2022年全球时尚IP白皮书.pdf

Peter Drucker?The best way to predict the future is to create it.CONTENTSIP?2022GLOBAL FASHION IPWHITE PAPER IP?2022GLOBAL FASHION IPWHITE PAPER 01?12345FASHION CONSUMPTION IS GOING THROUGH A PERIOD OF RESTRUCTURING.CHINA IS ON TRACK.2022 BEST GLOBAL COLLABORATIONTHE FUTURE:FASHION MATTERS2023 TEN TO WATCH2022 FASHION IP 1002022 GLOBAL FASHION IP WHITE PAPER?REGION FOCUSCOUNTRY FOCUS02?2023?3?2022?Fashion IP 100?IP?IP?IP?3?3?YEEZY?2019?3?2020?2021?1?SURPREME(2019?1?2020?2?2021?3)?TOP 10?YEEZY?SURPREME?13?FASHION IP 100?33?46?21?IP?31?24?15?12?7?3?55?3?70?5?89?90%?IP?IP?2019?8?2021?12?2022?24?Z?IP?2019?47?22?31?FASHION IP 100?IP?IP?IP?IP?2022 GLOBAL FASHION IP WHITE PAPER03?NFT?AIGC?2022?THE FUTURE:FASHION MATTERS?2022?3?2023?1?METAVERSE SEOUL?NFT?AIGC(?)?ChatGPT?MIDJOURNEY?AIGC?OTB?NGG?VANGUARDS?GANNI?JACQUEMUS?FASHION IP 100?2022?4?43?10?3C?10?3C?IP?2023?041?FASHION CONSUMPTION IS GOING THROUGH A PERIOD OF RESTRUCTURING.CHINA IS ON TRACK.Chapter05?2022 GLOBAL FASHION IP WHITE PAPERTHE FUTURE:FASHION MATTERS06?4321020232024?864202021202220232024?07?5533394438323939324112+43Middle EastNorth AmericaLAtin AmericaAPAC(excl.India and China)ChinaWestern EuropeEastern EuropeAfricaIndia+17+14+8-3-19-19-34-3022212735404051453935353221211715?2022?The State of Fashion 2023?0408012016020024028032036040002,0004,0006,0008,00010,00012,00014,0001980902000 05101516171819202122E23E24E25E 2026E?2022?6?2021?12?08?2016201720182019202020212022E2023E2024E2025E1539018720182501776017260167301573016760162901577002,0004,0006,0008,00010,00012,00014,00016,00018,00020,000?1/4?427,154(25%)?515,002(30%)?16,96527%30%39%46%50%55%41%18,71522,63326,09529,60333,11336,6952019202020212022202320242025?11AmazonGoogleMetaTikTok123970?09?THE FUTURE:FASHION MATTERS?2022102?2022 BEST GLOBAL COLLABORATIONChapter11Mercedes-Benz2022 GLOBAL FASHION IP WHITE PAPER122022?Supreme x BurberryCONVERSE x Rick Owens DRKSHDWAim Leon Dore x New BalanceBYREDO x OJASYEEZY GAP x BALENCIAGADior Vibe x TechnogymPUMA x AMI Parissacai x Jean Paul Gaultier x NikeGUCCI x adidas OriginalsKAWS x The North Face13UniqloxMarni?x Carol Lim&Humberto LeonMM6 Maison Margiela x SALOMONRick Owens x AsopOMEGA x SWATCHPALACE x CALVIN KLEIN?Levis x Human Made?Nike x JacquemusNike x Louis VuittonHUBLOT x Samuel RossVirgil Abloh x Maybach?adidasxSong for the Mute?IKEAxSwedish House MafiaFENDIxMarc JacobsMartine RosexNikeSupremexYohji Yamamoto?88risingxAMBUSH?DADAxBerbrickJJJJoundxASICSSAMSUNGxMasion MargielaADER errorxZARA?GuccixPalace?BMWxFuturaStssyxDries Van NotenUGGxFeng Chen WangTHE FUTURE:FASHION MATTERS?2022Aim Leon Dore x New Balance?New Balance14?x?New Balance?15?THE FUTURE:FASHION MATTERS?202216KAWS x The North Face?The North Face17?x?The North Face?The North Face?2022 FASHION IP 100 NO.14KAWSTHE FUTURE:FASHION MATTERS?202218Gucci x Palace?Gucci 19?x?Gucci?Gucci?2022 FASHION IP 100 NO.62?THE FUTURE:FASHION MATTERS?202220Rick Owens x Asop?Asop21?x?Asop?Asop?2022 FASHION IP 100 NO.54THE FUTURE:FASHION MATTERS?202222Virgil Abloh x MAYBACH?Mercedes-Benz23?x?2022 FASHION IP 100 NO.49?Mercedes-BenzTHE FUTURE:FASHION MATTERS?202224Jacquemus x Nike?25?x?2022 FASHION IP 100 NO.64?THE FUTURE:FASHION MATTERS?202226OMEGA x Swatch?swatch27?swatch?swatch?x?THE FUTURE:FASHION MATTERS?202228Stssy x Dries Van Noten?29?2022 FASHION IP 100 NO.35?x?THE FUTURE:FASHION MATTERS?202230SAMSUNG x Masion Margiela?31?2022 FASHION IP 100 NO.12?x?THE FUTURE:FASHION MATTERS?202232?x ANGUS CHIANG?33?x?THE FUTURE:FASHION MATTERS?202234Chapter3?2022 FASHION IP 10035?Pierre Toussaint2022 GLOBAL FASHION IP WHITE PAPER2022 GLOBAL FASHION IP 100THE FUTURE?F ASHION MA TTERS?IP?100F ASHION IPF ASHION IP2022 FASHION IP 10038?FX INDEX?=CBNData?+?+?2022?2019?CBNData?IP?Fashion IP 100?4?Fashion IP 100?2022 Fashion IP 100?MAT2022?FX INDEX?400?IP?2022?100?IP?FX INDEX?IP?/?IP?IP?/?IP?IP?2022 FASHION IP 1002022?39?Pierre Toussaint2022?IP?4052022?26?IP?18?/?7?1?2022?26?15?IP?RIHANNA?Fenty?ISSEY MIYAKE?JUSTIN BIEBER?Drew House?Goodbai?ALEXANDER WANG?5?IP?TOP10?2022?IP?4?4?CARHARTT WIP?KARL LAGERFELD?2022?4?IP?2022?IP?Y-3?Andy Warhol?32?30?DA T A TOKNOW2022 FASHION IP 100?T OP10?Photographer Tom Kleinschmidt?41?/?4?IP?20%2022?47?IP?4?2021?13?85?2020?38?2019?20%?6?TOP1?/?TOP1?2022?KAWS?4?IP TOP1.?CLOT?4?/?IP TOP1.?4?IP?4?FEAR OF GOD?ALEXANDER WANG?MAISON MARGIELA?IP?20?15?The North Face 2022 FASHION IP 1002022?IP?426NEW?2021?FEAR OF GOD?2022?ESSENTIALS?2?4?2?TOP3?IP?2?IP?CLOT&Emotionally Unavailable?NIGO?3?2022?IP TOP1?LIU WEN?MADNESS?2?2022?IP?TOP1?3?IP?2022?25?2010?IP?3?2015?13?100%?18?/?IP?13?2010?DA T A TOKNOW2022 FASHION IP 100?Photographer Sebastian Kim?43?29?IP?14?2022?6?30?TEAM WANG design?AMIRI?Ader error?Acne Studio?U.G.C?NERDY?2022?38?IP?10?IP?24?5?IP?4?IP?ANNA SUI?2?IP?4?IP?8?SUPREME?STUSSY?MARC JACOBS?PALACE?NEIGHBORHOOD?STELLA MCCARTNEY?ANNA SUI?HELMUT LANG?2022?ALPHA INDUSTRIES?+46?AMIRI?+45?ACNE STUDIO?+43?U.G.C?+42?ADER ERROR?+40?UNDERCOVER?-54?GENTLE MONSTER?-51?ANNA SUI?-47?Yayoi Kusama?-46?VETEMENTS?-42?Photographer Harley Weir?Ader Error2022 FASHION IP 1002022?IP?44?FEAR OF GODESSENTIALS?LIU WEN?MADNESS?RIHANNA?Fenty?ISSEY MIYAKEJUSTIN BIEBER?Drew House?THOM BROWNE?Goodbai?ALEXANDER WANG?peaceminusone?MAISON MARGIELASUPREMEKAWS?TEAM WANG Design?CLOTKENZOCOMME DES GARONSNPCNIGOY-3BAPEA.P.C.YOHJI YAMAMOTO?Hajime Sorayama?2022 FASHION IP 100?100F ASHION IP45?2022 FASHION IP 1002022?IP?462022 FASHION IP 100?Travis Scott?Cactus Jack?MOSCHINOBEAMSJIL SANDER?Hiroshi Fujiwara?Fragment Design?SACAIJennieADER errorJeanne DamasSTUSSY?Murakami TakashiAMIRINERDYALPHA INDUSTRIES?(CANOTWAIT)ACNE STUDIOSANKUANZ?xVESSEL?LEMAIREYuhan WangMARC JACOBSPRONOUNCEAMBUSHVirgil Abloh?OFF-WHITE?ANDY WARHOL?100F ASHION IP47?2022 FASHION IP 1002022?IP?482022 FASHION IP 100?WE11DONEGANNI?U.G.C?RICK OWENSBEYONCE?IVY PARK?AFGK?Emotionally UnavaliableSAMUEL GUI YANGEli Russell Linnetz(ERL)JASON WUTOTEMEPALACEMAISON KITSUNEJACQUEMUSDrake?OVO?Subcrew?VLONENEIGHBORHOODFENG CHEN WANGSTELLA MCCARTNEYTHE ROWVTMNTSLOW CLASSICKylie Jenner?Kylie Cosmetics?VIVIENNE WESTWOOD?100F ASHION IP49?2022 FASHION IP 1002022?IP?502022 FASHION IP 100?YIRANTIANGENTLE MONSTERR13ROARINGWILDWTAPSRANDOMEVENTCOMMON PROJECTSAriana GrandeCARHARTT WIPCASABLANCAANNA SUIXU ZHICHEN PENGHailey BieberKEITH HARINGUNDERCOVERXIAO LIKARL LAGERFELDVEJA?Yayoi KusamaHELMUT LANGKid CudiAMI ParisSHORT SENTENCE?100F ASHION IP51?2022 FASHION IP 1002022?IP?522022 FASHION IP 100 TOP 10?532022 FASHION IP 100?Jerry Lorenzo2013?T?Jerry Lorenzo?Fear of God?1000?Fear of God?Nike Air Fear of God 1?Zegna?Jerry Lorenzo?Fear of God?2020?Nike?adidas?2022?1?INNERSECT?adidas?Remember The Why?Fear of God?Fear of God Athletics?adidas?1F ASHION IP2022?IP?54?2022 FASHION IP 100 TOP 1055?Jerry Lorenzo?Fear of God?Jerry Lorenzo?Essentials?2018?Fear of God?Essentials?2020?32?2021?Fear of God?IP?Jerry Lorenzo?Essentials?Essentials?StockX?Essentials?Fear of God?EssentialsJerry Lorenzo?2F ASHION IP2022 FASHION IP 1002022?IP?56?2022 FASHION IP 100 TOP 10?57?MDC?New Supers?Vogue?25?2010s?t?Puma?IP?3F ASHION IP2022 FASHION IP 1002022?IP?58?2022 FASHION IP 100 TOP 1059?NFT?No Time Like Present?1.2?2022?3?NFT?OpenSea?NFT?ZombieClub Token?2?42?OpenSea?.?MADNESS?4F ASHION IP2022 FASHION IP 1002022?IP?602022 FASHION IP 100 TOP 10?61?Fashion IP 100?Rihanna?2022?4?2022?Rihanna?17?14?Fenty Beauty?2.7?Savage x Fenty?Rihanna?Rihanna?Lift Me Up?Billboard Hot 100?Rihanna?RIHANNA(Fenty)?5F ASHION IP2022 FASHION IP 1002022?IP?622022 FASHION IP 100 TOP 10?63?ISSEY MIYAKE?ISSEY MIYAKE?1970?32?1980?1996?1998?PLEATS PLEASE?HOMME PLISS?BAOBAO?HaaT?me?132 5.ISSEY MIYAKE?5?6F ASHION IP2022 FASHION IP 1002022?IP?642022 FASHION IP 100 TOP 10?65?Justin Bieber?16?Baby?Scumbro?Drew House?Drew House?Justin Bieber?4.99?drew?logo?2019?9?Drew House?10?2020?Drew House?Crocs?Justin BieberCrocs?11%?200?Justin Bieber?2021?NFT?inBetweeners?1500?NFT?Justin Bieber?Justin Bieber(Drew House)7F ASHION IP2022 FASHION IP 1002022?IP?662022 FASHION IP 100 TOP 10?67?Thom BrowneThom Browne?2001?Thom Browne?CFDA?Tom Ford?CFDA?Thom Browne?Moncler?Maya 70?Meta?2015?1?2020?Thom Browne?2?Thom Browne?29.5%?6930.4?Thom Browne?8F ASHION IP2022 FASHION IP 1002022?IP?682022 FASHION IP 100 TOP 10?69?2022?230?GOODBAI?GOODBAI?GOODBAI?2023?PALLADIUM?CROCS?GOODBAI?GOODBAI?9F ASHION IP2022 FASHION IP 1002022?IP?702022 FASHION IP 100 TOP 10?71?15?Alexander Wang?2004?2008?Vogue/CFDA?Balenciaga?2007?Alexander Wang?alexander wang x BVLGARI?2022?4?Alexander Wang?Bodywear?Alexander Wang?10F ASHION IP2022 FASHION IP 1002022?IP?72?REGION FOCUS81.6875.0579.37?2019?IP?2022?2019?2021?2022?IP?2022?TOP10?IP?60%?40%?TOP20?IP?10?8?2?IP?IP?100?2021?IP TOP1?6050403020100?51201920192019201920202020202020202021202120212021202220222022202226221254638332521273746200?-10%?+19%?+4%?+37%?+22%?-100%?-16%?-17%?-13%?84.2357.3457.83?69.6375.3987.29?73?IP?IP?2022?2021?IP?IP?/?4?IP?2022?2?21?1?20?/?IP TOP1?IP TOP1?LIU 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Barrat?/?/?/?/?/?/?/?//?/?/?/?/?/?/?8988?THE FUTURE:FASHION MATTERS?202290?IP?291?THE FUTURE:FASHION MATTERS?2022?+?MSCHF?Donda?fragment design?Z?2021?6?2000-2999?3000?2.7%?64.9%?52%?IP?922019?MSCHF?Nike Air Max 97?1425?Google?2023?MSCHF?logo?93?IP?IP?DADA service?IP?Gucci?Gucci?IP?New Balance?JJJJound?JJJJound?IP?DNA?IP?IP?2022?Byredo?OJAS?OJAS?OJAS?24?Virgil Abloh?OJAS?Devon Turnbull?Turnbull?Virgil?Your time is now?you are about to blow up?THE FUTURE:FASHION MATTERS?2022?BCG?40%?Maison Margiela,Jil Sander,Marni?OTB?2022?2021?72%?Vanguards?Nanushka?100?5000?100%?94?95?THE FUTURE:FASHION MATTERS?202296?Vanguards?Pter Baldaszti:?Nanushka?Z?Pter Baldaszti:?5?10?Pter BaldasztiNanushka&Vanguards?CEOInterview?Nanushka?Pter Baldaszti:?Farfetch?25%?5-10?97?Nanushka?Pter Baldaszti:?Sandra(Sandra Sndor,Nanushka?&?)?Nanushka?2022?Nanushka?3?4?6?7?THE FUTURE:FASHION MATTERS?202298?Vanguards?Pter Baldaszti:?ERP?99?NGG,OTB?Vanguards?Vanguards?Pter Baldaszti:?OTB?NGG?Vanguards?Pter Baldaszti:?Nanushka?Z?5?1?5?7?1.5?Vanguards?3?-4?15-20%?Vanguards?4?7?8?THE FUTURE:FASHION MATTERS?2022?ChatGPT?Pter Baldaszti:?OpenAI?ChatGPT?ChatGPT?AI?AI?Pter Baldaszti:?Nanushka?Sunnei?Nanushka?100?3?5?Vanguards?Pter Baldaszti:?5?2024?Z?Alpha?Vanguards?Vanguards?NGG,OTB?101?5?THE FUTURE:FASHION MATTERS?2022?Louis Vuitton?Cultural Maison?LV?2023?2?14?LVMH?Pharrell Williams?Louis Vuitton?LV?Virgil Abloh?15?LV?LVMH?Virgil?Pharrell?3102103?THE FUTURE:FASHION MATTERS?2022?Opening Ceremony?Carol Lim?Humberto Leon?KENZO?Louis Vuitton?CELINE?Dior?Gucci?Balenciaga?Givenchy?Burberry?2017?Virgil Abloh?Louis Vuitton?NIGO?KENZO?LV?Pharrell Williams?Daniel Lee?Burberry?Culture?E.B.Taylor?1871?Timberland?50?Future73?6?104?Timberland?Drieke?Drieke Leenknegt?Glocal?Nike?20?2020?Timberland?3?Virgil Abloh?Travis Scott?Martine Rose?NIKE?Glocal?Global?Local?5?D&G?2022?Louis Vuitton?105?THE FUTURE:FASHION MATTERS?2022?Louis Vuitton?11?Jump?monogram?#?LV#?7600?#?Jump#?1668.4?Louis Vuitton?106?Loewe?11?2023?ART021?Loewe?Loewe?Loewe?354.5?5G?2021?GDP?4.56%?107?THE FUTURE:FASHION MATTERS?2022?3C?2023?8?27.6%?51.7%?3-5?IP?Martine Rose?Aim Leon Dore?Harris Reed?Casablanca?20?50?60?70?Vintage?Remake?#?108Y2K?Year 2 Kilo?Y2K?2023?IP?Diesel?MISBHV?Kiko Kostadinov?IP?Yohji Yamamoto?Luar?Mugler?Glenn Martens?COMME des GARONS?Feng Chen Wang?Dion Lee?IP?Stella McCarteny?GANNI?Marine Serre?BODE?Nanushka?#Y2K#?#?109THE FUTURE:FASHION MATTERS?2022IP?White Mountaineering?Goldwin?and wander?Samuel Ross?ROA Hiking?DAIWA PIER39?FFFPOSTALSERVICE?IP?Off-White?FOG?RHUDE?Palm Angels?VETEMENTS?1017 ALYX 9SM?Gorpcore?icon?Gorpcore?#?#?110?IP?Phoebe Philo?Lemaire?Jil Sander?The Row?TOTEME?LOW CLASSIC?Khaite?Peter Do?#?IP?ANGEL CHEN?Samuel Gui Yang?PRONOUNCE?MING MA?M essential?Yueqiqi?#?111THE FUTURE:FASHION MATTERS?2022Chapter2023 TEN TO WATCH2023?10?IP5112?1132022 GLOBAL FASHION IP WHITE PAPER114?10Bella Hadid115?THE FUTURE:FASHION MATTERS?2022?116?117THE FUTURE:FASHION MATTERS?2022?118?119THE FUTURE:FASHION MATTERS?2022urban outdoor?120?121THE FUTURE:FASHION MATTERS?2022?122?123THE FUTURE:FASHION MATTERS?2022?124?125THE FUTURE:FASHION MATTERS?2022?126?127THE FUTURE:FASHION MATTERS?2022?128?129THE FUTURE:FASHION MATTERS?2022?130?131THE FUTURE:FASHION MATTERS?2022?132?133THE FUTURE:FASHION MATTERS?2022Bella Hadid?134?Bella x ABOUT YOU135THE FUTURE:FASHION MATTERS?2022