1.91亿20.4%11半亩花田1.84亿24.5%12水之蔻 Watercome1.48亿42.1%13可悠然 Kuyura1.36亿-19.8%14维多利亚的秘密 1.33亿24.9%15六神1.19亿-6.0%16韩方五谷 Five Cereals1.10亿43.7%17薇婷 Veet0.94亿-19.2%18欧橘 Orginese0.94亿110.9%19独特艾琳 Dear Irean0.91亿163.0%20适乐肤 Cerave0.91亿-8.8%21贝亲 Pigeon0.85亿12.1%22杜得乐 Deonatulle0.84亿-3.0%23芳芯 Femfresh0.84亿-1.6%24且悠 Chillmore0.80亿-33.6%25上海 Shanghai0.79亿9.9%26蔻斯汀 Kustie0.73亿27.1%27澳宝 Opal0.72亿-20.7%28EVA0.70亿14.5%29珂蔓朵 Cumlaude0.70亿20.0%30泊紫汀兰 Pozitilan0.70亿21.9%排名品牌名2024年销售额增速1宫芙5.71亿22.8%2safeguard/舒肤佳4.94亿73.8%3watercome/水之蔻4.59亿-3.3%4白云山4.33亿185.1%5半亩花田3.96亿24.1%6Dear Irean/独特艾琳3.33亿95.6%7伊渼雅3.02亿14.1%8卡唯朵2.92亿-9Krauterhof2.45亿-59.6%10LOCCITANE/欧舒丹2.43亿46.6%11Olay/玉兰油2.11亿16.2%12LUX/力士2.01亿60.5%13Veet/薇婷2.01亿8.8%14CLINSIS1.79亿534330.1%15人 仁和匠心1.73亿27.5%16木子言1.71亿133.5%17拜迪生物1.66亿-25.5%18希希野子1.61亿-19上海药皂1.52亿-43.9%20ZIKE Up For LOr/姿珂莱1.34亿368.8%21香港大药房有限公司1.30亿8522.4%22Dove/多芬1.04亿91.7%23法缇奥1.02亿28.2%24宫本武藏1.02亿3900.9%25PULJIM/宝玑米0.96亿148.7%26Vaseline/凡士林0.93亿11.6%27欧希缇0.91亿20686.3%28NIVEA/妮维雅0.90亿23.2%29MAXCURAL/迈可乐0.89亿933.1%30yuranm/瑜然美0.86亿10.8%排名品牌名2024年销售额增速1舒肤佳 Safeguard4.49亿-14.1%2力士 Lux1.58亿8.7%3欧舒丹 Loccitane1.54亿22.0%4丝塔芙 Cetaphil1.45亿9.6%5可悠然 Kuyura1.44亿-17.3%6多芬 Dove1.21亿-6.7%7上海药皂0.91亿15.4%8玉兰油 Olay0.91亿-68.5%9隆力奇 Longrich0.82亿8.2%10适乐肤 Cerave0.69亿-5.4%11凡士林 Vaseline0.69亿-18.2%12半亩花田0.59亿63.8%13妇炎洁0.57亿34.5%14六神0.47亿-10.2%15妮维雅 Nivea0.43亿2.4%16尊蓝 Prime Blue0.37亿32.5%17薇婷 Veet0.36亿-29.9%18清扬 Clear0.36亿-11.9%19上海 Shanghai0.35亿18.7%20蔻斯汀 Kustie0.33亿67.4%21杜得乐 Deonatulle0.30亿98.4%22贝亲 Pigeon0.29亿54.223滴露 Dettol0.28亿57.7%24大宝 Dabao0.27亿-10.0%25伊丽莎白雅顿0.27亿-19.6%26intima0.25亿720.7%27维特丝0.25亿137.4%28东方宝石 Tesori Doriente0.21亿24.5%29蜂花 Bee&flower0.21亿106.7%30阿道夫 Adolph0.21亿3.5%天猫-身体护理-细分品类品牌排名排名品牌名2024年销售额增速1舒肤佳 Safeguard60115.3万-3.1%2力士 Lux26652.6万-25.4%3多芬 Dove23328.1万-9.2%4欧舒丹 Loccitane21784.9万176%5可悠然 Kuyura13609.8万-19.8%6六神10168.9万-12.7%7玉兰油 Olay8200.3万7.3%8韩方五谷 Five Cereals8084.7万42.2%9蔻斯汀 Kustie6700.3万18.8%10澳宝 Opal6577.7万-18.5%11独特艾琳 Dear Irean6417.3万310.9%12威露士 Walch4571.7万-14.9%13滴露 Dettol4536.8万315.2%14且悠 Chillmore4137.4万-39.5%15东方宝石3721.9万-10.8%16沫芮 Murrayle3711.1万67.7%17上海 Shanghai3346.9万-7.3%18隆力奇 Longrich3064.4万30.1%19水之蔻 Watercome2948.1万550.9%20气味图书馆 2936.8万5.4%21伊索 Aesop2727.5万71.2%22慕伦雅集 Nougat2671.8万4030.5%23艾诗 Enchanteur2657.0万-17.9%24牛乳石碱 Cow2586.2万6.6%25半亩花田 2508.8万84.1%26凡士林 Vaseline2422.0万-36.5%27菲诗小铺 The Face Shop2368.9万22.8%28Mario Badescu Skin Care2166.6万-7.7%29Iwiw2015.4万-30泊紫汀兰 Pozitilan1961.7万223.8%排名品牌名2024年销售额增速1丝塔芙 Cetaphil53070.9万21.6%2玉兰油 Olay26137.7万17.4%3伊丽莎白雅顿 Elizabeth Arden19231.6万57.6%4凡士林 Vaseline18682.5万-3.0%5欧舒丹 Loccitane16520.6万35.9%6维多利亚的秘密 Victorias Secret12407.1万22.5%7妮维雅 Nivea12342.1万44.0%8适乐肤 Cerave9052.9万-8.8%9半亩花田 Little Dream Garden8678.4万17.9%10水之蔻 Watercome6542.4万82.5%11欧橘 Orginese3724.5万119.9%12大宝 Dabao3574.2万10.0%13多芬 Dove3451.8万-25.6%14露比黎登 Lubriderm3065.4万-49.6%15sesderma3028.7万-20.0%16独特艾琳 Dear Irean2615.0万40.2%17且悠 Chillmore2602.3万-20.2%18香奈儿 美妆 Chanel2296.3万1.9%19百雀羚 Pechoin2290.2万20.5%20宝玑米 Puljim2186.4万31.0%21沫芮 Murrayle2124.4万65.4%22韩方五谷 Five Cereals2117.0万44.5%23古势2067.3万4137.1%24玉泽 Dr.yu2041.2万11.8%25宫芙2040.4万-38.5%26艾惟诺 Aveeno1966.8万22.2%27Koop1941.5万-28娇韵诗 Clarins1822.3万56.7%29协和1767.4万-25.8%30白云山1637.4万362.8%排名品牌名2024年销售额增速1舒肤佳 Safeguard12100.6万6.0%2上海 Shanghai4598.6万27.2%3红卫2937.1万-4上海药皂2536.9万4.9%5滴露 Dettol2197.2万174.8%6力士 Lux1753.4万53.0%7满婷1594.4万-36.6%8上海香皂1544.7万46.2%9六神1125.2万47.0%10沃肤洁981.6万255.7%11半亩花田 Little Dream Garden937.4万-34.1%12Yzak844.8万558.4%13蜂花 Flauhra796.5万275.9%14施丹兰 Stenders774.7万31.5%15猫印象773.9万-16红贝缇 Foretty760.0万94.6%17欧舒丹 Loccitane735.5万-1.5%18霁蓝713.5万-19东半球680.7万-20蜂花 Bee&flower672.2万-18.4%21斐丽 Felee652.0万-22花王 Kao619.6万-31.8%23茉尚语568.1万-24拥彩515.3万15.5%25Silicarda497.5万-26多芬 Dove490.1万6.6%27威露士 Walch476.8万-25.7%28卡莎灡 Kasanrin465.8万7.8%29缪徕417.7万832.6%30GOAT399.8万-26.0%沐浴露香皂身体乳天猫-身体护理-细分品类品牌排名排名品牌名2024年销售额增速1妇炎洁20687.7万36.7%2芳芯 Femfresh8352.0万-1.6%3EVA7003.2万14.54珂蔓朵 Cumlaude6980.0万20.0%5intima5882.8万253.3%6洁尔阴3488.2万70.6%7柏黎杜夏 Bunny Dulcea2286.4万61.5%8Dofankin2138.8万-9Dermoxen2022.4万-5.5%10海洋至尊1803.4万37.1%11夏依 Summers Eve1718.4万-35.6%12爱悦舒1651.9万-1.5%13ABC1641.6万3.5%14潘尼佩黎 Le Ponnine1641.6万1070.1%15闺舒宝1502.9万34.1%16Gynable1454.1万119.9%17斯达非 Astacure1339.9万-8.7%18宝肌植1109.8万-19植朵1102.8万-13.8%20多美提1043.7万-21舒芙茵1009.5万-22春莺 Joriole940.0万-40.9%23哈恩890.0万1.2%24雪缇坊846.7万3463.8%25齐叶雅 Ziaja826.0万-34.8%26hanamisui806.2万-29.0%27少女泉 Floras Secret784.5万-6.3%28舒奈美695.3万114.6%29芙莉美娜 Primera671.8万12.4%30彼得大帝 Peter Emperor658.5万-排名品牌名2024年销售额增速1杜得乐 Deonatulle8373.3万3.0%2妮维雅 Nivea5968.1万-7.4%3水耐 Syneo3029.9万20.5%4派氏儿 Ptsv2624.2万-19.7%5恬恋2335.4万-28.0%6欧橘 Orginese1554.3万26.0%7安利 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Worshipwave28.4万-29袋鼠杰克28.1万-30温博士27.6万-磨砂膏颈霜爽身粉天猫-身体护理-细分品类品牌排名排名品牌名2024年销售额增速1Br:lab1789.9万-2香奈儿 美妆 Chanel923.9万-21.7%3草妆木809.7万-11.4%4芙芙 Fulfil479.8万218.0%5名创优品 Miniso186.5万-33.6%6养生堂 Yoseido162.5万-52.4%7沃森博士130.8万-8斐丽 Felee91.2万-9Pnpn73.2万-10IN美妆63.1万-11Kqtie47.3万12Harnn37.0万-13莎娜 Sana35.6万-63.1%排名品牌名2024年销售额增速1Kazoo1480.6万112.8%2若霜377.9万-51.8%3白如雪340.5万-4绿漾234.9万-5可逐 Kazoo190.6万-6听研 Bio Lab189.2万-7水肤印 Waterfoyim180.3万-8枫缇 Ble De Fonty159.0万-9NUJET141.5万-10Jacopin111.1万-11Toth Foth96.9万-12半露61.1万-13Truly36.4万-14Fan Beauty Diary32.3万-79.5%15Aemqueen26.5万-16华美科 Hurmevkor23.7万-17白云山22.7万-18宮和堂21.3万-19万芙植20.4万-20Sdx19.6万-排名品牌名2024年销售额增速1施丹兰 Stenders1277.8万10.3%2薇润 V.rose618.9万25.1%3巴斯克林 Bathclin294.2万-46.1%4奈宝莉 Narberry61.7万-5卡莎灡 Kasanrin36.0万129.7%6LUSH29.8万131.9%7环朗28.5万85.0%8轩航昕23.5万-9sabon17.9万-89.9%10安速 Earth15.8万-70.3%身体喷雾浴盐浴球颈膜京东-身体护理-细分品类品牌排名排名品牌名2024年销售额增速1舒肤佳 Safeguard34837.4万-19.3%2力士 Lux15032.1万8.3%3可悠然 Kuyura14388.9万-16.8%4多芬 Dove9984.0万-2.7%5欧舒丹 Loccitane8965.3万25.5%6六神3950.3万-12.5%7清扬 Clear3591.7万-11.9%8玉兰油 Olay3503.6万-10.9%9蔻斯汀 Kustie3174.4万62.8%10尊蓝 Prime Blue3094.3万20.1%11维特丝2356.1万162.8%12阿道夫 Adolph1988.4万3.2%13玛莉吉亚 Malizia1925.9万126.3%14隆力奇 Longrich1918.4万19.5%15东方宝石1861.7万23.5%16澳雪 Accen1756.2万1.0%17惠润 Super Mild1685.9万-8.6%18上海药皂1662.1万31.1%19滴露 Dettol1641.0万34.8%20柏缇1582.5万-46.7%21祖玛珑 Jo Malone1521.1万104.7%22和风雨1260.0万56.1%23威露士 Walch1244.0万28.5%24韩方五谷 Five Cereals1226.7万200.0%25半亩花田 Little Dream Garden1179.2万217.0%26澳宝 Opal1128.7万-14.8%27独特艾琳 Dear Irean1018.3万308.7%28京东京造877.1万-8.1%29阿迪达斯 Adidas844.1万-58.2%30海洋至尊753.7万98.9%排名品牌名2024年销售额增速1丝塔芙 Cetaphil14485.4万10.1%2适乐肤 Cerave6926.8万-5.4%3凡士林 Vaseline6206.9万-14.5%4玉兰油 Olay5561.9万-77.3%5欧舒丹 Loccitane5518.5万22.2%6大宝 Dabao2744.5万-10.0%7半亩花田 2523.4万47.2%8隆力奇 Longrich2378.1万52.0%9伊丽莎白雅顿 Elizabeth Arden2358.7万-18.7%10妮维雅 Nivea1523.8万-13.8%11雅漾 Avene1510.1万-8.3%12sakose1318.0万84.4%13协和1290.9万51.7%14玉泽 Dr.yu1173.7万-21.6%15TWG1064.9万13.4%16百雀羚 Pechoin821.9万7.2%17露比黎登 Lubriderm751.9万-12.7%18维多利亚的秘密 647.9万-16.8%19北京同仁堂643.1万-46.2%20独特艾琳 Dear Irean549.7万10.9%21屈臣氏 Watsons549.6万-41.1%22祖玛珑 Jo Malone534.1万-6.4%23自然乐园 Nature republic518.6万24.3%24多芬 Dove484.2万-42.3%25所望 Somang408.5万-3.1%26修正389.1万-11.1%27水之蔻 Watercome371.4万-17.3%28安宝笛 On The Body327.5万1.5%29Tooldoo327.0万65.1%30雅芳 Avon314.6万-18.9%排名品牌名2024年销售额增速1舒肤佳 Safeguard9928.2万9.6%2上海药皂7475.1万12.4%3上海 Shanghai3408.7万17.7%4蜂花 Bee&flower1944.7万121.5%5隆力奇 Longrich1346.1万45.5%6滴露 Dettol1193.6万105.4%7花王 Kao782.3万-18.7%8力士 Lux755.9万28.8%9六神635.7万0.8%10欧舒丹 Loccitane562.4万41.8%11满婷549.1万-22.0%12半亩花田 Little Dream Garden461.8万40.1%13威露士 Walch448.7万73.8%14多芬 Dove384.3万46.1%15红卫322.4万5910.2%16KOOGIS295.5万1325.1%17绿色溪谷 Greenkosy254.7万35.9%18北京同仁堂181.7万135.5%19佰萃莱 Baturel151.3万-25.3%20安利 Amway138.0万-41.7%21力仕康90.2万167.8%22罗曼诺 Romano75.4万-49.6%23牛乳石硷72.1万-51.9%24马丁62.8万-60.3%25红贝缇 Foretty54.4万-52.0%26罗兰 Luolan47.7万-35.3%27透蜜 Honey&beauty46.9万-60.4%28内斯蒂丹特 Nesti Dante46.6万-63.6%29Yzak40.5万-30蔻斯汀 Kustie390331-沐浴露香皂身体乳京东-身体护理-细分品类品牌排名排名品牌名2024年销售额增速1妇炎洁5696.1万34.5%2intima2471.3万720.7%3芳芯 Femfresh1817.9万-1.7%4ABC884.8万-15.5%5蓝宝丝 Bluetex760.0万3.4%6春莺 Joriole650.3万557.1%7娇妍 Jolly624.1万-14.6%8秘互577.8万-9珂蔓朵 Cumlaude565.5万11.7%10洁尔阴481.6万-8.0%11尊蓝 Prime Blue410.7万6124.4%12西尼 Synia390.1万-35.4%13舒奈美341.9万-68.8%14夏依 Summers Eve295.7万-50.2%15Bunny Dulcea244.3万1708.6%16Astacure221.9万364.3%17Le Ponnine219.6万-18力仕康214.9万-26.6%19仁和药业182.3万-85.9%20Phcare174.3万-42.4%21hanamisui142.1万-40.4%22他秘 Secrethem139.5万-59.2%23珍爱 Treasure135.7万142.0%24北京同仁堂135.4万-53.2%25纯春堂129.5万120.9%26Bema 贝玛128.7万-27玛莉吉亚 Malizia124.3万109.5%28祥医堂116.8万-29Hieuailr112.4万-30修正108.7万-67.8%排名品牌名2024年销售额增速1杜得乐 Deonatulle2969.1万98.4%2妮维雅 Nivea2649.6万20.8%3舒耐 Rexona1443.9万3.7%4莱薇尔 Laver1441.4万-34.4%5安利 Amway676.6万-10.8%6阿迪达斯 Adidas662.9万-6.1%7馥蕾诗 Fresh446.4万103.4%8南京同仁堂416.7万-42.7%9水耐 Syneo395.6万-39.3%10北京同仁堂382.2万244.2%11仁和匠心309.3万-35.2%12名露233.9万-44.713雅芳 Avon233.7万14.4%14拜迪生物215.7万-48.0%15Ufly198.9万-16冰王 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